iOS 14, IDFA: How Apple Changed Mobile Advertising Overnight18 min read

This past June, at their annual Worldwide Developers Conference, Apple made a startling revelation. The iOS 14 mobile operating system would kill the Apple IDFA… sort of. According to Apple, the iOS 14 will come with new privacy features, requiring consumers to opt-in for permission to be tracked via their Identifier for Advertisers (IDFA). Those who do not opt-in will no longer receive targeted advertisements that leverage IDFA data. This move is of great consequence to the world of mobil

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data
Explorer

Explorer

Visually explore app intelligence for any iOS, Android, or Roku app.

API

API

Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

Get Started Today!

The best businesses need the highest-quality app intelligence!

LinkedIn
Pixalate logo
Basis Technologies
Digital Turbine
Comcast
Baesystems
InMobi
OpenX
Criteo
Avast
Ogury
PubMatic