Find the IAB Category For a Specific App

IAB categories are an industry standard taxonomy for content categorization. With our API for Android and iOS you can find the IAB categories for every mobile app and leverage the data of any IAB category.

Why is that important? IAB categories are much more expressive than the categories on App Stores, respectively more than 1000 categories vs just (about) 50! Clearly not all millions and millions of apps can perfectly fit in the default App Store categories.

For example, you can get the IAB categories for Tinder on Android by its "package name" (i.e. its Android identifier) with this simple HTTP request to our IAB Categories API:

https://data.42matters.com/api/v4.0/android/apps/category.json?p=com.tinder&access_token=YOUR_TOKEN (you can get a free trial token at this link)

The JSON result will be the following:

 "package_name": "com.tinder",
 "title": "Tinder",
 "market_url": "https:\/\/play.google.com\/store\/apps\/details?id=com.tinder&referrer=utm_source%3D42matters.com%26utm_medium%3Dapi",
 "content_rating": "Mature 17+",
 "category": "Lifestyle",
 "cat_key": "LIFESTYLE",
 "cat_keys": [
 "iab_v2": [
     "id": 239,
     "parent_id": null,
     "name": "Hobbies & Interests",
     "type": "declared_by_dev"
     "id": 188,
     "parent_id": 186,
     "name": "Dating",
     "type": "inferred"
     "id": 186,
     "parent_id": null,
     "name": "Family and Relationships",
     "type": "inferred"

As you see, the developer of Tinder declared the app as "Lifestyle" which maps to "Hobbies & Interests" on the IAB taxonomy. However, with our machine learning algorithms, we can detect additional IAB categories belonging to the app, in this case "Dating" and its parent "Family and Relationships" (this hierarchy has been defined by IAB).

Of course you can also do the reverse approach: retrieve all apps in a particular IAB category. You can find how to do it in the "Examples" section of the Advanced Query API documentation.

Get Started With 42matters Today!

At 42matters, we provide app insights, data, and analytics via a host of useful APIs, File Dumps, and web-based app intelligence platforms, like the 42matters Explorer, and the 42matters SDK Explorer.

These tools, which you can try free for 14-days, offer a comprehensive look at app market trends and statistics. This includes in-depth, visual insights into downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.

If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!

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