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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play
Last update: 1 Mar 2024 CET
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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by Android apps available on the Android app market.

Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

1st

Among all apps utilizing audience and data intelligence SDKs, 81.53% have integrated StartApp - TrueNet Network and Speed Info. This accounts for 24.71% of app downloads within the audience and data intelligence SDK category.

StartApp is a mobile data platform SDK that delivers AI-driven insights to inspire decision-making.

Total Apps
62.90k
Google Play
App Share
81.53%
Google Play
Apps
59.83k
Games
3.07k
Total Downloads
10.38b
Google Play
Download Share
24.71%
Google Play
App Downloads
8.52b
Game Downloads
1.86b

Use the 42matters SDK Explorer to find all apps that use StartApp - TrueNet Network and Speed Info.

Among all apps utilizing audience and data intelligence SDKs, 5.00% have integrated Umlaut P3 Insight Speedtest. This accounts for 3.41% of app downloads within the audience and data intelligence SDK category.

P3 is an independent and international consulting company, that offers consulting and engineering services, as well as software development for numerous customers.

Total Apps
3.85k
Google Play
App Share
5.00%
Google Play
Apps
3.67k
Games
188
Total Downloads
1.43b
Google Play
Download Share
3.41%
Google Play
App Downloads
1.43b
Game Downloads
3.81m

Use the 42matters SDK Explorer to find all apps that use Umlaut P3 Insight Speedtest.

Among all apps utilizing audience and data intelligence SDKs, 4.81% have integrated Comscore Analytics. This accounts for 39.35% of app downloads within the audience and data intelligence SDK category.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Total Apps
3.71k
Google Play
App Share
4.81%
Google Play
Apps
3.42k
Games
285
Total Downloads
16.53b
Google Play
Download Share
39.35%
Google Play
App Downloads
11.48b
Game Downloads
5.05b

Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.

Among all apps utilizing audience and data intelligence SDKs, 4.71% have integrated teragence. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Teragence is an SDK that delivers insights based on hyper-granular competitive network analytics for any network operator, helping you understand and compare mobile customer experience across different networks, geographies, and applications.

Total Apps
3.63k
Google Play
App Share
4.71%
Google Play
Apps
3.45k
Games
188
Total Downloads
307.80m
Google Play
Download Share
<1%
Google Play
App Downloads
303.94m
Game Downloads
3.85m

Use the 42matters SDK Explorer to find all apps that use teragence.

Among all apps utilizing audience and data intelligence SDKs, 4.71% have integrated Monedata. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
3.63k
Google Play
App Share
4.71%
Google Play
Apps
3.45k
Games
188
Total Downloads
296.08m
Google Play
Download Share
<1%
Google Play
App Downloads
292.22m
Game Downloads
3.85m

Use the 42matters SDK Explorer to find all apps that use Monedata.

Among all apps utilizing audience and data intelligence SDKs, 2.42% have integrated mParticle. This accounts for 6.34% of app downloads within the audience and data intelligence SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
1.86k
Google Play
App Share
2.42%
Google Play
Apps
1.86k
Games
9
Total Downloads
2.66b
Google Play
Download Share
6.34%
Google Play
App Downloads
2.57b
Game Downloads
96.69m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing audience and data intelligence SDKs, 1.74% have integrated Gimbal by Infillion. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.

Total Apps
1.35k
Google Play
App Share
1.74%
Google Play
Apps
1.33k
Games
11
Total Downloads
117.63m
Google Play
Download Share
<1%
Google Play
App Downloads
117.54m
Game Downloads
92.35k

Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.

Among all apps utilizing audience and data intelligence SDKs, 1.00% have integrated Piano Analytics DMP. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
772
Google Play
App Share
1.00%
Google Play
Apps
771
Games
1
Total Downloads
123.22m
Google Play
Download Share
<1%
Google Play
App Downloads
123.19m
Game Downloads
35.62k

Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Biocatch. This accounts for 1.85% of app downloads within the audience and data intelligence SDK category.

BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.

Total Apps
585
Google Play
App Share
<1%
Google Play
Apps
585
Games
0
Total Downloads
775.08m
Google Play
Download Share
1.85%
Google Play
App Downloads
775.08m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Biocatch.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
584
Google Play
App Share
<1%
Google Play
Apps
582
Games
2
Total Downloads
104.72m
Google Play
Download Share
<1%
Google Play
App Downloads
93.37m
Game Downloads
11.35m

Use the 42matters SDK Explorer to find all apps that use BlueConic.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Adobe Audience Manager. This accounts for 1.80% of app downloads within the audience and data intelligence SDK category.

Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Total Apps
555
Google Play
App Share
<1%
Google Play
Apps
554
Games
1
Total Downloads
756.29m
Google Play
Download Share
1.80%
Google Play
App Downloads
680.74m
Game Downloads
75.54m

Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated QuantCast. This accounts for 1.31% of app downloads within the audience and data intelligence SDK category.

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.

Total Apps
386
Google Play
App Share
<1%
Google Play
Apps
265
Games
121
Total Downloads
550.49m
Google Play
Download Share
1.31%
Google Play
App Downloads
319.51m
Game Downloads
230.99m

Use the 42matters SDK Explorer to find all apps that use QuantCast.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for 1.46% of app downloads within the audience and data intelligence SDK category.

The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.

Total Apps
383
Google Play
App Share
<1%
Google Play
Apps
383
Games
0
Total Downloads
612.51m
Google Play
Download Share
1.46%
Google Play
App Downloads
540.93m
Game Downloads
71.58m

Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for 1.42% of app downloads within the audience and data intelligence SDK category.

Total Apps
295
Google Play
App Share
<1%
Google Play
Apps
295
Games
0
Total Downloads
595.29m
Google Play
Download Share
1.42%
Google Play
App Downloads
586.88m
Game Downloads
8.41m

Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.

Total Apps
264
Google Play
App Share
<1%
Google Play
Apps
263
Games
1
Total Downloads
187.77m
Google Play
Download Share
<1%
Google Play
App Downloads
187.32m
Game Downloads
457.81k

Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Persona Inquiry Identities. This accounts for 4.70% of app downloads within the audience and data intelligence SDK category.

Total Apps
236
Google Play
App Share
<1%
Google Play
Apps
235
Games
1
Total Downloads
1.97b
Google Play
Download Share
4.70%
Google Play
App Downloads
1.97b
Game Downloads
533

Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated SignalFrame Wireless Registry. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
223
Google Play
App Share
<1%
Google Play
Apps
223
Games
0
Total Downloads
64.81m
Google Play
Download Share
<1%
Google Play
App Downloads
64.81m
Game Downloads
21

Use the 42matters SDK Explorer to find all apps that use SignalFrame Wireless Registry.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Tutela. This accounts for 2.88% of app downloads within the audience and data intelligence SDK category.

The Tutela SDK collects data and runs network tests via software embedded in a diverse range of over 3000 consumer applications to enable the measurement of real-world quality of experience of mobile users, 24/7.

Total Apps
220
Google Play
App Share
<1%
Google Play
Apps
208
Games
12
Total Downloads
1.21b
Google Play
Download Share
2.88%
Google Play
App Downloads
1.18b
Game Downloads
30.69m

Use the 42matters SDK Explorer to find all apps that use Tutela.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Emarsys Predict. This accounts for 2.25% of app downloads within the audience and data intelligence SDK category.

Total Apps
184
Google Play
App Share
<1%
Google Play
Apps
169
Games
15
Total Downloads
945.30m
Google Play
Download Share
2.25%
Google Play
App Downloads
943.45m
Game Downloads
1.85m

Use the 42matters SDK Explorer to find all apps that use Emarsys Predict.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Quantum Metric. This accounts for 3.10% of app downloads within the audience and data intelligence SDK category.

Total Apps
184
Google Play
App Share
<1%
Google Play
Apps
184
Games
0
Total Downloads
1.30b
Google Play
Download Share
3.10%
Google Play
App Downloads
1.30b
Game Downloads
55.48k

Use the 42matters SDK Explorer to find all apps that use Quantum Metric.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.