Platform
Category
Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 1 Sep 2025 CET
Android iconGoogle Play

Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.95% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.19% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
535.27k
Google Play
App Share
95.95%
Google Play
Apps
386.81k
Games
148.46k
Total Downloads
829.73b
Google Play
Download Share
97.19%
Google Play
App Downloads
430.82b
Game Downloads
398.91b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.80% have integrated AppLovin Mediation Adapters. This accounts for 46.16% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
110.45k
Google Play
App Share
19.80%
Google Play
Apps
53.25k
Games
57.20k
Total Downloads
394.07b
Google Play
Download Share
46.16%
Google Play
App Downloads
122.90b
Game Downloads
271.17b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 13.98% have integrated ironSource Mediation Adapters. This accounts for 38.49% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
78.02k
Google Play
App Share
13.98%
Google Play
Apps
28.47k
Games
49.55k
Total Downloads
328.63b
Google Play
Download Share
38.49%
Google Play
App Downloads
60.14b
Game Downloads
268.48b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.28% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 24.13% of app downloads within the ad mediation SDK category.

Total Apps
68.49k
Google Play
App Share
12.28%
Google Play
Apps
53.57k
Games
14.93k
Total Downloads
206.01b
Google Play
Download Share
24.13%
Google Play
App Downloads
125.53b
Game Downloads
80.49b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.69% have integrated InMobi Mobile Ads. This accounts for 28.98% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
48.50k
Google Play
App Share
8.69%
Google Play
Apps
18.36k
Games
30.14k
Total Downloads
247.42b
Google Play
Download Share
28.98%
Google Play
App Downloads
71.48b
Game Downloads
175.94b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.44% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.40% of app downloads within the ad mediation SDK category.

Total Apps
41.49k
Google Play
App Share
7.44%
Google Play
Apps
13.88k
Games
27.61k
Total Downloads
199.75b
Google Play
Download Share
23.40%
Google Play
App Downloads
50.09b
Game Downloads
149.66b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.41% have integrated DT Exchange by Digital Turbine. This accounts for 27.67% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
41.35k
Google Play
App Share
7.41%
Google Play
Apps
11.78k
Games
29.57k
Total Downloads
236.21b
Google Play
Download Share
27.67%
Google Play
App Downloads
43.92b
Game Downloads
192.29b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.35% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 21.83% of app downloads within the ad mediation SDK category.

Total Apps
41.00k
Google Play
App Share
7.35%
Google Play
Apps
15.39k
Games
25.62k
Total Downloads
186.41b
Google Play
Download Share
21.83%
Google Play
App Downloads
42.85b
Game Downloads
143.55b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.46% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 20.55% of app downloads within the ad mediation SDK category.

Total Apps
36.02k
Google Play
App Share
6.46%
Google Play
Apps
7.64k
Games
28.37k
Total Downloads
175.46b
Google Play
Download Share
20.55%
Google Play
App Downloads
28.37b
Game Downloads
147.09b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.35% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 14.31% of app downloads within the ad mediation SDK category.

Total Apps
35.40k
Google Play
App Share
6.35%
Google Play
Apps
22.97k
Games
12.43k
Total Downloads
122.19b
Google Play
Download Share
14.31%
Google Play
App Downloads
60.68b
Game Downloads
61.51b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

11th

Among all apps utilizing ad mediation SDKs, 5.70% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 19.66% of app downloads within the ad mediation SDK category.

Total Apps
31.79k
Google Play
App Share
5.70%
Google Play
Apps
5.67k
Games
26.12k
Total Downloads
167.81b
Google Play
Download Share
19.66%
Google Play
App Downloads
27.66b
Game Downloads
140.16b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

Among all apps utilizing ad mediation SDKs, 5.62% have integrated Chartboost. This accounts for 15.75% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
31.33k
Google Play
App Share
5.62%
Google Play
Apps
10.30k
Games
21.03k
Total Downloads
134.47b
Google Play
Download Share
15.75%
Google Play
App Downloads
20.15b
Game Downloads
114.32b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

13th

Among all apps utilizing ad mediation SDKs, 5.47% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.30% of app downloads within the ad mediation SDK category.

Total Apps
30.49k
Google Play
App Share
5.47%
Google Play
Apps
7.17k
Games
23.32k
Total Downloads
156.20b
Google Play
Download Share
18.30%
Google Play
App Downloads
19.87b
Game Downloads
136.34b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.28% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.10% of app downloads within the ad mediation SDK category.

Total Apps
29.48k
Google Play
App Share
5.28%
Google Play
Apps
5.45k
Games
24.03k
Total Downloads
171.58b
Google Play
Download Share
20.10%
Google Play
App Downloads
33.47b
Game Downloads
138.12b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.37% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 11.52% of app downloads within the ad mediation SDK category.

Total Apps
24.40k
Google Play
App Share
4.37%
Google Play
Apps
16.95k
Games
7.45k
Total Downloads
98.34b
Google Play
Download Share
11.52%
Google Play
App Downloads
59.70b
Game Downloads
38.64b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.14% have integrated Monetization.com. This accounts for 11.01% of app downloads within the ad mediation SDK category.

Total Apps
23.10k
Google Play
App Share
4.14%
Google Play
Apps
8.89k
Games
14.21k
Total Downloads
94.02b
Google Play
Download Share
11.01%
Google Play
App Downloads
28.39b
Game Downloads
65.63b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 4.10% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.00% of app downloads within the ad mediation SDK category.

Total Apps
22.87k
Google Play
App Share
4.10%
Google Play
Apps
4.69k
Games
18.18k
Total Downloads
136.64b
Google Play
Download Share
16.00%
Google Play
App Downloads
23.60b
Game Downloads
113.04b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

18th

Among all apps utilizing ad mediation SDKs, 3.96% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 12.68% of app downloads within the ad mediation SDK category.

Total Apps
22.07k
Google Play
App Share
3.96%
Google Play
Apps
9.02k
Games
13.05k
Total Downloads
108.28b
Google Play
Download Share
12.68%
Google Play
App Downloads
34.25b
Game Downloads
74.03b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

19th

Among all apps utilizing ad mediation SDKs, 3.56% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.67% of app downloads within the ad mediation SDK category.

Total Apps
19.86k
Google Play
App Share
3.56%
Google Play
Apps
11.28k
Games
8.58k
Total Downloads
82.57b
Google Play
Download Share
9.67%
Google Play
App Downloads
9.95b
Game Downloads
72.62b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

20th

Among all apps utilizing ad mediation SDKs, 3.41% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.45% of app downloads within the ad mediation SDK category.

Total Apps
19.04k
Google Play
App Share
3.41%
Google Play
Apps
4.70k
Games
14.33k
Total Downloads
106.31b
Google Play
Download Share
12.45%
Google Play
App Downloads
10.81b
Game Downloads
95.51b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

Browse background bottom imageBrowse right section image

Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.