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Malaysia App Market Statistics in 2020

Malaysia App Market Statistics in 2020

Last update: 28 Nov 2020 CET
Malaysia App Market Statistics in 2020 for Android

Malaysia is an alluring market for South East Asian app developers with access to a population of over 30 million people and an ever-improving mobile infrastructure across both urban and rural areas.

In this article, we will provide a number of detailed app statistics and insights into the Malaysia Android app market with focus on apps only. We will cover a number of topics, including: how many Malaysian app publishers exist on the Google Play Store, how many apps they have released, and how Malaysian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Malaysian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Malaysia?

There are more than 2,040 Malaysian publishers on Google Play out of all 917,343 app publishers. One of the biggest Malaysian publishers are Mad Elephant Studios Sports Fun Games, SIAMGAME, MEDIASOFT ENTERTAINMENT, Media Prima Digital, Kurechii, Les'Copaque Games Development Inc., Kaigan Games OÜ, Lipandes Studios, SAN, Perfect Play . Less than 1% of all app publishers on Google Play are from Malaysia. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Malaysian
Publishers
vs
Total
Publishers

How Many Apps Are from Malaysian App Publishers?

There are more than 8,974 apps from Malaysian publishers on Google Play out of the 2,983,948 apps. Apps with most downloads of Malaysian publishers are MySejahtera, i-Akaun, MyDigi Mobile App, MAE by Maybank2u, Hotlink, Celcom Life, Maybank2u MY, MyUMobile, Waktu Solat Malaysia, mySolat . Less than 1% of all apps on Google Play are from Malaysian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Malaysian Apps
vs
Total Apps

How Are Apps from Malaysian Publishers Rated?

The average rating of 8,974 apps from Malaysian publishers on Google Play is 3.43 out of 5 stars. This is better than the overall average rating of all apps which is 3.34. Apps from Malaysian publishers on Google Play have on average 672 ratings. This number is higher than the average number of ratings of all apps, which is 1,195 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Malaysian Apps
3.43 stars
Average #Ratings of
Malaysian Apps
Average rating of
All Apps
3.34 stars
Average #Ratings of
All Apps

How Focused Are Malaysian Publishers on Apps vs. Games?

81% of released apps by Malaysian publishers are apps and 19% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Malaysian publishers focus more on games with 19% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps81% Games19%
Apps87% Games13%

How Many Downloads Do Apps from Malaysian Publishers Get?

Apps by Malaysian publishers have an average of 65.84k downloads. Overall they get more downloads than the average of all apps which is 163.43k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Malaysian App
Average Downloads Per App

How Do Malaysian Apps Monetize?

5% of apps by Malaysian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 51% of apps by Malaysian publishers include ads. That is a higher value compared to the whole world, where 38% have ads. 13% of apps by Malaysian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Malaysian Paid Apps5% Overall Paid Apps3%
Ads Malaysian Include Ads51% Overall Include Ads38%
In-App Billing Malaysian In-App Billing13% Overall In-App Billing4%

Do Malaysian Publishers Release on both iOS and Android?

19% of apps of Malaysian publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Malaysian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Malaysian Publishers Based on Downloads?

The following are the top publishers from Malaysia that accumulated most downloads.

1 Renfeng Media Tech Inc.

Renfeng Media Tech Inc. is on position 1 of the biggest Malaysian app publishers. They own 2 apps that have been downloaded together more than 74.26m+ times.

74.26m+
2
2 GOVERNMENT OF MALAYSIA

GOVERNMENT OF MALAYSIA is on position 2 of the biggest Malaysian app publishers. They own 146 apps that have been downloaded together more than 19.48m+ times.

19.48m+
146
3 Maxis Broadband Sdn. Bhd.

Maxis Broadband Sdn. Bhd. is on position 3 of the biggest Malaysian app publishers. Maxis Broadband Sdn. Bhd. is a leading communications service provider based in Malaysia. Founded in 1995, they enable their customers to immerse themselves in an ever expanding universe of connected applications. Maxis Broadband Sdn. Bhd. has developed and published Hotlink RED, MyMaxis App, Hotlink Flex App, FibreSell, and more. They own 19 apps that have been downloaded together more than 19.27m+ times.

19.27m+
19
4 AirAsia Berhad

AirAsia Berhad is on position 4 of the biggest Malaysian app publishers. AirAsia Berhad is a Malaysian low-cost airline headquartered near Kuala Lumpur. It is Malaysia’s largest airline as determined by fleet size and number of destinations. AirAsia Berhad has produced the app AirAsia. They own a single app that has been downloaded more than 17.06m+ times.

17.06m+
1
5 Digi Telecommunications Sdn. Bhd.

Digi Telecommunications Sdn. Bhd. is on position 5 of the biggest Malaysian app publishers. Digi Telecommunications Sdn. Bhd. is a leading mobile communications company that provides a comprehensive range of affordable, convenient, and easy to use wireless services that simplify and enrich the lives of their customers. Based in Malaysia, they are part of global telecommunications provider Telenor Group Digi Telecommunications Sdn. Bhd. has created the apps MyDigi, alt.hr, Ibadat-Prayer timing, Quran, Hajj & Mosque locator; CallerTunes, and more. They own 9 apps that have been downloaded together more than 16.88m+ times.

16.88m+
9
6 mudah.my

mudah.my is on position 6 of the biggest Malaysian app publishers. mudah.my connects millions of buyers and sellers in Malaysia every month. They are a subsidiary of Carousell, one of the world’s largest and fastest growing marketplace platforms. Launched in 2012, Carousell began in Singapore and now has a presence in eight markets under the brands Carousell, Mudah, Chot Tot and OneKyat. mudah.my has released the app Mudah.my - Find, Buy, Sell Preloved Items. They own a single app that has been downloaded more than 12.71m+ times.

12.71m+
1
7 TNG Digital Sdn Bhd

TNG Digital Sdn Bhd is on position 7 of the biggest Malaysian app publishers. TNG Digital Sdn Bhd is intent on building a cashless future. Founded 2018, their app Touch ‘n Go eWallet facilitates payments, mobile credit top-ups, fund transfers, and more. TNG Digital Sdn Bhd has developed the app Touch ‘n Go eWallet. They own a single app that has been downloaded more than 11.81m+ times.

11.81m+
1
8 KTW Apps

KTW Apps is on position 8 of the biggest Malaysian app publishers. They own 9 apps that have been downloaded together more than 11.58m+ times.

11.58m+
9
9 Maximo Lab

Maximo Lab is on position 9 of the biggest Malaysian app publishers. Maximo Lab is a Malaysian developer that created an app that allows users to get more insight into their Instagram profiles. Maximo Lab is the developer behind Follower Analyzer for Instagram. They own a single app that has been downloaded more than 10.73m+ times.

10.73m+
1
10 MobiusX

MobiusX is on position 10 of the biggest Malaysian app publishers. MobiusX is the developer behind Lucky4D.com, the fastest and most accurate provider of 4D and other gaming results. They are based in Malaysia. MobiusX produced the app Live 4D Results ! (MY & SG). They own a single app that has been downloaded more than 10.11m+ times.

10.11m+
1

What Are the Most Used SDKs by Malaysian Publishers?

The following shows which SDKs are most used by Malaysia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

73% of apps from Malaysian publishers have Google Firebase integrated. In total 5,388 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

73
5388
2 Google Ads AdMob

64% of apps from Malaysian publishers have Google Ads AdMob integrated. In total 4,703 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

64
4703
3 Android Support Library V4

45% of apps from Malaysian publishers have Android Support Library V4 integrated. In total 3,309 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

45
3309
4 Firebase Cloud Messaging

42% of apps from Malaysian publishers have Firebase Cloud Messaging integrated. In total 3,079 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

42
3079
5 Android Design Support Library

31% of apps from Malaysian publishers have Android Design Support Library integrated. In total 2,307 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

31
2307
6 ZXing

29% of apps from Malaysian publishers have ZXing integrated. In total 2,151 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

29
2151
7 Glide

28% of apps from Malaysian publishers have Glide integrated. In total 2,083 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

28
2083
8 Google Play In-app billing

28% of apps from Malaysian publishers have Google Play In-app billing integrated. In total 2,063 apps. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

28
2063
9 gson

25% of apps from Malaysian publishers have gson integrated. In total 1,856 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

25
1856
10 OkHttp

23% of apps from Malaysian publishers have OkHttp integrated. In total 1,708 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

23
1708

What Are the Most Used Android App Permissions by Malaysian Publishers?

The following shows which android permissions are most frequently request by Malaysia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Malaysian publishers use the Internet Access permission. Total 10,603 apps.

100
10603
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Malaysian publishers use the Network Information Access permission. Total 9,743 apps.

100
9743
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 86% of the apps from Malaysian publishers use the Phone Sleep Mode Preventation permission. Total 7,684 apps.

86
7684
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 74% of the apps from Malaysian publishers use the Write External Storage permission. Total 6,635 apps.

74
6635
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 68% of the apps from Malaysian publishers use the Push Notification permission. Total 6,084 apps.

68
6084
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 53% of the apps from Malaysian publishers use the Read External Storage permission. Total 4,752 apps.

53
4752
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 53% of the apps from Malaysian publishers use the Wifi Information Access permission. Total 4,751 apps.

53
4751
8 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 44% of the apps from Malaysian publishers use the Install Referrer permission. Total 3,955 apps.

44
3955
9 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 43% of the apps from Malaysian publishers use the Vibration permission. Total 3,887 apps.

43
3887
10 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 42% of the apps from Malaysian publishers use the Course Location Access permission. Total 3,751 apps.

42
3751

What Are the Top 10 Highest Ranked Apps in Malaysia?

The following shows the official Google Play apps top chart of Malaysia. 13% of the top apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Apps in Malaysia's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Malaysia?

The following shows the official Google Play social top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Malaysia?

The following shows the official Google Play news top chart of Malaysia. 47% of the top news apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Malaysia?

The following shows the official Google Play travel top chart of Malaysia. 27% of the top travel apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Malaysia?

The following shows the official Google Play shopping top chart of Malaysia. 27% of the top shopping apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Malaysia?

The following shows the official Google Play lifestyle top chart of Malaysia. 20% of the top lifestyle apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Malaysia?

The following shows the official Google Play business top chart of Malaysia. 27% of the top business apps in Malaysia are from Malaysian app publishers. See the full chart here.