The latest intelligence from the world of mobile and connected TV (CTV) apps.

Top app monetization SDKs November 2023: Stats & trends for the top Ad Network SDKs, Ad Mediation SDKs, Attribution SDKs, Payment & Commerce SDKs.

Venmo, Cash App, and PayPal are the most popular Personal Finance Apps in the United States. We’ve identified the top 15 iOS and Android Personal Finance apps.

Get mobile & CTV app publisher leads. Learn how SDK developers, ad networks, advertisers, SSPs, DSPs, & other businesses can find and segment leads.

Streaming Wars: Amazon Prime Video was the biggest winner in October. HBO’s MAX dilemma. It’s time to take ad-supported streaming seriously.

Our analysis shows that reports of X’s demise are greatly exaggerated. Here’s a closer look at X, Threads, Bluesky, Truth Social, Mastodon, and GETTR.

Learn about the DACH region’s scooter rental market. We identified the most popular apps, including TIER, Lime, Voi, Superpedestrian, LeipzigMOVE, & ZEUS.

Top CTV app stores in October 2023. Roku remains the leader, but Fire TV is the fastest growing store. Google TV falters, while Apple TV holds steady.

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

Roku advertising: tips and best practices for filling your Roku TV advertising inventory. Enhance CTV advertising and OTT advertising with Roku apps.

What is app-ads.txt? App-ads.txt examples, use cases, and how it differs from ads.txt and sellers.json. How to set up app-ads.txt for your apps.

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for analytics, sales, & marketing integrated in iOS & Android apps.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for app and game development integrated in iOS & Android apps.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for adding features and functionalities to iOS & Android apps.