NEW: CTV APIs and Google TV Explorer8 min read

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

Use CasesCTV

GroundTruth Streamlines Mobile & CTV Media Buying with 42matters5 min read

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

NEW: Roku Downloads, Revised UI for App and SDK Alerts3 min read

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

3 Ways SSPs Can Protect Revenue by Optimizing Sales9 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.


REPORT: The State of app-ads.txt 20243 min read

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

How SSPs Can Protect Revenue by Combating Churn8 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

CTVAd Tech

PLAYBOOK: How to Increase Your Connected TV App Inventory1 min read

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Account-Based Marketing (ABM) for Mobile SDK Developers13 min read

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

Meet 42matters at MWC24 Barcelona!3 min read

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!


What Is Header Bidding? Which Apps Use Header Bidding SDKs?9 min read

What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.

CTVAd Tech

Data Enrichment for Mobile and CTV AdTech Companies10 min read

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

REPORT: The State of Connected TV (CTV) App Stores 20241 min read

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

Streaming Wars: Prime Video Was October’s Biggest Winner6 min read

Streaming Wars: Amazon Prime Video was the biggest winner in October. HBO’s MAX dilemma. It’s time to take ad-supported streaming seriously.

CTVAd Tech

Fire TV is the Fastest Growing CTV App Store in the World5 min read

Top CTV app stores in October 2023. Roku remains the leader, but Fire TV is the fastest growing store. Google TV falters, while Apple TV holds steady.

What Is Sellers.json? Examples, Use Cases, and How It Works13 min read

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

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App Intelligence Data

Flexible Access to 42matters' App Intelligence Data


Visually explore app intelligence for any iOS, Android, or Roku app.



Programmatic access to mobile and CTV app intelligence.

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File Dumps

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