Infillion uses 42matters’ app-ads.txt File Dumps to enhance real-time bidding (RTB) by enriching and validating bid requests at runtime.

App-ads.txt is used to fight mobile & CTV ad fraud. But SSPs, DSPs, and others can use it for bid enrichment, inventory growth, traffic verification, etc.

How Supply-Side Platforms can leverage 42matters’ app-ads.txt APIs. Four steps for growing and securing SSP revenue with app-ads.txt.

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

Revenue protection tips for mobile & CTV supply-side platforms. How SSPs can use app, SDK, & app-ads.txt data to improve inventory management.

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

What is app-ads.txt? App-ads.txt examples, use cases, and how it differs from ads.txt and sellers.json. How to set up app-ads.txt for your apps.

We’ve released a new report titled The State of App-ads.txt and Sellers.json 2022! The report addresses the growing threat of mobile ad fraud and how ad tech companies are beginning to fight back. In particular, it focuses on the rise of app-ads.txt and sellers.json, two ad fraud prevention standards developed by the Interactive Advertising Bureau (IAB). The State of App-ads.txt and Sellers.json 2022 covers the following topics and trends: * The Rise of Mobile Advertising and Mobile Ad Fraud