We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Branch - Tune
Out of all apps that use marketing automation SDKs 34% have Branch - Tune integrated, covering 36% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
34%
TOTAL APPS
14.64k
APPLICATIONS
14.14k
GAMES
502
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
11.24b
APP DOWNLOADS
10b
GAME DOWNLOADS
1.24b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
2) Intercom
Out of all apps that use marketing automation SDKs 21% have Intercom integrated, covering 2% of app downloads in that sdk segment.
Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.
APP SHARE
21%
TOTAL APPS
9.18k
APPLICATIONS
9.16k
GAMES
19
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
858.45m
APP DOWNLOADS
837.55m
GAME DOWNLOADS
20.9m
Browse all apps that have Intercom integrated with our App Market Explorer.
3) Pushwoosh
Out of all apps that use marketing automation SDKs 20% have Pushwoosh integrated, covering 4% of app downloads in that sdk segment.
Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.
APP SHARE
20%
TOTAL APPS
8.64k
APPLICATIONS
7.78k
GAMES
861
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
1.5b
APP DOWNLOADS
871.68m
GAME DOWNLOADS
624.08m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
4) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 15% have Adobe Marketing Cloud integrated, covering 21% of app downloads in that sdk segment.
Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.
APP SHARE
15%
TOTAL APPS
6.78k
APPLICATIONS
6.64k
GAMES
133
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
6.58b
APP DOWNLOADS
6.17b
GAME DOWNLOADS
407.37m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
5) Layer
Out of all apps that use marketing automation SDKs 4% have Layer integrated, covering <1% of app downloads in that sdk segment.
Layer offers a full CRM for app developers in order to increase conversion, and improve customer service.
APP SHARE
4%
TOTAL APPS
1.81k
APPLICATIONS
1.81k
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
85.25m
APP DOWNLOADS
85.25m
GAME DOWNLOADS
0
Browse all apps that have Layer integrated with our App Market Explorer.
6) Appboy
Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 25% of app downloads in that sdk segment.
Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.
APP SHARE
3%
TOTAL APPS
1.68k
APPLICATIONS
1.58k
GAMES
92
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
7.71b
APP DOWNLOADS
6.55b
GAME DOWNLOADS
1.16b
Browse all apps that have Appboy integrated with our App Market Explorer.
7) Apptentive
Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 4% of app downloads in that sdk segment.
Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.
APP SHARE
1%
TOTAL APPS
807
APPLICATIONS
768
GAMES
39
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
1.24b
APP DOWNLOADS
1.21b
GAME DOWNLOADS
36.77m
Browse all apps that have Apptentive integrated with our App Market Explorer.
8) Plotprojects
Out of all apps that use marketing automation SDKs 1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.
Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.
APP SHARE
1%
TOTAL APPS
676
APPLICATIONS
676
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
111.85m
APP DOWNLOADS
111.85m
GAME DOWNLOADS
0
Browse all apps that have Plotprojects integrated with our App Market Explorer.
9) Accengage
Out of all apps that use marketing automation SDKs 1% have Accengage integrated, covering 1% of app downloads in that sdk segment.
Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.
APP SHARE
1%
TOTAL APPS
456
APPLICATIONS
455
GAMES
1
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
503.53m
APP DOWNLOADS
503.47m
GAME DOWNLOADS
65.03k
Browse all apps that have Accengage integrated with our App Market Explorer.
10) Leanplum
Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 10% of app downloads in that sdk segment.
Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.
APP SHARE
<1%
TOTAL APPS
395
APPLICATIONS
295
GAMES
100
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
3.22b
APP DOWNLOADS
2.48b
GAME DOWNLOADS
741.36m
Browse all apps that have Leanplum integrated with our App Market Explorer.
11) Adobe Audience Manager
Out of all apps that use marketing automation SDKs <1% have Adobe Audience Manager integrated, covering <1% of app downloads in that sdk segment.
Adobe Audience Manager is an end-to-end digital marketing SDK. Adobe Marketing Cloud – which now includes then Marketo Engagement Platform – allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
APP SHARE
<1%
TOTAL APPS
385
APPLICATIONS
365
GAMES
20
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
214.56m
APP DOWNLOADS
144.77m
GAME DOWNLOADS
69.79m
Browse all apps that have Adobe Audience Manager integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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