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Mexico App Market Statistics in 2020

Mexico App Market Statistics in 2020

Last update: 11 Jul 2020 CET
Mexico App Market Statistics in 2020 for Android

Mexico boasts Latin America’s second largest economy and also its app market is growing quickly. The Mexican app market is lead by telecommunications companies such as Telcel and Claro Americas, financial institutions like BBVA and Banco Azteca, and various other businesses like TouchSpot MX, Transfer, Televisa, and Cinépolis.

In this article, we will provide a number of detailed app statistics and insights into the Mexico Android app market with focus on apps only. We will cover a number of topics, including: how many Mexican app publishers exist on the Google Play Store, how many apps they have released, and how Mexican apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Mexican addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Mexico?

There are more than 3,072 Mexican publishers on Google Play out of all 882,979 app publishers. One of the biggest Mexican publishers are Minibuu, Big Baja Apps, FLYNET STUDIOS, Runo Networks, RicardoGzz, Figment S.A. de C.V., Chundos Studio, ZimbronApps.com, LuxeTecnoGames, NEGAS . Less than 1% of all app publishers on Google Play are from Mexico. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Mexican
Publishers
vs
Total
Publishers

How Many Apps Are from Mexican App Publishers?

There are more than 11,954 apps from Mexican publishers on Google Play out of the 2,941,367 apps. Apps with most downloads of Mexican publishers are Banco Azteca, BBVA México (Bancomer Móvil), Citibanamex Móvil, albo - Adiós bancos. ¡Hola albo!, CFE Contigo, Coppel - Compra en línea, Cuidado con el Perro, Telmex, Santander móvil, Valida INE-QR . Less than 1% of all apps on Google Play are from Mexican publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Mexican Apps
vs
Total Apps

How Are Apps from Mexican Publishers Rated?

The average rating of 11,954 apps from Mexican publishers on Google Play is 3.08 out of 5 stars. This is less than the overall average rating of all apps of 3.22 stars. Apps from Mexican publishers on Google Play have on average 759 ratings. This number is higher than the average number of ratings of all apps, which is 1,114 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Mexican Apps
3.08 stars
Average #Ratings of
Mexican Apps
Average rating of
All Apps
3.22 stars
Average #Ratings of
All Apps

How Focused Are Mexican Publishers on Apps vs. Games?

88% of released apps by Mexican publishers are apps and 12% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Mexican publishers focus more on apps with 88% of releases compared to all publishers that focus 87% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps88% Games12%
Apps87% Games13%

How Many Downloads Do Apps from Mexican Publishers Get?

Apps by Mexican publishers have an average of 105.8k downloads. Overall they get more downloads than the average of all apps which is 150.06k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Mexican App
Average Downloads Per App

How Do Mexican Apps Monetize?

16% of apps by Mexican publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 33% of apps by Mexican publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 5% of apps by Mexican publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Mexican Paid Apps16% Overall Paid Apps3%
Ads Mexican Include Ads33% Overall Include Ads39%
In-App Billing Mexican In-App Billing5% Overall In-App Billing4%

Do Mexican Publishers Release on both iOS and Android?

21% of apps of Mexican publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Mexican Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Mexican Publishers Based on Downloads?

The following are the top publishers from Mexico that accumulated most downloads.

1 Telcel, Radiomovil Dipsa S.A. de C.V.

Telcel, Radiomovil Dipsa S.A. de C.V. is on position 1 of the biggest Mexican app publishers. Telcel, Radiomovil Dipsa S.A. de C.V. is a Mexican wireless telecommunications company, owned by América Móvil. Founded in 1989, Telcel is the leading provider of wireless communications services in Mexico. They are based in Mexico City. Telcel, Radiomovil Dipsa S.A. de C.V. has developed the apps Claro Música, Recarga Amigo, Mi Telcel, Telcel, and more. They own 15 apps that have been downloaded together more than 305.58m+ times.

305.58m+
15
2 CLARO

CLARO is on position 2 of the biggest Mexican app publishers. CLARO is a subsidiary of Claro Americas, a Brazilian company that is itself part of the Mexican telecom group América Móvil. Founded in 2003, it serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, and Uruguay. CLARO has headquarters in São Paulo, Brazil and Mexico City, Mexico. CLARO has published Mi Claro Ecuador, Claro drive, Claro video, Claro música, and more. They own 8 apps that have been downloaded together more than 197.39m+ times.

197.39m+
8
3 BBVA

BBVA is on position 3 of the biggest Mexican app publishers. BBVA – short for Banco Bilbao Vizcaya Argentaria – is a Spanish multinational financial services company with headquarters in both Madrid and Bilbao, Spain. Founded in 1857, it is one of the largest financial institutions in the world, and operates primarily in Spain, North America, South America, and Turkey. BBVA has developed and published BBVA Spain, BBVA Net Cash | ES & PT, BBVA SmartPay. Cobro móvil, BBVA Spain for Tablet, and more. They own 53 apps that have been downloaded together more than 76.16m+ times.

76.16m+
53
4 Claro Brasil

Claro Brasil is on position 4 of the biggest Mexican app publishers. Claro Brasil is a subsidiary of Claro Americas, a Brazilian company that is itself part of the Mexican telecom group América Móvil. Founded in 2003, it serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, and Uruguay. Claro Brasil has headquarters in São Paulo, Brazil and Mexico City, Mexico. Claro Brasil is behind the apps Minha Claro Móvel, Claro Música, Claro Banca, Claro Notícias, and more. They own 5 apps that have been downloaded together more than 37.54m+ times.

37.54m+
5
5 Televisa

Televisa is on position 5 of the biggest Mexican app publishers. Televisa is a subsidiary of Televisa Grupo Televisa, S.A.B., a Mexican mass media company and the largest in Latin America and the Spanish-speaking world. Founded in 1973, it is a major international entertainment company with much of its programming airing in the United States on Univision. Televisa has created such apps as TUDN MX, las estrellas, Cuantrix, Learn Math with el Chavo, and more. They own 8 apps that have been downloaded together more than 29.07m+ times.

29.07m+
8
6 Banco Azteca S.A. Institución de Banca Multiple

Banco Azteca S.A. Institución de Banca Multiple is on position 6 of the biggest Mexican app publishers. Banco Azteca S.A. Institución de Banca Multiple is a bank which operates in Mexico, Panama, Guatemala, Honduras, Peru, and El Salvador. Founded in 2002, the company offers consumer credit for goods, personal loans, small business loans, credit cards, mortgages, and payroll systems. Banco Azteca S.A. Institución de Banca Multiple has created a number of apps, such as Banco Azteca, Firma Azteca Móvil, Tomiin Negocio, Acepta Pago, and more. They own 9 apps that have been downloaded together more than 17.74m+ times.

17.74m+
9
7 OPERADORA DE PAGOS MOVILES DE MEXICO, S.A. DE C.V.

OPERADORA DE PAGOS MOVILES DE MEXICO, S.A. DE C.V. is on position 7 of the biggest Mexican app publishers. OPERADORA DE PAGOS MOVILES DE MEXICO, S.A. DE C.V. is the developer behind Transfer, a service that lets users make mobile payments, money transfers, and inquiries in real time. OPERADORA DE PAGOS MOVILES DE MEXICO, S.A. DE C.V. has developed and published Transfer. They own a single app that has been downloaded more than 16.17m+ times.

16.17m+
1
8 TV AZTECA

TV AZTECA is on position 8 of the biggest Mexican app publishers. TV AZTECA is a Mexican multimedia conglomerate owned by Grupo Salinas. Founded in 1993, it is one of the largest mass media companies in Mexico. TV AZTECA published the apps Azteca Deportes, Azteca Noticias, TV Azteca Conecta, Azteca Live, and more. They own 9 apps that have been downloaded together more than 15.75m+ times.

15.75m+
9
9 Cinépolis

Cinépolis is on position 9 of the biggest Mexican app publishers. Cinépolis is a Mexican movie theater chain. Founded in 1947, it is the biggest cineplex chain in Mexico. Cinépolis has developed and published the apps Cinépolis and Cinépolis TalentApp. They own 2 apps that have been downloaded together more than 15.54m+ times.

15.54m+
2
10 Claro Perú

Claro Perú is on position 10 of the biggest Mexican app publishers. Claro Perú is a subsidiary of Claro Americas, a Brazilian company that is itself part of the Mexican telecom group América Móvil. Founded in 2003, it serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, and Uruguay. Claro Perú has headquarters in São Paulo, Brazil and Mexico City, Mexico. Claro Perú is responsible for the apps Mi Claro Perú, Claro Club, Claro Smart Home, Tonos de Espera, and more. They own 5 apps that have been downloaded together more than 15.5m+ times.

15.5m+
5

What Are the Most Used SDKs by Mexican Publishers?

The following shows which SDKs are most used by Mexico app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Firebase

66% of apps from Mexican publishers have Firebase integrated. In total 5,000 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

66
5000
2 Google Ads AdMob

52% of apps from Mexican publishers have Google Ads AdMob integrated. In total 3,948 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

52
3948
3 Android Support Library V4

45% of apps from Mexican publishers have Android Support Library V4 integrated. In total 3,399 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

45
3399
4 Firebase Cloud Messaging

42% of apps from Mexican publishers have Firebase Cloud Messaging integrated. In total 3,161 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

42
3161
5 Facebook

31% of apps from Mexican publishers have Facebook integrated. In total 2,338 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

31
2338
6 ZXing

30% of apps from Mexican publishers have ZXing integrated. In total 2,263 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

30
2263
7 Android Design Support Library

29% of apps from Mexican publishers have Android Design Support Library integrated. In total 2,208 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

29
2208
8 OkHttp

27% of apps from Mexican publishers have OkHttp integrated. In total 2,021 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

27
2021
9 gson

24% of apps from Mexican publishers have gson integrated. In total 1,857 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

24
1857
10 ExoPlayer

23% of apps from Mexican publishers have ExoPlayer integrated. In total 1,748 apps. ExoPlayer is an application-level media player for Android that enables audio and video playback both locally and over the internet. ExoPlayer functions as an alternative to Android’s MediaPlayer API. Unlike its Android counterpart, ExoPlayer supports DASH and SmoothStreaming adaptive playbacks. In addition, it is easy to customize and can be updated through Play Store application updates.

23
1748

What Are the Most Used Android App Permissions by Mexican Publishers?

The following shows which android permissions are most frequently request by Mexico app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 97% of the apps from Mexican publishers use the Internet Access permission. Total 11,608 apps.

97
11608
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 87% of the apps from Mexican publishers use the Network Information Access permission. Total 10,457 apps.

87
10457
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 64% of the apps from Mexican publishers use the Write External Storage permission. Total 7,642 apps.

64
7642
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 61% of the apps from Mexican publishers use the Phone Sleep Mode Preventation permission. Total 7,271 apps.

61
7271
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 51% of the apps from Mexican publishers use the Push Notification permission. Total 6,109 apps.

51
6109
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 44% of the apps from Mexican publishers use the Read External Storage permission. Total 5,251 apps.

44
5251
7 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 39% of the apps from Mexican publishers use the Fine Location Access permission. Total 4,712 apps.

39
4712
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 36% of the apps from Mexican publishers use the Wifi Information Access permission. Total 4,256 apps.

36
4256
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 32% of the apps from Mexican publishers use the Install Referrer permission. Total 3,773 apps.

32
3773
10 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 31% of the apps from Mexican publishers use the Course Location Access permission. Total 3,731 apps.

31
3731

What Are the Top 10 Highest Ranked Apps in Mexico?

The following shows the official Google Play apps top chart of Mexico. 7% of the top apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Apps in Mexico's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Mexico. 7% of the top grossing apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Mexico?

The following shows the official Google Play social top chart of Mexico. 7% of the top social apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Mexico?

The following shows the official Google Play news top chart of Mexico. 20% of the top news apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Mexico?

The following shows the official Google Play travel top chart of Mexico. 33% of the top travel apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Mexico?

The following shows the official Google Play shopping top chart of Mexico. 33% of the top shopping apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Mexico?

The following shows the official Google Play lifestyle top chart of Mexico. 13% of the top lifestyle apps in Mexico are from Mexican app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Mexico?

The following shows the official Google Play business top chart of Mexico. 7% of the top business apps in Mexico are from Mexican app publishers. See the full chart here.