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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 36% have Intercom integrated, covering 3% of app downloads in that sdk segment.

Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.

APP SHARE

36%

TOTAL APPS

40.85k

APPLICATIONS

40.8k

GAMES

47

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.66b

APP DOWNLOADS

2.62b

GAME DOWNLOADS

46.48m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Freshchat Freshdesk Messaging by Freshworks


Out of all apps that use marketing automation SDKs 22% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 3% of app downloads in that sdk segment.



APP SHARE

22%

TOTAL APPS

25.39k

APPLICATIONS

25.26k

GAMES

123

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.83b

APP DOWNLOADS

2.74b

GAME DOWNLOADS

90.86m


Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.


3) Branch - Tune


Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 29% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

21%

TOTAL APPS

23.82k

APPLICATIONS

23.25k

GAMES

570

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

22.99b

APP DOWNLOADS

21.71b

GAME DOWNLOADS

1.28b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


4) WebEngage


Out of all apps that use marketing automation SDKs 20% have WebEngage integrated, covering 1% of app downloads in that sdk segment.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

APP SHARE

20%

TOTAL APPS

23.25k

APPLICATIONS

23.22k

GAMES

28

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

892.4m

APP DOWNLOADS

876.89m

GAME DOWNLOADS

15.51m


Browse all apps that have WebEngage integrated with our App Market Explorer.


5) PubNub


Out of all apps that use marketing automation SDKs 8% have PubNub integrated, covering 1% of app downloads in that sdk segment.

PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.

APP SHARE

8%

TOTAL APPS

9.93k

APPLICATIONS

9.89k

GAMES

39

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.52b

APP DOWNLOADS

1.46b

GAME DOWNLOADS

54.33m


Browse all apps that have PubNub integrated with our App Market Explorer.


6) Braze Appboy


Out of all apps that use marketing automation SDKs 6% have Braze Appboy integrated, covering 19% of app downloads in that sdk segment.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

APP SHARE

6%

TOTAL APPS

7.67k

APPLICATIONS

7.51k

GAMES

164

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

15.13b

APP DOWNLOADS

12.8b

GAME DOWNLOADS

2.34b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


7) Pushwoosh


Out of all apps that use marketing automation SDKs 5% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.

Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.

APP SHARE

5%

TOTAL APPS

5.76k

APPLICATIONS

5.31k

GAMES

450

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.45b

APP DOWNLOADS

778.68m

GAME DOWNLOADS

671.3m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


8) Pendo


Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.

Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.

APP SHARE

4%

TOTAL APPS

5.55k

APPLICATIONS

5.55k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

254.3m

APP DOWNLOADS

254.3m

GAME DOWNLOADS

0


Browse all apps that have Pendo integrated with our App Market Explorer.


9) Sensor Data Analytics


Out of all apps that use marketing automation SDKs 4% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.

Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.

APP SHARE

4%

TOTAL APPS

4.64k

APPLICATIONS

1.35k

GAMES

3.29k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.44b

APP DOWNLOADS

1.49b

GAME DOWNLOADS

952.19m


Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.


10) LiveChat


Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering <1% of app downloads in that sdk segment.

LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.

APP SHARE

3%

TOTAL APPS

4.09k

APPLICATIONS

4.07k

GAMES

22

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

600.44m

APP DOWNLOADS

554.84m

GAME DOWNLOADS

45.6m


Browse all apps that have LiveChat integrated with our App Market Explorer.


11) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 8% of app downloads in that sdk segment.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

2%

TOTAL APPS

3.35k

APPLICATIONS

3.27k

GAMES

83

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

6.75b

APP DOWNLOADS

6.08b

GAME DOWNLOADS

669.08m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


12) Pushy


Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.

Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.

APP SHARE

2%

TOTAL APPS

2.51k

APPLICATIONS

2.5k

GAMES

6

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

116.31m

APP DOWNLOADS

114.55m

GAME DOWNLOADS

1.76m


Browse all apps that have Pushy integrated with our App Market Explorer.


13) Salesforce Marketing Cloud


Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 3% of app downloads in that sdk segment.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

APP SHARE

1%

TOTAL APPS

1.99k

APPLICATIONS

1.97k

GAMES

16

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

3.05b

APP DOWNLOADS

3.04b

GAME DOWNLOADS

7.47m


Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.


14) Adobe Experience Platform


Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 5% of app downloads in that sdk segment.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

APP SHARE

1%

TOTAL APPS

1.83k

APPLICATIONS

1.82k

GAMES

10

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

4.61b

APP DOWNLOADS

4.58b

GAME DOWNLOADS

21.71m


Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.


15) Snapchat Creative Ad Kit


Out of all apps that use marketing automation SDKs 1% have Snapchat Creative Ad Kit integrated, covering 23% of app downloads in that sdk segment.

The Snapchat SDK that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.

APP SHARE

1%

TOTAL APPS

1.43k

APPLICATIONS

659

GAMES

772

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

18.65b

APP DOWNLOADS

13.34b

GAME DOWNLOADS

5.31b


Browse all apps that have Snapchat Creative Ad Kit integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...