What Is CTV? Top CTV Platforms, CTV Publishers, & CTV Apps11 min read

In this article we answer the question: “What Is CTV?” We also discuss the CTV landscape, including the top CTV platforms, CTV publishers, and CTV apps. Finally we introduce our intelligence solutions for tracking CTV with analytics, statistics, and data!

Fill CTV Ad Inventory for CTV Advertising18 min read

Fill CTV ad inventory. How to find CTV app developers and CTV publishers from across the CTV landscape to fill your ad inventory. Get targeted leads.

CTV

Top CTV App Stores July 2023: Roku Remains Top Dog4 min read

Top CTV app stores in July 2023. Roku remains top dog, beating out Apple TV, Amazon Fire TV, and Google TV. Netflix and Faith-Based apps lead the CTV charge.

REPORT: The State of the Mobile SDK Market 20231 min read

In The State of the Mobile SDK Market 2023 Report, we analyze the top iOS and Android SDKs, their top markets, the most competitive categories, and more.

REPORT: The State of Roku TV Apps 20231 min read

In The State of Roku TV Apps 2023, we analyze the annual growth of the Roku Channel Store. We look at the top apps, categories, publishers, and more.

NEW: The Roku Top Charts Explorer4 min read

We’ve added the Roku Channel Store to the 42matters Top Charts Explorer! Filter Roku app rankings by country, date, and category.

CTVAd TechExplorer

NEW: Explore the Roku Channel Store with 42matters8 min read

The 42matters Explorer now supports the Roku Channel Store! Research the connected TV (CTV) market, generate CTV leads, and enhance CTV ad targeting.

Import App Developer Leads from 42matters Into HubSpot4 min read

Learn how to import mobile and connected TV (CTV) app data from the 42matters Explorer into HubSpot. Generate and enrich leads with 42matters!

NEW: IAB Categories File Dumps Now Support Content Taxonomy 3.03 min read

We’ve extended our IAB Categories file dumps. Now they support the Interactive Advertising Bureau’s Content Taxonomy 3.0! Here’s how Ad Networks benefit.

CTVUse Cases

REPORT: The State of Connected TV (CTV) App Stores 20231 min read

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

How to Increase Your CTV App Inventory with Best-fit App Publishers8 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!3 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Meet the 42matters Team at DMEXCO 2022!3 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

CTVFile Dumps

Google TV Stats: The Top Apps, Categories, and Publishers3 min read

Recently, we expanded our connected TV (CTV) file dumps with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google TV * The Top Publishers on Google TV To learn mor

Use CasesCTV

REPORT: The State of Connected TV (CTV) App Stores 20221 min read

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The

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