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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 40% have Intercom integrated, covering 3% of app downloads in that sdk segment.

Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.

APP SHARE

40%

TOTAL APPS

29.84k

APPLICATIONS

29.8k

GAMES

43

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

1.71b

APP DOWNLOADS

1.67b

GAME DOWNLOADS

42.05m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Branch - Tune


Out of all apps that use marketing automation SDKs 27% have Branch - Tune integrated, covering 35% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

27%

TOTAL APPS

20.24k

APPLICATIONS

19.68k

GAMES

558

DOWNLOAD SHARE

35%

TOTAL DOWNLOADS

17.97b

APP DOWNLOADS

16.7b

GAME DOWNLOADS

1.26b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


3) Pushwoosh


Out of all apps that use marketing automation SDKs 8% have Pushwoosh integrated, covering 2% of app downloads in that sdk segment.

Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.

APP SHARE

8%

TOTAL APPS

6.48k

APPLICATIONS

6.01k

GAMES

479

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.2b

APP DOWNLOADS

590.87m

GAME DOWNLOADS

613.14m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


4) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 5% have Adobe Marketing Cloud integrated, covering 13% of app downloads in that sdk segment.

Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.

APP SHARE

5%

TOTAL APPS

4.35k

APPLICATIONS

4.26k

GAMES

94

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

6.74b

APP DOWNLOADS

6.17b

GAME DOWNLOADS

569.85m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


5) Braze Appboy


Out of all apps that use marketing automation SDKs 3% have Braze Appboy integrated, covering 24% of app downloads in that sdk segment.

Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.

APP SHARE

3%

TOTAL APPS

2.56k

APPLICATIONS

2.42k

GAMES

141

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

12.12b

APP DOWNLOADS

10.08b

GAME DOWNLOADS

2.05b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


6) Apptentive


Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 2% of app downloads in that sdk segment.

Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.

APP SHARE

1%

TOTAL APPS

753

APPLICATIONS

732

GAMES

21

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.18b

APP DOWNLOADS

1.15b

GAME DOWNLOADS

30.03m


Browse all apps that have Apptentive integrated with our App Market Explorer.


7) Leanplum


Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 6% of app downloads in that sdk segment.

Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.

APP SHARE

<1%

TOTAL APPS

590

APPLICATIONS

500

GAMES

90

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

3.13b

APP DOWNLOADS

2.47b

GAME DOWNLOADS

663.25m


Browse all apps that have Leanplum integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...