The latest intelligence from the world of mobile and connected TV (CTV) apps.

Use Cases

Unity Technologies IPO: Android and iOS App Statistics4 min read

Key takeaways: * Unity Technologies priced its initial public offering above range at $52 a share, giving the company a $13.7 billion valuation. * Their SDK Unity3D can be found on 243,222 Android apps and 112,013 iOS apps. * Their SDK Unity Ads can be found on 183,131 Android apps and 79,860 iOS apps. * Unity Ads is deployed in 11% of all Android apps, accounting for nearly 160 billion monthly downloads. On Thursday, S

How to Get App Insights for App Analysis30 min read

One of the more common questions that we at 42matters receive is whether it’s possible to get app insights for app analysis. The answer, of course, is yes! The 42matters Explorer [] — along with our catalog of useful APIs and file dumps — delivers everything from download statistics to technical insights. Our data, which is refreshed daily, is based on a comprehensive analysis of: * 3,385,076 [] A

Use CasesExplorer

How to Get App Download Statistics16 min read

Is there a way to get app download statistics? Yes! Services like 42matters [] that specialize in mobile app data and app store analytics can provide a variety of actionable download insights. These include estimates for total downloads and monthly/daily downloads by country. Now, some of our more astute readers will have caught onto that one word — estimates. And we confess, app downloads are tricky to pin down. Indeed, with millions of apps being uploaded, downlo


What Are App Store Analytics and Why Do They Matter?13 min read

App store analytics refers to the systematic analysis of data collected from mobile app stores, such as Google Play and the Apple App Store, and the broader mobile app economy. Like mobile app analytics [] , app store analytics can be used for anything from market research to competitor analysis, but are more commonly leveraged by developers to monitor the success of their apps, improve app store optimization (ASO

Use Cases

What Are Mobile App Analytics and Why Do They Matter?32 min read

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly deployed by developers to improve conversions, app performance, user experience, app store optimization (ASO), and more. At 42matters, for instance, we deliver mobile app analytics via a host of useful APIs and the 42matters Explorer [https://42matters.c

Use Cases

The Top Chinese Apps in India in 202023 min read

As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App Store. In this article, we’ll show you how to access the most comprehensive list of the top Chinese apps in India []. As already noted, the data that follows was pulled July 9th, 2020. However, if you use the 42matters Explorer [https://42matte

Use Cases

Financial App Market Research: 12 Ways 42matters Can Help30 min read

Now, this may come as a shock, but we here at 42matters are quite interested in the financial sector. We know; a Swiss company interested in banking and finance — quelle surprise! But we actually approach the industry from a different angle than most Swiss companies. You see, we’re focused on the mobile app economy. So, in this article, we’ll discuss how you can use app data from 42matters to conduct market research on the financial app sector. But first, some statistics: * There are more t


Improved Country Availability, Languages, Publisher Geolocation Filters in Explorer15 min read

Coronavirus has been a shot to the arm. Fortunately, there appears to be a glimmer of light at the end of the tunnel. For our part, we’ve looked at these extraordinary times as an opportunity for extraordinary focus. Indeed, since the initiation of global coronavirus containment measures we’ve been hard at work upgrading three useful features on the 42matters Explorer []. They are as follows: 1. Country availability filters 2. Language filters 3.

Use Cases

Facebook Messenger Rooms Enters Video Conferencing Market7 min read

Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms” to host online events, conference calls, product demos — you name it! According to Zuckerberg, Messenger Rooms is extremely easy to use. To invite users to a virtual event, users need only send them an automatically generated link. Then, to join, guests simply c


The 7 Best Free Health and Fitness Apps in 202033 min read

Key findings on 2020's best free health and fitness apps: * Coronavirus quarantine measures appear to have caused a surge in Health & Fitness app downloads. * Calorie Counter by MyFitnessPal, Inc. is the best free health and fitness app on the Google Play Store, having been downloaded over 50 million times, including 437,478 times last month. * Of the top seven, Home Workout - No Equipment by Leap Fitness Group has performed best over the last month, often surpassing 600,000 dail


Coronavirus App Download Statistics: Microsoft Teams Thrives21 min read

On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However, as pragmatic as national quarantines may be, they nevertheless impose substantial economic consequences. App download statistics provide some intriguing insights into the ramifications of such measures. In this article, we’ll focus on remote conn

Use CasesAd Tech

3 Ways Ad Networks Use 42matters to Generate Leads5 min read

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion [] mark, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations and reached roughly $283.35 billion []– driven by increasing compet


Meet us at Dmexco 2019 in Cologne1 min read

Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just fill the form here [] :)

Mobile Advertising

How to Find Your Mobile Advertising ID3 min read

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that allow developers and marketers to track user activity for advertising purposes. Since mobile apps do not collect cookies, advertising IDs such as Android’s AdID [


Daily App Downloads Statistics - for All Countries and All Android & iOS Apps3 min read

High-precision Estimates of Daily App Downloads  At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed unique Machine Learning algorithms that precisely estimate the number of downloads each published app receives per day. This data allows to easily track the app downloads statistics both per country and globally. Millions of data points are updated on a dail

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Flexible Access to 42matters' App Intelligence Data


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