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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play
Last update: 20 Aug 2025 CET
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Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by Android apps available on the Android app market.

Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

1st

Among all apps utilizing audience and data intelligence SDKs, 25.67% have integrated StartApp - TrueNet Network and Speed Info. This accounts for 15.77% of app downloads within the audience and data intelligence SDK category.

StartApp is a mobile data platform SDK that delivers AI-driven insights to inspire decision-making.

Total Apps
6.92k
Google Play
App Share
25.67%
Google Play
Apps
6.48k
Games
437
Total Downloads
9.72b
Google Play
Download Share
15.77%
Google Play
App Downloads
8.05b
Game Downloads
1.68b

Use the 42matters SDK Explorer to find all apps that use StartApp - TrueNet Network and Speed Info.

Among all apps utilizing audience and data intelligence SDKs, 22.22% have integrated Microsoft Clarity. This accounts for 11.01% of app downloads within the audience and data intelligence SDK category.

Total Apps
5.99k
Google Play
App Share
22.22%
Google Play
Apps
5.94k
Games
44
Total Downloads
6.79b
Google Play
Download Share
11.01%
Google Play
App Downloads
6.73b
Game Downloads
54.33m

Use the 42matters SDK Explorer to find all apps that use Microsoft Clarity.

Among all apps utilizing audience and data intelligence SDKs, 12.27% have integrated Comscore Analytics. This accounts for 36.20% of app downloads within the audience and data intelligence SDK category.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Total Apps
3.31k
Google Play
App Share
12.27%
Google Play
Apps
3.03k
Games
278
Total Downloads
22.32b
Google Play
Download Share
36.20%
Google Play
App Downloads
17.42b
Game Downloads
4.91b

Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.

Among all apps utilizing audience and data intelligence SDKs, 11.74% have integrated mParticle. This accounts for 4.90% of app downloads within the audience and data intelligence SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
3.16k
Google Play
App Share
11.74%
Google Play
Apps
3.16k
Games
8
Total Downloads
3.02b
Google Play
Download Share
4.90%
Google Play
App Downloads
2.90b
Game Downloads
120.65m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing audience and data intelligence SDKs, 8.64% have integrated RudderStack. This accounts for 4.06% of app downloads within the audience and data intelligence SDK category.

Total Apps
2.33k
Google Play
App Share
8.64%
Google Play
Apps
2.31k
Games
18
Total Downloads
2.50b
Google Play
Download Share
4.06%
Google Play
App Downloads
2.50b
Game Downloads
2.37m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing audience and data intelligence SDKs, 3.50% have integrated Google Vertex AI Gemini. This accounts for 1.14% of app downloads within the audience and data intelligence SDK category.

Total Apps
943
Google Play
App Share
3.50%
Google Play
Apps
919
Games
24
Total Downloads
705.09m
Google Play
Download Share
1.14%
Google Play
App Downloads
704.93m
Game Downloads
157.92k

Use the 42matters SDK Explorer to find all apps that use Google Vertex AI Gemini.

Among all apps utilizing audience and data intelligence SDKs, 3.19% have integrated Piano Analytics DMP. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
859
Google Play
App Share
3.19%
Google Play
Apps
859
Games
0
Total Downloads
130.24m
Google Play
Download Share
<1%
Google Play
App Downloads
130.21m
Game Downloads
35.62k

Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.

Among all apps utilizing audience and data intelligence SDKs, 2.53% have integrated Umlaut P3 Insight Speedtest. This accounts for 2.26% of app downloads within the audience and data intelligence SDK category.

P3 is an independent and international consulting company, that offers consulting and engineering services, as well as software development for numerous customers.

Total Apps
682
Google Play
App Share
2.53%
Google Play
Apps
675
Games
7
Total Downloads
1.39b
Google Play
Download Share
2.26%
Google Play
App Downloads
1.39b
Game Downloads
5.15m

Use the 42matters SDK Explorer to find all apps that use Umlaut P3 Insight Speedtest.

Among all apps utilizing audience and data intelligence SDKs, 2.22% have integrated Biocatch. This accounts for 2.04% of app downloads within the audience and data intelligence SDK category.

BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.

Total Apps
598
Google Play
App Share
2.22%
Google Play
Apps
598
Games
0
Total Downloads
1.26b
Google Play
Download Share
2.04%
Google Play
App Downloads
1.26b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Biocatch.

Among all apps utilizing audience and data intelligence SDKs, 2.09% have integrated Quantum Metric. This accounts for 2.51% of app downloads within the audience and data intelligence SDK category.

Total Apps
564
Google Play
App Share
2.09%
Google Play
Apps
559
Games
5
Total Downloads
1.55b
Google Play
Download Share
2.51%
Google Play
App Downloads
1.55b
Game Downloads
1.17m

Use the 42matters SDK Explorer to find all apps that use Quantum Metric.

Among all apps utilizing audience and data intelligence SDKs, 1.99% have integrated Adobe Audience Manager. This accounts for 2.14% of app downloads within the audience and data intelligence SDK category.

Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Total Apps
535
Google Play
App Share
1.99%
Google Play
Apps
535
Games
0
Total Downloads
1.32b
Google Play
Download Share
2.14%
Google Play
App Downloads
1.24b
Game Downloads
75.54m

Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.

Among all apps utilizing audience and data intelligence SDKs, 1.55% have integrated Gimbal by Infillion. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.

Total Apps
417
Google Play
App Share
1.55%
Google Play
Apps
412
Games
5
Total Downloads
100.29m
Google Play
Download Share
<1%
Google Play
App Downloads
100.23m
Game Downloads
62.93k

Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.

Among all apps utilizing audience and data intelligence SDKs, 1.54% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
415
Google Play
App Share
1.54%
Google Play
Apps
413
Games
2
Total Downloads
150.02m
Google Play
Download Share
<1%
Google Play
App Downloads
136.93m
Game Downloads
13.09m

Use the 42matters SDK Explorer to find all apps that use BlueConic.

Among all apps utilizing audience and data intelligence SDKs, 1.52% have integrated Monedata. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
409
Google Play
App Share
1.52%
Google Play
Apps
402
Games
7
Total Downloads
303.50m
Google Play
Download Share
<1%
Google Play
App Downloads
298.31m
Game Downloads
5.19m

Use the 42matters SDK Explorer to find all apps that use Monedata.

Among all apps utilizing audience and data intelligence SDKs, 1.19% have integrated Persona Inquiry Identities. This accounts for 7.78% of app downloads within the audience and data intelligence SDK category.

Total Apps
321
Google Play
App Share
1.19%
Google Play
Apps
318
Games
3
Total Downloads
4.80b
Google Play
Download Share
7.78%
Google Play
App Downloads
3.49b
Game Downloads
1.30b

Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.

Among all apps utilizing audience and data intelligence SDKs, 1.16% have integrated Emarsys Predict. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
313
Google Play
App Share
1.16%
Google Play
Apps
293
Games
20
Total Downloads
468.94m
Google Play
Download Share
<1%
Google Play
App Downloads
466.17m
Game Downloads
2.77m

Use the 42matters SDK Explorer to find all apps that use Emarsys Predict.

Among all apps utilizing audience and data intelligence SDKs, 1.02% have integrated Tutela. This accounts for 1.69% of app downloads within the audience and data intelligence SDK category.

The Tutela SDK collects data and runs network tests via software embedded in a diverse range of over 3000 consumer applications to enable the measurement of real-world quality of experience of mobile users, 24/7.

Total Apps
276
Google Play
App Share
1.02%
Google Play
Apps
276
Games
0
Total Downloads
1.04b
Google Play
Download Share
1.69%
Google Play
App Downloads
1.01b
Game Downloads
30.69m

Use the 42matters SDK Explorer to find all apps that use Tutela.

Among all apps utilizing audience and data intelligence SDKs, 1.01% have integrated TreasureData. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
273
Google Play
App Share
1.01%
Google Play
Apps
236
Games
37
Total Downloads
513.74m
Google Play
Download Share
<1%
Google Play
App Downloads
104.52m
Game Downloads
409.22m

Use the 42matters SDK Explorer to find all apps that use TreasureData.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated BehavioSec by LexisNexis. This accounts for 4.94% of app downloads within the audience and data intelligence SDK category.

Total Apps
239
Google Play
App Share
<1%
Google Play
Apps
235
Games
4
Total Downloads
3.05b
Google Play
Download Share
4.94%
Google Play
App Downloads
3.05b
Game Downloads
617.86k

Use the 42matters SDK Explorer to find all apps that use BehavioSec by LexisNexis.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.

Total Apps
233
Google Play
App Share
<1%
Google Play
Apps
232
Games
1
Total Downloads
251.50m
Google Play
Download Share
<1%
Google Play
App Downloads
251.04m
Game Downloads
459.85k

Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.