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Top 19 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 18 Apr 2024 CET
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Top 19 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 19 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.99% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.51% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
1.06m
Google Play
App Share
96.99%
Google Play
Apps
824.32k
Games
239.42k
Total Downloads
712.54b
Google Play
Download Share
97.51%
Google Play
App Downloads
374.18b
Game Downloads
338.37b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 15.55% have integrated AppLovin Mediation Adapters. This accounts for 41.39% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
170.57k
Google Play
App Share
15.55%
Google Play
Apps
102.52k
Games
68.06k
Total Downloads
302.46b
Google Play
Download Share
41.39%
Google Play
App Downloads
92.75b
Game Downloads
209.71b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 10.26% have integrated ironSource Mediation Adapters. This accounts for 34.78% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
112.51k
Google Play
App Share
10.26%
Google Play
Apps
61.01k
Games
51.50k
Total Downloads
254.12b
Google Play
Download Share
34.78%
Google Play
App Downloads
40.82b
Game Downloads
213.30b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 3.42% have integrated InMobi Mobile Ads. This accounts for 23.63% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
37.49k
Google Play
App Share
3.42%
Google Play
Apps
11.24k
Games
26.25k
Total Downloads
172.65b
Google Play
Download Share
23.63%
Google Play
App Downloads
46.29b
Game Downloads
126.36b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 2.66% have integrated DT Exchange by Digital Turbine. This accounts for 24.43% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
29.20k
Google Play
App Share
2.66%
Google Play
Apps
5.10k
Games
24.10k
Total Downloads
178.50b
Google Play
Download Share
24.43%
Google Play
App Downloads
29.03b
Game Downloads
149.47b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 2.55% have integrated Chartboost. This accounts for 15.36% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
28.01k
Google Play
App Share
2.55%
Google Play
Apps
4.80k
Games
23.21k
Total Downloads
112.27b
Google Play
Download Share
15.36%
Google Play
App Downloads
14.37b
Game Downloads
97.90b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 1.26% have integrated Appodeal. This accounts for 7.80% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
13.78k
Google Play
App Share
1.26%
Google Play
Apps
6.72k
Games
7.06k
Total Downloads
56.98b
Google Play
Download Share
7.80%
Google Play
App Downloads
7.47b
Game Downloads
49.51b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 2.02% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
10.03k
Google Play
App Share
<1%
Google Play
Apps
7.07k
Games
2.97k
Total Downloads
14.75b
Google Play
Download Share
2.02%
Google Play
App Downloads
10.55b
Game Downloads
4.20b

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, <1% have integrated Monetization.com. This accounts for 3.33% of app downloads within the ad mediation SDK category.

Total Apps
8.79k
Google Play
App Share
<1%
Google Play
Apps
3.49k
Games
5.31k
Total Downloads
24.35b
Google Play
Download Share
3.33%
Google Play
App Downloads
5.26b
Game Downloads
19.09b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for <1% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
2.53k
Google Play
App Share
<1%
Google Play
Apps
2.26k
Games
274
Total Downloads
4.24b
Google Play
Download Share
<1%
Google Play
App Downloads
2.57b
Game Downloads
1.66b

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated TopOn Mediation. This accounts for 1.16% of app downloads within the ad mediation SDK category.

Total Apps
2.52k
Google Play
App Share
<1%
Google Play
Apps
1.40k
Games
1.12k
Total Downloads
8.49b
Google Play
Download Share
1.16%
Google Play
App Downloads
6.87b
Game Downloads
1.62b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
720
Google Play
App Share
<1%
Google Play
Apps
603
Games
117
Total Downloads
135.63m
Google Play
Download Share
<1%
Google Play
App Downloads
43.26m
Game Downloads
92.37m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
512
Google Play
App Share
<1%
Google Play
Apps
284
Games
228
Total Downloads
2.93b
Google Play
Download Share
<1%
Google Play
App Downloads
2.00b
Game Downloads
934.43m

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
201
Google Play
App Share
<1%
Google Play
Apps
166
Games
35
Total Downloads
864.33m
Google Play
Download Share
<1%
Google Play
App Downloads
279.83m
Game Downloads
584.50m

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
165
Google Play
App Share
<1%
Google Play
Apps
137
Games
28
Total Downloads
1.20b
Google Play
Download Share
<1%
Google Play
App Downloads
585.70m
Game Downloads
619.23m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
71
Google Play
App Share
<1%
Google Play
Apps
28
Games
43
Total Downloads
142.23m
Google Play
Download Share
<1%
Google Play
App Downloads
75.61m
Game Downloads
66.62m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated AppMonet SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

By working with some of the biggest names in the mobile world, the AppMonet SDK mediates all your mobile ad network partners. It unifies pricing, floor types, targeting, and throttling of all your bidders in one place, increasing conversions and earning for every ad in your app.

Total Apps
62
Google Play
App Share
<1%
Google Play
Apps
54
Games
8
Total Downloads
2.42b
Google Play
Download Share
<1%
Google Play
App Downloads
2.23b
Game Downloads
195.30m

Use the 42matters SDK Explorer to find all apps that use AppMonet SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
45
Google Play
App Share
<1%
Google Play
Apps
0
Games
45
Total Downloads
796.11m
Google Play
Download Share
<1%
Google Play
App Downloads
0
Game Downloads
796.11m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated Appmediation. This accounts for <1% of app downloads within the ad mediation SDK category.

Appmediation offers an easy to integrate SDK, which gives you full control of the best monetization possibilities with as little effort as possible. There are no separate updates. With just the Appmediation SDK you can immediately start bringing in revenue.

Total Apps
1
Google Play
App Share
<1%
Google Play
Apps
0
Games
1
Total Downloads
14.19m
Google Play
Download Share
<1%
Google Play
App Downloads
3.10m
Game Downloads
11.09m

Use the 42matters SDK Explorer to find all apps that use Appmediation.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.