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Malaysia App Market Statistics

Malaysia App Market Statistics for Android

Malaysia is an alluring market for South East Asian app developers with access to a population of over 30 million people and an ever-improving mobile infrastructure across both urban and rural areas.

In this article, we will provide a number of detailed app statistics and insights into the Malaysia Android app market with focus on apps only. We will cover a number of topics, including: how many Malaysian app publishers exist on the Google Play Store, how many apps they have released, and how Malaysian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Malaysian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Malaysia?

There are more than 1,719 Malaysian publishers on Google Play out of all 837,018 app publishers. One of the biggest Malaysian publishers are iflix Sdn Bhd, AirAsia Berhad, Maxis Broadband Sdn. Bhd., Digi Telecommunications Sdn. Bhd., mudah.my, MobiusX, Maximo Lab, TNG Digital Sdn Bhd, Media Prima Digital Sdn Bhd, JobStreet.com Private Limited . Less than 1% of all app publishers on Google Play are from Malaysia. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Malaysian
Publishers
vs
Total
Publishers

How Many Apps Are from Malaysian App Publishers?

There are more than 7,754 apps from Malaysian publishers on Google Play out of the 2,787,289 apps. Apps with most downloads of Malaysian publishers are Touch ‘n Go eWallet -Pay Tolls Food & Be Rewarded, Boost App, KFC Malaysia, Setel, MyDigi, Fingo - Online Shopping Mall & Cashback Official, Hotlink RED, Astro GO, Maybank MY, MyUMobile . Less than 1% of all apps on Google Play are from Malaysian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Malaysian Apps
vs
Total Apps

How Are Apps from Malaysian Publishers Rated?

The average rating of 7,754 apps from Malaysian publishers on Google Play is 3.22 out of 5 stars. This is better than the overall average rating of all apps which is 3.14. Apps from Malaysian publishers on Google Play have on average 535 ratings. This number is higher than the average number of ratings of all apps, which is 1,074 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Malaysian Apps
3.22 stars
Average #Ratings of
Malaysian Apps
Average rating of
All Apps
3.14 stars
Average #Ratings of
All Apps

How Focused Are Malaysian Publishers on Apps vs. Games?

80% of released apps by Malaysian publishers are apps and 20% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Malaysian publishers focus more on games with 20% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps80% Games20%
Apps87% Games13%

How Many Downloads Do Apps from Malaysian Publishers Get?

Apps by Malaysian publishers have an average of 56.39k downloads. Overall they get more downloads than the average of all apps which is 142.41k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Malaysian App
Average Downloads Per App

How Do Malaysian Apps Monetize?

7% of apps by Malaysian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 4% are paid. 52% of apps by Malaysian publishers include ads. That is a higher value compared to the whole world, where 40% have ads. 14% of apps by Malaysian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Malaysian Paid Apps7% Overall Paid Apps4%
Ads Malaysian Include Ads52% Overall Include Ads40%
In-App Billing Malaysian In-App Billing14% Overall In-App Billing4%

Do Malaysian Publishers Release on both iOS and Android?

17% of apps of Malaysian publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 20%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Malaysian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Malaysian Publishers Based on Downloads?

The following are the top publishers from Malaysia that accumulated most downloads.

1 iflix Sdn Bhd

iflix Sdn Bhd is on position 1 of the biggest Malaysian app publishers. iflix Sdn Bhd is a video on demand service focused on emerging markets. Based in Kuala Lumpur, Malaysia, they serve Western, Asian, and Middle Eastern TV shows and movies from over 150 studios and content distributors, including Metro-Goldwyn-Mayer, Disney, Warner Bros, Paramount, NBC Universal, Fox, CBS, BBC, Sony Pictures, and Discovery. iflix Sdn Bhd has developed the app iflix - Movies, TV Series & News. They own a single app that has been downloaded more than 56.81m+ times.

56.81m+
1
2 AirAsia Berhad

AirAsia Berhad is on position 2 of the biggest Malaysian app publishers. AirAsia Berhad is a Malaysian low-cost airline headquartered near Kuala Lumpur. It is Malaysia’s largest airline as determined by fleet size and number of destinations. AirAsia Berhad has produced the app AirAsia. They own a single app that has been downloaded more than 15.3m+ times.

15.3m+
1
3 Maxis Broadband Sdn. Bhd.

Maxis Broadband Sdn. Bhd. is on position 3 of the biggest Malaysian app publishers. Maxis Broadband Sdn. Bhd. is a leading communications service provider based in Malaysia. Founded in 1995, they enable their customers to immerse themselves in an ever expanding universe of connected applications. Maxis Broadband Sdn. Bhd. has developed and published Hotlink RED, MyMaxis App, Hotlink Flex App, FibreSell, and more. They own 18 apps that have been downloaded together more than 15.85m+ times.

15.85m+
18
4 Digi Telecommunications Sdn. Bhd.

Digi Telecommunications Sdn. Bhd. is on position 4 of the biggest Malaysian app publishers. Digi Telecommunications Sdn. Bhd. is a leading mobile communications company that provides a comprehensive range of affordable, convenient, and easy to use wireless services that simplify and enrich the lives of their customers. Based in Malaysia, they are part of global telecommunications provider Telenor Group Digi Telecommunications Sdn. Bhd. has created the apps MyDigi, alt.hr, Ibadat-Prayer timing, Quran, Hajj & Mosque locator; CallerTunes, and more. They own 7 apps that have been downloaded together more than 14.08m+ times.

14.08m+
7
5 mudah.my

mudah.my is on position 5 of the biggest Malaysian app publishers. mudah.my connects millions of buyers and sellers in Malaysia every month. They are a subsidiary of Carousell, one of the world’s largest and fastest growing marketplace platforms. Launched in 2012, Carousell began in Singapore and now has a presence in eight markets under the brands Carousell, Mudah, Chot Tot and OneKyat. mudah.my has released the app Mudah.my - Find, Buy, Sell Preloved Items. They own a single app that has been downloaded more than 10.75m+ times.

10.75m+
1
6 MobiusX

MobiusX is on position 6 of the biggest Malaysian app publishers. MobiusX is the developer behind Lucky4D.com, the fastest and most accurate provider of 4D and other gaming results. They are based in Malaysia. MobiusX produced the app Live 4D Results ! (MY & SG). They own a single app that has been downloaded more than 8.84m+ times.

8.84m+
1
7 Maximo Lab

Maximo Lab is on position 7 of the biggest Malaysian app publishers. Maximo Lab is a Malaysian developer that created an app that allows users to get more insight into their Instagram profiles. Maximo Lab is the developer behind Follower Analyzer for Instagram. They own a single app that has been downloaded more than 7.84m+ times.

7.84m+
1
8 TNG Digital Sdn Bhd

TNG Digital Sdn Bhd is on position 8 of the biggest Malaysian app publishers. TNG Digital Sdn Bhd is intent on building a cashless future. Founded 2018, their app Touch ‘n Go eWallet facilitates payments, mobile credit top-ups, fund transfers, and more. TNG Digital Sdn Bhd has developed the app Touch ‘n Go eWallet. They own a single app that has been downloaded more than 6.89m+ times.

6.89m+
1
9 Media Prima Digital Sdn Bhd

Media Prima Digital Sdn Bhd is on position 9 of the biggest Malaysian app publishers. Media Prima Digital Sdn Bhd is a mobile app developer based in Malaysia. In addition to app development, they offer data services, digital marketing, and social media solutions. Media Prima Digital Sdn Bhd is the developer that created Waktu Solat Malaysia, Waktu Solat Singapore, Waktu Solat Brunei, Surah Al-Mulk - Plugin, and more. They own 9 apps that have been downloaded together more than 7.61m+ times.

7.61m+
9
10 JobStreet.com Private Limited

JobStreet.com Private Limited is on position 10 of the biggest Malaysian app publishers. JobStreet.com Private Limited, which was founded in 1997, is one of Asia’s leading online employment marketplaces. Their platform connects job seekers with employers across Malaysia, the Philippines, Singapore, Indonesia, and Vietnam. JobStreet.com Private Limited has developed the app JobStreet. They own a single app that has been downloaded more than 6.75m+ times.

6.75m+
1

What Are the Most Used SDKs by Malaysian Publishers?

The following shows which SDKs are most used by Malaysia app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Ads AdMob

67% of apps from Malaysian publishers have Google Ads AdMob integrated. In total 4,212 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

67
4212
2 Firebase

67% of apps from Malaysian publishers have Firebase integrated. In total 4,167 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

67
4167
3 Android Support Library V4

50% of apps from Malaysian publishers have Android Support Library V4 integrated. In total 3,153 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

50
3153
4 Android Design Support Library

41% of apps from Malaysian publishers have Android Design Support Library integrated. In total 2,565 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

41
2565
5 Firebase Cloud Messaging

33% of apps from Malaysian publishers have Firebase Cloud Messaging integrated. In total 2,081 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

33
2081
6 Google Play In-app billing

31% of apps from Malaysian publishers have Google Play In-app billing integrated. In total 1,953 apps. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

31
1953
7 Google Analytics

28% of apps from Malaysian publishers have Google Analytics integrated. In total 1,771 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

28
1771
8 Glide

27% of apps from Malaysian publishers have Glide integrated. In total 1,676 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

27
1676
9 ZXing

25% of apps from Malaysian publishers have ZXing integrated. In total 1,534 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

25
1534
10 Facebook

24% of apps from Malaysian publishers have Facebook integrated. In total 1,530 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

24
1530

What Are the Most Used Android App Permissions by Malaysian Publishers?

The following shows which android permissions are most frequently request by Malaysia app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Malaysian publishers use the Internet Access permission. Total 9,190 apps.

100
9190
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Malaysian publishers use the Network Information Access permission. Total 8,432 apps.

100
8432
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 78% of the apps from Malaysian publishers use the Phone Sleep Mode Preventation permission. Total 6,043 apps.

78
6043
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 71% of the apps from Malaysian publishers use the Write External Storage permission. Total 5,536 apps.

71
5536
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 63% of the apps from Malaysian publishers use the Push Notification permission. Total 4,894 apps.

63
4894
6 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 50% of the apps from Malaysian publishers use the Wifi Information Access permission. Total 3,912 apps.

50
3912
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 47% of the apps from Malaysian publishers use the Read External Storage permission. Total 3,666 apps.

47
3666
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 40% of the apps from Malaysian publishers use the Vibration permission. Total 3,102 apps.

40
3102
9 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 35% of the apps from Malaysian publishers use the Course Location Access permission. Total 2,742 apps.

35
2742
10 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 33% of the apps from Malaysian publishers use the Install Referrer permission. Total 2,563 apps.

33
2563

What Are the Top 10 Highest Ranked Apps in Malaysia?

The following shows the official Google Play apps top chart of Malaysia. 20% of the top apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Apps in Malaysia's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Malaysia?

The following shows the official Google Play social top chart of Malaysia. There are no apps from Malaysian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Malaysia?

The following shows the official Google Play news top chart of Malaysia. 27% of the top news apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Malaysia?

The following shows the official Google Play travel top chart of Malaysia. 40% of the top travel apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Malaysia?

The following shows the official Google Play shopping top chart of Malaysia. 33% of the top shopping apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Malaysia?

The following shows the official Google Play lifestyle top chart of Malaysia. 27% of the top lifestyle apps in Malaysia are from Malaysian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Malaysia?

The following shows the official Google Play business top chart of Malaysia. 13% of the top business apps in Malaysia are from Malaysian app publishers. See the full chart here.