We’re launching gender and age demographic filters for Android apps available on Google Play! This means, with the 42matters Explorer, you’ll be able to segment app user bases by gender and age.

Here’s what we cover in this blog post (click the links below to jump to the corresponding section):

• What Are Demographic Filters?
• Introducing the 42matters Explorer’s Demographic and Age Filters for Google Play Apps
• Supported Stores
  

What Are Demographic Filters?

Demographic filters enable you to analyze the composition of an app's user base by looking at variables like age and gender. This information can be used to enhance mobile advertising campaigns, run informed lead generation efforts, conduct market research and competitor analysis, and more.

The 42matters Explorer will soon provide age and gender insights for most Android apps available on Google Play. As such, you’ll be able to use the platform to gain a deeper understanding of the users that download these apps.

Introducing the 42matters Explorer’s Gender and Age Demographic Filters for Google Play Apps

So, what sort of data will be provided by the Explorer’s demographic filters? Well, as noted above, they’ll provide valuable user insights for Android apps available on Google Play that can be used for a variety of important use cases.

Indeed, while the gender filter will enable you to identify apps by the ratio of male users to female users, the age filter will enable you to single out apps based on the percentage of users that fall into the following five age groups:

• Up to 25
• 25-35
• 35-45
• 45-55
• And 55+
  

The data collected can be used to generate reports that provide insight into the user demographics for any specified apps.

Supported Stores

It’s important to note that, while we’re planning to expand our demographic filters to iOS in the future, the initial launch will support Google Play only.

However, if you’re interested in getting these filters for iOS apps, don’t hesitate to let our team know! While we can’t guarantee an expedited future rollout, we nevertheless appreciate your feedback and take it seriously when considering our product roadmap.