Explorer

Account-Based Marketing (ABM) with the 42matters Explorer

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM....- read more »

NEW: Expanded SDK, App Download, and Changelog Insights

NEW: Expanded SDK, App Download, and Changelog Insights

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the...- read more »

The Top 7 Neobanking Apps Based in the United States

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the...- read more »

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both...- read more »

Analysis of Privacy Labels in iOS VPN Apps

Analysis of Privacy Labels in iOS VPN Apps

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy...- read more »

NEW: Tracking iOS App Store Privacy Data

NEW: Tracking iOS App Store Privacy Data

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good...- read more »

Top Trending iOS & Android Mobile Games in the United States

Top Trending iOS & Android Mobile Games in the United States

Mobile games are big business. According to the folks over at Business of Apps, it was one of the strongest performing industries in 2020, generating an astonishing $77.2 billion in revenue over the course of a pandemic-stricken year. Additionally, in the...- read more »

New: iOS-Related Product Upgrades

New: iOS-Related Product Upgrades

We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning...- read more »

NEW: App-ads.txt for LG and Samsung Connected TV (CTV) Apps

NEW: App-ads.txt for LG and Samsung Connected TV (CTV) Apps

We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two...- read more »

Top Trending VPN Apps for iOS & Android in the United States

Top Trending VPN Apps for iOS & Android in the United States

You’d be hard pressed to spend more than five minutes online without coming across an ad for a Virtual Private Network (VPN). Indeed, while VPNs have been around for the better part of three decades, companies like ExpressVPN and NordVPN have enjoyed...- read more »