We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Intercom
Out of all apps that use marketing automation SDKs 40% have Intercom integrated, covering 3% of app downloads in that sdk segment.
Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.
APP SHARE
40%
TOTAL APPS
53.45k
APPLICATIONS
53.4k
GAMES
49
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
3.2b
APP DOWNLOADS
3.14b
GAME DOWNLOADS
56.72m
Browse all apps that have Intercom integrated with our App Market Explorer.
2) Freshchat Freshdesk Messaging by Freshworks
Out of all apps that use marketing automation SDKs 27% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 4% of app downloads in that sdk segment.
APP SHARE
27%
TOTAL APPS
36.93k
APPLICATIONS
36.82k
GAMES
111
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
3.77b
APP DOWNLOADS
3.65b
GAME DOWNLOADS
119.15m
Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.
3) WebEngage
Out of all apps that use marketing automation SDKs 26% have WebEngage integrated, covering 1% of app downloads in that sdk segment.
WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!
APP SHARE
26%
TOTAL APPS
34.92k
APPLICATIONS
34.89k
GAMES
28
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.13b
APP DOWNLOADS
1.11b
GAME DOWNLOADS
19.98m
Browse all apps that have WebEngage integrated with our App Market Explorer.
4) Branch - Tune
Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 28% of app downloads in that sdk segment.
Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
21%
TOTAL APPS
28.83k
APPLICATIONS
28.25k
GAMES
581
DOWNLOAD SHARE
28%
TOTAL DOWNLOADS
25.49b
APP DOWNLOADS
24.17b
GAME DOWNLOADS
1.32b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
5) PubNub
Out of all apps that use marketing automation SDKs 7% have PubNub integrated, covering 2% of app downloads in that sdk segment.
PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.
APP SHARE
7%
TOTAL APPS
10.17k
APPLICATIONS
10.13k
GAMES
39
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
1.93b
APP DOWNLOADS
1.87b
GAME DOWNLOADS
57.79m
Browse all apps that have PubNub integrated with our App Market Explorer.
6) Braze Appboy
Out of all apps that use marketing automation SDKs 5% have Braze Appboy integrated, covering 22% of app downloads in that sdk segment.
Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.
APP SHARE
5%
TOTAL APPS
6.87k
APPLICATIONS
6.6k
GAMES
271
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
19.98b
APP DOWNLOADS
15.45b
GAME DOWNLOADS
4.53b
Browse all apps that have Braze Appboy integrated with our App Market Explorer.
7) Pendo
Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.
Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.
APP SHARE
4%
TOTAL APPS
6.4k
APPLICATIONS
6.4k
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
314.68m
APP DOWNLOADS
314.68m
GAME DOWNLOADS
0
Browse all apps that have Pendo integrated with our App Market Explorer.
8) Pushwoosh
Out of all apps that use marketing automation SDKs 4% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.
Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.
APP SHARE
4%
TOTAL APPS
5.45k
APPLICATIONS
5.02k
GAMES
438
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.61b
APP DOWNLOADS
916.67m
GAME DOWNLOADS
691.7m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
9) LiveChat
Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering 1% of app downloads in that sdk segment.
LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.
APP SHARE
3%
TOTAL APPS
4.79k
APPLICATIONS
4.76k
GAMES
36
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
913.42m
APP DOWNLOADS
845.45m
GAME DOWNLOADS
67.96m
Browse all apps that have LiveChat integrated with our App Market Explorer.
10) Sensor Data Analytics
Out of all apps that use marketing automation SDKs 3% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.
Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.
APP SHARE
3%
TOTAL APPS
4.01k
APPLICATIONS
1.22k
GAMES
2.79k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
2.85b
APP DOWNLOADS
1.71b
GAME DOWNLOADS
1.14b
Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.
11) Pushy
Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.
Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.
APP SHARE
2%
TOTAL APPS
3.19k
APPLICATIONS
3.18k
GAMES
5
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
132.65m
APP DOWNLOADS
130.87m
GAME DOWNLOADS
1.78m
Browse all apps that have Pushy integrated with our App Market Explorer.
12) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 7% of app downloads in that sdk segment.
The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
APP SHARE
2%
TOTAL APPS
2.88k
APPLICATIONS
2.81k
GAMES
72
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
7.14b
APP DOWNLOADS
6.46b
GAME DOWNLOADS
683.34m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
13) Adobe Experience Platform
Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 6% of app downloads in that sdk segment.
Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
APP SHARE
1%
TOTAL APPS
2.38k
APPLICATIONS
2.37k
GAMES
15
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
5.64b
APP DOWNLOADS
5.59b
GAME DOWNLOADS
53.73m
Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.
14) Salesforce Marketing Cloud
Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 4% of app downloads in that sdk segment.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.
APP SHARE
1%
TOTAL APPS
2.28k
APPLICATIONS
2.27k
GAMES
16
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
3.92b
APP DOWNLOADS
3.91b
GAME DOWNLOADS
7.97m
Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.
15) Iterable
Out of all apps that use marketing automation SDKs 1% have Iterable integrated, covering 1% of app downloads in that sdk segment.
Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.
APP SHARE
1%
TOTAL APPS
1.9k
APPLICATIONS
1.9k
GAMES
4
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.53b
APP DOWNLOADS
1.47b
GAME DOWNLOADS
61.89m
Browse all apps that have Iterable integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...