From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event. While there are dozens of topics on the docket this year, we are particularly excited to discuss the rise of digital streaming, smart TVs, and connected TV (CTV) advertising.
Indeed, CTV app stores like the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV grew their app catalogs by an average of 30% between 2021 and 2022, with no signs of slowing down. This, coupled with rising usership, means CTV advertising will likely play an increasingly important role in the digital marketing space in the years to come.
So, with this in mind, we wanted to briefly go over the following (click the links below to jump to the relevant sections):
- What Are Connected TV (CTV) Apps?
- Our CTV App Intelligence
- Our CTV Datasets
- Examples of Our CTV App Intelligence
What Are Connected TV (CTV) Apps?
First, a connected TV (CTV) is any television capable of streaming video, or facilitating access to other digital content, over the Internet. TVs can be ‘connected’ either via built-in streaming and media platforms, like Roku TV, or external streaming devices, like the Amazon Fire TV Stick.
Typically, CTVs enable access to content via apps like Netflix, Disney+, Hulu, and Amazon Prime Video. These apps are made available on CTV app stores like the Roku Channel Store and Amazon Fire TV.
Our CTV App Intelligence
At 42matters, we offer intelligence on millions of CTV apps from the most popular CTV app and channel stores. These include…
- Roku Channel Store
- Apple TV tvOS App Store
- Amazon Fire TV
- Google TV
- Samsung Smart TV Apps
- LG Content Store
- Vizio SmartCast Apps
You can leverage our CTV app intelligence in a variety of ways.
- Enrich your data with CTV app and game metadata (i.e. app titles, descriptions, publisher names, etc.).
- Increase the value of your digital ads by improving targeting on CTV platforms, app stores, and apps.
- Prevent ad fraud by leveraging our app-ads.txt solution for CTV apps to identify authorized ad suppliers.
How to Access Our CTV App Intelligence
Our CTV intelligence comes via comprehensive, always up-to-date file feeds optimized for large data ingestion.
They enable you to find CTV apps and games by searching for specific app IDs, and give you access to CTV app insights, like app titles, descriptions, publisher names, etc.
As with all of our file feeds, our Connected TV App Details offering can be received via daily, weekly, or monthly data dumps.
To learn more about our Connected TV App Details file dump, click here!
Examples of Our CTV App Intelligence
To get better acquainted with our data, check out our CTV store stats pages:
To learn more about CTV app market trends, read our report on the state of CTV app stores!
Let’s Talk CTV at DMEXCO 2022!
Finally, if you’re heading to DMEXCO 2022 and want to chat with our team about CTV app intelligence, set up a meeting!
Otherwise, feel free to reach out to one of our attendees on LinkedIn!
Andrea Girardello — Co-Founder and CEO
Gareth Yap — Head of Sales and Business Development
Siniša Sambolić — Head of Marketing
Nathan Kläy — Business Development Representative
Alicia Vickery — Business Development Representative
Dominique Von Atzigen — Business Development Representative
Míriam Palomo — Digital Marketing Specialist
