The latest intelligence from the world of mobile and connected TV (CTV) apps.

What Is App-ads.txt? Examples, Use Cases, & How to Add It17 min read

What is app-ads.txt? App-ads.txt examples, use cases, and how it differs from ads.txt and sellers.json. How to set up app-ads.txt for your apps.

What Are IAB Categories? IAB Content Taxonomy & Its Uses11 min read

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.

Top SDK Awards 2023: Analytics, Sales, & Marketing SDKs5 min read

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for analytics, sales, & marketing integrated in iOS & Android apps.

Top SDK Awards 2023: App & Game Development SDKs6 min read

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for app and game development integrated in iOS & Android apps.

Top SDK Awards 2023: App Features & Functionalities7 min read

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for adding features and functionalities to iOS & Android apps.

Top SDK Awards 2023: Top App Monetization & Advertising SDKs5 min read

Introducing 42matters’ SDK Badges! 42matters awards the top mobile SDKs for app monetization and advertising integrated in OS and Android apps.

NEW: Total iOS Downloads, Total Downloads by Country, etc.3 min read

We’ve added new features! Total iOS downloads, total downloads by country, iOS Lookup API downloads, iOS Advanced Query API downloads_gte & downloads_lte.

NEW: SDK Performance and Installation Badges from 42matters3 min read

Introducing SDK Performance and Installation Badges from 42matters. Share them on GitHub, LinkedIn, webpages, and other digital and physical marketing content.

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2023!5 min read

We’ll be at DMEXCO 2023! If you’re attending, we’d love to talk to you about AdTech and the leading Ad Network, Ad Mediation, and Attribution SDKs.

SDK ExplorerEvents

The Top SDK Developers to Meet at DMEXCO 20234 min read

DMEXCO will host top SDK developers like Braze, JW Player, & mParticle. Read the article for the list of iOS & Android SDK publishers heading to DMEXCO 2023.

Top Mobile App Analytics Tools and SDKs13 min read

We’ve analyzed the most popular mobile app analytics SDKs on the market, including Amplitude, Flurry, Mixpanel, GameAnalytics, CleverTap, and UXCam.

EventsCTV

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2023!6 min read

We’ll be attending DMEXCO 2023 in Cologne, Germany. If you’re attending, we’d love to talk to you about the value of connected TV and CTV app intelligence.

The Top Ad Networks to Meet at DMEXCO 20235 min read

DMEXCO will host top ad networks like Meta, Start.io, Criteo, Tappx, etc. Read the article for the list of demand-side SDKs heading to DMEXCO 2023.

Top Streaming Apps Sept 2023: The Rise of Ad-Supported Streaming6 min read

Ad-supported streaming platforms like Plex and Amazon’s FreeVee continue to grow. Peacock gears up for Big Ten football. Netflix continues to lead.

Events

We’re Going to DMEXCO 2023: Meet the 42matters Team!3 min read

42matters is heading to Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany. Be sure to set up a meeting with our team!

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