Top 18 A/B Testing SDKs Used in Android Apps on Google Play
We at 42matters have identified the 18 most popular A/B Testing SDKs leveraged by Android apps available on the Android app market.
A/B Testing SDKs help developers test app design, content, or features so they can optimize user experiences and build sticky apps. By integrating these SDKs, developers can test setups and configurations, conduct result analysis and reporting, and more.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect A/B Testing SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 18 most widely-integrated a/b testing SDKs:
mParticle
Check “mParticle” SDK InsightsAmong all apps utilizing a/b testing SDKs, 28.40% have integrated mParticle. This accounts for 12.84% of app downloads within the a/b testing SDK category.
mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Use the 42matters SDK Explorer to find all apps that use mParticle.
Among all apps utilizing a/b testing SDKs, 22.02% have integrated Split. This accounts for 3.65% of app downloads within the a/b testing SDK category.
Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance.
Use the 42matters SDK Explorer to find all apps that use Split.
Among all apps utilizing a/b testing SDKs, 14.48% have integrated Adapty. This accounts for 13.64% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use Adapty.
Among all apps utilizing a/b testing SDKs, 10.68% have integrated Batch. This accounts for 6.93% of app downloads within the a/b testing SDK category.
Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.
Use the 42matters SDK Explorer to find all apps that use Batch.
Qonversion
Check “Qonversion” SDK InsightsAmong all apps utilizing a/b testing SDKs, 7.39% have integrated Qonversion. This accounts for 7.05% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use Qonversion.
Optimizely
Check “Optimizely” SDK InsightsAmong all apps utilizing a/b testing SDKs, 5.17% have integrated Optimizely. This accounts for 10.08% of app downloads within the a/b testing SDK category.
Optimizely is the world's leading progressive delivery and experimentation platform. The SDK empowers the engineering, product, and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.
Use the 42matters SDK Explorer to find all apps that use Optimizely.
Leanplum FCM
Check “Leanplum FCM” SDK InsightsAmong all apps utilizing a/b testing SDKs, 5.16% have integrated Leanplum FCM. This accounts for 17.14% of app downloads within the a/b testing SDK category.
Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.
Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.
Adobe Target
Check “Adobe Target” SDK InsightsAmong all apps utilizing a/b testing SDKs, 4.48% have integrated Adobe Target. This accounts for 19.58% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use Adobe Target.
Apptimize
Check “Apptimize” SDK InsightsAmong all apps utilizing a/b testing SDKs, 1.75% have integrated Apptimize. This accounts for 2.44% of app downloads within the a/b testing SDK category.
Apptimize is an SDK that helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B testing, instant updates, and feature flags.
Use the 42matters SDK Explorer to find all apps that use Apptimize.
Among all apps utilizing a/b testing SDKs, 1.50% have integrated AppHud. This accounts for 1.45% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use AppHud.
Among all apps utilizing a/b testing SDKs, 1.36% have integrated Swrve. This accounts for 5.87% of app downloads within the a/b testing SDK category.
Swrve is the world's leading mobile marketing automation platform SDK, pioneering the fast-growing mobile engagement marketing space.
Use the 42matters SDK Explorer to find all apps that use Swrve.
Supersonic Wisdom
Check “Supersonic Wisdom” SDK InsightsAmong all apps utilizing a/b testing SDKs, 1.10% have integrated Supersonic Wisdom. This accounts for <1% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use Supersonic Wisdom.
Among all apps utilizing a/b testing SDKs, 1.10% have integrated VWO. This accounts for 1.43% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use VWO.
ABTasty
Check “ABTasty” SDK InsightsAmong all apps utilizing a/b testing SDKs, <1% have integrated ABTasty. This accounts for <1% of app downloads within the a/b testing SDK category.
Use the 42matters SDK Explorer to find all apps that use ABTasty.
LaunchDarkly
Check “LaunchDarkly” SDK InsightsAmong all apps utilizing a/b testing SDKs, <1% have integrated LaunchDarkly. This accounts for <1% of app downloads within the a/b testing SDK category.
LaunchDarkly is an SDK that provides a simple, scalable feature flag and toggle management for the modern enterprise.
Use the 42matters SDK Explorer to find all apps that use LaunchDarkly.
Game of Whales
Check “Game of Whales” SDK InsightsAmong all apps utilizing a/b testing SDKs, <1% have integrated Game of Whales. This accounts for <1% of app downloads within the a/b testing SDK category.
Game of Whales is a mobile game developerment SDK that tracks user behavior in real-time. It also interacts programmatically with your players to maximize lifetime value and reduce churn.
Use the 42matters SDK Explorer to find all apps that use Game of Whales.
Applause
Check “Applause” SDK InsightsAmong all apps utilizing a/b testing SDKs, <1% have integrated Applause. This accounts for <1% of app downloads within the a/b testing SDK category.
The Applause SDK closes the feedback loop between app creators, testers and users, ensuring high-quality apps. With build distribution, in-app bug reporting, automated crash reporting and in-app user feedback, this easy-to-install SDK works seamlessly with your existing workflows to show the information you need, when you need it.
Use the 42matters SDK Explorer to find all apps that use Applause.
Taplytics
Check “Taplytics” SDK InsightsAmong all apps utilizing a/b testing SDKs, <1% have integrated Taplytics. This accounts for <1% of app downloads within the a/b testing SDK category.
Taplytics is an SDK that enables engineering, product, and marketing teams to deliver great digital experiences across any connected device while never having to compromise the privacy and security of their customers’ data.
Use the 42matters SDK Explorer to find all apps that use Taplytics.
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