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Australia App Market Statistics in 2020

Australia App Market Statistics in 2020

Last update: 21 Sep 2020 CET
Australia App Market Statistics in 2020 for Android

Australians love their mobile apps. So, unsurprisingly, Australia is home to one of the more robust mobile app markets in the world. With companies like Canva, Telstra, and FatSecret leading the way, many Australian businesses have begun to develop products for mobile platforms.

In this article, we will provide a number of detailed app statistics and insights into the Australia Android app market with focus on apps only. We will cover a number of topics, including: how many Australian app publishers exist on the Google Play Store, how many apps they have released, and how Australian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Australian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Australia?

There are more than 4,713 Australian publishers on Google Play out of all 908,961 app publishers. One of the biggest Australian publishers are Halfbrick Studios, Not Doppler, Metro Trains Melbourne, Imperial Arts Pty Ltd, HIPSTER WHALE, General Adaptive Apps Pty Ltd, Raz Games, IEC Global Pty Ltd, Minicades Mobile, Refuel Games Pty Ltd . Less than 1% of all app publishers on Google Play are from Australia. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Australian
Publishers
vs
Total
Publishers

How Many Apps Are from Australian App Publishers?

There are more than 12,649 apps from Australian publishers on Google Play out of the 2,966,758 apps. Apps with most downloads of Australian publishers are mymacca's Ordering & Offers, Menulog AU | Online Food Delivery, Kayo Sports, Stan., Service NSW, Spudshed, KFC - Order On The Go, 7plus, Westfield Plus AU/NZ, ABC iview . Less than 1% of all apps on Google Play are from Australian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Australian Apps
vs
Total Apps

How Are Apps from Australian Publishers Rated?

The average rating of 12,649 apps from Australian publishers on Google Play is 3.01 out of 5 stars. This is less than the overall average rating of all apps of 3.29 stars. Apps from Australian publishers on Google Play have on average 1,047 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Australian Apps
3.01 stars
Average #Ratings of
Australian Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Australian Publishers on Apps vs. Games?

78% of released apps by Australian publishers are apps and 22% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Australian publishers focus more on games with 22% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps78% Games22%
Apps87% Games13%

How Many Downloads Do Apps from Australian Publishers Get?

Apps by Australian publishers have an average of 95.84k downloads. Overall they get more downloads than the average of all apps which is 156.4k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Australian App
Average Downloads Per App

How Do Australian Apps Monetize?

13% of apps by Australian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 22% of apps by Australian publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 13% of apps by Australian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Australian Paid Apps13% Overall Paid Apps3%
Ads Australian Include Ads22% Overall Include Ads39%
In-App Billing Australian In-App Billing13% Overall In-App Billing4%

Do Australian Publishers Release on both iOS and Android?

47% of apps of Australian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Australian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Australian Publishers Based on Downloads?

The following are the top publishers from Australia that accumulated most downloads.

1 Sofeh Sunrise

Sofeh Sunrise is on position 1 of the biggest Australian app publishers. Sofeh Sunrise is an Australian-based mobile app developer and publisher. Their goal is to combine art and technology. Sofeh Sunrise has published the app ORG 2020. They own a single app that has been downloaded more than 128.36m+ times.

128.36m+
1
2 Sigmoid Labs and its Affiliates

Sigmoid Labs and its Affiliates is on position 2 of the biggest Australian app publishers. Sigmoid Labs and its Affiliates is an Australian app developer best known for creating the “Where is my train” app. It is their mission to use technology to improve the lives of millions of Indian train travellers. They were recently acquired by Google. Sigmoid Labs and its Affiliates is best known for the app Where is my Train : Indian Railway Train Status. They own a single app that has been downloaded more than 120.92m+ times.

120.92m+
1
3 Canva

Canva is on position 3 of the biggest Australian app publishers. Canva, which was founded in 2012, is a simplified graphic-design website. They use a drag-and-drop format and provide users with photographs, vector images, graphics, and fonts. Canva has developed and published Canva: Graphic Design & Logo, Poster, Video Maker. They own a single app that has been downloaded more than 85.72m+ times.

85.72m+
1
4 FatSecret

FatSecret is on position 4 of the biggest Australian app publishers. FatSecret is an Australian mobile app developer that produces apps that promote healthy eating and living. The company notes that people who track food achieve more than double the average weight loss and members lose weight 3x faster when doing it with friends. FatSecret has created the most powerful solution for healthy, sustainable weight loss. FatSecret is best known for the app Calorie Counter by FatSecret. They own a single app that has been downloaded more than 33.19m+ times.

33.19m+
1
5 Delicious

Delicious is on position 5 of the biggest Australian app publishers. Delicious, which is based in Australia, develops simple, beautiful, fast SMS and MMS apps. Delicious has published a number of apps, including Textra SMS, Textra Emoji - Android Pie Style, chomp SMS, Textra Emoji - Twitter Style, and more. They own 2 apps that have been downloaded together more than 30.5m+ times.

30.5m+
2
6 Winterlight

Winterlight is on position 6 of the biggest Australian app publishers. Winterlight is a mobile, PC, and web game developer. Based in Australia, they develop fun bowling, archery, flight simulation, and cliff diving games. Winterlight has developed numerous apps, including Galaxy Bowling ™ 3D, Galaxy Bowling 3D Free, Under the Castle, League Star Football, and more. They own 26 apps that have been downloaded together more than 25.91m+ times.

25.91m+
26
7 SyncTech Pty Ltd

SyncTech Pty Ltd is on position 7 of the biggest Australian app publishers. SyncTech Pty Ltd is an Australian mobile app developer that has produced apps focused on SMS backup and restoration. SyncTech Pty Ltd has produced SMS Backup & Restore Pro, SMS Backup & Restore, and Add-On - SMS Backup & Restore. They own 3 apps that have been downloaded together more than 25.12m+ times.

25.12m+
3
8 Coding Caveman

Coding Caveman is on position 8 of the biggest Australian app publishers. Coding Caveman is an independent Australian mobile app developer. He is primarily focused on building guitar and music apps. Coding Caveman has developed and published Solo and Solo 2 (was Guitar Solo Lite). They own 2 apps that have been downloaded together more than 24.25m+ times.

24.25m+
2
9 play.io

play.io is on position 9 of the biggest Australian app publishers. They own 32 apps that have been downloaded together more than 19.47m+ times.

19.47m+
32
10 Flashlight Inc

Flashlight Inc is on position 10 of the biggest Australian app publishers. Flashlight Inc is a mobile app developer based in Australia. They’re app mimics an actual hardware flashlight, with an on and off switch users can toggle to turn on and off their digital torch light. Flashlight Inc is known for the app Flashlight. They own a single app that has been downloaded more than 18.14m+ times.

18.14m+
1

What Are the Most Used SDKs by Australian Publishers?

The following shows which SDKs are most used by Australia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

63% of apps from Australian publishers have Google Firebase integrated. In total 6,002 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

63
6002
2 Android Support Library V4

49% of apps from Australian publishers have Android Support Library V4 integrated. In total 4,639 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

49
4639
3 OkHttp

38% of apps from Australian publishers have OkHttp integrated. In total 3,660 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

38
3660
4 Google Ads AdMob

36% of apps from Australian publishers have Google Ads AdMob integrated. In total 3,463 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

36
3463
5 Firebase Cloud Messaging

36% of apps from Australian publishers have Firebase Cloud Messaging integrated. In total 3,420 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

36
3420
6 gson

33% of apps from Australian publishers have gson integrated. In total 3,175 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

33
3175
7 Android Design Support Library

27% of apps from Australian publishers have Android Design Support Library integrated. In total 2,615 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

27
2615
8 Google Cloud Messaging

25% of apps from Australian publishers have Google Cloud Messaging integrated. In total 2,345 apps.

25
2345
9 Google Analytics

23% of apps from Australian publishers have Google Analytics integrated. In total 2,194 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

23
2194
10 Facebook

23% of apps from Australian publishers have Facebook integrated. In total 2,154 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

23
2154

What Are the Most Used Android App Permissions by Australian Publishers?

The following shows which android permissions are most frequently request by Australia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Australian publishers use the Internet Access permission. Total 14,537 apps.

100
14537
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Australian publishers use the Network Information Access permission. Total 13,183 apps.

100
13183
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 75% of the apps from Australian publishers use the Phone Sleep Mode Preventation permission. Total 9,457 apps.

75
9457
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 74% of the apps from Australian publishers use the Write External Storage permission. Total 9,367 apps.

74
9367
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 59% of the apps from Australian publishers use the Push Notification permission. Total 7,509 apps.

59
7509
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 56% of the apps from Australian publishers use the Read External Storage permission. Total 7,101 apps.

56
7101
7 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 43% of the apps from Australian publishers use the Vibration permission. Total 5,440 apps.

43
5440
8 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 42% of the apps from Australian publishers use the Fine Location Access permission. Total 5,262 apps.

42
5262
9 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 41% of the apps from Australian publishers use the Wifi Information Access permission. Total 5,131 apps.

41
5131
10 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 39% of the apps from Australian publishers use the Course Location Access permission. Total 4,941 apps.

39
4941

What Are the Top 10 Highest Ranked Apps in Australia?

The following shows the official Google Play apps top chart of Australia. 7% of the top apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Apps in Australia's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Australia. 7% of the top grossing apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Australia?

The following shows the official Google Play social top chart of Australia. There are no apps from Australian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Australia?

The following shows the official Google Play news top chart of Australia. 20% of the top news apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Australia?

The following shows the official Google Play travel top chart of Australia. 40% of the top travel apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Australia?

The following shows the official Google Play shopping top chart of Australia. 33% of the top shopping apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Australia?

The following shows the official Google Play lifestyle top chart of Australia. 27% of the top lifestyle apps in Australia are from Australian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Australia?

The following shows the official Google Play business top chart of Australia. 20% of the top business apps in Australia are from Australian app publishers. See the full chart here.