Use Cases

How GameStop Impacted Robinhood, Reddit, WeBull, and Others

How GameStop Impacted Robinhood, Reddit, WeBull, and Others

How Wall Street Bets and GameStop Impacted the financial app market, including: Robinhood, Reddit, Coinbase, WeBull, Fidelity Investments, and Cash App. It’s hard to imagine anything topping the peculiarities of 2020, but 2021 is off to a hot...- read more »

X-Mode Controversy: Find Apps that Track Location Data

X-Mode Controversy: Find Apps that Track Location Data

X-Mode Social Inc., an American company specialized in location data, has come under intense scrutiny in recent months for selling user-generated location data collected by their software development kit (SDK) to defense contractors that work with...- read more »

The State of Connected TV App Stores 2021 Report

The State of Connected TV App Stores 2021 Report

Read our latest report, The State of Connected TV App Stores 2021! In it, we address the flourishing Connected TV (CTV) landscape, focusing on each of the big three CTV app stores — the Roku Channel Store, Apple TV tvOS App Store, and Amazon...- read more »

What is Mobile Device Management (MDM)?

What is Mobile Device Management (MDM)?

Last week, we published an article discussing the value that Mobile Application Management (MAM) brings to modern organizations. This week, we switch our attention to Mobile Device Management (MDM), focusing on the following questions: What is...- read more »

The Nine Best Mobile Security Apps in 2020

The Nine Best Mobile Security Apps in 2020

Photo by Markus Winkler on Unsplash. Key Takeaways for “The Nine Best Mobile Security Apps in 2020”: AVG AntiVirus Free & Mobile Security, Photo Vault by AVG Mobile is the best mobile security app by total downloads on Google Play...- read more »

The State of the App Economy and App Markets in 2020

The State of the App Economy and App Markets in 2020

Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download the software directly from their computers. 25 years later, in 2008, Apple launched...- read more »

Unity Technologies IPO: Android and iOS App Statistics

Unity Technologies IPO: Android and iOS App Statistics

Key takeaways: Unity Technologies priced its initial public offering above range at $52 a share, giving the company a $13.7 billion valuation. Their SDK Unity3D can be found on 243,222 Android apps and 112,013 iOS apps. Their SDK Unity...- read more »

Mintegral Controversy: Which Apps Use the Mintegral SDK?

Mintegral Controversy: Which Apps Use the Mintegral SDK?

The United States and China are engaged in a budding “Tech Cold War.” While 5G, Huawei, and TikTok dominated the early rounds, the latest controversy comes courtesy of Mintegral, a Chinese ad network accused by the US/UK-based security...- read more »

How to Get App Download Statistics

How to Get App Download Statistics

Is there a way to get app download statistics?   Yes! Services like 42matters that specialize in mobile app data and app store analytics can provide a variety of actionable download insights. These include estimates for total downloads and...- read more »

What Are Mobile App Analytics and Why Do They Matter?

What Are Mobile App Analytics and Why Do They Matter?

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly...- read more »