Philippines Mobile App Statistics 2023
Last update: 2 Dec 2023 CET
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Philippines Mobile App Market Statistics 2023 for Android

Which Filipino apps would you like to explore?

The Philippines has been referred to as the "TEXT" capital of the world due to the country’s large volume of SMS traffic. Moreover, it has been estimated that, with a population surpassing 100 million people, the number of cellular phone subscribers in the Philippines has reached over 23 million and is continuing to grow at a rapid rate. This is good news for the country’s mobile app market, which has recently begun to take off. Indeed, with mobile phone usage numbers already well above average – and plenty of room to grow – the future is quite bright for the Filipino app market.

In this article, we provide a number of detailed app statistics and insights from the Philippines Android app market. We cover a number of topics, including how many Filipino app publishers are active on Google Play StoreGoogle Play, how many apps they have released, and how Filipino apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Filipino addresses listed on Google Play have been considered.

Philippines Mobile App Market Statistics in 2023 for Android image

App Market Overview: Filipino Mobile Apps on Google Play

Discover how prevalent Filipino mobile Apps and App publishers are on Google Play StoreGoogle Play. For an overview of the latest stats and insights, visit the pages below!

App Ratings: Filipino Mobile Apps

Filipino mobile Apps average 3.86
Stars icon
out of 5 stars.
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Apps Versus Games: Philippines

84% of apps released by Filipino publishers are apps and 16% are games.
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How Do Filipino Mobile App Developers Monetize their Apps?

Filipino mobile App publishers Coin icon monetize their apps in the following ways:

  • 8% of Apps must be purchased.
  • 36% leverage mobile advertising.
  • 7% have in-app purchases.

Globally, however, mobile App publishers Coin icon monetize their apps like so:

  • 3% of Apps must be purchased.
  • 32% leverage mobile advertising.
  • 5% have in-app purchases.
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How Many Filipino Mobile Apps Are Available on Both iOS and Android?

22% of Filipino mobile App publishers have released Apps on both Google PlayGoogle Play and the iTunesApple App Store.
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The Most Popular SDKs and Android App Permissions

Explore the most common SDKs and permissions used by Filipino Android Apps. Uncover the top trending tools and access requirements within the industry.

Top Filipino Mobile App Developers Based on Downloads

Discover the Top icon top 10 Filipino mobile App publishers, based on total global downloads.
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Most Popular Mobile Apps: Philippines

We’ve ranked the Trophy icon top Filipino mobile Apps from the most popular Google PlayGoogle Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at Trophy icon the most popular and top grossing Filipino mobile Apps overall.

Get Even More Mobile App Market Intelligence!

The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.

Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, set up a demo with our app market experts!

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