We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Intercom
Out of all apps that use marketing automation SDKs 37% have Intercom integrated, covering 3% of app downloads in that sdk segment.
Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.
APP SHARE
37%
TOTAL APPS
23.63k
APPLICATIONS
23.58k
GAMES
47
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
1.37b
APP DOWNLOADS
1.33b
GAME DOWNLOADS
42m
Browse all apps that have Intercom integrated with our App Market Explorer.
2) Branch - Tune
Out of all apps that use marketing automation SDKs 31% have Branch - Tune integrated, covering 42% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
31%
TOTAL APPS
19.7k
APPLICATIONS
19.13k
GAMES
563
DOWNLOAD SHARE
42%
TOTAL DOWNLOADS
18.84b
APP DOWNLOADS
16.93b
GAME DOWNLOADS
1.92b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
3) Pushwoosh
Out of all apps that use marketing automation SDKs 11% have Pushwoosh integrated, covering 2% of app downloads in that sdk segment.
Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.
APP SHARE
11%
TOTAL APPS
7.44k
APPLICATIONS
6.85k
GAMES
588
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
1.33b
APP DOWNLOADS
730.8m
GAME DOWNLOADS
595.07m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
4) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 7% have Adobe Marketing Cloud integrated, covering 15% of app downloads in that sdk segment.
Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.
APP SHARE
7%
TOTAL APPS
5.05k
APPLICATIONS
4.94k
GAMES
106
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
6.76b
APP DOWNLOADS
6.18b
GAME DOWNLOADS
576.46m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
5) Appboy
Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 23% of app downloads in that sdk segment.
Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.
APP SHARE
3%
TOTAL APPS
2.33k
APPLICATIONS
2.22k
GAMES
114
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
10.52b
APP DOWNLOADS
8.76b
GAME DOWNLOADS
1.76b
Browse all apps that have Appboy integrated with our App Market Explorer.
6) Apptentive
Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 2% of app downloads in that sdk segment.
Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.
APP SHARE
1%
TOTAL APPS
766
APPLICATIONS
745
GAMES
21
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
1.14b
APP DOWNLOADS
1.11b
GAME DOWNLOADS
29.52m
Browse all apps that have Apptentive integrated with our App Market Explorer.
7) Accengage
Out of all apps that use marketing automation SDKs <1% have Accengage integrated, covering 1% of app downloads in that sdk segment.
Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.
APP SHARE
<1%
TOTAL APPS
555
APPLICATIONS
554
GAMES
1
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
570.15m
APP DOWNLOADS
570.04m
GAME DOWNLOADS
112.14k
Browse all apps that have Accengage integrated with our App Market Explorer.
8) Plotprojects
Out of all apps that use marketing automation SDKs <1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.
Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.
APP SHARE
<1%
TOTAL APPS
529
APPLICATIONS
529
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
96.34m
APP DOWNLOADS
96.34m
GAME DOWNLOADS
0
Browse all apps that have Plotprojects integrated with our App Market Explorer.
9) Leanplum
Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 7% of app downloads in that sdk segment.
Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.
APP SHARE
<1%
TOTAL APPS
511
APPLICATIONS
419
GAMES
92
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
3.43b
APP DOWNLOADS
2.75b
GAME DOWNLOADS
673.63m
Browse all apps that have Leanplum integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...