Explorer
Account-Based Marketing (ABM) with the 42matters Explorer
July 30th, 2021
Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM....- read more »
NEW: Expanded SDK, App Download, and Changelog Insights
July 22nd, 2021
The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the...- read more »
The Top 7 Neobanking Apps Based in the United States
July 16th, 2021
We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the...- read more »
Clubhouse Continues to Disrupt Big Tech with Android Release
June 17th, 2021
Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both...- read more »
Analysis of Privacy Labels in iOS VPN Apps
May 21st, 2021
We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy...- read more »
NEW: Tracking iOS App Store Privacy Data
May 12th, 2021
We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good...- read more »
Top Trending iOS & Android Mobile Games in the United States
April 15th, 2021
Mobile games are big business. According to the folks over at Business of Apps, it was one of the strongest performing industries in 2020, generating an astonishing $77.2 billion in revenue over the course of a pandemic-stricken year. Additionally, in the...- read more »
New: iOS-Related Product Upgrades
April 8th, 2021
We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning...- read more »
NEW: App-ads.txt for LG and Samsung Connected TV (CTV) Apps
April 1st, 2021
We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two...- read more »
Top Trending VPN Apps for iOS & Android in the United States
March 24th, 2021
You’d be hard pressed to spend more than five minutes online without coming across an ad for a Virtual Private Network (VPN). Indeed, while VPNs have been around for the better part of three decades, companies like ExpressVPN and NordVPN have enjoyed...- read more »
