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Brazil App Market Statistics in 2023

Brazil App Market Statistics in 2023 for Android
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Brazil is the fifth most populous country on the planet and also their app market is impressive. Additionally, Brazilians love their smartphones and spend substantially more time online than either Americans or Brits. In other words, the Brazilian mobile app market is a powder keg. Indeed, with companies like Studio Sol, VIVO, Oi, Globo, and TIM leading the way, some of Brazil’s biggest players are beginning to recognize the value of mobile offerings.

In this article, we will provide a number of detailed app statistics and insights into the Brazil Android app market with focus on apps only. We will cover a number of topics, including: how many Brazilian app publishers exist on the Google Play Store, how many apps they have released, and how Brazilian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Brazilian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Brazil?

There are more than 10,756 Brazilian publishers on Google Play out of all 1,007,528 app publishers. One of the biggest Brazilian publishers are Tapps Games, Kolb Apps, Afterverse Games, Top Free Games., DEHA, Virtua Games - Jogo de Moto e Carro - Bike Games, Lion Studios, SOCEM, Sebby Games, Thetis Games and Flight Simulators . Overall 1% of all app publishers on Google Play are from Brazil. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Brazilian
Publishers
vs
Total
Publishers

How Many Apps Are from Brazilian App Publishers?

There are more than 63,051 apps from Brazilian publishers on Google Play out of the 3,238,649 apps. Apps with most downloads of Brazilian publishers are gov.br, Nubank: conta cartão e mais, Carteira de Trabalho Digital, CAIXA Tem, Serasa: Consulta CPF e Score, FGTS, PicPay: conta digital cartão, Magalu: loja e compras online, Bolsa Família, CAIXA . 2% of all apps on Google Play are from Brazilian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Brazilian Apps
vs
Total Apps

How Are Apps from Brazilian Publishers Rated?

The average rating of 63,051 apps from Brazilian publishers on Google Play is 3.90 out of 5 stars. This is better than the overall average rating of all apps which is 3.73. Apps from Brazilian publishers on Google Play have on average 2,414 ratings. This number is higher than the average number of ratings of all apps, which is 1,643 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Brazilian Apps
3.90 stars
Average #Ratings of
Brazilian Apps
Average rating of
All Apps
3.73 stars
Average #Ratings of
All Apps

How Focused Are Brazilian Publishers on Apps vs. Games?

92% of released apps by Brazilian publishers are apps and 8% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Brazilian publishers focus more on apps with 92% of releases compared to all publishers that focus 86% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps92% Games8%
Apps86% Games14%

How Many Downloads Do Apps from Brazilian Publishers Get?

Apps by Brazilian publishers have an average of 132.44k downloads. Overall they get more downloads than the average of all apps which is 225.42k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Brazilian App
Average Downloads Per App

How Do Brazilian Apps Monetize?

3% of apps by Brazilian publishers are paid. That is a lower value of paid apps compared to the overall apps, where 3% are paid. 23% of apps by Brazilian publishers include ads. That is a lower value compared to the whole world, where 36% have ads. 4% of apps by Brazilian publishers make use of In-App Payments to monetize. That is less compared to 4% the overall apps use.

Paid Apps monetization paid Brazilian Paid Apps3% Overall Paid Apps3%
Ads monetization ads Brazilian Include Ads23% Overall Include Ads36%
In-App Billing monetization iap Brazilian In-App Billing4% Overall In-App Billing4%

Do Brazilian Publishers Release on both iOS and Android?

31% of apps of Brazilian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Brazilian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Brazilian Publishers Based on Downloads?

The following are the top publishers from Brazil that accumulated most downloads.

sdks
1 Caixa Econômica Federal

Caixa Econômica Federal is on position 1 of the biggest Brazilian app publishers. They own 16 apps that have been downloaded together more than 503.74m+ times.

503.74m+
16
2 Serviços e Informações do Brasil

Serviços e Informações do Brasil is on position 2 of the biggest Brazilian app publishers. They own 239 apps that have been downloaded together more than 340.21m+ times.

340.21m+
239
3 Studio Sol Comunicação Digital

Studio Sol Comunicação Digital is on position 3 of the biggest Brazilian app publishers. They own 8 apps that have been downloaded together more than 251.93m+ times.

251.93m+
8
4 Itaú Unibanco S. A.

Itaú Unibanco S. A. is on position 4 of the biggest Brazilian app publishers. They own 18 apps that have been downloaded together more than 199.52m+ times.

199.52m+
18
5 americanas s.a.

americanas s.a. is on position 5 of the biggest Brazilian app publishers. They own 11 apps that have been downloaded together more than 184.91m+ times.

184.91m+
11
6 99 Tecnologia LTDA

99 Tecnologia LTDA is on position 6 of the biggest Brazilian app publishers. They own 4 apps that have been downloaded together more than 127.8m+ times.

127.8m+
4
7 OLX Brasil

OLX Brasil is on position 7 of the biggest Brazilian app publishers. They own a single app that has been downloaded more than 124.95m+ times.

124.95m+
1
8 Banco Bradesco SA

Banco Bradesco SA is on position 8 of the biggest Brazilian app publishers. They own 13 apps that have been downloaded together more than 122.68m+ times.

122.68m+
13
9 Globo Comunicação e Participações S.A.

Globo Comunicação e Participações S.A. is on position 9 of the biggest Brazilian app publishers. Globo Comunicação e Participações S.A. is the largest mass media group in Latin America. Founded in Rio de Janeiro in 1925, they publish one of the most prominent print publications in Brazil. Globo Comunicação e Participações S.A. has developed a number of mobile apps, including Cartola FC, Premiere, G1 – O Portal de Notícias da Globo, Globoesporte.com, and more. They own 14 apps that have been downloaded together more than 120.91m+ times.

120.91m+
14
10 Nu

Nu is on position 10 of the biggest Brazilian app publishers. They own a single app that has been downloaded more than 118.37m+ times.

118.37m+
1

What Are the Most Used SDKs by Brazilian Publishers?

The following shows which SDKs are most used by Brazil app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

82% of apps from Brazilian publishers have Google Firebase integrated. In total 30,800 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

82
30800
2 icon Firebase Cloud Messaging

61% of apps from Brazilian publishers have Firebase Cloud Messaging integrated. In total 22,997 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

61
22997
3 icon OkHttp

45% of apps from Brazilian publishers have OkHttp integrated. In total 16,836 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

45
16836
4 Kotlin

37% of apps from Brazilian publishers have Kotlin integrated. In total 13,947 apps.

37
13947
5 icon gson

35% of apps from Brazilian publishers have gson integrated. In total 12,952 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

35
12952
6 icon Google Ads AdMob

34% of apps from Brazilian publishers have Google Ads AdMob integrated. In total 12,919 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

34
12919
7 Google Ads AdMob Mediation Adapters

34% of apps from Brazilian publishers have Google Ads AdMob Mediation Adapters integrated. In total 12,832 apps.

34
12832
8 icon ZXing

29% of apps from Brazilian publishers have ZXing integrated. In total 11,038 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

29
11038
9 icon Facebook

26% of apps from Brazilian publishers have Facebook integrated. In total 9,828 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

26
9828
10 icon Glide

24% of apps from Brazilian publishers have Glide integrated. In total 9,108 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

24
9108

What Are the Most Used Android App Permissions by Brazilian Publishers?

The following shows which android permissions are most frequently request by Brazil app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Brazilian publishers use the Internet Access permission. Total 66,532 apps.

100
66532
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 98% of the apps from Brazilian publishers use the Network Information Access permission. Total 62,102 apps.

98
62102
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 86% of the apps from Brazilian publishers use the Phone Sleep Mode Preventation permission. Total 54,456 apps.

86
54456
4 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 71% of the apps from Brazilian publishers use the Push Notification permission. Total 44,986 apps.

71
44986
5 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 63% of the apps from Brazilian publishers use the Write External Storage permission. Total 39,645 apps.

63
39645
6 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 59% of the apps from Brazilian publishers use the Vibration permission. Total 36,930 apps.

59
36930
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 52% of the apps from Brazilian publishers use the Read External Storage permission. Total 32,678 apps.

52
32678
8 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 51% of the apps from Brazilian publishers use the Start At Boot Time permission. Total 32,029 apps.

51
32029
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 49% of the apps from Brazilian publishers use the Install Referrer permission. Total 31,058 apps.

49
31058
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 41% of the apps from Brazilian publishers use the Fine Location Access permission. Total 25,776 apps.

41
25776

What Are the Top 10 Highest Ranked Apps in Brazil?

The following shows the official Google Play apps top chart of Brazil. 27% of the top apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Apps in Brazil's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Brazil. 13% of the top grossing apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Brazil?

The following shows the official Google Play social top chart of Brazil. 20% of the top social apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Brazil?

The following shows the official Google Play news top chart of Brazil. 13% of the top news apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Brazil?

The following shows the official Google Play travel top chart of Brazil. 53% of the top travel apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Brazil?

The following shows the official Google Play shopping top chart of Brazil. 53% of the top shopping apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Brazil?

The following shows the official Google Play lifestyle top chart of Brazil. 7% of the top lifestyle apps in Brazil are from Brazilian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Brazil?

The following shows the official Google Play business top chart of Brazil. 33% of the top business apps in Brazil are from Brazilian app publishers. See the full chart here.