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Top 18 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 18 Sep 2023 CET
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Top 18 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 18 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.77% have integrated Google Ads AdMob Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
1.34m
Google Play
App Share
96.77%
Google Play
Apps
1.04m
Games
300.46k
Total Downloads
657.40b
Google Play
Download Share
97.70%
Google Play
App Downloads
345.85b
Game Downloads
311.55b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 11.84% have integrated AppLovin Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
219.04k
Google Play
App Share
11.84%
Google Play
Apps
135.24k
Games
83.80k
Total Downloads
260.54b
Google Play
Download Share
38.72%
Google Play
App Downloads
77.70b
Game Downloads
182.84b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 7.24% have integrated ironSource Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
143.74k
Google Play
App Share
7.24%
Google Play
Apps
83.36k
Games
60.38k
Total Downloads
219.49b
Google Play
Download Share
32.62%
Google Play
App Downloads
35.02b
Game Downloads
184.47b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 3.44% have integrated InMobi Mobile Ads. This accounts for 88% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
43.10k
Google Play
App Share
3.44%
Google Play
Apps
13.25k
Games
29.85k
Total Downloads
156.61b
Google Play
Download Share
23.27%
Google Play
App Downloads
44.70b
Game Downloads
111.90b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 5.38% have integrated Chartboost. This accounts for 88% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
37.54k
Google Play
App Share
5.38%
Google Play
Apps
6.38k
Games
31.16k
Total Downloads
95.10b
Google Play
Download Share
14.13%
Google Play
App Downloads
12.83b
Game Downloads
82.27b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, <1% have integrated DT Exchange by Digital Turbine. This accounts for 88% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world&#039;s top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
27.35k
Google Play
App Share
<1%
Google Play
Apps
3.89k
Games
23.46k
Total Downloads
134.18b
Google Play
Download Share
19.94%
Google Play
App Downloads
19.83b
Game Downloads
114.35b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 88% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
13.70k
Google Play
App Share
<1%
Google Play
Apps
9.73k
Games
3.96k
Total Downloads
15.09b
Google Play
Download Share
2.24%
Google Play
App Downloads
9.98b
Game Downloads
5.10b

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, 1.40% have integrated Appodeal. This accounts for 88% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
12.66k
Google Play
App Share
1.40%
Google Play
Apps
9.03k
Games
3.62k
Total Downloads
7.61b
Google Play
Download Share
1.13%
Google Play
App Downloads
3.46b
Game Downloads
4.15b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, 1.09% have integrated MoPub Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
9.89k
Google Play
App Share
1.09%
Google Play
Apps
8.68k
Games
1.20k
Total Downloads
4.61b
Google Play
Download Share
<1%
Google Play
App Downloads
2.80b
Game Downloads
1.81b

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated TopOn Mediation. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
3.42k
Google Play
App Share
<1%
Google Play
Apps
1.79k
Games
1.63k
Total Downloads
6.93b
Google Play
Download Share
1.03%
Google Play
App Downloads
5.70b
Game Downloads
1.23b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for 88% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
1.30k
Google Play
App Share
<1%
Google Play
Apps
1.02k
Games
281
Total Downloads
137.12m
Google Play
Download Share
<1%
Google Play
App Downloads
43.63m
Game Downloads
93.49m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for 88% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
652
Google Play
App Share
<1%
Google Play
Apps
386
Games
266
Total Downloads
2.92b
Google Play
Download Share
<1%
Google Play
App Downloads
1.96b
Game Downloads
964.71m

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated AppMonet SDK. This accounts for 88% of app downloads within the ad mediation SDK category.

By working with some of the biggest names in the mobile world, the AppMonet SDK mediates all your mobile ad network partners. It unifies pricing, floor types, targeting, and throttling of all your bidders in one place, increasing conversions and earning for every ad in your app.

Total Apps
357
Google Play
App Share
<1%
Google Play
Apps
213
Games
144
Total Downloads
2.63b
Google Play
Download Share
<1%
Google Play
App Downloads
2.33b
Game Downloads
296.39m

Use the 42matters SDK Explorer to find all apps that use AppMonet SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
325
Google Play
App Share
<1%
Google Play
Apps
266
Games
59
Total Downloads
854.94m
Google Play
Download Share
<1%
Google Play
App Downloads
283.63m
Game Downloads
571.31m

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for 88% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
207
Google Play
App Share
<1%
Google Play
Apps
177
Games
30
Total Downloads
1.03b
Google Play
Download Share
<1%
Google Play
App Downloads
438.93m
Game Downloads
591.71m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for 88% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
87
Google Play
App Share
<1%
Google Play
Apps
40
Games
47
Total Downloads
141.42m
Google Play
Download Share
<1%
Google Play
App Downloads
75.56m
Game Downloads
65.86m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
41
Google Play
App Share
<1%
Google Play
Apps
0
Games
41
Total Downloads
602.62m
Google Play
Download Share
<1%
Google Play
App Downloads
0
Game Downloads
602.62m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated Appmediation. This accounts for 88% of app downloads within the ad mediation SDK category.

Appmediation offers an easy to integrate SDK, which gives you full control of the best monetization possibilities with as little effort as possible. There are no separate updates. With just the Appmediation SDK you can immediately start bringing in revenue.

Total Apps
4
Google Play
App Share
<1%
Google Play
Apps
0
Games
4
Total Downloads
14.19m
Google Play
Download Share
<1%
Google Play
App Downloads
3.10m
Game Downloads
11.09m

Use the 42matters SDK Explorer to find all apps that use Appmediation.

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  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.