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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 41% have Intercom integrated, covering 3% of app downloads in that sdk segment.

Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.

APP SHARE

41%

TOTAL APPS

31.04k

APPLICATIONS

31k

GAMES

45

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

1.78b

APP DOWNLOADS

1.73b

GAME DOWNLOADS

42.64m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Branch - Tune


Out of all apps that use marketing automation SDKs 27% have Branch - Tune integrated, covering 36% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

27%

TOTAL APPS

20.43k

APPLICATIONS

19.85k

GAMES

580

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

18.81b

APP DOWNLOADS

17.64b

GAME DOWNLOADS

1.17b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


3) Pushwoosh


Out of all apps that use marketing automation SDKs 8% have Pushwoosh integrated, covering 2% of app downloads in that sdk segment.

Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.

APP SHARE

8%

TOTAL APPS

6.42k

APPLICATIONS

5.95k

GAMES

469

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.23b

APP DOWNLOADS

613.1m

GAME DOWNLOADS

615.23m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


4) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 5% have Adobe Marketing Cloud integrated, covering 13% of app downloads in that sdk segment.

Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.

APP SHARE

5%

TOTAL APPS

4.23k

APPLICATIONS

4.14k

GAMES

92

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

6.71b

APP DOWNLOADS

6.11b

GAME DOWNLOADS

575.6m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


5) Braze Appboy


Out of all apps that use marketing automation SDKs 3% have Braze Appboy integrated, covering 24% of app downloads in that sdk segment.

Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.

APP SHARE

3%

TOTAL APPS

2.6k

APPLICATIONS

2.45k

GAMES

149

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

12.43b

APP DOWNLOADS

10.34b

GAME DOWNLOADS

2.07b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


6) Apptentive


Out of all apps that use marketing automation SDKs <1% have Apptentive integrated, covering 2% of app downloads in that sdk segment.

Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.

APP SHARE

<1%

TOTAL APPS

720

APPLICATIONS

701

GAMES

19

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.2b

APP DOWNLOADS

1.15b

GAME DOWNLOADS

26.66m


Browse all apps that have Apptentive integrated with our App Market Explorer.


7) Leanplum


Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 6% of app downloads in that sdk segment.

Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.

APP SHARE

<1%

TOTAL APPS

597

APPLICATIONS

506

GAMES

91

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

3.18b

APP DOWNLOADS

2.52b

GAME DOWNLOADS

654.78m


Browse all apps that have Leanplum integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...