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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play
Last update: 14 Jul 2024 CET
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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by Android apps available on the Android app market.

Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

1st

Among all apps utilizing audience and data intelligence SDKs, 68.22% have integrated StartApp - TrueNet Network and Speed Info. This accounts for 20.90% of app downloads within the audience and data intelligence SDK category.

StartApp is a mobile data platform SDK that delivers AI-driven insights to inspire decision-making.

Total Apps
31.51k
Google Play
App Share
68.22%
Google Play
Apps
30.16k
Games
1.35k
Total Downloads
10.20b
Google Play
Download Share
20.90%
Google Play
App Downloads
8.44b
Game Downloads
1.76b

Use the 42matters SDK Explorer to find all apps that use StartApp - TrueNet Network and Speed Info.

Among all apps utilizing audience and data intelligence SDKs, 7.77% have integrated Comscore Analytics. This accounts for 39.76% of app downloads within the audience and data intelligence SDK category.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Total Apps
3.59k
Google Play
App Share
7.77%
Google Play
Apps
3.30k
Games
284
Total Downloads
19.40b
Google Play
Download Share
39.76%
Google Play
App Downloads
14.02b
Game Downloads
5.38b

Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.

Among all apps utilizing audience and data intelligence SDKs, 6.57% have integrated mParticle. This accounts for 5.83% of app downloads within the audience and data intelligence SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
3.04k
Google Play
App Share
6.57%
Google Play
Apps
3.02k
Games
10
Total Downloads
2.84b
Google Play
Download Share
5.83%
Google Play
App Downloads
2.71b
Game Downloads
133.39m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing audience and data intelligence SDKs, 6.01% have integrated Umlaut P3 Insight Speedtest. This accounts for 3.19% of app downloads within the audience and data intelligence SDK category.

P3 is an independent and international consulting company, that offers consulting and engineering services, as well as software development for numerous customers.

Total Apps
2.78k
Google Play
App Share
6.01%
Google Play
Apps
2.67k
Games
109
Total Downloads
1.55b
Google Play
Download Share
3.19%
Google Play
App Downloads
1.55b
Game Downloads
5.87m

Use the 42matters SDK Explorer to find all apps that use Umlaut P3 Insight Speedtest.

Among all apps utilizing audience and data intelligence SDKs, 5.53% have integrated Monedata. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
2.56k
Google Play
App Share
5.53%
Google Play
Apps
2.45k
Games
109
Total Downloads
476.02m
Google Play
Download Share
<1%
Google Play
App Downloads
470.11m
Game Downloads
5.91m

Use the 42matters SDK Explorer to find all apps that use Monedata.

Among all apps utilizing audience and data intelligence SDKs, 5.18% have integrated teragence. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Teragence is an SDK that delivers insights based on hyper-granular competitive network analytics for any network operator, helping you understand and compare mobile customer experience across different networks, geographies, and applications.

Total Apps
2.39k
Google Play
App Share
5.18%
Google Play
Apps
2.29k
Games
107
Total Downloads
127.84m
Google Play
Download Share
<1%
Google Play
App Downloads
122.20m
Game Downloads
5.64m

Use the 42matters SDK Explorer to find all apps that use teragence.

Among all apps utilizing audience and data intelligence SDKs, 2.20% have integrated RudderStack. This accounts for 4.82% of app downloads within the audience and data intelligence SDK category.

Total Apps
1.01k
Google Play
App Share
2.20%
Google Play
Apps
1.00k
Games
13
Total Downloads
2.35b
Google Play
Download Share
4.82%
Google Play
App Downloads
2.35b
Game Downloads
4.52m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing audience and data intelligence SDKs, 1.75% have integrated Piano Analytics DMP. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
809
Google Play
App Share
1.75%
Google Play
Apps
809
Games
0
Total Downloads
122.14m
Google Play
Download Share
<1%
Google Play
App Downloads
122.11m
Game Downloads
35.62k

Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.

Among all apps utilizing audience and data intelligence SDKs, 1.68% have integrated Gimbal by Infillion. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.

Total Apps
778
Google Play
App Share
1.68%
Google Play
Apps
768
Games
10
Total Downloads
104.41m
Google Play
Download Share
<1%
Google Play
App Downloads
104.34m
Game Downloads
66.01k

Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.

Among all apps utilizing audience and data intelligence SDKs, 1.28% have integrated Biocatch. This accounts for 1.79% of app downloads within the audience and data intelligence SDK category.

BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.

Total Apps
590
Google Play
App Share
1.28%
Google Play
Apps
590
Games
0
Total Downloads
873.03m
Google Play
Download Share
1.79%
Google Play
App Downloads
873.03m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Biocatch.

Among all apps utilizing audience and data intelligence SDKs, 1.22% have integrated Adobe Audience Manager. This accounts for 1.69% of app downloads within the audience and data intelligence SDK category.

Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Total Apps
565
Google Play
App Share
1.22%
Google Play
Apps
565
Games
0
Total Downloads
822.29m
Google Play
Download Share
1.69%
Google Play
App Downloads
746.74m
Game Downloads
75.54m

Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.

Among all apps utilizing audience and data intelligence SDKs, 1.18% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
547
Google Play
App Share
1.18%
Google Play
Apps
545
Games
2
Total Downloads
115.49m
Google Play
Download Share
<1%
Google Play
App Downloads
103.06m
Game Downloads
12.43m

Use the 42matters SDK Explorer to find all apps that use BlueConic.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.

Total Apps
309
Google Play
App Share
<1%
Google Play
Apps
309
Games
0
Total Downloads
452.04m
Google Play
Download Share
<1%
Google Play
App Downloads
380.46m
Game Downloads
71.58m

Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TreasureData. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
290
Google Play
App Share
<1%
Google Play
Apps
257
Games
33
Total Downloads
477.70m
Google Play
Download Share
<1%
Google Play
App Downloads
88.00m
Game Downloads
389.70m

Use the 42matters SDK Explorer to find all apps that use TreasureData.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for 1.23% of app downloads within the audience and data intelligence SDK category.

Total Apps
275
Google Play
App Share
<1%
Google Play
Apps
275
Games
0
Total Downloads
599.51m
Google Play
Download Share
1.23%
Google Play
App Downloads
591.10m
Game Downloads
8.41m

Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Persona Inquiry Identities. This accounts for 4.40% of app downloads within the audience and data intelligence SDK category.

Total Apps
264
Google Play
App Share
<1%
Google Play
Apps
263
Games
1
Total Downloads
2.15b
Google Play
Download Share
4.40%
Google Play
App Downloads
2.15b
Game Downloads
536

Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.

Total Apps
259
Google Play
App Share
<1%
Google Play
Apps
258
Games
1
Total Downloads
200.15m
Google Play
Download Share
<1%
Google Play
App Downloads
199.69m
Game Downloads
458.53k

Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated QuantCast. This accounts for 1.12% of app downloads within the audience and data intelligence SDK category.

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.

Total Apps
237
Google Play
App Share
<1%
Google Play
Apps
151
Games
86
Total Downloads
545.64m
Google Play
Download Share
1.12%
Google Play
App Downloads
314.65m
Game Downloads
230.99m

Use the 42matters SDK Explorer to find all apps that use QuantCast.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Tutela. This accounts for 2.55% of app downloads within the audience and data intelligence SDK category.

The Tutela SDK collects data and runs network tests via software embedded in a diverse range of over 3000 consumer applications to enable the measurement of real-world quality of experience of mobile users, 24/7.

Total Apps
213
Google Play
App Share
<1%
Google Play
Apps
213
Games
0
Total Downloads
1.24b
Google Play
Download Share
2.55%
Google Play
App Downloads
1.21b
Game Downloads
30.69m

Use the 42matters SDK Explorer to find all apps that use Tutela.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Quantum Metric. This accounts for 2.83% of app downloads within the audience and data intelligence SDK category.

Total Apps
201
Google Play
App Share
<1%
Google Play
Apps
201
Games
0
Total Downloads
1.38b
Google Play
Download Share
2.83%
Google Play
App Downloads
1.38b
Game Downloads
55.48k

Use the 42matters SDK Explorer to find all apps that use Quantum Metric.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.