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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 27 Nov 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.84% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.21% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
544.35k
Google Play
App Share
95.84%
Google Play
Apps
393.41k
Games
150.95k
Total Downloads
848.55b
Google Play
Download Share
97.21%
Google Play
App Downloads
440.02b
Game Downloads
408.52b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.76% have integrated AppLovin Mediation Adapters. This accounts for 47.51% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
112.21k
Google Play
App Share
19.76%
Google Play
Apps
53.72k
Games
58.49k
Total Downloads
414.70b
Google Play
Download Share
47.51%
Google Play
App Downloads
133.54b
Game Downloads
281.15b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.38% have integrated ironSource Mediation Adapters. This accounts for 38.93% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
81.69k
Google Play
App Share
14.38%
Google Play
Apps
30.92k
Games
50.77k
Total Downloads
339.85b
Google Play
Download Share
38.93%
Google Play
App Downloads
63.05b
Game Downloads
276.81b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.37% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 25.23% of app downloads within the ad mediation SDK category.

Total Apps
70.28k
Google Play
App Share
12.37%
Google Play
Apps
54.66k
Games
15.61k
Total Downloads
220.24b
Google Play
Download Share
25.23%
Google Play
App Downloads
130.84b
Game Downloads
89.41b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 9.40% have integrated InMobi Mobile Ads. This accounts for 30.47% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
53.41k
Google Play
App Share
9.40%
Google Play
Apps
21.53k
Games
31.88k
Total Downloads
265.99b
Google Play
Download Share
30.47%
Google Play
App Downloads
78.02b
Game Downloads
187.97b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.94% have integrated DT Exchange by Digital Turbine. This accounts for 28.29% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
45.10k
Google Play
App Share
7.94%
Google Play
Apps
14.66k
Games
30.45k
Total Downloads
246.99b
Google Play
Download Share
28.29%
Google Play
App Downloads
46.75b
Game Downloads
200.24b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.63% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.90% of app downloads within the ad mediation SDK category.

Total Apps
43.33k
Google Play
App Share
7.63%
Google Play
Apps
14.47k
Games
28.85k
Total Downloads
208.59b
Google Play
Download Share
23.90%
Google Play
App Downloads
49.95b
Game Downloads
158.64b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.57% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 22.48% of app downloads within the ad mediation SDK category.

Total Apps
42.98k
Google Play
App Share
7.57%
Google Play
Apps
16.56k
Games
26.41k
Total Downloads
196.27b
Google Play
Download Share
22.48%
Google Play
App Downloads
43.29b
Game Downloads
152.97b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.82% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 21.14% of app downloads within the ad mediation SDK category.

Total Apps
38.72k
Google Play
App Share
6.82%
Google Play
Apps
9.19k
Games
29.54k
Total Downloads
184.52b
Google Play
Download Share
21.14%
Google Play
App Downloads
27.73b
Game Downloads
156.80b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.37% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 15.85% of app downloads within the ad mediation SDK category.

Total Apps
36.18k
Google Play
App Share
6.37%
Google Play
Apps
23.17k
Games
13.01k
Total Downloads
138.34b
Google Play
Download Share
15.85%
Google Play
App Downloads
64.23b
Game Downloads
74.11b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.20% have integrated Chartboost. This accounts for 16.00% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
35.19k
Google Play
App Share
6.20%
Google Play
Apps
13.77k
Games
21.41k
Total Downloads
139.64b
Google Play
Download Share
16.00%
Google Play
App Downloads
22.86b
Game Downloads
116.78b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

12th

Among all apps utilizing ad mediation SDKs, 6.03% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 20.22% of app downloads within the ad mediation SDK category.

Total Apps
34.28k
Google Play
App Share
6.03%
Google Play
Apps
7.15k
Games
27.13k
Total Downloads
176.47b
Google Play
Download Share
20.22%
Google Play
App Downloads
28.52b
Game Downloads
147.95b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

13th

Among all apps utilizing ad mediation SDKs, 5.83% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.95% of app downloads within the ad mediation SDK category.

Total Apps
33.10k
Google Play
App Share
5.83%
Google Play
Apps
9.05k
Games
24.05k
Total Downloads
165.38b
Google Play
Download Share
18.95%
Google Play
App Downloads
20.57b
Game Downloads
144.82b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.70% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.52% of app downloads within the ad mediation SDK category.

Total Apps
32.40k
Google Play
App Share
5.70%
Google Play
Apps
7.38k
Games
25.02k
Total Downloads
179.11b
Google Play
Download Share
20.52%
Google Play
App Downloads
32.58b
Game Downloads
146.53b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.90% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 14.22% of app downloads within the ad mediation SDK category.

Total Apps
27.83k
Google Play
App Share
4.90%
Google Play
Apps
13.40k
Games
14.43k
Total Downloads
124.16b
Google Play
Download Share
14.22%
Google Play
App Downloads
36.18b
Game Downloads
87.99b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 4.69% have integrated Monetization.com. This accounts for 12.00% of app downloads within the ad mediation SDK category.

Total Apps
26.63k
Google Play
App Share
4.69%
Google Play
Apps
10.93k
Games
15.70k
Total Downloads
104.78b
Google Play
Download Share
12.00%
Google Play
App Downloads
30.32b
Game Downloads
74.46b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

17th

Among all apps utilizing ad mediation SDKs, 4.61% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 13.21% of app downloads within the ad mediation SDK category.

Total Apps
26.19k
Google Play
App Share
4.61%
Google Play
Apps
18.37k
Games
7.82k
Total Downloads
115.28b
Google Play
Download Share
13.21%
Google Play
App Downloads
65.46b
Game Downloads
49.82b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.51% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.68% of app downloads within the ad mediation SDK category.

Total Apps
25.64k
Google Play
App Share
4.51%
Google Play
Apps
6.41k
Games
19.23k
Total Downloads
145.58b
Google Play
Download Share
16.68%
Google Play
App Downloads
25.03b
Game Downloads
120.56b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

19th

Google Ads AdMob Mediation Adapter for Liftoff Vungle

Check “Google Ads AdMob Mediation Adapter for Liftoff Vungle” SDK Insights

Among all apps utilizing ad mediation SDKs, 4.20% have integrated Google Ads AdMob Mediation Adapter for Liftoff Vungle. This accounts for 14.87% of app downloads within the ad mediation SDK category.

Total Apps
23.83k
Google Play
App Share
4.20%
Google Play
Apps
14.05k
Games
9.79k
Total Downloads
129.80b
Google Play
Download Share
14.87%
Google Play
App Downloads
57.32b
Game Downloads
72.48b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Liftoff Vungle.

20th

Among all apps utilizing ad mediation SDKs, 3.83% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.41% of app downloads within the ad mediation SDK category.

Total Apps
21.75k
Google Play
App Share
3.83%
Google Play
Apps
6.31k
Games
15.44k
Total Downloads
108.37b
Google Play
Download Share
12.41%
Google Play
App Downloads
12.22b
Game Downloads
96.15b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.