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Top 17 A/B Testing SDKs Used in Android Apps on Google Play
Last update: 24 Feb 2024 CET
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Top 17 A/B Testing SDKs Used in Android Apps on Google Play

We at 42matters have identified the 17 most popular A/B Testing SDKs leveraged by Android apps available on the Android app market.

A/B Testing SDKs help developers test app design, content, or features so they can optimize user experiences and build sticky apps. By integrating these SDKs, developers can test setups and configurations, conduct result analysis and reporting, and more.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect A/B Testing SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing a/b testing SDKs, 29.67% have integrated Split. This accounts for 3.40% of app downloads within the a/b testing SDK category.

Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance.

Total Apps
2.82k
Google Play
App Share
29.67%
Google Play
Apps
2.82k
Games
0
Total Downloads
697.59m
Google Play
Download Share
3.40%
Google Play
App Downloads
697.59m
Game Downloads
4.62k

Use the 42matters SDK Explorer to find all apps that use Split.

Among all apps utilizing a/b testing SDKs, 18.26% have integrated mParticle. This accounts for 12.97% of app downloads within the a/b testing SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
1.74k
Google Play
App Share
18.26%
Google Play
Apps
1.73k
Games
9
Total Downloads
2.66b
Google Play
Download Share
12.97%
Google Play
App Downloads
2.56b
Game Downloads
96.48m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing a/b testing SDKs, 15.27% have integrated Batch. This accounts for 6.88% of app downloads within the a/b testing SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.45k
Google Play
App Share
15.27%
Google Play
Apps
1.38k
Games
74
Total Downloads
1.41b
Google Play
Download Share
6.88%
Google Play
App Downloads
1.36b
Game Downloads
51.30m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing a/b testing SDKs, 8.83% have integrated Adapty. This accounts for 4.39% of app downloads within the a/b testing SDK category.

Total Apps
839
Google Play
App Share
8.83%
Google Play
Apps
798
Games
41
Total Downloads
899.03m
Google Play
Download Share
4.39%
Google Play
App Downloads
822.70m
Game Downloads
76.33m

Use the 42matters SDK Explorer to find all apps that use Adapty.

Among all apps utilizing a/b testing SDKs, 7.45% have integrated Leanplum FCM. This accounts for 20.47% of app downloads within the a/b testing SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
708
Google Play
App Share
7.45%
Google Play
Apps
611
Games
97
Total Downloads
4.20b
Google Play
Download Share
20.47%
Google Play
App Downloads
3.31b
Game Downloads
885.37m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Among all apps utilizing a/b testing SDKs, 6.91% have integrated Qonversion. This accounts for 4.05% of app downloads within the a/b testing SDK category.

Total Apps
657
Google Play
App Share
6.91%
Google Play
Apps
593
Games
64
Total Downloads
829.88m
Google Play
Download Share
4.05%
Google Play
App Downloads
530.34m
Game Downloads
299.54m

Use the 42matters SDK Explorer to find all apps that use Qonversion.

Among all apps utilizing a/b testing SDKs, 5.39% have integrated Optimizely. This accounts for 11.43% of app downloads within the a/b testing SDK category.

Optimizely is the world's leading progressive delivery and experimentation platform. The SDK empowers the engineering, product, and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.

Total Apps
512
Google Play
App Share
5.39%
Google Play
Apps
511
Games
1
Total Downloads
2.34b
Google Play
Download Share
11.43%
Google Play
App Downloads
2.34b
Game Downloads
5.30m

Use the 42matters SDK Explorer to find all apps that use Optimizely.

Among all apps utilizing a/b testing SDKs, 3.99% have integrated Adobe Target. This accounts for 15.77% of app downloads within the a/b testing SDK category.

Total Apps
379
Google Play
App Share
3.99%
Google Play
Apps
378
Games
1
Total Downloads
3.23b
Google Play
Download Share
15.77%
Google Play
App Downloads
3.23b
Game Downloads
656.95k

Use the 42matters SDK Explorer to find all apps that use Adobe Target.

Among all apps utilizing a/b testing SDKs, 2.55% have integrated Swrve. This accounts for 16.17% of app downloads within the a/b testing SDK category.

Swrve is the world's leading mobile marketing automation platform SDK, pioneering the fast-growing mobile engagement marketing space.

Total Apps
242
Google Play
App Share
2.55%
Google Play
Apps
161
Games
81
Total Downloads
3.32b
Google Play
Download Share
16.17%
Google Play
App Downloads
628.99m
Game Downloads
2.69b

Use the 42matters SDK Explorer to find all apps that use Swrve.

Among all apps utilizing a/b testing SDKs, 2.19% have integrated Apptimize. This accounts for 4.00% of app downloads within the a/b testing SDK category.

Apptimize is an SDK that helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B testing, instant updates, and feature flags.

Total Apps
208
Google Play
App Share
2.19%
Google Play
Apps
208
Games
0
Total Downloads
820.60m
Google Play
Download Share
4.00%
Google Play
App Downloads
819.88m
Game Downloads
722.78k

Use the 42matters SDK Explorer to find all apps that use Apptimize.

Among all apps utilizing a/b testing SDKs, 1.69% have integrated AppHud. This accounts for 1.43% of app downloads within the a/b testing SDK category.

Total Apps
161
Google Play
App Share
1.69%
Google Play
Apps
160
Games
1
Total Downloads
293.22m
Google Play
Download Share
1.43%
Google Play
App Downloads
293.06m
Game Downloads
164.06k

Use the 42matters SDK Explorer to find all apps that use AppHud.

Among all apps utilizing a/b testing SDKs, <1% have integrated Taplytics. This accounts for <1% of app downloads within the a/b testing SDK category.

Taplytics is an SDK that enables engineering, product, and marketing teams to deliver great digital experiences across any connected device while never having to compromise the privacy and security of their customers’ data.

Total Apps
92
Google Play
App Share
<1%
Google Play
Apps
89
Games
3
Total Downloads
155.88m
Google Play
Download Share
<1%
Google Play
App Downloads
155.63m
Game Downloads
247.30k

Use the 42matters SDK Explorer to find all apps that use Taplytics.

Among all apps utilizing a/b testing SDKs, <1% have integrated LaunchDarkly. This accounts for <1% of app downloads within the a/b testing SDK category.

LaunchDarkly is an SDK that provides a simple, scalable feature flag and toggle management for the modern enterprise.

Total Apps
54
Google Play
App Share
<1%
Google Play
Apps
53
Games
1
Total Downloads
26.21m
Google Play
Download Share
<1%
Google Play
App Downloads
26.19m
Game Downloads
16.52k

Use the 42matters SDK Explorer to find all apps that use LaunchDarkly.

Among all apps utilizing a/b testing SDKs, <1% have integrated VWO. This accounts for 1.00% of app downloads within the a/b testing SDK category.

Total Apps
29
Google Play
App Share
<1%
Google Play
Apps
29
Games
0
Total Downloads
205.51m
Google Play
Download Share
1.00%
Google Play
App Downloads
205.51m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use VWO.

Among all apps utilizing a/b testing SDKs, <1% have integrated ABTasty. This accounts for <1% of app downloads within the a/b testing SDK category.

Total Apps
21
Google Play
App Share
<1%
Google Play
Apps
21
Games
0
Total Downloads
102.45m
Google Play
Download Share
<1%
Google Play
App Downloads
102.45m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use ABTasty.

Among all apps utilizing a/b testing SDKs, <1% have integrated Game of Whales. This accounts for <1% of app downloads within the a/b testing SDK category.

Game of Whales is a mobile game developerment SDK that tracks user behavior in real-time. It also interacts programmatically with your players to maximize lifetime value and reduce churn.

Total Apps
9
Google Play
App Share
<1%
Google Play
Apps
0
Games
9
Total Downloads
148.87m
Google Play
Download Share
<1%
Google Play
App Downloads
0
Game Downloads
148.87m

Use the 42matters SDK Explorer to find all apps that use Game of Whales.

Among all apps utilizing a/b testing SDKs, <1% have integrated Applause. This accounts for <1% of app downloads within the a/b testing SDK category.

The Applause SDK closes the feedback loop between app creators, testers and users, ensuring high-quality apps. With build distribution, in-app bug reporting, automated crash reporting and in-app user feedback, this easy-to-install SDK works seamlessly with your existing workflows to show the information you need, when you need it.

Total Apps
8
Google Play
App Share
<1%
Google Play
Apps
8
Games
0
Total Downloads
56.59m
Google Play
Download Share
<1%
Google Play
App Downloads
56.59m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Applause.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.