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Brazil App Market Statistics in 2020

Brazil App Market Statistics in 2020

Last update: 21 Sep 2020 CET
Brazil App Market Statistics in 2020 for Android

Brazil is the fifth most populous country on the planet and also their app market is impressive. Additionally, Brazilians love their smartphones and spend substantially more time online than either Americans or Brits. In other words, the Brazilian mobile app market is a powder keg. Indeed, with companies like Studio Sol, VIVO, Oi, Globo, and TIM leading the way, some of Brazil’s biggest players are beginning to recognize the value of mobile offerings.

In this article, we will provide a number of detailed app statistics and insights into the Brazil Android app market with focus on apps only. We will cover a number of topics, including: how many Brazilian app publishers exist on the Google Play Store, how many apps they have released, and how Brazilian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Brazilian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Brazil?

There are more than 9,631 Brazilian publishers on Google Play out of all 908,961 app publishers. One of the biggest Brazilian publishers are Tapps Games, Top Free Games., Virtua Games - Jogo de Moto e Carro - Bike Games, SOCEM, Thetis Games and Flight Simulators, PlayKids Inc, Maiworm Digital Strategy, SOTEC APPS, Dynamic Games Entretenimento Ltda, Jogatina.com . Overall 1% of all app publishers on Google Play are from Brazil. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Brazilian
Publishers
vs
Total
Publishers

How Many Apps Are from Brazilian App Publishers?

There are more than 52,695 apps from Brazilian publishers on Google Play out of the 2,966,811 apps. Apps with most downloads of Brazilian publishers are CAIXA Tem, Coronavírus - SUS, FGTS, Americanas: Compras Online com Ofertas e Descontos, Serasa, CAIXA, Magazine Luiza: Loja Online - Compras com Cashback, iFood Delivery de Comida e Mercado, 99 - Private Driver and Taxi, Nubank . 2% of all apps on Google Play are from Brazilian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Brazilian Apps
vs
Total Apps

How Are Apps from Brazilian Publishers Rated?

The average rating of 52,695 apps from Brazilian publishers on Google Play is 3.62 out of 5 stars. This is better than the overall average rating of all apps which is 3.29. Apps from Brazilian publishers on Google Play have on average 1,343 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Brazilian Apps
3.62 stars
Average #Ratings of
Brazilian Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Brazilian Publishers on Apps vs. Games?

90% of released apps by Brazilian publishers are apps and 10% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Brazilian publishers focus more on apps with 90% of releases compared to all publishers that focus 87% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps90% Games10%
Apps87% Games13%

How Many Downloads Do Apps from Brazilian Publishers Get?

Apps by Brazilian publishers have an average of 97.18k downloads. Overall they get more downloads than the average of all apps which is 156.4k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Brazilian App
Average Downloads Per App

How Do Brazilian Apps Monetize?

3% of apps by Brazilian publishers are paid. That is a lower value of paid apps compared to the overall apps, where 3% are paid. 24% of apps by Brazilian publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 3% of apps by Brazilian publishers make use of In-App Payments to monetize. That is less compared to 4% the overall apps use.

Paid Apps Brazilian Paid Apps3% Overall Paid Apps3%
Ads Brazilian Include Ads24% Overall Include Ads39%
In-App Billing Brazilian In-App Billing3% Overall In-App Billing4%

Do Brazilian Publishers Release on both iOS and Android?

24% of apps of Brazilian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Brazilian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Brazilian Publishers Based on Downloads?

The following are the top publishers from Brazil that accumulated most downloads.

1 Caixa Econômica Federal

Caixa Econômica Federal is on position 1 of the biggest Brazilian app publishers. They own 13 apps that have been downloaded together more than 349.42m+ times.

349.42m+
13
2 Studio Sol Comunicação Digital

Studio Sol Comunicação Digital is on position 2 of the biggest Brazilian app publishers. They own 7 apps that have been downloaded together more than 228.87m+ times.

228.87m+
7
3 Kolb Apps

Kolb Apps is on position 3 of the biggest Brazilian app publishers. Kolb Apps is a mobile app developer based in Curitiba, Brazil. Founded in 2011, they build interactive music software for mobile devices. Kolb Apps has made its name as one of the most reputable and successful app developers in the world. Kolb Apps is responsible for such apps as Real Drum - The Best Drums Pads Sim - Get Lessons, Real Bass - Playing bass made easy, Real Piano - The Best Piano Simulator, Hip Hop Pads, and more. They own 10 apps that have been downloaded together more than 210.3m+ times.

210.3m+
10
4 Itaú Unibanco S. A.

Itaú Unibanco S. A. is on position 4 of the biggest Brazilian app publishers. They own 16 apps that have been downloaded together more than 113.69m+ times.

113.69m+
16
5 Governo do Brasil

Governo do Brasil is on position 5 of the biggest Brazilian app publishers. They own 127 apps that have been downloaded together more than 107.87m+ times.

107.87m+
127
6 OLX Brasil

OLX Brasil is on position 6 of the biggest Brazilian app publishers. They own a single app that has been downloaded more than 95.71m+ times.

95.71m+
1
7 B2W Digital

B2W Digital is on position 7 of the biggest Brazilian app publishers. They own 10 apps that have been downloaded together more than 89.11m+ times.

89.11m+
10
8 Banco Bradesco SA

Banco Bradesco SA is on position 8 of the biggest Brazilian app publishers. They own 17 apps that have been downloaded together more than 86.46m+ times.

86.46m+
17
9 VIVO S.A.

VIVO S.A. is on position 9 of the biggest Brazilian app publishers. VIVO S.A. is a subsidiary of Brazil’s largest telecommunications company, Telefônica Brasil. They have headquarters in both São Paulo and Rio de Janeiro. VIVO S.A. has developed Meu Vivo Móvel; Vivo Play - Filmes, Séries e Programas de TV; Recarga Vivo, Vivo Sounds - Som de chamada, and more. They own 28 apps that have been downloaded together more than 83.45m+ times.

83.45m+
28
10 Globo Comunicação e Participações S.A.

Globo Comunicação e Participações S.A. is on position 10 of the biggest Brazilian app publishers. Globo Comunicação e Participações S.A. is the largest mass media group in Latin America. Founded in Rio de Janeiro in 1925, they publish one of the most prominent print publications in Brazil. Globo Comunicação e Participações S.A. has developed a number of mobile apps, including Cartola FC, Premiere, G1 – O Portal de Notícias da Globo, Globoesporte.com, and more. They own 12 apps that have been downloaded together more than 81.11m+ times.

81.11m+
12

What Are the Most Used SDKs by Brazilian Publishers?

The following shows which SDKs are most used by Brazil app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

74% of apps from Brazilian publishers have Google Firebase integrated. In total 23,803 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

74
23803
2 Firebase Cloud Messaging

46% of apps from Brazilian publishers have Firebase Cloud Messaging integrated. In total 14,801 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

46
14801
3 Android Support Library V4

43% of apps from Brazilian publishers have Android Support Library V4 integrated. In total 13,765 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

43
13765
4 Google Ads AdMob

39% of apps from Brazilian publishers have Google Ads AdMob integrated. In total 12,616 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

39
12616
5 OkHttp

38% of apps from Brazilian publishers have OkHttp integrated. In total 12,210 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

38
12210
6 gson

31% of apps from Brazilian publishers have gson integrated. In total 9,857 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

31
9857
7 Facebook

28% of apps from Brazilian publishers have Facebook integrated. In total 9,002 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

28
9002
8 Android Design Support Library

27% of apps from Brazilian publishers have Android Design Support Library integrated. In total 8,582 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

27
8582
9 Google Analytics

26% of apps from Brazilian publishers have Google Analytics integrated. In total 8,264 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

26
8264
10 ZXing

25% of apps from Brazilian publishers have ZXing integrated. In total 8,023 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

25
8023

What Are the Most Used Android App Permissions by Brazilian Publishers?

The following shows which android permissions are most frequently request by Brazil app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Brazilian publishers use the Internet Access permission. Total 56,044 apps.

100
56044
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 99% of the apps from Brazilian publishers use the Network Information Access permission. Total 52,065 apps.

99
52065
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 79% of the apps from Brazilian publishers use the Phone Sleep Mode Preventation permission. Total 41,855 apps.

79
41855
4 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 71% of the apps from Brazilian publishers use the Push Notification permission. Total 37,399 apps.

71
37399
5 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 66% of the apps from Brazilian publishers use the Write External Storage permission. Total 34,712 apps.

66
34712
6 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 55% of the apps from Brazilian publishers use the Vibration permission. Total 28,780 apps.

55
28780
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 52% of the apps from Brazilian publishers use the Read External Storage permission. Total 27,176 apps.

52
27176
8 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 42% of the apps from Brazilian publishers use the Fine Location Access permission. Total 22,096 apps.

42
22096
9 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 39% of the apps from Brazilian publishers use the Start At Boot Time permission. Total 20,779 apps.

39
20779
10 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 39% of the apps from Brazilian publishers use the Install Referrer permission. Total 20,687 apps.

39
20687

What Are the Top 10 Highest Ranked Apps in Brazil?

The following shows the official Google Play apps top chart of Brazil. 47% of the top apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Apps in Brazil's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Brazil. 13% of the top grossing apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Brazil?

The following shows the official Google Play social top chart of Brazil. 27% of the top social apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Brazil?

The following shows the official Google Play news top chart of Brazil. 33% of the top news apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Brazil?

The following shows the official Google Play travel top chart of Brazil. 53% of the top travel apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Brazil?

The following shows the official Google Play shopping top chart of Brazil. 67% of the top shopping apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Brazil?

The following shows the official Google Play lifestyle top chart of Brazil. 20% of the top lifestyle apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Brazil?

The following shows the official Google Play business top chart of Brazil. 13% of the top business apps in Brazil are from Brazilian app publishers. See the full chart here.