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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Branch - Tune


Out of all apps that use marketing automation SDKs 34% have Branch - Tune integrated, covering 38% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

34%

TOTAL APPS

15.4k

APPLICATIONS

14.92k

GAMES

477

DOWNLOAD SHARE

38%

TOTAL DOWNLOADS

12.62b

APP DOWNLOADS

11.33b

GAME DOWNLOADS

1.29b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


2) Intercom


Out of all apps that use marketing automation SDKs 24% have Intercom integrated, covering 2% of app downloads in that sdk segment.

Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.

APP SHARE

24%

TOTAL APPS

10.92k

APPLICATIONS

10.9k

GAMES

18

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

899.32m

APP DOWNLOADS

876.92m

GAME DOWNLOADS

22.4m


Browse all apps that have Intercom integrated with our App Market Explorer.


3) Pushwoosh


Out of all apps that use marketing automation SDKs 18% have Pushwoosh integrated, covering 4% of app downloads in that sdk segment.

Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.

APP SHARE

18%

TOTAL APPS

8.44k

APPLICATIONS

7.72k

GAMES

717

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

1.5b

APP DOWNLOADS

884.06m

GAME DOWNLOADS

617.37m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


4) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 14% have Adobe Marketing Cloud integrated, covering 21% of app downloads in that sdk segment.

Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.

APP SHARE

14%

TOTAL APPS

6.6k

APPLICATIONS

6.49k

GAMES

111

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

6.95b

APP DOWNLOADS

6.48b

GAME DOWNLOADS

470.58m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


5) Appboy


Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 25% of app downloads in that sdk segment.

Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.

APP SHARE

3%

TOTAL APPS

1.78k

APPLICATIONS

1.69k

GAMES

95

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

8.39b

APP DOWNLOADS

7.18b

GAME DOWNLOADS

1.22b


Browse all apps that have Appboy integrated with our App Market Explorer.


6) Layer


Out of all apps that use marketing automation SDKs 2% have Layer integrated, covering <1% of app downloads in that sdk segment.

Layer offers a full CRM for app developers in order to increase conversion, and improve customer service.

APP SHARE

2%

TOTAL APPS

1.14k

APPLICATIONS

1.14k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

15.72m

APP DOWNLOADS

15.72m

GAME DOWNLOADS

0


Browse all apps that have Layer integrated with our App Market Explorer.


7) Apptentive


Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 4% of app downloads in that sdk segment.

Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.

APP SHARE

1%

TOTAL APPS

791

APPLICATIONS

765

GAMES

26

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

1.33b

APP DOWNLOADS

1.29b

GAME DOWNLOADS

37.1m


Browse all apps that have Apptentive integrated with our App Market Explorer.


8) Plotprojects


Out of all apps that use marketing automation SDKs 1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.

Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.

APP SHARE

1%

TOTAL APPS

621

APPLICATIONS

621

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

117.69m

APP DOWNLOADS

117.69m

GAME DOWNLOADS

0


Browse all apps that have Plotprojects integrated with our App Market Explorer.


9) Accengage


Out of all apps that use marketing automation SDKs 1% have Accengage integrated, covering 1% of app downloads in that sdk segment.

Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.

APP SHARE

1%

TOTAL APPS

507

APPLICATIONS

506

GAMES

1

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

521.43m

APP DOWNLOADS

521.36m

GAME DOWNLOADS

72.37k


Browse all apps that have Accengage integrated with our App Market Explorer.


10) Leanplum


Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 9% of app downloads in that sdk segment.

Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.

APP SHARE

<1%

TOTAL APPS

425

APPLICATIONS

324

GAMES

101

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

3.19b

APP DOWNLOADS

2.43b

GAME DOWNLOADS

751.64m


Browse all apps that have Leanplum integrated with our App Market Explorer.


11) Adobe Audience Manager


Out of all apps that use marketing automation SDKs <1% have Adobe Audience Manager integrated, covering <1% of app downloads in that sdk segment.

Adobe Audience Manager is an end-to-end digital marketing SDK. Adobe Marketing Cloud – which now includes then Marketo Engagement Platform – allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

<1%

TOTAL APPS

349

APPLICATIONS

341

GAMES

8

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

216.69m

APP DOWNLOADS

146.44m

GAME DOWNLOADS

70.26m


Browse all apps that have Adobe Audience Manager integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...