Australia App Market Statistics in 2023
- Last update: 28 May 2023 CET
Australians love their mobile apps. So, unsurprisingly, Australia is home to one of the more robust mobile app markets in the world. With companies like Canva, Telstra, and FatSecret leading the way, many Australian businesses have begun to develop products for mobile platforms.
In this article, we will provide a number of detailed app statistics and insights into the Australia Android app market with focus on apps only. We will cover a number of topics, including: how many Australian app publishers exist on the Google Play Store, how many apps they have released, and how Australian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Australian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 4,604 Australian publishers on Google Play out of all 1,022,567 app publishers. One of the biggest Australian publishers are Halfbrick Studios, Imperial Arts Pty Ltd, IEC Global Pty Ltd, Not Doppler, PlaySide Studios Ltd, HIPSTER WHALE, Raz Games, General Adaptive Apps Pty Ltd, Monster Games Productions PTY LTD, Refuel Games Pty Ltd . Less than 1% of all app publishers on Google Play are from Australia. Find the biggest app publishers with our App Market Explorer.
There are more than 13,617 apps from Australian publishers on Google Play out of the 3,254,136 apps. Apps with most downloads of Australian publishers are CommBank, Everyday Rewards, 7plus, HotDoc, Australia Post, Ubank Money App, Coles App, MyMacca's, My Telstra, Flybuys . Less than 1% of all apps on Google Play are from Australian publishers. Filter for apps by publisher country with our tool here.
The average rating of 13,617 apps from Australian publishers on Google Play is 3.27 out of 5 stars. This is less than the overall average rating of all apps of 3.74 stars. Apps from Australian publishers on Google Play have on average 2,089 ratings. This number is higher than the average number of ratings of all apps, which is 1,666 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
81% of released apps by Australian publishers are apps and 19% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Australian publishers focus more on games with 19% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by Australian publishers have an average of 152.31k downloads. Overall they get more downloads than the average of all apps which is 230.02k. We offer also more detailed download estimates for any app.
9% of apps by Australian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 19% of apps by Australian publishers include ads. That is a lower value compared to the whole world, where 35% have ads. 13% of apps by Australian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
56% of apps of Australian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Australia that accumulated most downloads.
Canva is on position 1 of the biggest Australian app publishers. Canva, which was founded in 2012, is a simplified graphic-design website. They use a drag-and-drop format and provide users with photographs, vector images, graphics, and fonts. Canva has developed and published Canva: Graphic Design & Logo, Poster, Video Maker. They own a single app that has been downloaded more than 285.21m+ times.
Sigmoid Labs and its affiliates is on position 2 of the biggest Australian app publishers. They own a single app that has been downloaded more than 248.71m+ times.
Sofeh Sunrise is on position 3 of the biggest Australian app publishers. Sofeh Sunrise is an Australian-based mobile app developer and publisher. Their goal is to combine art and technology. Sofeh Sunrise has published the app ORG 2020. They own a single app that has been downloaded more than 171.63m+ times.
Piu Piu Apps is on position 4 of the biggest Australian app publishers. They own 26 apps that have been downloaded together more than 56.7m+ times.
FatSecret is on position 5 of the biggest Australian app publishers. FatSecret is an Australian mobile app developer that produces apps that promote healthy eating and living. The company notes that people who track food achieve more than double the average weight loss and members lose weight 3x faster when doing it with friends. FatSecret has created the most powerful solution for healthy, sustainable weight loss. FatSecret is best known for the app Calorie Counter by FatSecret. They own a single app that has been downloaded more than 46.92m+ times.
aunumber is on position 6 of the biggest Australian app publishers. They own a single app that has been downloaded more than 36.13m+ times.
SyncTech Pty Ltd is on position 7 of the biggest Australian app publishers. SyncTech Pty Ltd is an Australian mobile app developer that has produced apps focused on SMS backup and restoration. SyncTech Pty Ltd has produced SMS Backup & Restore Pro, SMS Backup & Restore, and Add-On - SMS Backup & Restore. They own 3 apps that have been downloaded together more than 33.8m+ times.
Delicious is on position 8 of the biggest Australian app publishers. Delicious, which is based in Australia, develops simple, beautiful, fast SMS and MMS apps. Delicious has published a number of apps, including Textra SMS, Textra Emoji - Android Pie Style, chomp SMS, Textra Emoji - Twitter Style, and more. They own 2 apps that have been downloaded together more than 33.29m+ times.
Moodle Pty Ltd. is on position 9 of the biggest Australian app publishers. They own 3 apps that have been downloaded together more than 30.8m+ times.
Desygner Pty Ltd is on position 10 of the biggest Australian app publishers. They own 20 apps that have been downloaded together more than 27.9m+ times.
The following shows which SDKs are most used by Australia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
73% of apps from Australian publishers have Google Firebase integrated. In total 8,871 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
52% of apps from Australian publishers have Firebase Cloud Messaging integrated. In total 6,316 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
50% of apps from Australian publishers have OkHttp integrated. In total 6,107 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
49% of apps from Australian publishers have Kotlin integrated. In total 5,942 apps.
42% of apps from Australian publishers have gson integrated. In total 5,064 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
32% of apps from Australian publishers have Google Maps integrated. In total 3,859 apps.
29% of apps from Australian publishers have Glide integrated. In total 3,486 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
26% of apps from Australian publishers have ZXing integrated. In total 3,104 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.
25% of apps from Australian publishers have Firebase Crashlytics Fabric integrated. In total 3,037 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
25% of apps from Australian publishers have Google Ads AdMob integrated. In total 2,982 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
The following shows which android permissions are most frequently request by Australia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Australian publishers use the Internet Access permission. Total 15,490 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Australian publishers use the Network Information Access permission. Total 14,122 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 83% of the apps from Australian publishers use the Phone Sleep Mode Preventation permission. Total 11,338 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 67% of the apps from Australian publishers use the Write External Storage permission. Total 9,100 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 61% of the apps from Australian publishers use the Push Notification permission. Total 8,279 apps.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 53% of the apps from Australian publishers use the Read External Storage permission. Total 7,171 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 51% of the apps from Australian publishers use the Install Referrer permission. Total 6,883 apps.
android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 48% of the apps from Australian publishers use the Vibration permission. Total 6,554 apps.
With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 43% of the apps from Australian publishers use the Fine Location Access permission. Total 5,848 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 43% of the apps from Australian publishers use the Start At Boot Time permission. Total 5,802 apps.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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