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Philippines App Market Statistics in 2020

Philippines App Market Statistics in 2020

Last update: 23 Oct 2020 CET
Philippines App Market Statistics in 2020 for Android

The Philippines has been referred to as the "TEXT" capital of the world due to the country’s large volume of SMS traffic. Moreover, it has been estimated that, with a population surpassing 100 million people, the number of cellular phone subscribers in the Philippines has reached over 23 million and is continuing to grow at a rapid rate. This is good news for the country’s mobile app market, which has recently begun to take off. Indeed, with mobile phone usage numbers already well above average – and plenty of room to grow – the future is quite bright for the Filipino app market.

In this article, we will provide a number of detailed app statistics and insights into the Philippines Android app market with focus on apps only. We will cover a number of topics, including: how many Filipino app publishers exist on the Google Play Store, how many apps they have released, and how Filipino apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Filipino addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Philippines?

There are more than 1,212 Filipino publishers on Google Play out of all 904,637 app publishers. One of the biggest Filipino publishers are Monstronauts Inc., Big Giant Games, Ranida Games, Most Played Games, Colorful Piano, TATAY, Polychroma Games, Kuyi Mobile, Jayson Tamayo, iFGames . Less than 1% of all app publishers on Google Play are from Philippines. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Filipino
Publishers
vs
Total
Publishers

How Many Apps Are from Filipino App Publishers?

There are more than 4,475 apps from Filipino publishers on Google Play out of the 2,964,861 apps. Apps with most downloads of Filipino publishers are GCash - Buy Load Pay Bills Send Money, iWantTFC, GigaLife, MrSpeedy: Fast & Express Courier Delivery Service, PayMaya - Shop online pay bills buy load & more!, GlobeOne: Data & Promos, Globe at HOME, SSS Mobile, My Home Credit Philippines, Coins.ph Wallet . Less than 1% of all apps on Google Play are from Filipino publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Filipino Apps
vs
Total Apps

How Are Apps from Filipino Publishers Rated?

The average rating of 4,475 apps from Filipino publishers on Google Play is 3.46 out of 5 stars. This is better than the overall average rating of all apps which is 3.31. Apps from Filipino publishers on Google Play have on average 824 ratings. This number is higher than the average number of ratings of all apps, which is 1,175 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Filipino Apps
3.46 stars
Average #Ratings of
Filipino Apps
Average rating of
All Apps
3.31 stars
Average #Ratings of
All Apps

How Focused Are Filipino Publishers on Apps vs. Games?

78% of released apps by Filipino publishers are apps and 22% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Filipino publishers focus more on games with 22% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps78% Games22%
Apps87% Games13%

How Many Downloads Do Apps from Filipino Publishers Get?

Apps by Filipino publishers have an average of 120.18k downloads. Overall they get more downloads than the average of all apps which is 160.09k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Filipino App
Average Downloads Per App

How Do Filipino Apps Monetize?

6% of apps by Filipino publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 36% of apps by Filipino publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 9% of apps by Filipino publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Filipino Paid Apps6% Overall Paid Apps3%
Ads Filipino Include Ads36% Overall Include Ads39%
In-App Billing Filipino In-App Billing9% Overall In-App Billing4%

Do Filipino Publishers Release on both iOS and Android?

15% of apps of Filipino publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Filipino Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Filipino Publishers Based on Downloads?

The following are the top publishers from Philippines that accumulated most downloads.

1 Vivo Website

Vivo Website is on position 1 of the biggest Filipino app publishers. They own 2 apps that have been downloaded together more than 193.19m+ times.

193.19m+
2
2 NIC eGov Mobile Apps

NIC eGov Mobile Apps is on position 2 of the biggest Filipino app publishers. NIC eGov Mobile Apps is a branch of the National Informatics Centre (NIC) of India. Established in 1976, the NIC has a rich history of providing ICT and eGovernance support to the Indian government. NIC eGov Mobile Apps has developed Aarogya Setu, eCourts Services, National Scholarships (NSP), Govt eProcurement System - NIC, and more. They own 318 apps that have been downloaded together more than 46.27m+ times.

46.27m+
318
3 Mynt - Globe Fintech Innovations

Mynt - Globe Fintech Innovations is on position 3 of the biggest Filipino app publishers. Mynt - Globe Fintech Innovations is a leader in mobile financial services focused on accelerating financial inclusion through mobile money, micro-loans, and technology. They are an affiliate of Globe Telecom, Ant Financial, and Ayala, and provide secure, accessible, and convenient fintech solutions to individuals, businesses, and organizations. Mynt - Globe Fintech Innovations has created the app GCash - Buy Load, Pay Bills, Send Money. They own a single app that has been downloaded more than 20.77m+ times.

20.77m+
1
4 DroidVPN Inc.

DroidVPN Inc. is on position 4 of the biggest Filipino app publishers. DroidVPN Inc., which is based in the Philippines, provides a VPN software that secures internet connections by encrypting internet network traffic. DroidVPN Inc. has released DroidVPN - Easy Android VPN, MRT CCTV Viewer (OFFLINE), and TUN.ko Installer. They own 4 apps that have been downloaded together more than 14.4m+ times.

14.4m+
4
5 Globe Telecom

Globe Telecom is on position 5 of the biggest Filipino app publishers. Globe Telecom, commonly known as Globe, is a major provider of telecommunications services in the Philippines. The company is the largest mobile network operator in the Philippines and one of the largest fixed line and broadband networks. Globe Telecom has developed GlobeOne: Data & Promos, Globe Switch: Exclusive Data Offers & Rewards, Globe at HOME, Globe SoundPlay, and more. They own 10 apps that have been downloaded together more than 11.23m+ times.

11.23m+
10
6 PayMaya Philippines, Inc.

PayMaya Philippines, Inc. is on position 6 of the biggest Filipino app publishers. PayMaya Philippines, Inc. enables their users to make fast, secure, and hassle-free payments for personal and business use. PayMaya Philippines, Inc. has published the apps PayMaya - Shop online, pay bills, buy load & more! and PayMaya Touch. They own 3 apps that have been downloaded together more than 10.8m+ times.

10.8m+
3
7 Jediar Studios

Jediar Studios is on position 7 of the biggest Filipino app publishers. Jediar Studios is a mobile app development studio based in the Philippines. Jediar Studios has developed the app Battlegrounds Advanced Graphics Tool [NO BAN]. They own a single app that has been downloaded more than 7.81m+ times.

7.81m+
1
8 Best studio

Best studio is on position 8 of the biggest Filipino app publishers. They own a single app that has been downloaded more than 7.27m+ times.

7.27m+
1
9 iBoattech

iBoattech is on position 9 of the biggest Filipino app publishers. iBoattech is a Filipino mobile app development studio. iBoattech has published the apps Anime Dress Up: Cute Anime Girls Maker, Cute Girl Avatar Maker, Avatar Maker, Magical Girl Dress Up: Magical Monster Avatar, and more. They own 32 apps that have been downloaded together more than 6.63m+ times.

6.63m+
32
10 Coins Asia

Coins Asia is on position 10 of the biggest Filipino app publishers. Coins Asia is a Filipino mobile app developer that provides a mobile wallet that allows users to send money to anyone, no bank account necessary. With Coins, your phone is the only wallet you'll ever need! Coins Asia has developed the app Coins.ph Wallet. They own a single app that has been downloaded more than 6.2m+ times.

6.2m+
1

What Are the Most Used SDKs by Filipino Publishers?

The following shows which SDKs are most used by Philippines app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

56% of apps from Filipino publishers have Google Firebase integrated. In total 2,005 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

56
2005
2 Google Ads AdMob

44% of apps from Filipino publishers have Google Ads AdMob integrated. In total 1,556 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

44
1556
3 Android Support Library V4

41% of apps from Filipino publishers have Android Support Library V4 integrated. In total 1,473 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

41
1473
4 Firebase Cloud Messaging

31% of apps from Filipino publishers have Firebase Cloud Messaging integrated. In total 1,086 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

31
1086
5 Android Design Support Library

30% of apps from Filipino publishers have Android Design Support Library integrated. In total 1,062 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

30
1062
6 OkHttp

29% of apps from Filipino publishers have OkHttp integrated. In total 1,035 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

29
1035
7 gson

21% of apps from Filipino publishers have gson integrated. In total 760 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

21
760
8 Glide

19% of apps from Filipino publishers have Glide integrated. In total 684 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

19
684
9 Picasso

19% of apps from Filipino publishers have Picasso integrated. In total 661 apps. Picasso is an image downloading and caching library for Android. Picasso understands that images add context and visual flair to Android applications. As such, they enable hassle-free image loading – often in one line of code!

19
661
10 Firebase Crashlytics Fabric

15% of apps from Filipino publishers have Firebase Crashlytics Fabric integrated. In total 521 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

15
521

What Are the Most Used Android App Permissions by Filipino Publishers?

The following shows which android permissions are most frequently request by Philippines app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Filipino publishers use the Internet Access permission. Total 5,192 apps.

100
5192
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Filipino publishers use the Network Information Access permission. Total 4,703 apps.

100
4703
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 71% of the apps from Filipino publishers use the Write External Storage permission. Total 3,176 apps.

71
3176
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 71% of the apps from Filipino publishers use the Phone Sleep Mode Preventation permission. Total 3,174 apps.

71
3174
5 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 54% of the apps from Filipino publishers use the Read External Storage permission. Total 2,407 apps.

54
2407
6 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 50% of the apps from Filipino publishers use the Push Notification permission. Total 2,236 apps.

50
2236
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 42% of the apps from Filipino publishers use the Wifi Information Access permission. Total 1,862 apps.

42
1862
8 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 37% of the apps from Filipino publishers use the Install Referrer permission. Total 1,651 apps.

37
1651
9 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 34% of the apps from Filipino publishers use the Fine Location Access permission. Total 1,533 apps.

34
1533
10 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 33% of the apps from Filipino publishers use the Course Location Access permission. Total 1,455 apps.

33
1455

What Are the Top 10 Highest Ranked Apps in Philippines?

The following shows the official Google Play apps top chart of Philippines. 7% of the top apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Apps in Philippines's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Philippines. There are no apps from Filipino publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Philippines?

The following shows the official Google Play social top chart of Philippines. There are no apps from Filipino publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Philippines?

The following shows the official Google Play news top chart of Philippines. 27% of the top news apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Philippines?

The following shows the official Google Play travel top chart of Philippines. There are no apps from Filipino publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Philippines?

The following shows the official Google Play shopping top chart of Philippines. There are no apps from Filipino publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Philippines?

The following shows the official Google Play lifestyle top chart of Philippines. 13% of the top lifestyle apps in Philippines are from Filipino app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Philippines?

The following shows the official Google Play business top chart of Philippines. 13% of the top business apps in Philippines are from Filipino app publishers. See the full chart here.