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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
Last update: 3 Oct 2023 CET
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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1st

Among all apps utilizing marketing automation SDKs, 43.03% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 4.94% of app downloads within the marketing automation SDK category.

Total Apps
42.26k
Google Play
App Share
43.03%
Google Play
Apps
42.15k
Games
111
Total Downloads
4.35b
Google Play
Download Share
4.94%
Google Play
App Downloads
4.21b
Game Downloads
131.28m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 41.08% have integrated WebEngage. This accounts for 1.45% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
40.35k
Google Play
App Share
41.08%
Google Play
Apps
40.31k
Games
32
Total Downloads
1.28b
Google Play
Download Share
1.45%
Google Play
App Downloads
1.27b
Game Downloads
6.23m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 18.36% have integrated CleverTap. This accounts for 17.77% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
18.03k
Google Play
App Share
18.36%
Google Play
Apps
17.91k
Games
125
Total Downloads
15.65b
Google Play
Download Share
17.77%
Google Play
App Downloads
14.75b
Game Downloads
898.57m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 8.73% have integrated Urban Airship. This accounts for 5.40% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
8.57k
Google Play
App Share
8.73%
Google Play
Apps
8.47k
Games
102
Total Downloads
4.76b
Google Play
Download Share
5.40%
Google Play
App Downloads
4.18b
Game Downloads
573.72m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 7.16% have integrated Tenjin. This accounts for 9.83% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
7.03k
Google Play
App Share
7.16%
Google Play
Apps
459
Games
6.57k
Total Downloads
8.66b
Google Play
Download Share
9.83%
Google Play
App Downloads
1.24b
Game Downloads
7.41b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 5.87% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
5.77k
Google Play
App Share
5.87%
Google Play
Apps
5.77k
Games
1
Total Downloads
273.69m
Google Play
Download Share
<1%
Google Play
App Downloads
272.82m
Game Downloads
871.51k

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 4.85% have integrated Braze Appboy. This accounts for 26.04% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.77k
Google Play
App Share
4.85%
Google Play
Apps
4.44k
Games
331
Total Downloads
22.93b
Google Play
Download Share
26.04%
Google Play
App Downloads
17.44b
Game Downloads
5.50b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 3.09% have integrated Adobe Experience Platform. This accounts for 8.03% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
3.04k
Google Play
App Share
3.09%
Google Play
Apps
3.01k
Games
27
Total Downloads
7.07b
Google Play
Download Share
8.03%
Google Play
App Downloads
6.91b
Game Downloads
159.73m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 2.81% have integrated Salesforce Marketing Cloud. This accounts for 5.47% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.75k
Google Play
App Share
2.81%
Google Play
Apps
2.74k
Games
17
Total Downloads
4.82b
Google Play
Download Share
5.47%
Google Play
App Downloads
4.81b
Game Downloads
9.03m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.74% have integrated Adobe Marketing Cloud. This accounts for 7.11% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
2.69k
Google Play
App Share
2.74%
Google Play
Apps
2.63k
Games
69
Total Downloads
6.26b
Google Play
Download Share
7.11%
Google Play
App Downloads
5.66b
Game Downloads
600.20m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.37% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 1.66% of app downloads within the marketing automation SDK category.

Total Apps
2.33k
Google Play
App Share
2.37%
Google Play
Apps
2.30k
Games
23
Total Downloads
1.46b
Google Play
Download Share
1.66%
Google Play
App Downloads
1.43b
Game Downloads
30.01m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 2.36% have integrated Freshpaint. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.32k
Google Play
App Share
2.36%
Google Play
Apps
2.32k
Games
0
Total Downloads
10.52m
Google Play
Download Share
<1%
Google Play
App Downloads
10.52m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Freshpaint.

Among all apps utilizing marketing automation SDKs, 2.33% have integrated Iterable. This accounts for 1.46% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
2.29k
Google Play
App Share
2.33%
Google Play
Apps
2.29k
Games
7
Total Downloads
1.29b
Google Play
Download Share
1.46%
Google Play
App Downloads
1.21b
Game Downloads
78.40m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, 1.70% have integrated TalkingData. This accounts for 2.21% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.67k
Google Play
App Share
1.70%
Google Play
Apps
188
Games
1.49k
Total Downloads
1.94b
Google Play
Download Share
2.21%
Google Play
App Downloads
252.36m
Game Downloads
1.69b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Among all apps utilizing marketing automation SDKs, 1.50% have integrated Batch. This accounts for 1.50% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.47k
Google Play
App Share
1.50%
Google Play
Apps
1.40k
Games
77
Total Downloads
1.32b
Google Play
Download Share
1.50%
Google Play
App Downloads
1.27b
Game Downloads
54.12m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, <1% have integrated Wootric. This accounts for <1% of app downloads within the marketing automation SDK category.

Wootric enables you to take action to drive customer-centricity. It’s a fast, easy, powerful approach to experience improvement. An easy way to improve onboarding, enhance product experience, support customer interactions, and heighten pre-renewal relationships —- the key touchpoints for digital product success.

Total Apps
881
Google Play
App Share
<1%
Google Play
Apps
881
Games
0
Total Downloads
238.78m
Google Play
Download Share
<1%
Google Play
App Downloads
238.64m
Game Downloads
135.04k

Use the 42matters SDK Explorer to find all apps that use Wootric.

Among all apps utilizing marketing automation SDKs, <1% have integrated Apptentive. This accounts for 1.79% of app downloads within the marketing automation SDK category.

Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.

Total Apps
851
Google Play
App Share
<1%
Google Play
Apps
829
Games
22
Total Downloads
1.58b
Google Play
Download Share
1.79%
Google Play
App Downloads
1.55b
Game Downloads
30.75m

Use the 42matters SDK Explorer to find all apps that use Apptentive.

Among all apps utilizing marketing automation SDKs, <1% have integrated Leanplum FCM. This accounts for 4.77% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
736
Google Play
App Share
<1%
Google Play
Apps
625
Games
111
Total Downloads
4.20b
Google Play
Download Share
4.77%
Google Play
App Downloads
3.35b
Game Downloads
849.69m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Among all apps utilizing marketing automation SDKs, <1% have integrated GeTui. This accounts for 1.04% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
676
Google Play
App Share
<1%
Google Play
Apps
654
Games
22
Total Downloads
918.86m
Google Play
Download Share
1.04%
Google Play
App Downloads
771.11m
Game Downloads
147.75m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, <1% have integrated AppDynamics. This accounts for 1.93% of app downloads within the marketing automation SDK category.

AppDynamics is an application performance monitoring SDK that uses machine learning and artificial intelligence (AI) to provide real-time visibility and insight into IT environments.

Total Apps
647
Google Play
App Share
<1%
Google Play
Apps
643
Games
4
Total Downloads
1.70b
Google Play
Download Share
1.93%
Google Play
App Downloads
1.70b
Game Downloads
95.16k

Use the 42matters SDK Explorer to find all apps that use AppDynamics.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.