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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 28 Sep 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.81% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.15% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
536.99k
Google Play
App Share
95.81%
Google Play
Apps
387.72k
Games
149.28k
Total Downloads
835.08b
Google Play
Download Share
97.15%
Google Play
App Downloads
433.31b
Game Downloads
401.77b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.76% have integrated AppLovin Mediation Adapters. This accounts for 46.80% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
110.73k
Google Play
App Share
19.76%
Google Play
Apps
53.08k
Games
57.65k
Total Downloads
402.26b
Google Play
Download Share
46.80%
Google Play
App Downloads
126.97b
Game Downloads
275.28b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.10% have integrated ironSource Mediation Adapters. This accounts for 38.62% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
79.03k
Google Play
App Share
14.10%
Google Play
Apps
29.18k
Games
49.85k
Total Downloads
331.96b
Google Play
Download Share
38.62%
Google Play
App Downloads
61.52b
Game Downloads
270.45b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.22% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 24.40% of app downloads within the ad mediation SDK category.

Total Apps
68.51k
Google Play
App Share
12.22%
Google Play
Apps
53.40k
Games
15.12k
Total Downloads
209.70b
Google Play
Download Share
24.40%
Google Play
App Downloads
127.77b
Game Downloads
81.93b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.87% have integrated InMobi Mobile Ads. This accounts for 29.22% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
49.72k
Google Play
App Share
8.87%
Google Play
Apps
19.37k
Games
30.34k
Total Downloads
251.18b
Google Play
Download Share
29.22%
Google Play
App Downloads
72.55b
Game Downloads
178.64b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.62% have integrated DT Exchange by Digital Turbine. This accounts for 27.79% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
42.69k
Google Play
App Share
7.62%
Google Play
Apps
12.97k
Games
29.71k
Total Downloads
238.86b
Google Play
Download Share
27.79%
Google Play
App Downloads
44.52b
Game Downloads
194.33b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.43% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.63% of app downloads within the ad mediation SDK category.

Total Apps
41.66k
Google Play
App Share
7.43%
Google Play
Apps
13.79k
Games
27.88k
Total Downloads
203.09b
Google Play
Download Share
23.63%
Google Play
App Downloads
50.71b
Game Downloads
152.39b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.41% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 22.08% of app downloads within the ad mediation SDK category.

Total Apps
41.51k
Google Play
App Share
7.41%
Google Play
Apps
15.77k
Games
25.73k
Total Downloads
189.80b
Google Play
Download Share
22.08%
Google Play
App Downloads
43.59b
Game Downloads
146.21b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.61% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 20.81% of app downloads within the ad mediation SDK category.

Total Apps
37.03k
Google Play
App Share
6.61%
Google Play
Apps
8.38k
Games
28.65k
Total Downloads
178.87b
Google Play
Download Share
20.81%
Google Play
App Downloads
29.05b
Game Downloads
149.82b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.32% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 14.82% of app downloads within the ad mediation SDK category.

Total Apps
35.43k
Google Play
App Share
6.32%
Google Play
Apps
22.80k
Games
12.63k
Total Downloads
127.36b
Google Play
Download Share
14.82%
Google Play
App Downloads
61.87b
Game Downloads
65.49b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 5.84% have integrated Chartboost. This accounts for 15.78% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.74k
Google Play
App Share
5.84%
Google Play
Apps
11.64k
Games
21.10k
Total Downloads
135.61b
Google Play
Download Share
15.78%
Google Play
App Downloads
20.50b
Game Downloads
115.11b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

12th

Among all apps utilizing ad mediation SDKs, 5.83% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 19.89% of app downloads within the ad mediation SDK category.

Total Apps
32.68k
Google Play
App Share
5.83%
Google Play
Apps
6.40k
Games
26.28k
Total Downloads
171.01b
Google Play
Download Share
19.89%
Google Play
App Downloads
28.13b
Game Downloads
142.88b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

13th

Among all apps utilizing ad mediation SDKs, 5.58% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.45% of app downloads within the ad mediation SDK category.

Total Apps
31.27k
Google Play
App Share
5.58%
Google Play
Apps
7.85k
Games
23.42k
Total Downloads
158.56b
Google Play
Download Share
18.45%
Google Play
App Downloads
20.25b
Game Downloads
138.31b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.42% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.26% of app downloads within the ad mediation SDK category.

Total Apps
30.37k
Google Play
App Share
5.42%
Google Play
Apps
6.18k
Games
24.19k
Total Downloads
174.12b
Google Play
Download Share
20.26%
Google Play
App Downloads
33.92b
Game Downloads
140.20b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.43% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 12.02% of app downloads within the ad mediation SDK category.

Total Apps
24.84k
Google Play
App Share
4.43%
Google Play
Apps
17.34k
Games
7.50k
Total Downloads
103.31b
Google Play
Download Share
12.02%
Google Play
App Downloads
62.10b
Game Downloads
41.21b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.33% have integrated Monetization.com. This accounts for 11.29% of app downloads within the ad mediation SDK category.

Total Apps
24.28k
Google Play
App Share
4.33%
Google Play
Apps
9.82k
Games
14.47k
Total Downloads
97.05b
Google Play
Download Share
11.29%
Google Play
App Downloads
29.11b
Game Downloads
67.94b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 4.25% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.19% of app downloads within the ad mediation SDK category.

Total Apps
23.82k
Google Play
App Share
4.25%
Google Play
Apps
5.47k
Games
18.35k
Total Downloads
139.18b
Google Play
Download Share
16.19%
Google Play
App Downloads
24.20b
Game Downloads
114.98b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

18th

Among all apps utilizing ad mediation SDKs, 4.23% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 13.11% of app downloads within the ad mediation SDK category.

Total Apps
23.69k
Google Play
App Share
4.23%
Google Play
Apps
10.15k
Games
13.54k
Total Downloads
112.67b
Google Play
Download Share
13.11%
Google Play
App Downloads
34.53b
Game Downloads
78.14b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

19th

Among all apps utilizing ad mediation SDKs, 3.58% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.48% of app downloads within the ad mediation SDK category.

Total Apps
20.09k
Google Play
App Share
3.58%
Google Play
Apps
5.47k
Games
14.62k
Total Downloads
107.27b
Google Play
Download Share
12.48%
Google Play
App Downloads
11.10b
Game Downloads
96.18b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

20th

Among all apps utilizing ad mediation SDKs, 3.57% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.65% of app downloads within the ad mediation SDK category.

Total Apps
20.00k
Google Play
App Share
3.57%
Google Play
Apps
11.44k
Games
8.56k
Total Downloads
82.98b
Google Play
Download Share
9.65%
Google Play
App Downloads
9.94b
Game Downloads
73.05b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.