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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 13 Apr 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.22% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.24% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
564.22k
Google Play
App Share
96.22%
Google Play
Apps
415.70k
Games
148.53k
Total Downloads
795.08b
Google Play
Download Share
97.24%
Google Play
App Downloads
412.73b
Game Downloads
382.35b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.46% have integrated AppLovin Mediation Adapters. This accounts for 45.03% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
114.12k
Google Play
App Share
19.46%
Google Play
Apps
59.69k
Games
54.43k
Total Downloads
368.20b
Google Play
Download Share
45.03%
Google Play
App Downloads
113.14b
Game Downloads
255.07b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 13.10% have integrated ironSource Mediation Adapters. This accounts for 38.18% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
76.79k
Google Play
App Share
13.10%
Google Play
Apps
29.76k
Games
47.03k
Total Downloads
312.19b
Google Play
Download Share
38.18%
Google Play
App Downloads
56.84b
Game Downloads
255.34b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.08% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 22.28% of app downloads within the ad mediation SDK category.

Total Apps
70.83k
Google Play
App Share
12.08%
Google Play
Apps
56.89k
Games
13.94k
Total Downloads
182.17b
Google Play
Download Share
22.28%
Google Play
App Downloads
109.69b
Game Downloads
72.48b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 7.57% have integrated InMobi Mobile Ads. This accounts for 27.58% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
44.39k
Google Play
App Share
7.57%
Google Play
Apps
16.85k
Games
27.54k
Total Downloads
225.52b
Google Play
Download Share
27.58%
Google Play
App Downloads
63.58b
Game Downloads
161.93b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

6th

Among all apps utilizing ad mediation SDKs, 6.61% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 12.61% of app downloads within the ad mediation SDK category.

Total Apps
38.79k
Google Play
App Share
6.61%
Google Play
Apps
26.88k
Games
11.91k
Total Downloads
103.10b
Google Play
Download Share
12.61%
Google Play
App Downloads
50.53b
Game Downloads
52.57b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.11% have integrated DT Exchange by Digital Turbine. This accounts for 26.34% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
35.84k
Google Play
App Share
6.11%
Google Play
Apps
8.63k
Games
27.21k
Total Downloads
215.38b
Google Play
Download Share
26.34%
Google Play
App Downloads
36.83b
Game Downloads
178.55b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 4.54% have integrated Chartboost. This accounts for 15.67% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
26.63k
Google Play
App Share
4.54%
Google Play
Apps
6.79k
Games
19.84k
Total Downloads
128.11b
Google Play
Download Share
15.67%
Google Play
App Downloads
18.97b
Game Downloads
109.14b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

9th

Among all apps utilizing ad mediation SDKs, 4.04% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 9.73% of app downloads within the ad mediation SDK category.

Total Apps
23.71k
Google Play
App Share
4.04%
Google Play
Apps
16.80k
Games
6.91k
Total Downloads
79.52b
Google Play
Download Share
9.73%
Google Play
App Downloads
48.80b
Game Downloads
30.71b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

10th

Among all apps utilizing ad mediation SDKs, 4.00% have integrated IronSource Mediation Adapter for Facebook. This accounts for 10.03% of app downloads within the ad mediation SDK category.

Total Apps
23.44k
Google Play
App Share
4.00%
Google Play
Apps
14.95k
Games
8.49k
Total Downloads
81.99b
Google Play
Download Share
10.03%
Google Play
App Downloads
9.40b
Game Downloads
72.59b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

11th

Among all apps utilizing ad mediation SDKs, 3.56% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 11.49% of app downloads within the ad mediation SDK category.

Total Apps
20.86k
Google Play
App Share
3.56%
Google Play
Apps
9.18k
Games
11.69k
Total Downloads
93.96b
Google Play
Download Share
11.49%
Google Play
App Downloads
28.08b
Game Downloads
65.88b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 3.48% have integrated Monetization.com. This accounts for 9.91% of app downloads within the ad mediation SDK category.

Total Apps
20.43k
Google Play
App Share
3.48%
Google Play
Apps
7.81k
Games
12.62k
Total Downloads
81.04b
Google Play
Download Share
9.91%
Google Play
App Downloads
24.84b
Game Downloads
56.20b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

13th

Among all apps utilizing ad mediation SDKs, 3.17% have integrated IronSource Mediation Adapter for AdMob. This accounts for 12.00% of app downloads within the ad mediation SDK category.

Total Apps
18.58k
Google Play
App Share
3.17%
Google Play
Apps
6.67k
Games
11.91k
Total Downloads
98.13b
Google Play
Download Share
12.00%
Google Play
App Downloads
8.95b
Game Downloads
89.18b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AdMob.

14th

Among all apps utilizing ad mediation SDKs, 3.02% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.62% of app downloads within the ad mediation SDK category.

Total Apps
17.71k
Google Play
App Share
3.02%
Google Play
Apps
4.19k
Games
13.52k
Total Downloads
103.19b
Google Play
Download Share
12.62%
Google Play
App Downloads
9.80b
Game Downloads
93.39b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

15th

Google Ads AdMob Mediation Adapter for Liftoff Vungle

Check “Google Ads AdMob Mediation Adapter for Liftoff Vungle” SDK Insights

Among all apps utilizing ad mediation SDKs, 2.75% have integrated Google Ads AdMob Mediation Adapter for Liftoff Vungle. This accounts for 10.77% of app downloads within the ad mediation SDK category.

Total Apps
16.14k
Google Play
App Share
2.75%
Google Play
Apps
8.43k
Games
7.71k
Total Downloads
88.04b
Google Play
Download Share
10.77%
Google Play
App Downloads
40.82b
Game Downloads
47.22b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Liftoff Vungle.

Among all apps utilizing ad mediation SDKs, 2.68% have integrated Appodeal. This accounts for 13.99% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
15.69k
Google Play
App Share
2.68%
Google Play
Apps
4.20k
Games
11.49k
Total Downloads
114.41b
Google Play
Download Share
13.99%
Google Play
App Downloads
12.83b
Game Downloads
101.58b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

17th

Among all apps utilizing ad mediation SDKs, 2.31% have integrated Google Ads AdMob Mediation Adapter for IronSource. This accounts for 6.92% of app downloads within the ad mediation SDK category.

Total Apps
13.53k
Google Play
App Share
2.31%
Google Play
Apps
8.20k
Games
5.33k
Total Downloads
56.59b
Google Play
Download Share
6.92%
Google Play
App Downloads
16.71b
Game Downloads
39.88b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for IronSource.

18th

Among all apps utilizing ad mediation SDKs, 2.30% have integrated Google Ads AdMob Mediation Adapter for Mintegral. This accounts for 7.59% of app downloads within the ad mediation SDK category.

Total Apps
13.50k
Google Play
App Share
2.30%
Google Play
Apps
6.96k
Games
6.54k
Total Downloads
62.03b
Google Play
Download Share
7.59%
Google Play
App Downloads
26.55b
Game Downloads
35.48b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Mintegral.

19th

Among all apps utilizing ad mediation SDKs, 2.22% have integrated Google Ads AdMob Mediation Adapter for inMobi. This accounts for 6.22% of app downloads within the ad mediation SDK category.

Total Apps
13.00k
Google Play
App Share
2.22%
Google Play
Apps
9.68k
Games
3.31k
Total Downloads
50.88b
Google Play
Download Share
6.22%
Google Play
App Downloads
26.47b
Game Downloads
24.40b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for inMobi.

20th

Among all apps utilizing ad mediation SDKs, 1.82% have integrated IronSource Mediation Adapter for AppLovin. This accounts for 8.90% of app downloads within the ad mediation SDK category.

Total Apps
10.66k
Google Play
App Share
1.82%
Google Play
Apps
4.32k
Games
6.34k
Total Downloads
72.75b
Google Play
Download Share
8.90%
Google Play
App Downloads
5.09b
Game Downloads
67.66b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AppLovin.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.