Use Cases

The Top Chinese Apps in India in 2020

The Top Chinese Apps in India in 2020

The Top Chinese Apps in India in 2020   As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App...- read more »

Financial App Market Research: 12 Ways 42matters Can Help

Financial App Market Research: 12 Ways 42matters Can Help

Now, this may come as a shock, but we here at 42matters are quite interested in the financial sector. We know; a Swiss company interested in banking and finance — quelle surprise! But we actually approach the industry from a different angle...- read more »

Facebook Messenger Rooms Enters Video Conferencing Market

Facebook Messenger Rooms Enters Video Conferencing Market

Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms&...- read more »

Coronavirus App Download Statistics: Microsoft Teams Thrives

Coronavirus App Download Statistics: Microsoft Teams Thrives

On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However...- read more »

10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance

10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance

Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to provide these ads...- read more »

3 Ways Ad Networks Use 42matters to Generate Leads

3 Ways Ad Networks Use 42matters to Generate Leads

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion mark, with an estimated growth rate of more than 20%. In reality, it surpassed even...- read more »

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has drawn a lot...- read more »

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

When online advertising networks onboard an app publisher’s mobile application, they need the app’s most recent metadata – such as the title, creatives, description, icon, etc. – to ensure that the process is straightforward...- read more »

App-Ads.txt Aggregated CSV Files with 42matters

App-Ads.txt Aggregated CSV Files with 42matters

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale...- read more »