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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
Last update: 7 Oct 2025 CET
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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1st

Among all apps utilizing marketing automation SDKs, 33.43% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.80% of app downloads within the marketing automation SDK category.

Total Apps
44.54k
Google Play
App Share
33.43%
Google Play
Apps
44.46k
Games
82
Total Downloads
6.11b
Google Play
Download Share
1.80%
Google Play
App Downloads
5.94b
Game Downloads
175.30m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 31.80% have integrated Digital Turbine Ignite. This accounts for 70.44% of app downloads within the marketing automation SDK category.

Total Apps
42.37k
Google Play
App Share
31.80%
Google Play
Apps
13.05k
Games
29.32k
Total Downloads
239.38b
Google Play
Download Share
70.44%
Google Play
App Downloads
52.80b
Game Downloads
186.57b

Use the 42matters SDK Explorer to find all apps that use Digital Turbine Ignite.

Among all apps utilizing marketing automation SDKs, 4.74% have integrated Urban Airship. This accounts for 1.57% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
6.32k
Google Play
App Share
4.74%
Google Play
Apps
6.24k
Games
75
Total Downloads
5.35b
Google Play
Download Share
1.57%
Google Play
App Downloads
4.75b
Game Downloads
593.89m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 4.66% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
6.21k
Google Play
App Share
4.66%
Google Play
Apps
6.20k
Games
12
Total Downloads
1.63b
Google Play
Download Share
<1%
Google Play
App Downloads
1.62b
Game Downloads
14.11m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 4.62% have integrated Braze Appboy. This accounts for 9.24% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
6.16k
Google Play
App Share
4.62%
Google Play
Apps
5.65k
Games
509
Total Downloads
31.39b
Google Play
Download Share
9.24%
Google Play
App Downloads
24.34b
Game Downloads
7.05b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 3.94% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
5.25k
Google Play
App Share
3.94%
Google Play
Apps
4.95k
Games
299
Total Downloads
821.21m
Google Play
Download Share
<1%
Google Play
App Downloads
782.91m
Game Downloads
38.30m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 3.48% have integrated CleverTap. This accounts for 7.09% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
4.64k
Google Play
App Share
3.48%
Google Play
Apps
4.44k
Games
202
Total Downloads
24.08b
Google Play
Download Share
7.09%
Google Play
App Downloads
22.19b
Game Downloads
1.89b

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 3.39% have integrated Tenjin. This accounts for 3.75% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.52k
Google Play
App Share
3.39%
Google Play
Apps
398
Games
4.13k
Total Downloads
12.75b
Google Play
Download Share
3.75%
Google Play
App Downloads
1.67b
Game Downloads
11.07b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 2.57% have integrated Adobe Experience Platform. This accounts for 3.60% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
3.42k
Google Play
App Share
2.57%
Google Play
Apps
3.41k
Games
9
Total Downloads
12.25b
Google Play
Download Share
3.60%
Google Play
App Downloads
12.05b
Game Downloads
193.95m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 2.18% have integrated Salesforce Marketing Cloud. This accounts for 2.16% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.91k
Google Play
App Share
2.18%
Google Play
Apps
2.88k
Games
25
Total Downloads
7.35b
Google Play
Download Share
2.16%
Google Play
App Downloads
7.34b
Game Downloads
13.83m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.07% have integrated RudderStack. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.75k
Google Play
App Share
2.07%
Google Play
Apps
2.74k
Games
19
Total Downloads
2.16b
Google Play
Download Share
<1%
Google Play
App Downloads
2.16b
Game Downloads
2.42m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing marketing automation SDKs, 1.85% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.46k
Google Play
App Share
1.85%
Google Play
Apps
2.46k
Games
7
Total Downloads
640.73m
Google Play
Download Share
<1%
Google Play
App Downloads
639.48m
Game Downloads
1.25m

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 1.75% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.33k
Google Play
App Share
1.75%
Google Play
Apps
2.33k
Games
2
Total Downloads
144.68m
Google Play
Download Share
<1%
Google Play
App Downloads
144.42m
Game Downloads
263.50k

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

Among all apps utilizing marketing automation SDKs, 1.48% have integrated Amazon Pinpoint Mobile Analytics. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.97k
Google Play
App Share
1.48%
Google Play
Apps
1.97k
Games
7
Total Downloads
1.76b
Google Play
Download Share
<1%
Google Play
App Downloads
1.44b
Game Downloads
321.02m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 1.22% have integrated Iterable. This accounts for <1% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
1.63k
Google Play
App Share
1.22%
Google Play
Apps
1.63k
Games
7
Total Downloads
2.33b
Google Play
Download Share
<1%
Google Play
App Downloads
2.21b
Game Downloads
122.47m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, <1% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.22k
Google Play
App Share
<1%
Google Play
Apps
1.19k
Games
29
Total Downloads
1.66b
Google Play
Download Share
<1%
Google Play
App Downloads
1.61b
Game Downloads
51.12m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, <1% have integrated Exponea. This accounts for <1% of app downloads within the marketing automation SDK category.

Exponea is an SDK that helps you maximize profits and drive customer loyalty by targeting the right customers, with the right messages, at the perfect time.

Total Apps
1.13k
Google Play
App Share
<1%
Google Play
Apps
1.12k
Games
4
Total Downloads
1.22b
Google Play
Download Share
<1%
Google Play
App Downloads
1.21b
Game Downloads
2.96m

Use the 42matters SDK Explorer to find all apps that use Exponea.

Among all apps utilizing marketing automation SDKs, <1% have integrated Adobe Marketing Cloud. This accounts for 1.20% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.08k
Google Play
App Share
<1%
Google Play
Apps
1.07k
Games
14
Total Downloads
4.09b
Google Play
Download Share
1.20%
Google Play
App Downloads
3.47b
Game Downloads
619.73m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, <1% have integrated GeTui. This accounts for <1% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
781
Google Play
App Share
<1%
Google Play
Apps
752
Games
29
Total Downloads
1.42b
Google Play
Download Share
<1%
Google Play
App Downloads
1.17b
Game Downloads
247.09m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, <1% have integrated Apptentive. This accounts for <1% of app downloads within the marketing automation SDK category.

Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.

Total Apps
777
Google Play
App Share
<1%
Google Play
Apps
771
Games
6
Total Downloads
2.25b
Google Play
Download Share
<1%
Google Play
App Downloads
2.23b
Game Downloads
21.75m

Use the 42matters SDK Explorer to find all apps that use Apptentive.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.