We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Intercom
Out of all apps that use marketing automation SDKs 37% have Intercom integrated, covering 3% of app downloads in that sdk segment.
Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.
APP SHARE
37%
TOTAL APPS
49.66k
APPLICATIONS
49.61k
GAMES
52
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
3.04b
APP DOWNLOADS
2.98b
GAME DOWNLOADS
55.95m
Browse all apps that have Intercom integrated with our App Market Explorer.
2) Freshchat Freshdesk Messaging by Freshworks
Out of all apps that use marketing automation SDKs 24% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 3% of app downloads in that sdk segment.
APP SHARE
24%
TOTAL APPS
32.82k
APPLICATIONS
32.69k
GAMES
131
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
3.56b
APP DOWNLOADS
3.45b
GAME DOWNLOADS
112.66m
Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.
3) WebEngage
Out of all apps that use marketing automation SDKs 22% have WebEngage integrated, covering 1% of app downloads in that sdk segment.
WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!
APP SHARE
22%
TOTAL APPS
30.02k
APPLICATIONS
29.99k
GAMES
30
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.04b
APP DOWNLOADS
1.02b
GAME DOWNLOADS
19.18m
Browse all apps that have WebEngage integrated with our App Market Explorer.
4) Branch - Tune
Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 27% of app downloads in that sdk segment.
Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
21%
TOTAL APPS
28.11k
APPLICATIONS
27.51k
GAMES
603
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
25.09b
APP DOWNLOADS
23.79b
GAME DOWNLOADS
1.31b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
5) Braze Appboy
Out of all apps that use marketing automation SDKs 8% have Braze Appboy integrated, covering 18% of app downloads in that sdk segment.
Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.
APP SHARE
8%
TOTAL APPS
10.98k
APPLICATIONS
10.74k
GAMES
244
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
17.37b
APP DOWNLOADS
14.63b
GAME DOWNLOADS
2.74b
Browse all apps that have Braze Appboy integrated with our App Market Explorer.
6) PubNub
Out of all apps that use marketing automation SDKs 7% have PubNub integrated, covering 2% of app downloads in that sdk segment.
PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.
APP SHARE
7%
TOTAL APPS
10.39k
APPLICATIONS
10.35k
GAMES
38
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
1.88b
APP DOWNLOADS
1.82b
GAME DOWNLOADS
56.6m
Browse all apps that have PubNub integrated with our App Market Explorer.
7) Pendo
Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.
Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.
APP SHARE
4%
TOTAL APPS
6.11k
APPLICATIONS
6.11k
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
300.78m
APP DOWNLOADS
300.78m
GAME DOWNLOADS
0
Browse all apps that have Pendo integrated with our App Market Explorer.
8) Pushwoosh
Out of all apps that use marketing automation SDKs 4% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.
Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.
APP SHARE
4%
TOTAL APPS
5.78k
APPLICATIONS
5.33k
GAMES
444
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.6b
APP DOWNLOADS
906.94m
GAME DOWNLOADS
691.38m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
9) LiveChat
Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering <1% of app downloads in that sdk segment.
LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.
APP SHARE
3%
TOTAL APPS
4.73k
APPLICATIONS
4.69k
GAMES
40
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
865.08m
APP DOWNLOADS
806.43m
GAME DOWNLOADS
58.65m
Browse all apps that have LiveChat integrated with our App Market Explorer.
10) Sensor Data Analytics
Out of all apps that use marketing automation SDKs 3% have Sensor Data Analytics integrated, covering 2% of app downloads in that sdk segment.
Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.
APP SHARE
3%
TOTAL APPS
4.5k
APPLICATIONS
1.26k
GAMES
3.24k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
2.74b
APP DOWNLOADS
1.61b
GAME DOWNLOADS
1.14b
Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.
11) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 7% of app downloads in that sdk segment.
The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
APP SHARE
2%
TOTAL APPS
3.04k
APPLICATIONS
2.97k
GAMES
77
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
7.08b
APP DOWNLOADS
6.41b
GAME DOWNLOADS
671.79m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
12) Pushy
Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.
Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.
APP SHARE
2%
TOTAL APPS
2.94k
APPLICATIONS
2.94k
GAMES
4
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
134.16m
APP DOWNLOADS
132.39m
GAME DOWNLOADS
1.78m
Browse all apps that have Pushy integrated with our App Market Explorer.
13) Salesforce Marketing Cloud
Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 3% of app downloads in that sdk segment.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.
APP SHARE
1%
TOTAL APPS
2.19k
APPLICATIONS
2.17k
GAMES
16
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
3.64b
APP DOWNLOADS
3.63b
GAME DOWNLOADS
7.77m
Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.
14) Adobe Experience Platform
Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 5% of app downloads in that sdk segment.
Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
APP SHARE
1%
TOTAL APPS
2.18k
APPLICATIONS
2.17k
GAMES
12
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
5.2b
APP DOWNLOADS
5.15b
GAME DOWNLOADS
48.96m
Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.
15) Snapchat Snap Kit
Out of all apps that use marketing automation SDKs 1% have Snapchat Snap Kit integrated, covering 20% of app downloads in that sdk segment.
The Snapchat SDK that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.
APP SHARE
1%
TOTAL APPS
1.6k
APPLICATIONS
698
GAMES
900
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
19.33b
APP DOWNLOADS
14.08b
GAME DOWNLOADS
5.24b
Browse all apps that have Snapchat Snap Kit integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...