Use Cases

A collection of 14

REPORT: The State of Connected TV (CTV) App Stores 2022

Use Cases CTV

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The ... Read more

Download the New 42matters Mobile Security Datasheet

Check out our latest datasheet on how companies are leveraging our app intelligence to bolster their mobile security solutions; detect malware; streamline Mobile Device Management (MDM) and Mobile Application Management (MAM ) practices; detect suspicious software development kits (SDKs) and required capabilities; and more! To download the datasheet, fill out the form below:... Read more

Download the The State of Connected TV App Stores 2021!

Use Cases CTV

We’ve released a new report, titled The State of Connected TV App Stores 2021! The report, which addresses the continued flourishing of the Connected TV (CTV) landscape, focuses on each of the big three CTV app stores —  the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.! We discuss the following topics and trends: * CTV App Growth Rate Trends * Top CTV App Categories * Top 10 CTV Apps * Top 5 CTV Publishers To download the report, fill out the form below:... Read more

Unity Technologies IPO: Android and iOS App Statistics

Use Cases

Key takeaways: * Unity Technologies priced its initial public offering above range at $52 a share, giving the company a $13.7 billion valuation. * Their SDK Unity3D can be found on 243,222 Android apps and 112,013 iOS apps. * Their SDK Unity Ads can be found on 183,131 Android apps and 79,860 iOS apps. * Unity Ads is deployed in 11% of all Android apps, accounting for nearly 160 billion monthly downloads. On Thursday, September 17, 2020, the video game... Read more

Mintegral Controversy: Which Apps Use the Mintegral SDK?

Use Cases

The United States and China are engaged in a budding “Tech Cold War.” While 5G, Huawei, and TikTok dominated the early rounds, the latest controversy comes courtesy of Mintegral [https://bit.ly/3LlLgar], a Chinese ad network accused by the US/UK-based security company Snyk [https://snyk.io/] of spying on user activity and committing ad fraud. Before we go much further here, we should clarify something. Even if we assume Snyk’s accusations are legit (and they very well may not be), it’s quite ... Read more

How to Get App Download Statistics

Use Cases Explorer

Is there a way to get app download statistics? Yes! Services like 42matters [https://42matters.com/ame] that specialize in mobile app data and app store analytics can provide a variety of actionable download insights. These include estimates for total downloads and monthly/daily downloads by country. Now, some of our more astute readers will have caught onto that one word — estimates. And we confess, app downloads are tricky to pin down. Indeed, with millions of apps being uploaded, downlo... Read more

What Are Mobile App Analytics and Why Do They Matter?

Use Cases

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly deployed by developers to improve conversions, app performance, user experience, app store optimization (ASO), and more. At 42matters, for instance, we deliver mobile app analytics via a host of useful APIs and the 42matters Explorer [https://42matters.c... Read more

The Top Chinese Apps in India in 2020

Use Cases

As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App Store. In this article, we’ll show you how to access the most comprehensive list of the top Chinese apps in India [https://42matters.com/india-app-market-statistics]. As already noted, the data that follows was pulled July 9th, 2020. However, if you use the 42matters Explorer [https://42matte... Read more

Financial App Market Research: 12 Ways 42matters Can Help

Use Cases

Now, this may come as a shock, but we here at 42matters are quite interested in the financial sector. We know; a Swiss company interested in banking and finance — quelle surprise! But we actually approach the industry from a different angle than most Swiss companies. You see, we’re focused on the mobile app economy. So, in this article, we’ll discuss how you can use app data from 42matters to conduct market research on the financial app sector. But first, some statistics: * There are more t... Read more

Facebook Messenger Rooms Enters Video Conferencing Market

Use Cases

Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms” to host online events, conference calls, product demos — you name it! According to Zuckerberg, Messenger Rooms is extremely easy to use. To invite users to a virtual event, users need only send them an automatically generated link. Then, to join, guests simply c... Read more

10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance

Use Cases Ad Tech

Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to provide these ads are equally concerned with generating the best possible ad experiences. By leveraging 42matters’ app data – such as app insights, IAB app classification, audience data, and more – ad networks can bolster the quality of their offerings. In this articl... Read more

3 Ways Ad Networks Use 42matters to Generate Leads

Use Cases Ad Tech

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion [https://www.smaato.com/blog/mobile-ad-fraud-in-2019-tools-and-tactics-used-by-fraudsters/] mark, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations and reached roughly $283.35 billion [https://www.emarketer.com/content/global-digital-ad-spending-2019]– driven by increasing compet... Read more

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

Use Cases Ad Tech

Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion [https://bit.ly/3BcSw3R] mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has drawn a lot of attention from unscrupulous actors. In fact, ad fraud in the digital space cost businesses somewhere in the realm of $19 billion in 2018 [https://bit.ly/3gxF94G]. Fraudsters managed to cut off this sizeable piece of the ... Read more

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

Use Cases Ad Tech

When online advertising networks onboard an app publisher’s mobile application, they need the app’s most recent metadata – such as the title, creatives, description, icon, etc. – to ensure that the process is straightforward and frictionless for the publisher. In this article we will go over 12 ways ad networks can leverage the rich data and functionalities provided by 42matters to support and simplify the app publisher onboarding process. 1. Find Apps The first step in any onboarding proces... Read more

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