Japan Mobile Game Statistics 2024
Last update: 14 Jul 2024 CET
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How Do Japanese Mobile Game Developers Monetize their Games?

Mobile apps and games are typicallyCoin iconmonetized in three ways. They can be sold on app stores (as opposed to being downloaded for free), host in-app advertisements, or offer in-app purchases.

We’ve uncovered the mobile Game monetization techniques favored by Japanese mobile Game developers on Google PlayGoogle Play.

How Mobile Games Monetize
Japanese Publishers vs All Publishers
  • Paid Games
    11%
  • In-App Purchases
    31%
  • In-App Advertising
    71%
World icon
  • Paid Games
    4%
  • In-App Purchases
    27%
  • In-App Advertising
    73%

The preferred monetization technique among Japanese mobile Game developers is In-App Advertising. Globally, the most common technique is In-App Advertising.

How Do Japanese Mobile Game Developers Monetize their Games? image

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