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Malaysia App Market Statistics in 2021

Malaysia App Market Statistics in 2021 for Android
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Malaysia is an alluring market for South East Asian app developers with access to a population of over 30 million people and an ever-improving mobile infrastructure across both urban and rural areas.

In this article, we will provide a number of detailed app statistics and insights into the Malaysia Android app market with focus on apps only. We will cover a number of topics, including: how many Malaysian app publishers exist on the Google Play Store, how many apps they have released, and how Malaysian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Malaysian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Malaysia?

There are more than 2,159 Malaysian publishers on Google Play out of all 924,624 app publishers. One of the biggest Malaysian publishers are Mad Elephant Studios Sports Fun Games, SIAMGAME, MEDIASOFT ENTERTAINMENT, Media Prima Digital, Kurechii, Les'Copaque Games Development Inc., Kaigan Games OÜ, Lipandes Studios, SAN, LC Games Development Inc . Less than 1% of all app publishers on Google Play are from Malaysia. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Malaysian
Publishers
vs
Total
Publishers

How Many Apps Are from Malaysian App Publishers?

There are more than 9,275 apps from Malaysian publishers on Google Play out of the 2,961,325 apps. Apps with most downloads of Malaysian publishers are MySejahtera, MAE by Maybank2u, MyDigi Mobile App, Maybank2u MY, Hotlink, Vaccine Certificate Verifier, Celcom Life, Touch 'n Go eWallet, KFC Malaysia, MyUMobile . Less than 1% of all apps on Google Play are from Malaysian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Malaysian Apps
vs
Total Apps

How Are Apps from Malaysian Publishers Rated?

The average rating of 9,275 apps from Malaysian publishers on Google Play is 3.65 out of 5 stars. This is better than the overall average rating of all apps which is 3.52. Apps from Malaysian publishers on Google Play have on average 699 ratings. This number is higher than the average number of ratings of all apps, which is 1,375 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Malaysian Apps
3.65 stars
Average #Ratings of
Malaysian Apps
Average rating of
All Apps
3.52 stars
Average #Ratings of
All Apps

How Focused Are Malaysian Publishers on Apps vs. Games?

85% of released apps by Malaysian publishers are apps and 15% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Malaysian publishers focus more on games with 15% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps85% Games15%
Apps87% Games13%

How Many Downloads Do Apps from Malaysian Publishers Get?

Apps by Malaysian publishers have an average of 64.65k downloads. Overall they get more downloads than the average of all apps which is 194.75k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Malaysian App
Average Downloads Per App

How Do Malaysian Apps Monetize?

3% of apps by Malaysian publishers are paid. That is a lower value of paid apps compared to the overall apps, where 3% are paid. 49% of apps by Malaysian publishers include ads. That is a higher value compared to the whole world, where 38% have ads. 13% of apps by Malaysian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps monetization paid Malaysian Paid Apps3% Overall Paid Apps3%
Ads monetization ads Malaysian Include Ads49% Overall Include Ads38%
In-App Billing monetization iap Malaysian In-App Billing13% Overall In-App Billing4%

Do Malaysian Publishers Release on both iOS and Android?

28% of apps of Malaysian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Malaysian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Malaysian Publishers Based on Downloads?

The following are the top publishers from Malaysia that accumulated most downloads.

sdks
1 GOVERNMENT OF MALAYSIA

GOVERNMENT OF MALAYSIA is on position 1 of the biggest Malaysian app publishers. They own 119 apps that have been downloaded together more than 27.31m+ times.

27.31m+
119
2 Maxis Broadband Sdn. Bhd.

Maxis Broadband Sdn. Bhd. is on position 2 of the biggest Malaysian app publishers. Maxis Broadband Sdn. Bhd. is a leading communications service provider based in Malaysia. Founded in 1995, they enable their customers to immerse themselves in an ever expanding universe of connected applications. Maxis Broadband Sdn. Bhd. has developed and published Hotlink RED, MyMaxis App, Hotlink Flex App, FibreSell, and more. They own 18 apps that have been downloaded together more than 22.22m+ times.

22.22m+
18
3 Digi Telecommunications Sdn. Bhd.

Digi Telecommunications Sdn. Bhd. is on position 3 of the biggest Malaysian app publishers. Digi Telecommunications Sdn. Bhd. is a leading mobile communications company that provides a comprehensive range of affordable, convenient, and easy to use wireless services that simplify and enrich the lives of their customers. Based in Malaysia, they are part of global telecommunications provider Telenor Group Digi Telecommunications Sdn. Bhd. has created the apps MyDigi, alt.hr, Ibadat-Prayer timing, Quran, Hajj & Mosque locator; CallerTunes, and more. They own 8 apps that have been downloaded together more than 19.3m+ times.

19.3m+
8
4 AirAsia Com Travel Sdn Bhd

AirAsia Com Travel Sdn Bhd is on position 4 of the biggest Malaysian app publishers. They own 2 apps that have been downloaded together more than 18.49m+ times.

18.49m+
2
5 KTW Apps

KTW Apps is on position 5 of the biggest Malaysian app publishers. They own 11 apps that have been downloaded together more than 15.86m+ times.

15.86m+
11
6 TNG Digital Sdn Bhd

TNG Digital Sdn Bhd is on position 6 of the biggest Malaysian app publishers. TNG Digital Sdn Bhd is intent on building a cashless future. Founded 2018, their app Touch ‘n Go eWallet facilitates payments, mobile credit top-ups, fund transfers, and more. TNG Digital Sdn Bhd has developed the app Touch ‘n Go eWallet. They own a single app that has been downloaded more than 13.95m+ times.

13.95m+
1
7 mudah.my

mudah.my is on position 7 of the biggest Malaysian app publishers. mudah.my connects millions of buyers and sellers in Malaysia every month. They are a subsidiary of Carousell, one of the world’s largest and fastest growing marketplace platforms. Launched in 2012, Carousell began in Singapore and now has a presence in eight markets under the brands Carousell, Mudah, Chot Tot and OneKyat. mudah.my has released the app Mudah.my - Find, Buy, Sell Preloved Items. They own a single app that has been downloaded more than 13.06m+ times.

13.06m+
1
8 Maximo Lab

Maximo Lab is on position 8 of the biggest Malaysian app publishers. Maximo Lab is a Malaysian developer that created an app that allows users to get more insight into their Instagram profiles. Maximo Lab is the developer behind Follower Analyzer for Instagram. They own a single app that has been downloaded more than 11.58m+ times.

11.58m+
1
9 MobiusX

MobiusX is on position 9 of the biggest Malaysian app publishers. MobiusX is the developer behind Lucky4D.com, the fastest and most accurate provider of 4D and other gaming results. They are based in Malaysia. MobiusX produced the app Live 4D Results ! (MY & SG). They own a single app that has been downloaded more than 11.47m+ times.

11.47m+
1
10 Malayan Banking Berhad

Malayan Banking Berhad is on position 10 of the biggest Malaysian app publishers. Malayan Banking Berhad is a Malaysian bank that operates in Malaysia, Singapore, the Philippines, and Indonesia. Founded in 1960, they are Malaysia's most valuable banking brand, the fifth most valuable brand in ASEAN, and the 83rd most valuable bank in the world. Malayan Banking Berhad has developed the apps Maybank MY, Maybank QRPayBiz, Maybank Wealth, Maybank KH, and more. They own 10 apps that have been downloaded together more than 11.42m+ times.

11.42m+
10

What Are the Most Used SDKs by Malaysian Publishers?

The following shows which SDKs are most used by Malaysia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

77% of apps from Malaysian publishers have Google Firebase integrated. In total 5,977 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

77
5977
2 icon Google Ads AdMob

57% of apps from Malaysian publishers have Google Ads AdMob integrated. In total 4,429 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

57
4429
3 icon Firebase Cloud Messaging

48% of apps from Malaysian publishers have Firebase Cloud Messaging integrated. In total 3,712 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

48
3712
4 icon Android Support Library V4

37% of apps from Malaysian publishers have Android Support Library V4 integrated. In total 2,841 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

37
2841
5 icon ZXing

32% of apps from Malaysian publishers have ZXing integrated. In total 2,518 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

32
2518
6 icon gson

30% of apps from Malaysian publishers have gson integrated. In total 2,301 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

30
2301
7 icon Glide

29% of apps from Malaysian publishers have Glide integrated. In total 2,266 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

29
2266
8 icon OkHttp

28% of apps from Malaysian publishers have OkHttp integrated. In total 2,194 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

28
2194
9 icon Android Design Support Library

24% of apps from Malaysian publishers have Android Design Support Library integrated. In total 1,862 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

24
1862
10 icon Google Play In-app billing

21% of apps from Malaysian publishers have Google Play In-app billing integrated. In total 1,666 apps. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

21
1666

What Are the Most Used Android App Permissions by Malaysian Publishers?

The following shows which android permissions are most frequently request by Malaysia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Malaysian publishers use the Internet Access permission. Total 10,532 apps.

100
10532
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Malaysian publishers use the Network Information Access permission. Total 9,786 apps.

100
9786
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 87% of the apps from Malaysian publishers use the Phone Sleep Mode Preventation permission. Total 8,073 apps.

87
8073
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 73% of the apps from Malaysian publishers use the Write External Storage permission. Total 6,751 apps.

73
6751
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 69% of the apps from Malaysian publishers use the Push Notification permission. Total 6,410 apps.

69
6410
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 53% of the apps from Malaysian publishers use the Read External Storage permission. Total 4,928 apps.

53
4928
7 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 50% of the apps from Malaysian publishers use the Install Referrer permission. Total 4,663 apps.

50
4663
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 50% of the apps from Malaysian publishers use the Wifi Information Access permission. Total 4,597 apps.

50
4597
9 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 45% of the apps from Malaysian publishers use the Vibration permission. Total 4,218 apps.

45
4218
10 Camera Access

android.permission.CAMERA allows an app to take pictures and videos with a device’s native camera. Furthermore, this permission gives the app the ability to use the camera at any time without additional confirmation. 43% of the apps from Malaysian publishers use the Camera Access permission. Total 3,951 apps.

43
3951

What Are the Top 10 Highest Ranked Apps in Malaysia?

The following shows the official Google Play apps top chart of Malaysia. 7% of the top apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Apps in Malaysia's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Malaysia?

The following shows the official Google Play social top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Malaysia?

The following shows the official Google Play news top chart of Malaysia. 47% of the top news apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Malaysia?

The following shows the official Google Play travel top chart of Malaysia. 33% of the top travel apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Malaysia?

The following shows the official Google Play shopping top chart of Malaysia. 27% of the top shopping apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Malaysia?

The following shows the official Google Play lifestyle top chart of Malaysia. 40% of the top lifestyle apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Malaysia?

The following shows the official Google Play business top chart of Malaysia. 33% of the top business apps in Malaysia are from Malaysian app publishers. See the full chart here.