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Taiwan App Market Statistics in 2020

Taiwan App Market Statistics in 2020

Last update: 28 Nov 2020 CET
Taiwan App Market Statistics in 2020 for Android

Taiwan’s mobile app market is on the ascent. Already over 80% of Taiwanese citizens use smartphones and, perhaps more impressively, the population averages nearly three connected mobile devices per person. Influential tech companies like ASUS, HTC Corporation, and Acer currently lead the country’s app development. However, companies like TWMobile, Gogolook, and CyberLink have firmly established themselves in Taiwan’s mobile app marketplace.

In this article, we will provide a number of detailed app statistics and insights into the Taiwan Android app market with focus on apps only. We will cover a number of topics, including: how many Taiwanese app publishers exist on the Google Play Store, how many apps they have released, and how Taiwanese apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Taiwanese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Taiwan?

There are more than 1,906 Taiwanese publishers on Google Play out of all 917,343 app publishers. One of the biggest Taiwanese publishers are SuperNice Digital Marketing Co. Ltd., WaGame, LIANweiwei, Orangenose Studio, Rayark International Limited, Illusion Magic Studio, IFC Games, Gamesofa Inc., Gamesofa Global Inc., Zepni Ltd. . Less than 1% of all app publishers on Google Play are from Taiwan. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Taiwanese
Publishers
vs
Total
Publishers

How Many Apps Are from Taiwanese App Publishers?

There are more than 7,711 apps from Taiwanese publishers on Google Play out of the 2,984,002 apps. Apps with most downloads of Taiwanese publishers are OPEN POINT:消費累點 回饋優惠, 全聯支付, 發票怪獸:每次對獎,都有驚喜, 統一發票兌獎, 591房屋交易-租屋買屋查房價首選APP, 遠傳心生活, Whoscall – The caller ID and block App, momo購物 l 生活大小事都是momo的事, COSTCO TAIWAN, 國泰世華 行動銀行 . Less than 1% of all apps on Google Play are from Taiwanese publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Taiwanese Apps
vs
Total Apps

How Are Apps from Taiwanese Publishers Rated?

The average rating of 7,711 apps from Taiwanese publishers on Google Play is 3.36 out of 5 stars. This is better than the overall average rating of all apps which is 3.34. Apps from Taiwanese publishers on Google Play have on average 3,315 ratings. This number is higher than the average number of ratings of all apps, which is 1,195 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Taiwanese Apps
3.36 stars
Average #Ratings of
Taiwanese Apps
Average rating of
All Apps
3.34 stars
Average #Ratings of
All Apps

How Focused Are Taiwanese Publishers on Apps vs. Games?

84% of released apps by Taiwanese publishers are apps and 16% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Taiwanese publishers focus more on games with 16% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps84% Games16%
Apps87% Games13%

How Many Downloads Do Apps from Taiwanese Publishers Get?

Apps by Taiwanese publishers have an average of 645.49k downloads. Overall they get more downloads than the average of all apps which is 163.43k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Taiwanese App
Average Downloads Per App

How Do Taiwanese Apps Monetize?

11% of apps by Taiwanese publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 30% of apps by Taiwanese publishers include ads. That is a lower value compared to the whole world, where 38% have ads. 11% of apps by Taiwanese publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Taiwanese Paid Apps11% Overall Paid Apps3%
Ads Taiwanese Include Ads30% Overall Include Ads38%
In-App Billing Taiwanese In-App Billing11% Overall In-App Billing4%

Do Taiwanese Publishers Release on both iOS and Android?

32% of apps of Taiwanese publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Taiwanese Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Taiwanese Publishers Based on Downloads?

The following are the top publishers from Taiwan that accumulated most downloads.

1 Mobile, ASUSTek Computer Inc.

Mobile, ASUSTek Computer Inc. is on position 1 of the biggest Taiwanese app publishers. Mobile, ASUSTek Computer Inc. is a subsidiary of the Taiwan-based multinational computer and phone hardware and electronics company AsusTek Computer Inc. They were established in 1989, and are based in Taipei, Taiwan. Mobile, ASUSTek Computer Inc. has developed the apps ASUS Data Transfer, File Manager, MiniMovie - Free Video and Slideshow Editor, Do It Later: Tasks & To-Dos, and more. They own 22 apps that have been downloaded together more than 1.46b+ times.

1.46b+
22
2 HTC Corporation

HTC Corporation is on position 2 of the biggest Taiwanese app publishers. HTC Corporation is a Taiwanese consumer electronics company headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design and equipment manufacturer, designing and manufacturing laptop computers. HTC Corporation has developed numerous apps, including Sense Home Launcher-News,Theme; HTC Social Plugin - Facebook, HTC Sense Input - ES, HTC Sense Input - EN, and more. They own 106 apps that have been downloaded together more than 1.26b+ times.

1.26b+
106
3 Perfect Mobile Corp.

Perfect Mobile Corp. is on position 3 of the biggest Taiwanese app publishers. They own 2 apps that have been downloaded together more than 458.73m+ times.

458.73m+
2
4 Cyberlink Corp

Cyberlink Corp is on position 4 of the biggest Taiwanese app publishers. They own 4 apps that have been downloaded together more than 173.2m+ times.

173.2m+
4
5 ASUSTeK COMPUTER INC.

ASUSTeK COMPUTER INC. is on position 5 of the biggest Taiwanese app publishers. ASUSTeK COMPUTER INC. is a subsidiary of the Taiwan-based multinational computer and phone hardware and electronics company AsusTek Computer Inc. They were established in 1989, and are based in Taipei, Taiwan. ASUSTeK COMPUTER INC. has developed the apps MyASUS - Service Center, ARMOURY CRATE, ROG Gaming Center, ASUS IT Mobile Portal, and more. They own 12 apps that have been downloaded together more than 108.17m+ times.

108.17m+
12
6 TWMobile

TWMobile is on position 6 of the biggest Taiwanese app publishers. TWMobile is a mobile app developer and publisher based in Taiwan. TWMobile has created QR code reader / QR Code Scanner and QR code reader& QR : Bar Code Scanner Free forever. They own 2 apps that have been downloaded together more than 105.02m+ times.

105.02m+
2
7 Sam Lu

Sam Lu is on position 7 of the biggest Taiwanese app publishers. Sam Lu is a Taiwanese mobile app publisher. Sam Lu has developed various apps, including App Usage - Manage/Track Usage, AppMgr III (App 2 SD, Hide and Freeze apps), Big Font (change font size/display size), 1Tap Cleaner (clear cache, and history log), and more. They own 20 apps that have been downloaded together more than 91.12m+ times.

91.12m+
20
8 HTC Creative Labs

HTC Creative Labs is on position 8 of the biggest Taiwanese app publishers. HTC Creative Labs is a subsidiary of HTC Corporation, a Taiwanese consumer electronics company headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design and equipment manufacturer, designing and manufacturing laptop computers. HTC Creative Labs has developed the app Zoe. They own a single app that has been downloaded more than 66.81m+ times.

66.81m+
1
9 Gogolook

Gogolook is on position 9 of the biggest Taiwanese app publishers. Gogolook was founded by a group of passionate young professionals from diverse backgrounds, including computer science, management, and design. Based in Taiwan, the company was established in 2012. Gogolook has developed the apps Whoscall – The best caller ID and block App and Call Defender. They own 3 apps that have been downloaded together more than 50.8m+ times.

50.8m+
3
10 ZenUI, ASUS HIT TEAM

ZenUI, ASUS HIT TEAM is on position 10 of the biggest Taiwanese app publishers. ZenUI, ASUS HIT TEAM is a subsidiary of the Taiwan-based multinational computer and phone hardware and electronics company AsusTek Computer Inc. They were established in 1989, and are based in Taipei, Taiwan. ZenUI, ASUS HIT TEAM is responsible for the app Remote Link (PC Remote). They own a single app that has been downloaded more than 42.36m+ times.

42.36m+
1

What Are the Most Used SDKs by Taiwanese Publishers?

The following shows which SDKs are most used by Taiwan app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

57% of apps from Taiwanese publishers have Google Firebase integrated. In total 3,393 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

57
3393
2 Android Support Library V4

39% of apps from Taiwanese publishers have Android Support Library V4 integrated. In total 2,276 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

39
2276
3 Google Ads AdMob

36% of apps from Taiwanese publishers have Google Ads AdMob integrated. In total 2,137 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

36
2137
4 OkHttp

35% of apps from Taiwanese publishers have OkHttp integrated. In total 2,084 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

35
2084
5 gson

34% of apps from Taiwanese publishers have gson integrated. In total 2,026 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

34
2026
6 Firebase Cloud Messaging

34% of apps from Taiwanese publishers have Firebase Cloud Messaging integrated. In total 2,021 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

34
2021
7 Firebase Crashlytics Fabric

27% of apps from Taiwanese publishers have Firebase Crashlytics Fabric integrated. In total 1,580 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

27
1580
8 ZXing

25% of apps from Taiwanese publishers have ZXing integrated. In total 1,495 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

25
1495
9 Google Analytics

25% of apps from Taiwanese publishers have Google Analytics integrated. In total 1,482 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

25
1482
10 Facebook

22% of apps from Taiwanese publishers have Facebook integrated. In total 1,300 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

22
1300

What Are the Most Used Android App Permissions by Taiwanese Publishers?

The following shows which android permissions are most frequently request by Taiwan app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Taiwanese publishers use the Internet Access permission. Total 8,194 apps.

100
8194
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 98% of the apps from Taiwanese publishers use the Network Information Access permission. Total 7,553 apps.

98
7553
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 76% of the apps from Taiwanese publishers use the Write External Storage permission. Total 5,844 apps.

76
5844
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 74% of the apps from Taiwanese publishers use the Phone Sleep Mode Preventation permission. Total 5,677 apps.

74
5677
5 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 58% of the apps from Taiwanese publishers use the Read External Storage permission. Total 4,464 apps.

58
4464
6 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 54% of the apps from Taiwanese publishers use the Push Notification permission. Total 4,126 apps.

54
4126
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 50% of the apps from Taiwanese publishers use the Wifi Information Access permission. Total 3,818 apps.

50
3818
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 41% of the apps from Taiwanese publishers use the Vibration permission. Total 3,191 apps.

41
3191
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 35% of the apps from Taiwanese publishers use the Install Referrer permission. Total 2,733 apps.

35
2733
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 34% of the apps from Taiwanese publishers use the Fine Location Access permission. Total 2,621 apps.

34
2621

What Are the Top 10 Highest Ranked Apps in Taiwan?

The following shows the official Google Play apps top chart of Taiwan. 33% of the top apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Apps in Taiwan's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Taiwan. 13% of the top grossing apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Taiwan?

The following shows the official Google Play social top chart of Taiwan. 13% of the top social apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Taiwan?

The following shows the official Google Play news top chart of Taiwan. 47% of the top news apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Taiwan?

The following shows the official Google Play travel top chart of Taiwan. 67% of the top travel apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Taiwan?

The following shows the official Google Play shopping top chart of Taiwan. 60% of the top shopping apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Taiwan?

The following shows the official Google Play lifestyle top chart of Taiwan. 47% of the top lifestyle apps in Taiwan are from Taiwanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Taiwan?

The following shows the official Google Play business top chart of Taiwan. 47% of the top business apps in Taiwan are from Taiwanese app publishers. See the full chart here.