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Brazil App Market Statistics in 2021

Brazil App Market Statistics in 2021 for Android
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Brazil is the fifth most populous country on the planet and also their app market is impressive. Additionally, Brazilians love their smartphones and spend substantially more time online than either Americans or Brits. In other words, the Brazilian mobile app market is a powder keg. Indeed, with companies like Studio Sol, VIVO, Oi, Globo, and TIM leading the way, some of Brazil’s biggest players are beginning to recognize the value of mobile offerings.

In this article, we will provide a number of detailed app statistics and insights into the Brazil Android app market with focus on apps only. We will cover a number of topics, including: how many Brazilian app publishers exist on the Google Play Store, how many apps they have released, and how Brazilian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Brazilian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Brazil?

There are more than 10,872 Brazilian publishers on Google Play out of all 928,112 app publishers. One of the biggest Brazilian publishers are Tapps Games, Top Free Games., PlayKids Inc, SOCEM, DEHA, Thetis Games and Flight Simulators, Virtua Games - Jogo de Moto e Carro - Bike Games, Maiworm Digital Strategy, Sebby Games, Jogatina.com . Overall 1% of all app publishers on Google Play are from Brazil. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Brazilian
Publishers
vs
Total
Publishers

How Many Apps Are from Brazilian App Publishers?

There are more than 69,482 apps from Brazilian publishers on Google Play out of the 2,960,588 apps. Apps with most downloads of Brazilian publishers are Nubank: Conta Cartão de crédito e muito mais, FGTS, Banco Pan - conta e cartão, Carteira de Trabalho Digital, Facily | Social Commerce, PicPay: Pagamentos Transferências Pix e Conta, Conecte SUS, Magazine Luiza: Compras Online com Entrega Rápida, Banco do Brasil | Conta cartão pix e mais!, CAIXA . 2% of all apps on Google Play are from Brazilian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Brazilian Apps
vs
Total Apps

How Are Apps from Brazilian Publishers Rated?

The average rating of 69,482 apps from Brazilian publishers on Google Play is 3.78 out of 5 stars. This is better than the overall average rating of all apps which is 3.52. Apps from Brazilian publishers on Google Play have on average 1,404 ratings. This number is higher than the average number of ratings of all apps, which is 1,382 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Brazilian Apps
3.78 stars
Average #Ratings of
Brazilian Apps
Average rating of
All Apps
3.52 stars
Average #Ratings of
All Apps

How Focused Are Brazilian Publishers on Apps vs. Games?

93% of released apps by Brazilian publishers are apps and 7% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Brazilian publishers focus more on apps with 93% of releases compared to all publishers that focus 87% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps93% Games7%
Apps87% Games13%

How Many Downloads Do Apps from Brazilian Publishers Get?

Apps by Brazilian publishers have an average of 93.86k downloads. Overall they get more downloads than the average of all apps which is 194.79k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Brazilian App
Average Downloads Per App

How Do Brazilian Apps Monetize?

2% of apps by Brazilian publishers are paid. That is a lower value of paid apps compared to the overall apps, where 3% are paid. 21% of apps by Brazilian publishers include ads. That is a lower value compared to the whole world, where 38% have ads. 3% of apps by Brazilian publishers make use of In-App Payments to monetize. That is less compared to 4% the overall apps use.

Paid Apps monetization paid Brazilian Paid Apps2% Overall Paid Apps3%
Ads monetization ads Brazilian Include Ads21% Overall Include Ads38%
In-App Billing monetization iap Brazilian In-App Billing3% Overall In-App Billing4%

Do Brazilian Publishers Release on both iOS and Android?

31% of apps of Brazilian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Brazilian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Brazilian Publishers Based on Downloads?

The following are the top publishers from Brazil that accumulated most downloads.

sdks
1 Caixa Econômica Federal

Caixa Econômica Federal is on position 1 of the biggest Brazilian app publishers. They own 14 apps that have been downloaded together more than 435.93m+ times.

435.93m+
14
2 Kolb Apps

Kolb Apps is on position 2 of the biggest Brazilian app publishers. Kolb Apps is a mobile app developer based in Curitiba, Brazil. Founded in 2011, they build interactive music software for mobile devices. Kolb Apps has made its name as one of the most reputable and successful app developers in the world. Kolb Apps is responsible for such apps as Real Drum - The Best Drums Pads Sim - Get Lessons, Real Bass - Playing bass made easy, Real Piano - The Best Piano Simulator, Hip Hop Pads, and more. They own 12 apps that have been downloaded together more than 251.23m+ times.

251.23m+
12
3 Studio Sol Comunicação Digital

Studio Sol Comunicação Digital is on position 3 of the biggest Brazilian app publishers. They own 8 apps that have been downloaded together more than 239.13m+ times.

239.13m+
8
4 Governo do Brasil

Governo do Brasil is on position 4 of the biggest Brazilian app publishers. They own 195 apps that have been downloaded together more than 189.31m+ times.

189.31m+
195
5 Itaú Unibanco S. A.

Itaú Unibanco S. A. is on position 5 of the biggest Brazilian app publishers. They own 19 apps that have been downloaded together more than 146.85m+ times.

146.85m+
19
6 B2W Digital

B2W Digital is on position 6 of the biggest Brazilian app publishers. They own 9 apps that have been downloaded together more than 132.36m+ times.

132.36m+
9
7 OLX Brasil

OLX Brasil is on position 7 of the biggest Brazilian app publishers. They own a single app that has been downloaded more than 106.19m+ times.

106.19m+
1
8 VIVO S.A.

VIVO S.A. is on position 8 of the biggest Brazilian app publishers. VIVO S.A. is a subsidiary of Brazil’s largest telecommunications company, Telefônica Brasil. They have headquarters in both São Paulo and Rio de Janeiro. VIVO S.A. has developed Meu Vivo Móvel; Vivo Play - Filmes, Séries e Programas de TV; Recarga Vivo, Vivo Sounds - Som de chamada, and more. They own 27 apps that have been downloaded together more than 102.59m+ times.

102.59m+
27
9 99 Tecnologia LTDA

99 Tecnologia LTDA is on position 9 of the biggest Brazilian app publishers. They own 2 apps that have been downloaded together more than 99.4m+ times.

99.4m+
2
10 Globo Comunicação e Participações S.A.

Globo Comunicação e Participações S.A. is on position 10 of the biggest Brazilian app publishers. Globo Comunicação e Participações S.A. is the largest mass media group in Latin America. Founded in Rio de Janeiro in 1925, they publish one of the most prominent print publications in Brazil. Globo Comunicação e Participações S.A. has developed a number of mobile apps, including Cartola FC, Premiere, G1 – O Portal de Notícias da Globo, Globoesporte.com, and more. They own 13 apps that have been downloaded together more than 95.39m+ times.

95.39m+
13

What Are the Most Used SDKs by Brazilian Publishers?

The following shows which SDKs are most used by Brazil app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

78% of apps from Brazilian publishers have Google Firebase integrated. In total 33,360 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

78
33360
2 icon Firebase Cloud Messaging

57% of apps from Brazilian publishers have Firebase Cloud Messaging integrated. In total 24,579 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

57
24579
3 icon OkHttp

41% of apps from Brazilian publishers have OkHttp integrated. In total 17,671 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

41
17671
4 icon Google Ads AdMob

34% of apps from Brazilian publishers have Google Ads AdMob integrated. In total 14,381 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

34
14381
5 icon Android Support Library V4

32% of apps from Brazilian publishers have Android Support Library V4 integrated. In total 13,863 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

32
13863
6 icon gson

29% of apps from Brazilian publishers have gson integrated. In total 12,647 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

29
12647
7 icon Facebook

28% of apps from Brazilian publishers have Facebook integrated. In total 11,830 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

28
11830
8 icon ZXing

26% of apps from Brazilian publishers have ZXing integrated. In total 11,008 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

26
11008
9 icon OneSignal

23% of apps from Brazilian publishers have OneSignal integrated. In total 9,815 apps. OneSignal is the most widely used push notification provider on the market and the leader in customer engagement. The OneSignal SDK enables mobile push, web push, email, and in-app messages. Furthermore, the OneSignal platform is easy to integrate and will have developers communicating with their users in a flash.

23
9815
10 icon Cordova

21% of apps from Brazilian publishers have Cordova integrated. In total 9,147 apps. Cordova, also known as Apache Cordova, enables app publishers to build applications for mobile devices using CSS3, HTML5, and JavaScript, instead of relying on platform-specific APIs like those in Android, iOS, or Windows Phone. Cordova makes it possible to reuse code across platforms, support offline scenarios, and access native device APIs.

21
9147

What Are the Most Used Android App Permissions by Brazilian Publishers?

The following shows which android permissions are most frequently request by Brazil app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Brazilian publishers use the Internet Access permission. Total 73,046 apps.

100
73046
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 98% of the apps from Brazilian publishers use the Network Information Access permission. Total 68,038 apps.

98
68038
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 83% of the apps from Brazilian publishers use the Phone Sleep Mode Preventation permission. Total 57,976 apps.

83
57976
4 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 73% of the apps from Brazilian publishers use the Push Notification permission. Total 50,964 apps.

73
50964
5 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 64% of the apps from Brazilian publishers use the Write External Storage permission. Total 44,388 apps.

64
44388
6 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 57% of the apps from Brazilian publishers use the Vibration permission. Total 39,728 apps.

57
39728
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 49% of the apps from Brazilian publishers use the Read External Storage permission. Total 34,151 apps.

49
34151
8 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 45% of the apps from Brazilian publishers use the Start At Boot Time permission. Total 31,580 apps.

45
31580
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 42% of the apps from Brazilian publishers use the Install Referrer permission. Total 29,365 apps.

42
29365
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 41% of the apps from Brazilian publishers use the Fine Location Access permission. Total 28,231 apps.

41
28231

What Are the Top 10 Highest Ranked Apps in Brazil?

The following shows the official Google Play apps top chart of Brazil. 33% of the top apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Apps in Brazil's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Brazil. 13% of the top grossing apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Brazil?

The following shows the official Google Play social top chart of Brazil. 20% of the top social apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Brazil?

The following shows the official Google Play news top chart of Brazil. 33% of the top news apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Brazil?

The following shows the official Google Play travel top chart of Brazil. 53% of the top travel apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Brazil?

The following shows the official Google Play shopping top chart of Brazil. 60% of the top shopping apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Brazil?

The following shows the official Google Play lifestyle top chart of Brazil. 7% of the top lifestyle apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Brazil?

The following shows the official Google Play business top chart of Brazil. 40% of the top business apps in Brazil are from Brazilian app publishers. See the full chart here.