CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

We’ve developed a new file dump for Huawei’s AppGallery. Soon, with 42matters, you’ll have access to app intelligence for all Huawei apps and games.

Over the past few weeks, we’ve added a number of new features and functionalities to our products. We expanded our connected TV (CTV) file dumps with data from Google TV, added monthly active users (MAU) to the 42matters Explorer, and now we’ve launched a brand new file dump for sellers.json files!

Recently, we expanded our connected TV (CTV) file dumps [https://42matters.com/blog/?p=new-google-tv-file-dumps] with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google

We’re thrilled to announce that the 42matters Connected TV (CTV) App Details file dump [https://bit.ly/3svRiwE] will now offer a variety of insights into Google TV apps. For a full rundown on the data provided by our CTV file dump, review our documentation [https://bit.ly/34FUXQm]. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * What Is Google TV? * How to Access Google TV App Insights With 42matters What Is Google TV? Google TV is es

This article was written by Veronika Vilgis, PhD, who works as a consultant data strategist. It uses data collected by 42matters’s app intelligence solutions to analyze how understanding the mobile app landscape can help policymakers craft better COVID policies. The COVID-19 pandemic not only constitutes a global health crisis but has also had a major impact on socio-economic activities. Global and national efforts to address the immediate health threat have been unprecedented, with governments

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b

We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning of 2021, we’ve been hard at work improving our various products and solutions. Just last week, for instance, we announced that our app-ads.txt file dump now includes intelligence on LG and Samsung connected TV (CTV) apps [https://42matters.com/

We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two new file dumps [https://bit.ly/3GEYk7w] for CTV apps: File Dump for LG TV Apps and File Dump for Samsung TV Apps. Today, we’re thrilled to announce that we’ve expanded our LG TV and Samsung TV solutions. Indeed, our File Dump of App-Ads.txt for Mobil

We’ve developed two new connected TV (CTV) file dumps. Now, with 42matters, you’ll have access to app intelligence for both LG TV and Samsung TV apps. If you haven’t noticed, we’ve been hard at work here at 42matters. This past Tuesday, for instance, we announced the arrival of the 42matters SDK Explorer [https://bit.ly/3gxig1h], the latest in a string of new products and features dating back to early January. But we’re just getting started! Indeed, today, it’s our pleasure to announce the a

Over the last 10-15 years, the rise of digital streaming and connected TV has caused a seismic realignment in the entertainment industry. Services like YouTube, Hulu, Netflix, Disney+, Roku, and others, have dramatically changed the way consumers interact with television. Indeed, people are abandoning traditional cable providers in ever-growing numbers. According to the market research firm eMarketer, the US satellite and telecom TV industry is on track to lose over 6 million subscribers [htt

Mobile Application Management (MAM) Key Takeaways: * MAM refers to the management of the security, governance, and distribution of mobile apps, typically within an enterprise. * MAM differs from mobile device management (MDM), which focuses on establishing enterprise security policies at the device level. * MAM enables businesses to secure against a wide range of potential attack vectors and risks, without inhibiting employee productivity or satisfaction. * 42matters can help impro

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale the app-ads.txtStandard with 42matters This year, the Interactive Advertising Bureau [https://iabtechlab.com/] (IAB) released specifications for the app-ads.txt standard, an extension of the ads.txt specific for the mobile ecosystem. The IAB’s goa