With the mobile app market on pace to crack 935.2 billion US dollars in worldwide revenue by 2023, we thought we’d take a closer look at the state of the mobile app industry. So, we’ve curated a list of 42 mobile app market statistics that matter in 2021.
To jump to a particular section, click the links below:
- Top 5 Mobile App Market Statistics
- Top Google Play Statistics
- Top Apple App Store Statistics
- Top Amazon Appstore Statistics
- Top 3 Most Downloaded Android Apps on Google Play
- Top 3 Most Downloaded iOS Apps on the Apple App Store Over the Last 30 Days
- Most Popular Mobile SDKs for Android Apps by Category
- Connected TV (CTV) App Statistics
Top 5 Mobile App Market Statistics
- There are 3,492,653 Android apps on Google Play. (42matters)
- There are 1,821,441 iOS apps on the Apple App Store. (42matters)
- US mobile advertising spend is on pace to increase by 22% in 2021, with an estimated 117 billion US dollars going towards mobile ads. (eMarketer)
- People aged 18–24 spend an average of 3.2 hours per day using mobile apps, making them the highest usage age group. (Social Media Today)
- Mobile commerce, or mcommerce, is expected to represent 72.9% of the ecommerce market by 2021. (99Firms)
Top Google Play Statistics
- There are 447,903 Android games available on Google Play. (42matters)
- 791,501 app publishers have released apps on Google Play. (42matters)
- The most popular category on Google Play is Education, with 348,068 apps. (42matters)
- The top upward trending Android game category is Adventure, with a 21.67% increase in monthly downloads. (42matters)
- The most downward trending Android game category is Board, which saw a 50.21% decline in monthly downloads. (42matters)
- The top upward trending Android app category is Sports, with an 87.08% increase in monthly downloads. (42matters)
- The most downward trending Android app category is Health and fitness, which saw a 36.13% decline in monthly downloads. (42matters)
Top Apple App Store Statistics
- There are 257,775 iOS games available on the Apple App Store. (42matters)
- 1,473,995 app publishers have released apps on the Apple App Store. (42matters)
- The most popular category on the Apple App Store is Games, with 257,228 apps. (42matters)
- An average of 616 new apps are released on the Apple App Store per day. (42matters)
- In January, there were 40,359 apps added to the Apple App Store; in February, there were 35,582 added; in March, there were 38,882 added. (42matters)
- Over 500 million users per week visit the App Store. (Apple)
- The average time iPhone/iPad users spend in the App Store is 33 minutes every month, with an average of 13 visits during the same period. (Verto Analytics)
Top Amazon Appstore Statistics
- There are 671,040 apps available on the Amazon Appstore. (42matters)
- There are 176,711 games available on the Amazon Appstore. (42matters)
- 138,714 app publishers have released apps on the Amazon Appstore. (42matters)
- The most popular category on the Apple App Store is Games, with 176,711 apps. (42matters)
Top 3 Most Downloaded Android Apps on Google Play
- The most downloaded Android app is Google Play services by Google LLC, with 10,000,000,000+ downloads. (42matters)
- The second most downloaded Android app is Google Chrome: Fast & Secure by Google LLC, with 5,000,000,000+ downloads. (42matters)
- The third most downloaded Android app is Facebook by Facebook, with 5,000,000,000+ downloads. (42matters)
Top 3 Most Downloaded iOS Apps on the Apple App Store Over the Last 30 Days (as of April 22, 2021)
- The most downloaded iOS app over the last 30 days is Gmail - Email by Google by Google LLC, with 30,848,068 downloads. (42matters)
- The second most downloaded iOS app over the last 30 days is Water Sort Puzzle by IEC GLOBAL PTY LTD, with 29,986,938 downloads. (42matters)
- The third most downloaded iOS app over the last 30 days is Subway Surfers by Sybo Games ApS, with 28,821,997 downloads. (42matters)
Most Popular Mobile SDKs for Android Apps by Category
- The most popular Ad Network SDK is Google Ads AdMob, which is found on 2.01 million Android apps. (42matters)
- The most popular Analytics SDK is Google Firebase, which is found on 1.43 million Android apps. (42matters)
- The most popular Attribution SDK is AppsFlyer, which is found on 41.66k Android apps. (42matters)
- The most popular Commerce SDK is Google Play In-app billing, which is found on 284.5k Android apps. (42matters)
- The most popular Communication SDK is OneSignal, which is found on 254.61k Android apps. (42matters)
- The most popular Marketing Automation SDK is Intercom, which is found on 26.16k Android apps. (42matters)
- The most popular Data Intelligence SDK is AltBeacon by Radius Networks, which is found on 46.17k Android apps. (42matters)
- The most popular Backend SDK is Google Firebase, which is found on 2.01 million Android apps. (42matters)
- The most popular CRM SDK is Intercom, which is found on 26.16k Android apps. (42matters)
- The most popular Social SDK is Facebook, which is found on 476.02k Android apps. (42matters)
Connected TV (CTV) App Statistics
- There are 23,294 CTV apps available on the Roku Channel Store. (42matters)
- There are 14,386 CTV apps available on the Apple TV tvOS App Store. (42matters)
- There are 11,598 CTV apps available on Amazon Fire TV. (42matters)
More App Insights and App Market Intelligence from 42matters
At 42matters, we provide app data, insights, and analytics via a host of useful APIs, file dumps, the 42matters SDK Explorer, and the 42matters Explorer.
To learn more, schedule a meeting with one of our app market experts. We’ll walk you through everything.