Meet 42matters at MWC24 Barcelona!3 min read

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

DATASHEET: Improve Your Mobile Security Posture1 min read

Learn how to improve mobile security with app data. Validate apps, detect malware, review GDPR compliance, audit SDKs, enhance MDM & MAM, etc.

Detect Potentially Unwanted Applications (PUA) with App Data18 min read

Use mobile app data to detect Potentially Unwanted Applications (PUA) & Potentially Unwanted Programs (PUP). Learn about PUAs, PUPs, risks, and red flags.

Privacy Matters: How One Firm Leveraged 42matters to Launch a Unique Data Privacy Service7 min read

A consulting firm based in the United States uses 42matters’ mobile app intelligence to deliver comprehensive data privacy services.

NEW: App Compliance Insights on the 42matters Explorer5 min read

Use the 42matters Explorer to check whether apps signal adherence to data protection regulations like COPPA, GDPR-K, and the UK’s Children’s Code.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!3 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Meet the 42matters Team at DMEXCO 2022!2 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

Circumventing Censorship: VPN Apps Soar in Russia8 min read

Following a wave of global sanctions, corporate boycotts, and draconian censorship laws, a “Digital Iron Curtain” appears to be descending across Russia. To circumvent these restrictions, many Russians have turned to VPN apps like Secure VPN, VPN Proxy Master, Turbo VPN, and Psiphon.

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’2 min read

The 42matters Explorer [], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report []. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

Top Trending VPN Apps for iOS & Android in the United States6 min read

You’d be hard pressed to spend more than five minutes online without coming across an ad for a Virtual Private Network (VPN). Indeed, while VPNs have been around for the better part of three decades, companies like ExpressVPN and NordVPN have enjoyed astonishing success over just the last five-to-ten years. This is due in large part to the continued flourishing of digital life — and all the cybersecurity threats that come with it. With this in mind, we here at 42matters decided to take a look a

Download the New 42matters Mobile Security Datasheet1 min read

Check out our latest datasheet on how companies are leveraging our app intelligence to bolster their mobile security solutions; detect malware; streamline Mobile Device Management (MDM) and Mobile Application Management (MAM ) practices; detect suspicious software development kits (SDKs) and required capabilities; and more! To download the datasheet, fill out the form below:

X-Mode Controversy: Find Apps that Track Location Data9 min read

X-Mode Social Inc., an American company specialized in location data, has come under intense scrutiny in recent months for selling user-generated location data collected by their software development kit (SDK) to defense contractors that work with the US military. According to Vice’s tech blog Motherboard, the US military has been buying granular movement data [] harvested from seemingly innocuous apps that integrate X-Mode’s SDK. While the most popular app among those re

What is Mobile Device Management (MDM)?27 min read

Last week, we published an article discussing the value that Mobile Application Management [] (MAM) brings to modern organizations. This week, we switch our attention to Mobile Device Management (MDM), focusing on the following questions: * What is Mobile Device Management? * What’s the difference between Mobile Device Management and Mobile Application Management? * Why do organizations need Mobile Device Management? * How h

What is Mobile Application Management (MAM)?24 min read

Mobile Application Management (MAM) Key Takeaways: * MAM refers to the management of the security, governance, and distribution of mobile apps, typically within an enterprise. * MAM differs from mobile device management (MDM), which focuses on establishing enterprise security policies at the device level. * MAM enables businesses to secure against a wide range of potential attack vectors and risks, without inhibiting employee productivity or satisfaction. * 42matters can help impro

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