Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play
We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by Android apps available on the Android app market.
Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 20 most widely-integrated audience and data intelligence SDKs:
- StartApp - TrueNet Network and Speed Info
- Comscore Analytics
- Gimbal by Infillion
- mParticle
- Biocatch
- Adobe Audience Manager
- BlueConic
- QuantCast
- Krux - Salesforce Audience Studio
- INFONline Measurement SZM
- Umlaut P3 Insight Speedtest
- TagCommander by Commanders Act
- MediaTek
- SignalFrame Wireless Registry
- Tutela
- Persona Inquiry Identities
- Emarsys Predict
- Quantum Metric
- Selligent
- teragence
StartApp - TrueNet Network and Speed Info
Check “StartApp - TrueNet Network and Speed Info” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 93.64% have integrated StartApp - TrueNet Network and Speed Info. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
StartApp is a mobile data platform SDK that delivers AI-driven insights to inspire decision-making.
Use the 42matters SDK Explorer to find all apps that use StartApp - TrueNet Network and Speed Info.
Comscore Analytics
Check “Comscore Analytics” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.04% have integrated Comscore Analytics. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.
Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.
Gimbal by Infillion
Check “Gimbal by Infillion” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Gimbal by Infillion. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.
Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.
mParticle
Check “mParticle” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated mParticle. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Use the 42matters SDK Explorer to find all apps that use mParticle.
Biocatch
Check “Biocatch” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Biocatch. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.
Use the 42matters SDK Explorer to find all apps that use Biocatch.
Adobe Audience Manager
Check “Adobe Audience Manager” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Adobe Audience Manager. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.
BlueConic
Check “BlueConic” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated BlueConic. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use BlueConic.
QuantCast
Check “QuantCast” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated QuantCast. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.
Use the 42matters SDK Explorer to find all apps that use QuantCast.
Krux - Salesforce Audience Studio
Check “Krux - Salesforce Audience Studio” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.
Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.
INFONline Measurement SZM
Check “INFONline Measurement SZM” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.
Umlaut P3 Insight Speedtest
Check “Umlaut P3 Insight Speedtest” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Umlaut P3 Insight Speedtest. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
P3 is an independent and international consulting company, that offers consulting and engineering services, as well as software development for numerous customers.
Use the 42matters SDK Explorer to find all apps that use Umlaut P3 Insight Speedtest.
TagCommander by Commanders Act
Check “TagCommander by Commanders Act” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.
Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.
MediaTek
Check “MediaTek” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated MediaTek. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
MediaTek chips are at the heart of a growing family of Android devices.
Use the 42matters SDK Explorer to find all apps that use MediaTek.
SignalFrame Wireless Registry
Check “SignalFrame Wireless Registry” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated SignalFrame Wireless Registry. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use SignalFrame Wireless Registry.
Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Tutela. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
The Tutela SDK collects data and runs network tests via software embedded in a diverse range of over 3000 consumer applications to enable the measurement of real-world quality of experience of mobile users, 24/7.
Use the 42matters SDK Explorer to find all apps that use Tutela.
Persona Inquiry Identities
Check “Persona Inquiry Identities” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Persona Inquiry Identities. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.
Emarsys Predict
Check “Emarsys Predict” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Emarsys Predict. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Emarsys Predict.
Quantum Metric
Check “Quantum Metric” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Quantum Metric. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Quantum Metric.
Selligent
Check “Selligent” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Selligent. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Selligent.
teragence
Check “teragence” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated teragence. This accounts for 88% of app downloads within the audience and data intelligence SDK category.
Teragence is an SDK that delivers insights based on hyper-granular competitive network analytics for any network operator, helping you understand and compare mobile customer experience across different networks, geographies, and applications.
Use the 42matters SDK Explorer to find all apps that use teragence.
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