Platform
Category
Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 24 Jul 2025 CET
Android iconGoogle Play

Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.05% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.19% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
545.09k
Google Play
App Share
96.05%
Google Play
Apps
396.12k
Games
148.97k
Total Downloads
820.53b
Google Play
Download Share
97.19%
Google Play
App Downloads
426.03b
Game Downloads
394.50b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.92% have integrated AppLovin Mediation Adapters. This accounts for 45.71% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
113.04k
Google Play
App Share
19.92%
Google Play
Apps
56.07k
Games
56.97k
Total Downloads
385.90b
Google Play
Download Share
45.71%
Google Play
App Downloads
119.68b
Game Downloads
266.22b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 13.78% have integrated ironSource Mediation Adapters. This accounts for 38.45% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
78.19k
Google Play
App Share
13.78%
Google Play
Apps
28.96k
Games
49.22k
Total Downloads
324.64b
Google Play
Download Share
38.45%
Google Play
App Downloads
58.76b
Game Downloads
265.88b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.34% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 23.71% of app downloads within the ad mediation SDK category.

Total Apps
70.02k
Google Play
App Share
12.34%
Google Play
Apps
55.29k
Games
14.73k
Total Downloads
200.20b
Google Play
Download Share
23.71%
Google Play
App Downloads
121.58b
Game Downloads
78.62b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.39% have integrated InMobi Mobile Ads. This accounts for 28.58% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
47.60k
Google Play
App Share
8.39%
Google Play
Apps
18.01k
Games
29.59k
Total Downloads
241.26b
Google Play
Download Share
28.58%
Google Play
App Downloads
69.60b
Game Downloads
171.66b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.33% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 22.74% of app downloads within the ad mediation SDK category.

Total Apps
41.61k
Google Play
App Share
7.33%
Google Play
Apps
14.29k
Games
27.32k
Total Downloads
191.98b
Google Play
Download Share
22.74%
Google Play
App Downloads
48.68b
Game Downloads
143.29b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.25% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 21.20% of app downloads within the ad mediation SDK category.

Total Apps
41.15k
Google Play
App Share
7.25%
Google Play
Apps
15.87k
Games
25.28k
Total Downloads
178.97b
Google Play
Download Share
21.20%
Google Play
App Downloads
41.90b
Game Downloads
137.07b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 7.04% have integrated DT Exchange by Digital Turbine. This accounts for 27.17% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
39.93k
Google Play
App Share
7.04%
Google Play
Apps
10.84k
Games
29.10k
Total Downloads
229.36b
Google Play
Download Share
27.17%
Google Play
App Downloads
41.21b
Game Downloads
188.15b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

9th

Among all apps utilizing ad mediation SDKs, 6.54% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 13.78% of app downloads within the ad mediation SDK category.

Total Apps
37.09k
Google Play
App Share
6.54%
Google Play
Apps
24.80k
Games
12.29k
Total Downloads
116.35b
Google Play
Download Share
13.78%
Google Play
App Downloads
57.57b
Game Downloads
58.78b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

10th

Among all apps utilizing ad mediation SDKs, 6.26% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 19.92% of app downloads within the ad mediation SDK category.

Total Apps
35.52k
Google Play
App Share
6.26%
Google Play
Apps
7.46k
Games
28.06k
Total Downloads
168.20b
Google Play
Download Share
19.92%
Google Play
App Downloads
27.31b
Game Downloads
140.89b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

11th

Among all apps utilizing ad mediation SDKs, 5.54% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 19.10% of app downloads within the ad mediation SDK category.

Total Apps
31.46k
Google Play
App Share
5.54%
Google Play
Apps
5.68k
Games
25.79k
Total Downloads
161.28b
Google Play
Download Share
19.10%
Google Play
App Downloads
27.46b
Game Downloads
133.82b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

12th

Among all apps utilizing ad mediation SDKs, 5.34% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 17.76% of app downloads within the ad mediation SDK category.

Total Apps
30.33k
Google Play
App Share
5.34%
Google Play
Apps
7.25k
Games
23.08k
Total Downloads
149.92b
Google Play
Download Share
17.76%
Google Play
App Downloads
19.28b
Game Downloads
130.63b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

Among all apps utilizing ad mediation SDKs, 5.26% have integrated Chartboost. This accounts for 15.90% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
29.86k
Google Play
App Share
5.26%
Google Play
Apps
9.09k
Games
20.78k
Total Downloads
134.26b
Google Play
Download Share
15.90%
Google Play
App Downloads
20.71b
Game Downloads
113.55b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

14th

Among all apps utilizing ad mediation SDKs, 5.13% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 19.49% of app downloads within the ad mediation SDK category.

Total Apps
29.09k
Google Play
App Share
5.13%
Google Play
Apps
5.37k
Games
23.72k
Total Downloads
164.56b
Google Play
Download Share
19.49%
Google Play
App Downloads
32.41b
Game Downloads
132.15b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.34% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 10.97% of app downloads within the ad mediation SDK category.

Total Apps
24.66k
Google Play
App Share
4.34%
Google Play
Apps
17.36k
Games
7.30k
Total Downloads
92.63b
Google Play
Download Share
10.97%
Google Play
App Downloads
56.73b
Game Downloads
35.90b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 3.98% have integrated Monetization.com. This accounts for 10.78% of app downloads within the ad mediation SDK category.

Total Apps
22.56k
Google Play
App Share
3.98%
Google Play
Apps
8.57k
Games
13.99k
Total Downloads
90.98b
Google Play
Download Share
10.78%
Google Play
App Downloads
28.31b
Game Downloads
62.67b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 3.94% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 15.48% of app downloads within the ad mediation SDK category.

Total Apps
22.38k
Google Play
App Share
3.94%
Google Play
Apps
4.51k
Games
17.87k
Total Downloads
130.71b
Google Play
Download Share
15.48%
Google Play
App Downloads
23.51b
Game Downloads
107.20b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

18th

Among all apps utilizing ad mediation SDKs, 3.89% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 12.30% of app downloads within the ad mediation SDK category.

Total Apps
22.06k
Google Play
App Share
3.89%
Google Play
Apps
9.44k
Games
12.62k
Total Downloads
103.89b
Google Play
Download Share
12.30%
Google Play
App Downloads
32.21b
Game Downloads
71.68b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

19th

Among all apps utilizing ad mediation SDKs, 3.74% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.76% of app downloads within the ad mediation SDK category.

Total Apps
21.22k
Google Play
App Share
3.74%
Google Play
Apps
12.54k
Games
8.68k
Total Downloads
82.43b
Google Play
Download Share
9.76%
Google Play
App Downloads
9.77b
Game Downloads
72.67b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

20th

Among all apps utilizing ad mediation SDKs, 3.33% have integrated IronSource Mediation Adapter for AdMob. This accounts for 11.75% of app downloads within the ad mediation SDK category.

Total Apps
18.88k
Google Play
App Share
3.33%
Google Play
Apps
6.73k
Games
12.15k
Total Downloads
99.24b
Google Play
Download Share
11.75%
Google Play
App Downloads
9.07b
Game Downloads
90.17b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AdMob.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

Browse background bottom imageBrowse right section image

Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.