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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 14 Mar 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.30% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.29% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
566.20k
Google Play
App Share
96.30%
Google Play
Apps
418.29k
Games
147.91k
Total Downloads
791.64b
Google Play
Download Share
97.29%
Google Play
App Downloads
412.52b
Game Downloads
379.12b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.37% have integrated AppLovin Mediation Adapters. This accounts for 44.71% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
113.87k
Google Play
App Share
19.37%
Google Play
Apps
60.48k
Games
53.39k
Total Downloads
363.80b
Google Play
Download Share
44.71%
Google Play
App Downloads
111.27b
Game Downloads
252.52b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 12.81% have integrated ironSource Mediation Adapters. This accounts for 37.37% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
75.33k
Google Play
App Share
12.81%
Google Play
Apps
29.67k
Games
45.66k
Total Downloads
304.08b
Google Play
Download Share
37.37%
Google Play
App Downloads
53.37b
Game Downloads
250.71b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 7.24% have integrated InMobi Mobile Ads. This accounts for 26.97% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
42.59k
Google Play
App Share
7.24%
Google Play
Apps
16.28k
Games
26.32k
Total Downloads
219.48b
Google Play
Download Share
26.97%
Google Play
App Downloads
60.26b
Game Downloads
159.22b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 5.78% have integrated DT Exchange by Digital Turbine. This accounts for 25.95% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
33.99k
Google Play
App Share
5.78%
Google Play
Apps
7.89k
Games
26.10k
Total Downloads
211.17b
Google Play
Download Share
25.95%
Google Play
App Downloads
36.10b
Game Downloads
175.07b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 4.27% have integrated Chartboost. This accounts for 15.48% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
25.10k
Google Play
App Share
4.27%
Google Play
Apps
5.98k
Games
19.11k
Total Downloads
125.94b
Google Play
Download Share
15.48%
Google Play
App Downloads
17.40b
Game Downloads
108.54b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 3.33% have integrated Monetization.com. This accounts for 9.09% of app downloads within the ad mediation SDK category.

Total Apps
19.60k
Google Play
App Share
3.33%
Google Play
Apps
7.55k
Games
12.04k
Total Downloads
73.96b
Google Play
Download Share
9.09%
Google Play
App Downloads
19.89b
Game Downloads
54.07b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 2.58% have integrated Appodeal. This accounts for 13.57% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
15.14k
Google Play
App Share
2.58%
Google Play
Apps
4.21k
Games
10.93k
Total Downloads
110.44b
Google Play
Download Share
13.57%
Google Play
App Downloads
12.10b
Game Downloads
98.34b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, <1% have integrated TopOn Mediation. This accounts for 1.49% of app downloads within the ad mediation SDK category.

Total Apps
5.03k
Google Play
App Share
<1%
Google Play
Apps
1.62k
Games
3.41k
Total Downloads
12.08b
Google Play
Download Share
1.49%
Google Play
App Downloads
10.15b
Game Downloads
1.94b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 1.28% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
3.65k
Google Play
App Share
<1%
Google Play
Apps
2.61k
Games
1.04k
Total Downloads
10.45b
Google Play
Download Share
1.28%
Google Play
App Downloads
8.83b
Game Downloads
1.62b

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, <1% have integrated Bidon. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
3.17k
Google Play
App Share
<1%
Google Play
Apps
1.58k
Games
1.59k
Total Downloads
3.81b
Google Play
Download Share
<1%
Google Play
App Downloads
1.55b
Game Downloads
2.25b

Use the 42matters SDK Explorer to find all apps that use Bidon.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
474
Google Play
App Share
<1%
Google Play
Apps
273
Games
201
Total Downloads
3.63b
Google Play
Download Share
<1%
Google Play
App Downloads
2.47b
Game Downloads
1.15b

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for <1% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
447
Google Play
App Share
<1%
Google Play
Apps
412
Games
35
Total Downloads
4.14b
Google Play
Download Share
<1%
Google Play
App Downloads
2.55b
Game Downloads
1.59b

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
86
Google Play
App Share
<1%
Google Play
Apps
77
Games
9
Total Downloads
694.93m
Google Play
Download Share
<1%
Google Play
App Downloads
245.48m
Game Downloads
449.46m

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
67
Google Play
App Share
<1%
Google Play
Apps
5
Games
62
Total Downloads
831.77m
Google Play
Download Share
<1%
Google Play
App Downloads
4.80m
Game Downloads
826.97m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
66
Google Play
App Share
<1%
Google Play
Apps
35
Games
31
Total Downloads
1.06b
Google Play
Download Share
<1%
Google Play
App Downloads
465.37m
Game Downloads
591.44m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
40
Google Play
App Share
<1%
Google Play
Apps
24
Games
16
Total Downloads
134.81m
Google Play
Download Share
<1%
Google Play
App Downloads
43.20m
Game Downloads
91.60m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
35
Google Play
App Share
<1%
Google Play
Apps
7
Games
28
Total Downloads
143.41m
Google Play
Download Share
<1%
Google Play
App Downloads
75.67m
Game Downloads
67.75m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated AppMonet SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

By working with some of the biggest names in the mobile world, the AppMonet SDK mediates all your mobile ad network partners. It unifies pricing, floor types, targeting, and throttling of all your bidders in one place, increasing conversions and earning for every ad in your app.

Total Apps
11
Google Play
App Share
<1%
Google Play
Apps
9
Games
2
Total Downloads
2.42b
Google Play
Download Share
<1%
Google Play
App Downloads
2.23b
Game Downloads
189.31m

Use the 42matters SDK Explorer to find all apps that use AppMonet SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated Appmediation. This accounts for <1% of app downloads within the ad mediation SDK category.

Appmediation offers an easy to integrate SDK, which gives you full control of the best monetization possibilities with as little effort as possible. There are no separate updates. With just the Appmediation SDK you can immediately start bringing in revenue.

Total Apps
Google Play
App Share
<1%
Google Play
Apps
Games
Total Downloads
14.13m
Google Play
Download Share
<1%
Google Play
App Downloads
3.10m
Game Downloads
11.03m

Use the 42matters SDK Explorer to find all apps that use Appmediation.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.