Let’s Discuss AdTech SDK Intelligence at DMEXCO 2022!

Banner image: ©Koelnmesse Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022 [https://42matters.com/blog/?p=meet-the-42matters-team-at-dmexco-2022], Europe’s leading digital marketing and tech event. While it will undoubtedly play host to countless conversations on the most important issues facing the industry, we at 42matters are particularly excited to discuss AdTech and the growing importance of SDK intelligence. Indeed, Ad Networks SDKs like Google Ads ... Read more

iOS 14, IDFA: How Apple Changed Mobile Advertising Overnight

This past June, at their annual Worldwide Developers Conference, Apple made a startling revelation. The iOS 14 mobile operating system would kill the Apple IDFA… sort of. According to Apple, the iOS 14 will come with new privacy features, requiring consumers to opt-in for permission to be tracked via their Identifier for Advertisers (IDFA). Those who do not opt-in will no longer receive targeted advertisements that leverage IDFA data. This move is of great consequence to the world of mobil... Read more

How to Find Your Mobile Advertising ID

Mobile Advertising

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that allow developers and marketers to track user activity for advertising purposes. Since mobile apps do not collect cookies, advertising IDs such as Android’s AdID [https://developers.google.com/android/reference/com/g... Read more

Finding Your Place in the Mobile App Market

Mobile Advertising

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the ‘next biggest market [https://tcrn.ch/35QCFwg],’ with the average amount of timespent browsing [https://bit.ly/3oEdPX1]each month on a mobile device up to 66 hours in the UK. Mobile apps, on the other hand, clock around 2.3hours of use [http://www.businessofapps.com/data/app-statistics/]every day per user. With around 4.93 billionsmart ... Read more

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