Ad Tech
Announcing the Top Android Ad Networks Ahead of MWC 23

Mobile World Congress (MWC) 2023 is just around the corner; and, as always, the event promises to be a fruitful week for the mobile industry, bringing together professionals from all over the world to discuss everything from mobile advertising to 5G communications.

In anticipation, leading mobile and connected TV (CTV) app intelligence company 42matters has compiled a list of the top Android ad networks that will be in attendance. This list includes Unity Ads,, AppLovin, ironSource, AdColony, and AppNext, all of which have been recognized for their ability to help app developers maximize advertising revenue and connect advertisers with highly-targeted audiences.

Here’s 42matters’ list:

The Top Android Ad Networks Attending MWC 23

Unity Ads — Unity Technologies

360,814 Android apps and 85,206 iOS apps use Unity Ads. This includes…

  • 47.8% of ‘Simulation’ apps
  • 45% of ‘Racing’ apps
  • 44% of ‘Music’ apps Startapp —

223,204 Android apps and 6,850 iOS apps use Startapp. This includes…

  • 18.4% of ‘Music & Audio’ apps
  • 16.78% of ‘Photography’ apps
  • 16.25% of ‘Music’ apps

AppLovin MAX — AppLovin

201,205 Android apps and 44,791 iOS apps use AppLovin MAX. This includes…

  • 32.41% of ‘Music’ apps
  • 30.08% of ‘Word’ apps
  • 29.04% of ‘Trivia’ apps

ironSource — ironSource

132,191 Android apps and 26,515 iOS apps use ironSource. This includes…

  • 17.32% of ‘Simulation’ apps
  • 14.66% of ‘Trivia’ apps
  • 13.77% of ‘Word’ apps

AdColony — Digital Turbine

124,588 Android apps and 26,615 iOS apps use AdColony. This includes…

  • 25.54% of ‘Trivia’ apps
  • 23.28% of ‘Word’ apps
  • 12.88% of ‘Simulation’ apps

AppNext — Appnext

60,844 Android apps and 491 iOS apps use Appnext. This includes…

  • 10.61% of ‘Dating’ apps
  • 6.23% of ‘Music & Audio’ apps
  • 4.31% of ‘Communication’ apps.

The 42matters team will be on hand at MWC, showcasing their app intelligence solutions and discussing the latest trends in mobile and connected TV (CTV) advertising.

"MWC is one of the biggest events in the mobile industry and we are thrilled to be a part of it," said Andrea Girardello, CEO of 42matters. "We look forward to sharing our latest insights and solutions with attendees, and helping them to better understand the opportunities and challenges in the mobile advertising space."

You can find 42matters at MWC Barcelona, from February 27th - March 2nd. They’ll be in Hall 8.1, exhibiting in Startup Corner, booth B41.

About 42matters

42matters is a leading provider of mobile app intelligence dedicated to empowering the world’s top enterprises to build stronger businesses through data and insights. Our state-of-the-art machine learning algorithms deliver comprehensive insight into the app market, making it possible to research every app and developer on major app stores and connected TV (CTV) channel stores.

Founded in 2011, 42matters is a privately held company headquartered in Zurich, Switzerland. It is backed by Gamma Capital Partners and Project A Ventures.

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