We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Intercom
Out of all apps that use marketing automation SDKs 36% have Intercom integrated, covering 3% of app downloads in that sdk segment.
Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.
APP SHARE
36%
TOTAL APPS
40.85k
APPLICATIONS
40.8k
GAMES
47
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
2.66b
APP DOWNLOADS
2.62b
GAME DOWNLOADS
46.48m
Browse all apps that have Intercom integrated with our App Market Explorer.
2) Freshchat Freshdesk Messaging by Freshworks
Out of all apps that use marketing automation SDKs 22% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 3% of app downloads in that sdk segment.
APP SHARE
22%
TOTAL APPS
25.39k
APPLICATIONS
25.26k
GAMES
123
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
2.83b
APP DOWNLOADS
2.74b
GAME DOWNLOADS
90.86m
Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.
3) Branch - Tune
Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 29% of app downloads in that sdk segment.
Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
21%
TOTAL APPS
23.82k
APPLICATIONS
23.25k
GAMES
570
DOWNLOAD SHARE
29%
TOTAL DOWNLOADS
22.99b
APP DOWNLOADS
21.71b
GAME DOWNLOADS
1.28b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
4) WebEngage
Out of all apps that use marketing automation SDKs 20% have WebEngage integrated, covering 1% of app downloads in that sdk segment.
WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!
APP SHARE
20%
TOTAL APPS
23.25k
APPLICATIONS
23.22k
GAMES
28
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
892.4m
APP DOWNLOADS
876.89m
GAME DOWNLOADS
15.51m
Browse all apps that have WebEngage integrated with our App Market Explorer.
5) PubNub
Out of all apps that use marketing automation SDKs 8% have PubNub integrated, covering 1% of app downloads in that sdk segment.
PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.
APP SHARE
8%
TOTAL APPS
9.93k
APPLICATIONS
9.89k
GAMES
39
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.52b
APP DOWNLOADS
1.46b
GAME DOWNLOADS
54.33m
Browse all apps that have PubNub integrated with our App Market Explorer.
6) Braze Appboy
Out of all apps that use marketing automation SDKs 6% have Braze Appboy integrated, covering 19% of app downloads in that sdk segment.
Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.
APP SHARE
6%
TOTAL APPS
7.67k
APPLICATIONS
7.51k
GAMES
164
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
15.13b
APP DOWNLOADS
12.8b
GAME DOWNLOADS
2.34b
Browse all apps that have Braze Appboy integrated with our App Market Explorer.
7) Pushwoosh
Out of all apps that use marketing automation SDKs 5% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.
Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.
APP SHARE
5%
TOTAL APPS
5.76k
APPLICATIONS
5.31k
GAMES
450
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
1.45b
APP DOWNLOADS
778.68m
GAME DOWNLOADS
671.3m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
8) Pendo
Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.
Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.
APP SHARE
4%
TOTAL APPS
5.55k
APPLICATIONS
5.55k
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
254.3m
APP DOWNLOADS
254.3m
GAME DOWNLOADS
0
Browse all apps that have Pendo integrated with our App Market Explorer.
9) Sensor Data Analytics
Out of all apps that use marketing automation SDKs 4% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.
Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.
APP SHARE
4%
TOTAL APPS
4.64k
APPLICATIONS
1.35k
GAMES
3.29k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
2.44b
APP DOWNLOADS
1.49b
GAME DOWNLOADS
952.19m
Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.
10) LiveChat
Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering <1% of app downloads in that sdk segment.
LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.
APP SHARE
3%
TOTAL APPS
4.09k
APPLICATIONS
4.07k
GAMES
22
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
600.44m
APP DOWNLOADS
554.84m
GAME DOWNLOADS
45.6m
Browse all apps that have LiveChat integrated with our App Market Explorer.
11) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 8% of app downloads in that sdk segment.
The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
APP SHARE
2%
TOTAL APPS
3.35k
APPLICATIONS
3.27k
GAMES
83
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
6.75b
APP DOWNLOADS
6.08b
GAME DOWNLOADS
669.08m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
12) Pushy
Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.
Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.
APP SHARE
2%
TOTAL APPS
2.51k
APPLICATIONS
2.5k
GAMES
6
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
116.31m
APP DOWNLOADS
114.55m
GAME DOWNLOADS
1.76m
Browse all apps that have Pushy integrated with our App Market Explorer.
13) Salesforce Marketing Cloud
Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 3% of app downloads in that sdk segment.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.
APP SHARE
1%
TOTAL APPS
1.99k
APPLICATIONS
1.97k
GAMES
16
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
3.05b
APP DOWNLOADS
3.04b
GAME DOWNLOADS
7.47m
Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.
14) Adobe Experience Platform
Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 5% of app downloads in that sdk segment.
Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
APP SHARE
1%
TOTAL APPS
1.83k
APPLICATIONS
1.82k
GAMES
10
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
4.61b
APP DOWNLOADS
4.58b
GAME DOWNLOADS
21.71m
Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.
15) Snapchat Creative Ad Kit
Out of all apps that use marketing automation SDKs 1% have Snapchat Creative Ad Kit integrated, covering 23% of app downloads in that sdk segment.
The Snapchat SDK that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.
APP SHARE
1%
TOTAL APPS
1.43k
APPLICATIONS
659
GAMES
772
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
18.65b
APP DOWNLOADS
13.34b
GAME DOWNLOADS
5.31b
Browse all apps that have Snapchat Creative Ad Kit integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...