Applications
Top Charts
Store Stats
SDK Stats
Country Stats

Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Branch - Tune


Out of all apps that use marketing automation SDKs 34% have Branch - Tune integrated, covering 38% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

34%

TOTAL APPS

15.24k

APPLICATIONS

14.76k

GAMES

489

DOWNLOAD SHARE

38%

TOTAL DOWNLOADS

12.19b

APP DOWNLOADS

10.94b

GAME DOWNLOADS

1.25b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


2) Intercom


Out of all apps that use marketing automation SDKs 23% have Intercom integrated, covering 2% of app downloads in that sdk segment.

Intercom is a customer communication platform that allows businesses to chat with customers in-app and on their website. Intercom provides a customizable messaging SDK that helps app builders drive growth. The SDK lets developers build integrations, apps or customized workflows on top of the Intercom platform, that enables access to data from users, leads, conversations, events and more.

APP SHARE

23%

TOTAL APPS

10.29k

APPLICATIONS

10.27k

GAMES

19

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

883.19m

APP DOWNLOADS

861.51m

GAME DOWNLOADS

21.68m


Browse all apps that have Intercom integrated with our App Market Explorer.


3) Pushwoosh


Out of all apps that use marketing automation SDKs 19% have Pushwoosh integrated, covering 4% of app downloads in that sdk segment.

Pushwoosh boosts business growth. The Pushwoosh SDK gives app developers the tools they need to engage customers and raise conversion rates with new digital marketing strategies. Push notifications combined with other communication channels increase revenue and user LTV.

APP SHARE

19%

TOTAL APPS

8.5k

APPLICATIONS

7.75k

GAMES

749

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

1.48b

APP DOWNLOADS

871.93m

GAME DOWNLOADS

611.47m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


4) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 15% have Adobe Marketing Cloud integrated, covering 21% of app downloads in that sdk segment.

Adobe Marketing Cloud includes many features such as analytics, social, advertising, media optimization, targeting, and content management.

APP SHARE

15%

TOTAL APPS

6.65k

APPLICATIONS

6.52k

GAMES

127

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

6.79b

APP DOWNLOADS

6.33b

GAME DOWNLOADS

459.73m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


5) Appboy


Out of all apps that use marketing automation SDKs 3% have Appboy integrated, covering 24% of app downloads in that sdk segment.

Appboy – now Braze, Inc. – is a cloud-based software company that develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.

APP SHARE

3%

TOTAL APPS

1.72k

APPLICATIONS

1.63k

GAMES

96

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

7.99b

APP DOWNLOADS

6.79b

GAME DOWNLOADS

1.2b


Browse all apps that have Appboy integrated with our App Market Explorer.


6) Layer


Out of all apps that use marketing automation SDKs 2% have Layer integrated, covering <1% of app downloads in that sdk segment.

Layer offers a full CRM for app developers in order to increase conversion, and improve customer service.

APP SHARE

2%

TOTAL APPS

1.28k

APPLICATIONS

1.28k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

49.1m

APP DOWNLOADS

49.1m

GAME DOWNLOADS

0


Browse all apps that have Layer integrated with our App Market Explorer.


7) Apptentive


Out of all apps that use marketing automation SDKs 1% have Apptentive integrated, covering 4% of app downloads in that sdk segment.

Apptentive helps app developers understand their customers so that they can better serve them. Using the proactive customer feedback platform, the Apptentive SDK gives developers a better understanding of their customers in order to drive app downloads, create seamless customer experiences, and validate product roadmaps.

APP SHARE

1%

TOTAL APPS

804

APPLICATIONS

773

GAMES

31

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

1.3b

APP DOWNLOADS

1.26b

GAME DOWNLOADS

36.81m


Browse all apps that have Apptentive integrated with our App Market Explorer.


8) Plotprojects


Out of all apps that use marketing automation SDKs 1% have Plotprojects integrated, covering <1% of app downloads in that sdk segment.

Plotprojects takes analytics, automation and orchestration to the next level by giving developers the ability to determine their customer’s favorite locations, most frequently travelled routes and offline habits.

APP SHARE

1%

TOTAL APPS

645

APPLICATIONS

645

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

115.06m

APP DOWNLOADS

115.06m

GAME DOWNLOADS

0


Browse all apps that have Plotprojects integrated with our App Market Explorer.


9) Accengage


Out of all apps that use marketing automation SDKs 1% have Accengage integrated, covering 1% of app downloads in that sdk segment.

Accengage enables CRM and Marketing managers to accelerate the engagement of their app users and website visitors. The Accengage SDK provides all the necessary tools and features to send targeted, personalized and automated Push Notifications to customers on desktops, mobiles, tablets and smartwatches.

APP SHARE

1%

TOTAL APPS

492

APPLICATIONS

491

GAMES

1

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

505.83m

APP DOWNLOADS

505.76m

GAME DOWNLOADS

69.19k


Browse all apps that have Accengage integrated with our App Market Explorer.


10) Leanplum


Out of all apps that use marketing automation SDKs <1% have Leanplum integrated, covering 10% of app downloads in that sdk segment.

Leanplum offers a wide range of tools to better onboard new users, retain existing users and drive more growth. It allows to build highly contextual messaging campaigns across all major channels such as email, in-app messages and push notifications.

APP SHARE

<1%

TOTAL APPS

420

APPLICATIONS

319

GAMES

101

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

3.26b

APP DOWNLOADS

2.53b

GAME DOWNLOADS

731.88m


Browse all apps that have Leanplum integrated with our App Market Explorer.


11) Adobe Audience Manager


Out of all apps that use marketing automation SDKs <1% have Adobe Audience Manager integrated, covering <1% of app downloads in that sdk segment.

Adobe Audience Manager is an end-to-end digital marketing SDK. Adobe Marketing Cloud – which now includes then Marketo Engagement Platform – allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

<1%

TOTAL APPS

359

APPLICATIONS

345

GAMES

14

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

214.99m

APP DOWNLOADS

144.92m

GAME DOWNLOADS

70.07m


Browse all apps that have Adobe Audience Manager integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...