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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
Last update: 17 Jul 2024 CET
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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1st

Among all apps utilizing marketing automation SDKs, 38.12% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.93% of app downloads within the marketing automation SDK category.

Total Apps
44.71k
Google Play
App Share
38.12%
Google Play
Apps
44.64k
Games
73
Total Downloads
5.26b
Google Play
Download Share
1.93%
Google Play
App Downloads
5.10b
Game Downloads
157.31m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 22.91% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
26.87k
Google Play
App Share
22.91%
Google Play
Apps
26.85k
Games
24
Total Downloads
1.41b
Google Play
Download Share
<1%
Google Play
App Downloads
1.40b
Game Downloads
10.25m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 21.92% have integrated Digital Turbine Ignite. This accounts for 67.99% of app downloads within the marketing automation SDK category.

Total Apps
25.71k
Google Play
App Share
21.92%
Google Play
Apps
4.80k
Games
20.91k
Total Downloads
184.85b
Google Play
Download Share
67.99%
Google Play
App Downloads
37.49b
Game Downloads
147.36b

Use the 42matters SDK Explorer to find all apps that use Digital Turbine Ignite.

Among all apps utilizing marketing automation SDKs, 5.94% have integrated Urban Airship. This accounts for 1.77% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
6.97k
Google Play
App Share
5.94%
Google Play
Apps
6.89k
Games
78
Total Downloads
4.81b
Google Play
Download Share
1.77%
Google Play
App Downloads
4.21b
Game Downloads
596.45m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 4.33% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
5.08k
Google Play
App Share
4.33%
Google Play
Apps
4.92k
Games
163
Total Downloads
460.12m
Google Play
Download Share
<1%
Google Play
App Downloads
442.33m
Game Downloads
17.78m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 4.21% have integrated CleverTap. This accounts for 6.97% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
4.93k
Google Play
App Share
4.21%
Google Play
Apps
4.75k
Games
185
Total Downloads
18.95b
Google Play
Download Share
6.97%
Google Play
App Downloads
17.71b
Game Downloads
1.24b

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 4.14% have integrated Braze Appboy. This accounts for 9.58% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.86k
Google Play
App Share
4.14%
Google Play
Apps
4.50k
Games
363
Total Downloads
26.06b
Google Play
Download Share
9.58%
Google Play
App Downloads
20.20b
Game Downloads
5.86b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 3.51% have integrated Tenjin. This accounts for 3.59% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.12k
Google Play
App Share
3.51%
Google Play
Apps
341
Games
3.77k
Total Downloads
9.75b
Google Play
Download Share
3.59%
Google Play
App Downloads
1.42b
Game Downloads
8.33b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 2.65% have integrated Salesforce Marketing Cloud. This accounts for 2.20% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.11k
Google Play
App Share
2.65%
Google Play
Apps
3.10k
Games
13
Total Downloads
5.97b
Google Play
Download Share
2.20%
Google Play
App Downloads
5.96b
Game Downloads
9.80m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.58% have integrated Adobe Experience Platform. This accounts for 3.48% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
3.02k
Google Play
App Share
2.58%
Google Play
Apps
3.01k
Games
18
Total Downloads
9.47b
Google Play
Download Share
3.48%
Google Play
App Downloads
9.29b
Game Downloads
179.84m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 1.98% have integrated Iterable. This accounts for <1% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
2.33k
Google Play
App Share
1.98%
Google Play
Apps
2.32k
Games
5
Total Downloads
1.62b
Google Play
Download Share
<1%
Google Play
App Downloads
1.52b
Game Downloads
95.37m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, 1.87% have integrated Freshpaint. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.19k
Google Play
App Share
1.87%
Google Play
Apps
2.19k
Games
0
Total Downloads
11.49m
Google Play
Download Share
<1%
Google Play
App Downloads
11.49m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Freshpaint.

Among all apps utilizing marketing automation SDKs, 1.73% have integrated Amazon Pinpoint Mobile Analytics. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.03k
Google Play
App Share
1.73%
Google Play
Apps
2.02k
Games
12
Total Downloads
1.63b
Google Play
Download Share
<1%
Google Play
App Downloads
1.47b
Game Downloads
167.34m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 1.60% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.88k
Google Play
App Share
1.60%
Google Play
Apps
1.88k
Games
0
Total Downloads
67.75m
Google Play
Download Share
<1%
Google Play
App Downloads
67.75m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

Among all apps utilizing marketing automation SDKs, 1.59% have integrated Adobe Marketing Cloud. This accounts for 1.80% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.86k
Google Play
App Share
1.59%
Google Play
Apps
1.84k
Games
21
Total Downloads
4.90b
Google Play
Download Share
1.80%
Google Play
App Downloads
4.28b
Game Downloads
616.80m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 1.53% have integrated Marigold Engage by Sailthru. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.80k
Google Play
App Share
1.53%
Google Play
Apps
1.80k
Games
0
Total Downloads
269.77m
Google Play
Download Share
<1%
Google Play
App Downloads
269.76m
Game Downloads
2.69k

Use the 42matters SDK Explorer to find all apps that use Marigold Engage by Sailthru.

Among all apps utilizing marketing automation SDKs, 1.51% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.77k
Google Play
App Share
1.51%
Google Play
Apps
1.77k
Games
5
Total Downloads
313.42m
Google Play
Download Share
<1%
Google Play
App Downloads
312.63m
Game Downloads
789.73k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, <1% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.16k
Google Play
App Share
<1%
Google Play
Apps
1.12k
Games
35
Total Downloads
1.54b
Google Play
Download Share
<1%
Google Play
App Downloads
1.49b
Game Downloads
51.94m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, <1% have integrated RudderStack. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.08k
Google Play
App Share
<1%
Google Play
Apps
1.07k
Games
13
Total Downloads
2.35b
Google Play
Download Share
<1%
Google Play
App Downloads
2.35b
Game Downloads
4.52m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing marketing automation SDKs, <1% have integrated TalkingData. This accounts for <1% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
994
Google Play
App Share
<1%
Google Play
Apps
134
Games
860
Total Downloads
2.11b
Google Play
Download Share
<1%
Google Play
App Downloads
226.11m
Game Downloads
1.88b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.