Let’s Discuss AdTech SDK Intelligence at DMEXCO 2023!

Our team will be in Cologne, Germany for Europe’s top digital marketing and technology event: DMEXCO 2023. The conference, which will run from September 20th to 21st, will focus on the most important issues facing the industry. However, we’re looking forward especially to discussions surrounding AdTech and the growing importance of SDK intelligence.

SDKs from Ad Networks such as Google Ads and Meta Audience Network form the foundation of the mobile advertising realm. They assist countless app developers globally in generating revenue from their creations and linking users with their preferred brands, products, and entities.

Yet, given the multitude of ad networks available and the intense competition in the mobile advertising space, market insights have never been more valuable. Bearing this in mind, we'd like to quickly touch upon the topics listed below (click the links below to jump to the relevant sections):

AdTech SDK Insights

From Ad Networks like Unity and AppLovin to Ad Mediation and Attribution solutions, SDKs play a critical role in the mobile and connected TV AdTech industries. By connecting app developers to advertisers, brands, and other demand-side businesses, these solutions help developers build profitable apps with valuable mobile advertising experiences.

With this in mind, we’ve used our AdTech SDK insights to do some research into the top Android and iOS Ad Network SDKs. Check it out:

The Top Android Ad Network SDKs

Below are the top 5 most popular Ad Network SDKs based on Android integrations. This data was collected using our app intelligence solutions. For real-time rankings, check out the SDK stats pages on our website.

1. Google Ads AdMob

  • App Share: 91%
  • Total Apps: 1.39 million
  • Download Share: 90%
  • Total Downloads: 655.8 billion

2. Facebook Audience Network

  • App Share: 27.6%
  • Total Apps: 428.1k
  • Download Share: 49.1%
  • Total Downloads: 357.4 billion

3. Unity Ads

  • App Share: 18.5%
  • Total Apps: 336.96k
  • Download Share: 43%
  • Total Downloads: 313.06 billion

4. IAB OM Open Measurement OMSDK

  • App Share: 10.79%
  • Total Apps: 270.53k
  • Download Share: 42.3%
  • Total Downloads: 307.66 billion

5. AppLovin MAX

  • App Share: 12%
  • Total Apps: 225.69k
  • Download Share: 36.13%
  • Total Downloads: 262.88 billion

The Top iOS Ad Network SDKs

Next up, the top 5 most popular Ad Network SDKs based on iOS integrations. For live rankings, check out our SDK stats pages.

1. Google Ads AdMob

  • App Share: 54.94%
  • Total Apps: 265.72k
  • Download Share: 37.71%
  • Total Downloads: 87.72 billion

2. Apple AppTrackingTransparency

  • App Share: 28.63%
  • Total Apps: 227.17k
  • Download Share: 83%
  • Total Downloads: 193.05 billion

3. IAB OM Open Measurement OMSDK

  • App Share: 26.84%
  • Total Apps: 188.91k
  • Download Share: 37.67%
  • Total Downloads: 87.62 billion

4. Apple iAd

  • App Share: 38.84%
  • Total Apps: 155.83k
  • Download Share: 61.9%
  • Total Downloads: 143.97 billion

5. Unity Ads

  • App Share: 18.6%
  • Total Apps: 86.62k
  • Download Share: 25.7%
  • Total Downloads: 59.78 billion

Our AdTech SDK Intelligence

At 42matters, we offer intelligence on 439 Ad Network SDKs, 33 Ad Mediation SDKs, 44 Attribution SDKs, and more. These SDKs are found in 19+ million published and unpublished iOS and Android apps available on Google Play and the Apple App Store. This includes insight into…

  • SDK details, like SDK ID, developer website, SDK category, platform availability, and SDK description.
  • Integration insights, like the share of apps that use each SDK, the total number of apps and games that use each SDK, and market share by store and category.
  • Performance metrics, like new installations and removal trends and total app and game downloads.

Ad Networks can use these insights to...

  • Generate, segment, qualify, and enrich app publisher leads — identify newly released apps that need to build out their advertising tech stacks; target apps that use competitor SDKs; segment leads by language, country availability, category, etc.; enrich existing leads with comprehensive app details; and more.
  • Track competitor ad networks — see which apps have integrated their SDKs, view their market share by app category, identify which apps they have the most success with, etc.

App developers can use these insights to...

  • Track competitor apps — see which Ad Network SDKs competitors use to monetize their products, as well as which ones they’ve removed from their tech stacks.
  • Identify best fit Ad Networks for their app — segment apps by category, country availability, language, and a variety of other metrics, then analyze their tech stacks to see which Ad Network SDKs they use.

How to Access Our Ad Network SDK Intelligence

Our Ad Network SDK intelligence comes in a variety of formats. It can be accessed via the 42matters Explorer, SDK Explorer, and App Watchlist platforms. These are web-based app and SDK market research tools that provide comprehensive, visual insight into the Apple App Store and Google Play.

Alternatively, we offer our flexible APIs and File Dumps with always up-to-date SDK intelligence optimized for large data ingestion.

To learn more about our Ad Network SDK intelligence solutions, click here!

Examples of Our Ad Network SDK Intelligence

To get better acquainted with our data, check out our these pages:

Let’s Talk Ad Network SDK Intelligence at DMEXCO 2023

Finally, if you’re heading to DMEXCO 2023 and want to chat with our team about Ad Network SDKs, set up a meeting!

Otherwise, feel free to reach out to one of our attendees on LinkedIn!

Andrea Girardello — Co-Founder and CEO

Gareth Yap — Head of Sales

Siniša Sambolić — Head of Marketing

Alicia Vickery — Business Development Representative

Dominique Von Atzigen — Business Development Representative

Nathan Kläy — Business Development Representative

Míriam Palomo — Digital Marketing Specialist

Get Started With 42matters Today!

At 42matters, we provide app insights, data, and analytics via a host of useful APIs, File Dumps, and web-based app intelligence platforms, like the 42matters Explorer, and the 42matters SDK Explorer.

These tools, which you can try free for 14-days, offer a comprehensive look at app market trends and statistics. This includes in-depth, visual insights into downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.

If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!

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