NEW: App Alerts Added to the Explorer4 min read

We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.

12 Revenue Protection Tips for Supply-Side Platforms (SSPs)5 min read

Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.

3 Ways SSPs Can Protect Revenue by Optimizing Sales9 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

CTVAd Tech

PLAYBOOK: How to Increase Your Connected TV App Inventory1 min read

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Account-Based Marketing (ABM) for Mobile SDK Developers13 min read

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

Meet 42matters at MWC24 Barcelona!3 min read

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

CTVAd Tech

Data Enrichment for Mobile and CTV AdTech Companies10 min read

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

REPORT: The State of Connected TV (CTV) App Stores 20241 min read

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

Top App Monetization SDKs Nov ‘23: Stripe Overtakes Google4 min read

Top app monetization SDKs November 2023: Stats & trends for the top Ad Network SDKs, Ad Mediation SDKs, Attribution SDKs, Payment & Commerce SDKs.

CTVAd Tech

Fire TV is the Fastest Growing CTV App Store in the World5 min read

Top CTV app stores in October 2023. Roku remains the leader, but Fire TV is the fastest growing store. Google TV falters, while Apple TV holds steady.

What Is Sellers.json? Examples, Use Cases, and How It Works13 min read

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

CTVAd Tech

Roku Advertising: Grow Your Roku TV Advertising Inventory16 min read

Roku advertising: tips and best practices for filling your Roku TV advertising inventory. Enhance CTV advertising and OTT advertising with Roku apps.

What Are IAB Categories? IAB Content Taxonomy & Its Uses11 min read

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.

Top SDK Awards 2023: Top App Monetization & Advertising SDKs5 min read

Introducing 42matters’ SDK Badges! 42matters awards the top mobile SDKs for app monetization and advertising integrated in OS and Android apps.

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2023!5 min read

We’ll be at DMEXCO 2023! If you’re attending, we’d love to talk to you about AdTech and the leading Ad Network, Ad Mediation, and Attribution SDKs.

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App Intelligence Data

Flexible Access to 42matters' App Intelligence Data


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