Best Google Play Game Categories by 2022-2023 Download Trends

Best Google Play Game Categories by 2022-2023 Download Trends

Table of Content

Data Source 42matters

42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.

With the advent of affordable mobile devices and widespread access to high-speed internet and 4G networks, mobile game developers have irrefutably usurped the gaming crown from their PC and console-based rivals.

But this brave new world of mobile gaming brings with it a unique set of challenges. While the Xbox One boasts nearly 2,500 games, and Playstation 4 offers over 2,600, Google Play offers gamers nearly half a million options. Indeed, based on our calculations — which you can find on our app store stats pages — that’s just under 14% of all apps available on the platform. As such, mobile game studios face the daunting challenge of standing out in a crowded market.

So, to help connect developers with their target consumers, Google has created 49 app and game categories. These range from ‘Action’, to ‘Puzzle’, to ‘Trivia’, and beyond. In this piece, we’ll cover the best game categories on Google Play by downloads over the last year. The data provided will be updated automatically on a weekly basis.

Now, before we go much further, we’d like to remind the mobile game designers out there that, because Google’s categories often overlap and vary in specificity, determining the best categories for your games requires some extra brainpower.

Compounding matters: one cannot assume that by selecting the most precise or best-sounding categories they will achieve the best possible results. So, that ‘extra brainpower’ will require some real-world insights into the mobile game market.

This is where game category download estimate trends come into play; these estimates provide valuable insight into the popularity of each category. This information can then be used by game developers to avoid downward trending categories and identify those on the rise. It can also be used to identify less competitive categories (i.e. those with fewer games) that appear to be on an upswing in terms of downloads.

If your head is already spinning, don’t worry! In what follows, we will provide a starting point for navigating the deceptively tricky process of picking the best categories for your games. We’ll cover:

  • The Best 5 Upward-trending Google Play Game Categories by Downloads from to
  • The 5 Most Downward-trending Google Play Game Categories by Downloads from to
  • The Best 5 ‘Large’ Google Play Game Categories by Global Downloads in
  • The Best 5 ‘Small’ Google Play Game Categories by Global Downloads in

Onward!

The Best 5 ‘Large’ Google Play App Categories by Global Downloads in

Now, it’s important to remember that not all app categories are alike — some are naturally larger than others. For instance, there will be more apps filed under ‘Games’ than under ‘Casino’, since ‘Casino’ is more or less a subset of ‘Games’.

However, it should not be assumed that because one category has more competition than another that it will therefore represent a larger share of global downloads. Indeed, it’s possible that less competitive categories can be overrepresented in global downloads owing to the extreme popularity of one or some of its apps.

In any case, these natural differences in app categories present app publishers with a dilemma:

  • Should they place their app in a more competitive environment that receives more traffic, but where they run the risk of blending in with the crowd?
  • Or should they place their app in a less competitive environment, where they will have a better chance of standing out, but receive less traffic?

This is a challenging question; and, of course, the answer varies from business to business. Still, with this in mind, we’ve taken a look at the top 5 ‘large’ (i.e. more competitive) and ‘small’ (i.e. less competitive) categories to offer app publishers a starting point to address it.

We begin with the best 5 ‘large’ categories. The following chart depicts annual downloads by category as a percentage of the sum of annual downloads for the top five categories. So, the percentages here should add up to 100%.



As you can see, Action ranks highest with 44,200 apps representing 15.34% of global downloads. Casual comes next with 89,689 apps making up 13.38% of global downloads. Then comes Simulation with 11.08% making up 38,149 apps of global downloads. Then Arcade with 10.63% making up 75,293 apps of global downloads. Then, finally, Puzzle with 80,586 apps making up 9.81% of global downloads.

Contact us for a free consultation to see which categories round out the best 10!

The Best 5 ‘Small’ Google Play App Categories by Global Downloads in

Now the welterweights. Just as before, the following chart depicts annual downloads by category as a percentage of the sum of annual downloads for the top five categories. The percentages here should add up to 100% as well.


Here you’ll find that Board ranks highest with 15,241 apps representing 2.43% of global downloads. Card comes next with 12,058 apps making up 1.73% of global downloads. Then comes Word with 14,096 apps making up 0.93% of global downloads. Then Trivia with 17,531 apps making up 0.93% of global downloads. Then, finally, Casino with 9,552 apps making up 0.73% of global downloads.

Going Beyond App Categories...

So, those are the best Google Play app categories by 2022-2023 download trends. By now we’ve hopefully done enough to show you that selecting the best categories for your app is not merely a descriptive exercise. It is, in fact, a critical piece to driving downloads.

Still, it is not the only factor. You’ll need to consider:

  • App name
  • App description
  • Rating and reviews
  • Updates and changelog
  • Download trends
  • And more

By understanding how these things work and how successful apps are leveraging them, you’ll be better positioned to build a profitable mobile business.

Don’t let this overwhelm you. Schedule a free demo and we’ll walk you through everything.

Data Source 42matters

42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.