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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 35% have Intercom integrated, covering 2% of app downloads in that sdk segment.

Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.

APP SHARE

35%

TOTAL APPS

20.13k

APPLICATIONS

20.09k

GAMES

39

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.14b

APP DOWNLOADS

1.1b

GAME DOWNLOADS

42.28m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Branch - Tune


Out of all apps that use marketing automation SDKs 33% have Branch - Tune integrated, covering 44% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

33%

TOTAL APPS

18.85k

APPLICATIONS

18.3k

GAMES

544

DOWNLOAD SHARE

44%

TOTAL DOWNLOADS

17.92b

APP DOWNLOADS

15.99b

GAME DOWNLOADS

1.93b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


3) Pushwoosh


Out of all apps that use marketing automation SDKs 13% have Pushwoosh integrated, covering 3% of app downloads in that sdk segment.

Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.

APP SHARE

13%

TOTAL APPS

7.68k

APPLICATIONS

7.05k

GAMES

639

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

1.32b

APP DOWNLOADS

746.39m

GAME DOWNLOADS

576.8m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


4) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 10% have Adobe Marketing Cloud integrated, covering 17% of app downloads in that sdk segment.

Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.

APP SHARE

10%

TOTAL APPS

5.68k

APPLICATIONS

5.57k

GAMES

118

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

6.85b

APP DOWNLOADS

6.27b

GAME DOWNLOADS

571.99m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


5) Appboy


Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 25% of app downloads in that sdk segment.

Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.

APP SHARE

3%

TOTAL APPS

2.17k

APPLICATIONS

2.06k

GAMES

109

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

10.13b

APP DOWNLOADS

8.44b

GAME DOWNLOADS

1.68b


Browse all apps that have Appboy integrated with our App Market Explorer.


6) Apptentive


Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 2% of app downloads in that sdk segment.

Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.

APP SHARE

1%

TOTAL APPS

763

APPLICATIONS

742

GAMES

21

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.18b

APP DOWNLOADS

1.15b

GAME DOWNLOADS

29.13m


Browse all apps that have Apptentive integrated with our App Market Explorer.


7) Accengage


Out of all apps that use marketing automation SDKs 1% have Accengage integrated, covering 1% of app downloads in that sdk segment.

Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.

APP SHARE

1%

TOTAL APPS

584

APPLICATIONS

583

GAMES

1

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

612.21m

APP DOWNLOADS

612.11m

GAME DOWNLOADS

103.66k


Browse all apps that have Accengage integrated with our App Market Explorer.


8) Plotprojects


Out of all apps that use marketing automation SDKs <1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.

Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.

APP SHARE

<1%

TOTAL APPS

546

APPLICATIONS

546

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

121.35m

APP DOWNLOADS

121.35m

GAME DOWNLOADS

0


Browse all apps that have Plotprojects integrated with our App Market Explorer.


9) Leanplum


Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 8% of app downloads in that sdk segment.

Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.

APP SHARE

<1%

TOTAL APPS

477

APPLICATIONS

382

GAMES

95

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

3.23b

APP DOWNLOADS

2.58b

GAME DOWNLOADS

643.15m


Browse all apps that have Leanplum integrated with our App Market Explorer.


10) Layer


Out of all apps that use marketing automation SDKs <1% have Layer integrated, covering <1% of app downloads in that sdk segment.

Layer offers a full CRM for app developers in order to increase conversion, and improve customer service.

APP SHARE

<1%

TOTAL APPS

352

APPLICATIONS

352

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.47m

APP DOWNLOADS

4.47m

GAME DOWNLOADS

0


Browse all apps that have Layer integrated with our App Market Explorer.


11) Adobe Audience Manager


Out of all apps that use marketing automation SDKs <1% have Adobe Audience Manager integrated, covering <1% of app downloads in that sdk segment.

Adobe Audience Manager is an end-to-end digital marketing SDK. Adobe Marketing Cloud – which now includes then Marketo Engagement Platform – allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

<1%

TOTAL APPS

302

APPLICATIONS

292

GAMES

10

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

228.38m

APP DOWNLOADS

156.25m

GAME DOWNLOADS

72.12m


Browse all apps that have Adobe Audience Manager integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...