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Top 16 A/B Testing SDKs Used in iOS Apps on the Apple App Store
Last update: 24 Feb 2024 CET
App Store

Top 16 A/B Testing SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 16 most popular A/B Testing SDKs leveraged by iOS apps available on the iOS app market.

A/B Testing SDKs help developers test app design, content, or features so they can optimize user experiences and build sticky apps. By integrating these SDKs, developers can test setups and configurations, conduct result analysis and reporting, and more.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect A/B Testing SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing a/b testing SDKs, 33.89% have integrated mParticle. This accounts for 17.27% of app downloads within the a/b testing SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
2.99k
App Store
App Share
33.89%
App Store
Apps
2.98k
Games
12
Total Downloads
2.40b
App Store
Download Share
17.27%
App Store
App Downloads
2.27b
Game Downloads
130.42m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing a/b testing SDKs, 14.00% have integrated AppHud. This accounts for 2.43% of app downloads within the a/b testing SDK category.

Total Apps
1.24k
App Store
App Share
14.00%
App Store
Apps
1.21k
Games
28
Total Downloads
336.79m
App Store
Download Share
2.43%
App Store
App Downloads
335.51m
Game Downloads
1.28m

Use the 42matters SDK Explorer to find all apps that use AppHud.

Among all apps utilizing a/b testing SDKs, 11.63% have integrated Adapty. This accounts for 10.96% of app downloads within the a/b testing SDK category.

Total Apps
1.03k
App Store
App Share
11.63%
App Store
Apps
998
Games
29
Total Downloads
1.52b
App Store
Download Share
10.96%
App Store
App Downloads
1.49b
Game Downloads
36.76m

Use the 42matters SDK Explorer to find all apps that use Adapty.

Among all apps utilizing a/b testing SDKs, 11.15% have integrated Qonversion. This accounts for 11.46% of app downloads within the a/b testing SDK category.

Total Apps
984
App Store
App Share
11.15%
App Store
Apps
906
Games
78
Total Downloads
1.59b
App Store
Download Share
11.46%
App Store
App Downloads
1.45b
Game Downloads
136.91m

Use the 42matters SDK Explorer to find all apps that use Qonversion.

Among all apps utilizing a/b testing SDKs, 10.69% have integrated Batch. This accounts for 4.32% of app downloads within the a/b testing SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
944
App Store
App Share
10.69%
App Store
Apps
860
Games
84
Total Downloads
599.91m
App Store
Download Share
4.32%
App Store
App Downloads
513.09m
Game Downloads
86.82m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing a/b testing SDKs, 7.69% have integrated Leanplum FCM. This accounts for 18.06% of app downloads within the a/b testing SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
679
App Store
App Share
7.69%
App Store
Apps
570
Games
109
Total Downloads
2.51b
App Store
Download Share
18.06%
App Store
App Downloads
2.13b
Game Downloads
374.22m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Among all apps utilizing a/b testing SDKs, 3.75% have integrated Optimizely. This accounts for 12.11% of app downloads within the a/b testing SDK category.

Optimizely is the world's leading progressive delivery and experimentation platform. The SDK empowers the engineering, product, and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.

Total Apps
331
App Store
App Share
3.75%
App Store
Apps
324
Games
7
Total Downloads
1.68b
App Store
Download Share
12.11%
App Store
App Downloads
1.68b
Game Downloads
168.56k

Use the 42matters SDK Explorer to find all apps that use Optimizely.

Among all apps utilizing a/b testing SDKs, 2.99% have integrated Split. This accounts for 3.21% of app downloads within the a/b testing SDK category.

Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance.

Total Apps
264
App Store
App Share
2.99%
App Store
Apps
264
Games
0
Total Downloads
446.06m
App Store
Download Share
3.21%
App Store
App Downloads
446.06m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Split.

Among all apps utilizing a/b testing SDKs, 2.61% have integrated Apptimize. This accounts for 7.75% of app downloads within the a/b testing SDK category.

Apptimize is an SDK that helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B testing, instant updates, and feature flags.

Total Apps
230
App Store
App Share
2.61%
App Store
Apps
229
Games
1
Total Downloads
1.08b
App Store
Download Share
7.75%
App Store
App Downloads
1.08b
Game Downloads
1.50k

Use the 42matters SDK Explorer to find all apps that use Apptimize.

Among all apps utilizing a/b testing SDKs, 1.85% have integrated LaunchDarkly. This accounts for <1% of app downloads within the a/b testing SDK category.

LaunchDarkly is an SDK that provides a simple, scalable feature flag and toggle management for the modern enterprise.

Total Apps
163
App Store
App Share
1.85%
App Store
Apps
163
Games
0
Total Downloads
19.26m
App Store
Download Share
<1%
App Store
App Downloads
19.26m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use LaunchDarkly.

Among all apps utilizing a/b testing SDKs, 1.74% have integrated Adobe Target. This accounts for 5.05% of app downloads within the a/b testing SDK category.

Total Apps
154
App Store
App Share
1.74%
App Store
Apps
153
Games
1
Total Downloads
701.38m
App Store
Download Share
5.05%
App Store
App Downloads
701.38m
Game Downloads
2.47k

Use the 42matters SDK Explorer to find all apps that use Adobe Target.

Among all apps utilizing a/b testing SDKs, 1.21% have integrated Swrve. This accounts for 9.02% of app downloads within the a/b testing SDK category.

Swrve is the world's leading mobile marketing automation platform SDK, pioneering the fast-growing mobile engagement marketing space.

Total Apps
107
App Store
App Share
1.21%
App Store
Apps
45
Games
62
Total Downloads
1.25b
App Store
Download Share
9.02%
App Store
App Downloads
48.94m
Game Downloads
1.20b

Use the 42matters SDK Explorer to find all apps that use Swrve.

Among all apps utilizing a/b testing SDKs, <1% have integrated Taplytics. This accounts for <1% of app downloads within the a/b testing SDK category.

Taplytics is an SDK that enables engineering, product, and marketing teams to deliver great digital experiences across any connected device while never having to compromise the privacy and security of their customers’ data.

Total Apps
70
App Store
App Share
<1%
App Store
Apps
68
Games
2
Total Downloads
54.00m
App Store
Download Share
<1%
App Store
App Downloads
53.99m
Game Downloads
17.96k

Use the 42matters SDK Explorer to find all apps that use Taplytics.

Among all apps utilizing a/b testing SDKs, <1% have integrated VWO. This accounts for <1% of app downloads within the a/b testing SDK category.

Total Apps
18
App Store
App Share
<1%
App Store
Apps
18
Games
0
Total Downloads
28.40m
App Store
Download Share
<1%
App Store
App Downloads
28.40m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use VWO.

Among all apps utilizing a/b testing SDKs, <1% have integrated Applause. This accounts for <1% of app downloads within the a/b testing SDK category.

The Applause SDK closes the feedback loop between app creators, testers and users, ensuring high-quality apps. With build distribution, in-app bug reporting, automated crash reporting and in-app user feedback, this easy-to-install SDK works seamlessly with your existing workflows to show the information you need, when you need it.

Total Apps
6
App Store
App Share
<1%
App Store
Apps
6
Games
0
Total Downloads
9.34m
App Store
Download Share
<1%
App Store
App Downloads
9.34m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Applause.

Among all apps utilizing a/b testing SDKs, <1% have integrated ABTasty. This accounts for <1% of app downloads within the a/b testing SDK category.

Total Apps
App Store
App Share
<1%
App Store
Apps
Games
Total Downloads
0
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use ABTasty.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.