CTVUse Cases

REPORT: The State of Connected TV (CTV) App Stores 20231 min read

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

Use CasesAd Tech

7 Ways Ad Networks Can Improve Ad Performance With 42matters’ App Data6 min read

Ad networks can leverage 42matters’ app intelligence to improve mobile and connected TV (CTV) ad performance. In this article, we walk you through seven of the most popular techniques.

Use CasesAd Tech

13 Ways Ad Networks Combat Ad Fraud Using 42matters App Data9 min read

In this article, we will highlight 13 ways ad networks can use mobile and connected TV (CTV) app data and intelligence to combat ad fraud.

Use CasesAd Tech

13 Ways Ad Networks Can Improve Mobile and CTV App Publisher Onboarding10 min read

App publisher onboarding is an important process for mobile and connected TV (CTV) ad networks. Not only do they need the most up-to-date data possible to ensure that the process is straightforward and frictionless for app developers, but they also need highly granular intelligence to facilitate sophisticated ad targeting and high ROI ad placements down the road. In this article, we go over 13 ways ad networks can leverage our mobile and CTV app intelligence to simplify and optimize app publis

Use CasesExplorer

UXCam Supercharges the Lead Lifecycle with 42matters5 min read

UXCam uses 42matters’ app intelligence to facilitate the lead lifecycle, gain competitor insights, launch informed ABM campaigns, and more.

Mobile App Market and Niche Market Analysis10 min read

The 42matters App Watchlist is a powerful tool for mobile app market analysis, offering insight into 16.3+ million published and unpublished apps available on Google Play and the Apple App Store.

Use Cases

Google’s New ASO Guidelines May Impact 385k+ Android Apps5 min read

Last year, Google announced a revision to Google Play’s guidance. Crafted with an eye towards improving app quality and discovery, it includes a policy change for app metadata intended to encourage the use of recognizable and unique app titles by limiting their length to 30 characters.

Use CasesCTV

REPORT: The State of Connected TV (CTV) App Stores 20221 min read

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The

​​How to Get App Insights for App Analysis11 min read

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

Download the New 42matters Mobile Security Datasheet1 min read

Check out our latest datasheet on how companies are leveraging our app intelligence to bolster their mobile security solutions; detect malware; streamline Mobile Device Management (MDM) and Mobile Application Management (MAM ) practices; detect suspicious software development kits (SDKs) and required capabilities; and more! To download the datasheet, fill out the form below:

Use CasesCTV

Download the The State of Connected TV App Stores 2021!1 min read

We’ve released a new report, titled The State of Connected TV App Stores 2021! The report, which addresses the continued flourishing of the Connected TV (CTV) landscape, focuses on each of the big three CTV app stores —  the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.! We discuss the following topics and trends: * CTV App Growth Rate Trends * Top CTV App Categories * Top 10 CTV Apps * Top 5 CTV Publishers To download the report, fill out the form below:

Use Cases

Unity Technologies IPO: Android and iOS App Statistics4 min read

Key takeaways: * Unity Technologies priced its initial public offering above range at $52 a share, giving the company a $13.7 billion valuation. * Their SDK Unity3D can be found on 243,222 Android apps and 112,013 iOS apps. * Their SDK Unity Ads can be found on 183,131 Android apps and 79,860 iOS apps. * Unity Ads is deployed in 11% of all Android apps, accounting for nearly 160 billion monthly downloads. On Thursday, September 17, 2020, the video game

Use CasesExplorer

How to Get App Download Statistics16 min read

Is there a way to get app download statistics? Yes! Services like 42matters [https://42matters.com/ame] that specialize in mobile app data and app store analytics can provide a variety of actionable download insights. These include estimates for total downloads and monthly/daily downloads by country. Now, some of our more astute readers will have caught onto that one word — estimates. And we confess, app downloads are tricky to pin down. Indeed, with millions of apps being uploaded, downlo

Use Cases

What Are Mobile App Analytics and Why Do They Matter?32 min read

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly deployed by developers to improve conversions, app performance, user experience, app store optimization (ASO), and more. At 42matters, for instance, we deliver mobile app analytics via a host of useful APIs and the 42matters Explorer [https://42matters.c

Use Cases

The Top Chinese Apps in India in 202023 min read

As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App Store. In this article, we’ll show you how to access the most comprehensive list of the top Chinese apps in India [https://42matters.com/india-app-market-statistics]. As already noted, the data that follows was pulled July 9th, 2020. However, if you use the 42matters Explorer [https://42matte

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Track and benchmark any iOS or Android apps on a single, unified dashboard.

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