Philippines Mobile App Market Statistics 2023 for Android

The Philippines has been referred to as the "TEXT" capital of the world due to the country’s large volume of SMS traffic. Moreover, it has been estimated that, with a population surpassing 100 million people, the number of cellular phone subscribers in the Philippines has reached over 23 million and is continuing to grow at a rapid rate. This is good news for the country’s mobile app market, which has recently begun to take off. Indeed, with mobile phone usage numbers already well above average – and plenty of room to grow – the future is quite bright for the Filipino app market.

In this article, we provide a number of detailed app statistics and insights from the Philippines Android app market. We cover a number of topics, including how many Filipino app publishers are active on Google Play, how many apps they have released, and how Filipino apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Filipino addresses listed on Google Play have been considered.