The latest intelligence from the world of mobile and connected TV (CTV) apps.

Digital streaming apps have been in the news a lot recently. So, with the streaming wars gaining momentum, we used our app intelligence solutions to analyze the top Android mobile video streaming apps on the market. In addition, we discuss the impact of two major releases on the streaming landscape — the meteoric rise of Squid Gameand the arrival of Denis Villeneuve’s Duneon HBO Max. Here’s what we cover (click the links below to jump to the relevant sections): * The Top Mobile Video Stream

The mobile app and game economy is well on its way to becoming a trillion dollar industry. According to some estimates, it’s currently on pace to generate over 935 billion U.S. dollars [https://bit.ly/3rDyvR5] in global revenue in 2023. This success would not be possible, however, without the industry’s robust landscape of mobile software development kits (SDKs). With this in mind, we’ve leveraged our app intelligence tools to identify the top Android mobile SDKs by category. Here’s what we co

The holiday season is just around the corner, and as shoppers continue to navigate coronavirus many have turned to mobile commerce (m-commerce) to avoid the hassles of in-person shopping. So, we used our app intelligence solutions to analyze the top m-commerce apps in the United States. This holiday season is shaping up to be an interesting one, to put it mildly. As if concerns over the ongoing COVID-19 pandemic weren’t enough, rising inflation [https://nyti.ms/3JcXtfU] and a Gordian Knot-esque

Way back in 2008, in the earliest days of the mobile app economy, Android apps could only be found on Google Play. Today, however, there are a variety of third-party app stores for Android apps. We’ve ranked the most popular. In this article, we provide brief descriptions of each of the top app stores for Android apps. While this is by no means an exhaustive exercise, it is nevertheless a great place to start for those researching the reach of Google’s mobile app and game footprint. Moreover,

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links

With the United States set to relax travel restrictions for fully-vaccinated visitors, we used our app intelligence solutions to analyze how three of the top Android travel apps — Booking.com, Airbnb, and Expedia — have performed during COVID-19. The COVID-19 pandemic devastated the travel and hospitality industries. At one point in 2020, for instance, Airbnb resorted to laying off 25% of its workforce. Not long after, the company’s CEO Brian Chesky warned that global travel may never fully rec

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

We used our app intelligence solutions to analyze how the top five language learning apps have performed during the COVID-19 pandemic. One of the consequences of the ongoing coronavirus pandemic has been the rise of remote learning. At one point in April 2020 the World Economic Forum (WEF) estimated that some 1.2 billion children were out of classrooms [https://bit.ly/3B97eJ7], driving parents and educators alike to seek e-learning solutions for their students and children. With this in mind,

We used our app intelligence solutions to analyze the top five alternatives to WhatsApp following Facebook’s October 2021 outages. On Monday, October 4th, 2021, the tech giant Facebook suffered a global outage [https://bit.ly/3J649fQ] that lasted approximately six hours. Effected were Facebook’s eponymous social networking site, along with Instagram, Oculus, Messenger, and, relevant to this article, WhatsApp. Suffice it to say, these outages caused quite a stir. Pundits — seemingly without a h

We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo

We’ve leveraged our app intelligence solutions to identify the top five neobank apps in 2021 based on downloads. We then compared these neobanks to apps from the top traditional banks based in the United States. A few weeks ago, we wrote about the continued ascent of neobanks [https://bit.ly/3uKgJgC] and other mobile banking solutions on our blog, noting that while traditional banking institutions were the first to develop digital offerings, neobanks have lately put the old guard on notice. In

We’ve leveraged our app intelligence solutions to identify the top five “Buy Now, Pay Later” (BNPL) apps in 2021 based on downloads. We then compared these apps using our analytics tools, focusing on their download histories, ratings, top chart rankings, changelogs, integrated SDKs, and more! Here’s what we cover (click the links below to jump to the relevant sections): * What is “Buy Now, Pay Later” (BNPL)? * Top 5 “Buy Now, Pay Later” Apps in 2021 * Analysis of the Top 5 “Buy Now, Pay Lat

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord