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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
Last update: 1 Mar 2024 CET
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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1st

Among all apps utilizing marketing automation SDKs, 44.77% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 5.18% of app downloads within the marketing automation SDK category.

Total Apps
44.66k
Google Play
App Share
44.77%
Google Play
Apps
44.58k
Games
86
Total Downloads
4.84b
Google Play
Download Share
5.18%
Google Play
App Downloads
4.70b
Game Downloads
141.28m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 42.84% have integrated WebEngage. This accounts for 1.47% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
42.74k
Google Play
App Share
42.84%
Google Play
Apps
42.71k
Games
29
Total Downloads
1.37b
Google Play
Download Share
1.47%
Google Play
App Downloads
1.36b
Game Downloads
9.04m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 8.38% have integrated Urban Airship. This accounts for 5.16% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
8.36k
Google Play
App Share
8.38%
Google Play
Apps
8.27k
Games
94
Total Downloads
4.82b
Google Play
Download Share
5.16%
Google Play
App Downloads
4.23b
Game Downloads
584.72m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 6.29% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
6.28k
Google Play
App Share
6.29%
Google Play
Apps
6.28k
Games
2
Total Downloads
343.11m
Google Play
Download Share
<1%
Google Play
App Downloads
342.08m
Game Downloads
1.03m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 5.91% have integrated CleverTap. This accounts for 18.51% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
5.89k
Google Play
App Share
5.91%
Google Play
Apps
5.74k
Games
156
Total Downloads
17.29b
Google Play
Download Share
18.51%
Google Play
App Downloads
16.15b
Game Downloads
1.14b

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 5.61% have integrated Tenjin. This accounts for 10.02% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
5.60k
Google Play
App Share
5.61%
Google Play
Apps
435
Games
5.16k
Total Downloads
9.36b
Google Play
Download Share
10.02%
Google Play
App Downloads
1.28b
Game Downloads
8.08b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 4.94% have integrated Braze Appboy. This accounts for 26.37% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.93k
Google Play
App Share
4.94%
Google Play
Apps
4.49k
Games
437
Total Downloads
24.63b
Google Play
Download Share
26.37%
Google Play
App Downloads
18.96b
Game Downloads
5.67b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 3.26% have integrated Adobe Experience Platform. This accounts for 9.74% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
3.25k
Google Play
App Share
3.26%
Google Play
Apps
3.22k
Games
27
Total Downloads
9.09b
Google Play
Download Share
9.74%
Google Play
App Downloads
8.92b
Game Downloads
171.27m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 3.03% have integrated Salesforce Marketing Cloud. This accounts for 6.00% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.02k
Google Play
App Share
3.03%
Google Play
Apps
3.00k
Games
15
Total Downloads
5.61b
Google Play
Download Share
6.00%
Google Play
App Downloads
5.60b
Game Downloads
9.54m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.57% have integrated Freshpaint. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.56k
Google Play
App Share
2.57%
Google Play
Apps
2.56k
Games
0
Total Downloads
10.95m
Google Play
Download Share
<1%
Google Play
App Downloads
10.95m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Freshpaint.

Among all apps utilizing marketing automation SDKs, 2.44% have integrated Iterable. This accounts for 1.57% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
2.44k
Google Play
App Share
2.44%
Google Play
Apps
2.43k
Games
6
Total Downloads
1.46b
Google Play
Download Share
1.57%
Google Play
App Downloads
1.38b
Game Downloads
87.49m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, 2.32% have integrated Adobe Marketing Cloud. This accounts for 5.48% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
2.31k
Google Play
App Share
2.32%
Google Play
Apps
2.27k
Games
39
Total Downloads
5.12b
Google Play
Download Share
5.48%
Google Play
App Downloads
4.50b
Game Downloads
612.38m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.30% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 1.70% of app downloads within the marketing automation SDK category.

Total Apps
2.30k
Google Play
App Share
2.30%
Google Play
Apps
2.28k
Games
23
Total Downloads
1.59b
Google Play
Download Share
1.70%
Google Play
App Downloads
1.42b
Game Downloads
162.71m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 1.52% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.51k
Google Play
App Share
1.52%
Google Play
Apps
1.51k
Games
6
Total Downloads
185.35m
Google Play
Download Share
<1%
Google Play
App Downloads
184.68m
Game Downloads
670.25k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 1.45% have integrated Batch. This accounts for 1.52% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.45k
Google Play
App Share
1.45%
Google Play
Apps
1.37k
Games
74
Total Downloads
1.41b
Google Play
Download Share
1.52%
Google Play
App Downloads
1.36b
Game Downloads
51.32m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, 1.32% have integrated TalkingData. This accounts for 2.15% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.32k
Google Play
App Share
1.32%
Google Play
Apps
196
Games
1.12k
Total Downloads
2.00b
Google Play
Download Share
2.15%
Google Play
App Downloads
214.18m
Game Downloads
1.79b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Among all apps utilizing marketing automation SDKs, <1% have integrated Wootric. This accounts for <1% of app downloads within the marketing automation SDK category.

Wootric enables you to take action to drive customer-centricity. It’s a fast, easy, powerful approach to experience improvement. An easy way to improve onboarding, enhance product experience, support customer interactions, and heighten pre-renewal relationships —- the key touchpoints for digital product success.

Total Apps
871
Google Play
App Share
<1%
Google Play
Apps
871
Games
0
Total Downloads
214.15m
Google Play
Download Share
<1%
Google Play
App Downloads
214.01m
Game Downloads
135.04k

Use the 42matters SDK Explorer to find all apps that use Wootric.

Among all apps utilizing marketing automation SDKs, <1% have integrated Apptentive. This accounts for 1.70% of app downloads within the marketing automation SDK category.

Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.

Total Apps
833
Google Play
App Share
<1%
Google Play
Apps
817
Games
16
Total Downloads
1.58b
Google Play
Download Share
1.70%
Google Play
App Downloads
1.55b
Game Downloads
30.98m

Use the 42matters SDK Explorer to find all apps that use Apptentive.

Among all apps utilizing marketing automation SDKs, <1% have integrated GeTui. This accounts for 1.02% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
706
Google Play
App Share
<1%
Google Play
Apps
678
Games
28
Total Downloads
952.46m
Google Play
Download Share
1.02%
Google Play
App Downloads
783.95m
Game Downloads
168.52m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, <1% have integrated Leanplum FCM. This accounts for 4.44% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
705
Google Play
App Share
<1%
Google Play
Apps
611
Games
94
Total Downloads
4.15b
Google Play
Download Share
4.44%
Google Play
App Downloads
3.26b
Game Downloads
887.59m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.