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South Korea App Market Statistics in 2020

South Korea App Market Statistics in 2020

Last update: 28 Nov 2020 CET
South Korea App Market Statistics in 2020 for Android

South Korea is home to some of the world’s most highly engaged app consumers. Indeed, Koreans consistently rank amongst the most active app users in the world, spending considerably more time per day consuming app content than the average global app user. This is bolstered by the fact that South Korea is something of a tech haven. The birthplace of such powerhouses as Samsung, LG, NAVER Corp., and SKTelecom, Korea has a lot to offer for the global app market.

In this article, we will provide a number of detailed app statistics and insights into the South Korea Android app market with focus on apps only. We will cover a number of topics, including: how many Korean app publishers exist on the Google Play Store, how many apps they have released, and how Korean apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Korean addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from South Korea?

There are more than 8,726 Korean publishers on Google Play out of all 917,343 app publishers. One of the biggest Korean publishers are mobirix, SUD Inc., BitMango, Netmarble, Com2uS, GAMEVIL, NESM, JOYCITY Corp., CookApps, SUPERBOX.INC . Less than 1% of all app publishers on Google Play are from South Korea. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Korean
Publishers
vs
Total
Publishers

How Many Apps Are from Korean App Publishers?

There are more than 33,830 apps from Korean publishers on Google Play out of the 2,984,182 apps. Apps with most downloads of Korean publishers are Karrot - Your local buying & selling community, Coupang Eats - Rocket Delivery for Food, 하나원큐 - 하나은행 스마트폰 뱅킹, 토스, 번개장터 - 취향을 잇는 중고거래, The건강보험(더건강보험), 온라인 패션 스토어 '무신사', Samsung Smart Switch Mobile, 쿠팡 (Coupang), 케이뱅크 (K bank) - 수수료 없는 1금융권 은행 . 1% of all apps on Google Play are from Korean publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Korean Apps
vs
Total Apps

How Are Apps from Korean Publishers Rated?

The average rating of 33,830 apps from Korean publishers on Google Play is 3.31 out of 5 stars. This is less than the overall average rating of all apps of 3.34 stars. Apps from Korean publishers on Google Play have on average 3,027 ratings. This number is higher than the average number of ratings of all apps, which is 1,197 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Korean Apps
3.31 stars
Average #Ratings of
Korean Apps
Average rating of
All Apps
3.34 stars
Average #Ratings of
All Apps

How Focused Are Korean Publishers on Apps vs. Games?

76% of released apps by Korean publishers are apps and 24% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Korean publishers focus more on games with 24% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps76% Games24%
Apps87% Games13%

How Many Downloads Do Apps from Korean Publishers Get?

Apps by Korean publishers have an average of 1.12m downloads. Overall they get more downloads than the average of all apps which is 163.6k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Korean App
Average Downloads Per App

How Do Korean Apps Monetize?

6% of apps by Korean publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 33% of apps by Korean publishers include ads. That is a lower value compared to the whole world, where 38% have ads. 9% of apps by Korean publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Korean Paid Apps6% Overall Paid Apps3%
Ads Korean Include Ads33% Overall Include Ads38%
In-App Billing Korean In-App Billing9% Overall In-App Billing4%

Do Korean Publishers Release on both iOS and Android?

21% of apps of Korean publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Korean Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Korean Publishers Based on Downloads?

The following are the top publishers from South Korea that accumulated most downloads.

1 Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is on position 1 of the biggest Korean app publishers. Samsung is a multinational electronics company based in Suwon, South Korea. In addition to developing mobile apps, they manufacture a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, and smartphones. Samsung has developed and published such apps as Samsung Members, Samsung Elite, Samsung HeartWise, Chef Collection, and more. They own 100 apps that have been downloaded together more than 26.68b+ times.

26.68b+
100
2 NAVER Corp.

NAVER Corp. is on position 2 of the biggest Korean app publishers. Naver is an internet content service company located in Seongnam, South Korea. They are primarily known for operating the Korean search engine Naver. They aim to research technologies that improve lives, support individuals for greater growth and opportunities, and cultivate competitiveness aimed towards the future. Their mobile app portfolio includes: BAND, Moot, V LIVE, Naver Papago, NAVER Korean Dictionary, NAVER Map, and more. They own 39 apps that have been downloaded together more than 495.48m+ times.

495.48m+
39
3 Retrica, Inc.

Retrica, Inc. is on position 3 of the biggest Korean app publishers. Retrica is a South Korean app publisher whose products are renowned for their unparalleled quality and ability to combine a variety of colors and shades. Retrica, which enables users to record experiences, captivates not only casual users but content creators as well. Currently, RicaRica – Bling Bling is the only app that Retrica has published. They own a single app that has been downloaded more than 359.42m+ times.

359.42m+
1
4 Kakao Corporation

Kakao Corporation is on position 4 of the biggest Korean app publishers. Kakao is a South Korean Internet company that was established in 2010 and is famous for its messaging apps KakaoTalk, one of the country's most popular messaging application. Besides messaging apps it also started an internet bank K-Bank and transportation services Kako Taxi. They own 17 apps that have been downloaded together more than 355.16m+ times.

355.16m+
17
5 JP-brothers, Inc.

JP-brothers, Inc. is on position 5 of the biggest Korean app publishers. They own 20 apps that have been downloaded together more than 294.45m+ times.

294.45m+
20
6 KineMaster Corporation

KineMaster Corporation is on position 6 of the biggest Korean app publishers. KineMaster is a subsidiary of the global multimedia software company NexStreaming, based in Seoul, South Korea. It is their mission to make everyone creative by providing the most powerful video editing apps in the world. To date, KineMaste has released three mobile apps: KineMaster, Dollop Shop, and SingPlay. They own 5 apps that have been downloaded together more than 281.02m+ times.

281.02m+
5
7 SKTelecom

SKTelecom is on position 7 of the biggest Korean app publishers. SK Telecom is a South Korean wireless telecommunications operator and is part of the SK Group. In addition to publishing mobile apps, SK Telecom is South Korea's largest wireless carrier. SKTelecom has produced such mobile apps as T world, Bill Letter, PASS, Jump AR, Jump VR, and more. They own 71 apps that have been downloaded together more than 257.1m+ times.

257.1m+
71
8 SK Communications

SK Communications is on position 8 of the biggest Korean app publishers. SK Communications is a South Korean tech company founded in 1999. They are primarily known for operating the popular web portal, Nate. Additionally, they offer internet access and telecommunications services to private individuals and businesses. SK Communications has published a number of mobile apps, such as: Cymera Camera, NateOn UC, Nate, NateMail, and more. They own 6 apps that have been downloaded together more than 251.46m+ times.

251.46m+
6
9 Notes

Notes is on position 9 of the biggest Korean app publishers. Notes is the developer name of the South Korean startup, Social & Mobile. They are best known for their minimalst note-taking app, ColorNote. Social & Mobile was founded in 2009. Notes has developed and published the apps ColorNote Notepad Notes, Color Flashlight, ColorDict Dictionary, and Korean Hangul Keyboard (Beta). They own 4 apps that have been downloaded together more than 238.15m+ times.

238.15m+
4
10 Springwalk, Inc.

Springwalk, Inc. is on position 10 of the biggest Korean app publishers. They own 2 apps that have been downloaded together more than 232.31m+ times.

232.31m+
2

What Are the Most Used SDKs by Korean Publishers?

The following shows which SDKs are most used by South Korea app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

61% of apps from Korean publishers have Google Firebase integrated. In total 18,061 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

61
18061
2 Firebase Cloud Messaging

43% of apps from Korean publishers have Firebase Cloud Messaging integrated. In total 12,611 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

43
12611
3 Android Support Library V4

36% of apps from Korean publishers have Android Support Library V4 integrated. In total 10,648 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

36
10648
4 Google Ads AdMob

36% of apps from Korean publishers have Google Ads AdMob integrated. In total 10,508 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

36
10508
5 OkHttp

28% of apps from Korean publishers have OkHttp integrated. In total 8,345 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

28
8345
6 gson

27% of apps from Korean publishers have gson integrated. In total 8,054 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

27
8054
7 Glide

25% of apps from Korean publishers have Glide integrated. In total 7,530 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

25
7530
8 ZXing

16% of apps from Korean publishers have ZXing integrated. In total 4,785 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

16
4785
9 Firebase Crashlytics Fabric

15% of apps from Korean publishers have Firebase Crashlytics Fabric integrated. In total 4,498 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

15
4498
10 Google Cloud Messaging

15% of apps from Korean publishers have Google Cloud Messaging integrated. In total 4,410 apps.

15
4410

What Are the Most Used Android App Permissions by Korean Publishers?

The following shows which android permissions are most frequently request by South Korea app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Korean publishers use the Internet Access permission. Total 42,077 apps.

100
42077
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Korean publishers use the Network Information Access permission. Total 38,610 apps.

100
38610
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 91% of the apps from Korean publishers use the Phone Sleep Mode Preventation permission. Total 30,713 apps.

91
30713
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 79% of the apps from Korean publishers use the Write External Storage permission. Total 26,713 apps.

79
26713
5 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 70% of the apps from Korean publishers use the Read External Storage permission. Total 23,560 apps.

70
23560
6 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 69% of the apps from Korean publishers use the Push Notification permission. Total 23,434 apps.

69
23434
7 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 55% of the apps from Korean publishers use the Vibration permission. Total 18,690 apps.

55
18690
8 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 51% of the apps from Korean publishers use the Install Referrer permission. Total 17,288 apps.

51
17288
9 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 47% of the apps from Korean publishers use the Wifi Information Access permission. Total 15,748 apps.

47
15748
10 Phone State Access

android.permission.READ_PHONE_STATE enables apps to access the internal features of user devices. This makes it possible for apps to determine user phone numbers and device IDs, whether a call is active on a user’s device, and the remote phone number of those calling the user. 38% of the apps from Korean publishers use the Phone State Access permission. Total 12,703 apps.

38
12703

What Are the Top 10 Highest Ranked Apps in South Korea?

The following shows the official Google Play apps top chart of South Korea. 80% of the top apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Apps in South Korea's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of South Korea. 80% of the top grossing apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in South Korea?

The following shows the official Google Play social top chart of South Korea. 47% of the top social apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in South Korea?

The following shows the official Google Play news top chart of South Korea. 53% of the top news apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in South Korea?

The following shows the official Google Play travel top chart of South Korea. 73% of the top travel apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in South Korea?

The following shows the official Google Play shopping top chart of South Korea. 73% of the top shopping apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in South Korea?

The following shows the official Google Play lifestyle top chart of South Korea. 80% of the top lifestyle apps in South Korea are from Korean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in South Korea?

The following shows the official Google Play business top chart of South Korea. 73% of the top business apps in South Korea are from Korean app publishers. See the full chart here.