How Supply-Side Platforms can leverage 42matters’ app-ads.txt APIs. Four steps for growing and securing SSP revenue with app-ads.txt.

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.