We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
1) Branch - Tune
Out of all apps that use marketing automation SDKs 34% have Branch - Tune integrated, covering 38% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
34%
TOTAL APPS
15.4k
APPLICATIONS
14.92k
GAMES
477
DOWNLOAD SHARE
38%
TOTAL DOWNLOADS
12.62b
APP DOWNLOADS
11.33b
GAME DOWNLOADS
1.29b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
2) Intercom
Out of all apps that use marketing automation SDKs 24% have Intercom integrated, covering 2% of app downloads in that sdk segment.
Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.
APP SHARE
24%
TOTAL APPS
10.92k
APPLICATIONS
10.9k
GAMES
18
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
899.32m
APP DOWNLOADS
876.92m
GAME DOWNLOADS
22.4m
Browse all apps that have Intercom integrated with our App Market Explorer.
3) Pushwoosh
Out of all apps that use marketing automation SDKs 18% have Pushwoosh integrated, covering 4% of app downloads in that sdk segment.
Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.
APP SHARE
18%
TOTAL APPS
8.44k
APPLICATIONS
7.72k
GAMES
717
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
1.5b
APP DOWNLOADS
884.06m
GAME DOWNLOADS
617.37m
Browse all apps that have Pushwoosh integrated with our App Market Explorer.
4) Adobe Marketing Cloud
Out of all apps that use marketing automation SDKs 14% have Adobe Marketing Cloud integrated, covering 21% of app downloads in that sdk segment.
Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.
APP SHARE
14%
TOTAL APPS
6.6k
APPLICATIONS
6.49k
GAMES
111
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
6.95b
APP DOWNLOADS
6.48b
GAME DOWNLOADS
470.58m
Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.
5) Appboy
Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 25% of app downloads in that sdk segment.
Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.
APP SHARE
3%
TOTAL APPS
1.78k
APPLICATIONS
1.69k
GAMES
95
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
8.39b
APP DOWNLOADS
7.18b
GAME DOWNLOADS
1.22b
Browse all apps that have Appboy integrated with our App Market Explorer.
6) Layer
Out of all apps that use marketing automation SDKs 2% have Layer integrated, covering <1% of app downloads in that sdk segment.
Layer offers a full CRM for app developers in order to increase conversion, and improve customer service.
APP SHARE
2%
TOTAL APPS
1.14k
APPLICATIONS
1.14k
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
15.72m
APP DOWNLOADS
15.72m
GAME DOWNLOADS
0
Browse all apps that have Layer integrated with our App Market Explorer.
7) Apptentive
Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 4% of app downloads in that sdk segment.
Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.
APP SHARE
1%
TOTAL APPS
791
APPLICATIONS
765
GAMES
26
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
1.33b
APP DOWNLOADS
1.29b
GAME DOWNLOADS
37.1m
Browse all apps that have Apptentive integrated with our App Market Explorer.
8) Plotprojects
Out of all apps that use marketing automation SDKs 1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.
Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.
APP SHARE
1%
TOTAL APPS
621
APPLICATIONS
621
GAMES
0
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
117.69m
APP DOWNLOADS
117.69m
GAME DOWNLOADS
0
Browse all apps that have Plotprojects integrated with our App Market Explorer.
9) Accengage
Out of all apps that use marketing automation SDKs 1% have Accengage integrated, covering 1% of app downloads in that sdk segment.
Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.
APP SHARE
1%
TOTAL APPS
507
APPLICATIONS
506
GAMES
1
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
521.43m
APP DOWNLOADS
521.36m
GAME DOWNLOADS
72.37k
Browse all apps that have Accengage integrated with our App Market Explorer.
10) Leanplum
Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 9% of app downloads in that sdk segment.
Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.
APP SHARE
<1%
TOTAL APPS
425
APPLICATIONS
324
GAMES
101
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
3.19b
APP DOWNLOADS
2.43b
GAME DOWNLOADS
751.64m
Browse all apps that have Leanplum integrated with our App Market Explorer.
11) Adobe Audience Manager
Out of all apps that use marketing automation SDKs <1% have Adobe Audience Manager integrated, covering <1% of app downloads in that sdk segment.
Adobe Audience Manager is an end-to-end digital marketing SDK. Adobe Marketing Cloud – which now includes then Marketo Engagement Platform – allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
APP SHARE
<1%
TOTAL APPS
349
APPLICATIONS
341
GAMES
8
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
216.69m
APP DOWNLOADS
146.44m
GAME DOWNLOADS
70.26m
Browse all apps that have Adobe Audience Manager integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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