The latest intelligence from the world of mobile and connected TV (CTV) apps.

NEW: Google Play App Monthly Active Users (MAU) History API2 min read

We’ve launched a brand new API! With the Google Play App Monthly Active Users History API you can view historical MAU trends for all published and unpublished Android apps available on Google Play.

Clubhouse Update: Meta Pulls the Plug on Audio4 min read

Meta has officially pulled the plug on its Clubhouse competitor. So, we wanted to see if the once-trendy drop-in audio app still had an audience.

Streaming Wars: Netflix Shares Tumble6 min read

After a disappointing earnings report, Netflix’s stock price collapsed. We take a look at how this has impacted their mobile app performance.

REPORT: The State of App-ads.txt and Sellers.json 20221 min read

We’ve released a new report titled The State of App-ads.txt and Sellers.json 2022! The report addresses the growing threat of mobile ad fraud and how ad tech companies are beginning to fight back. In particular, it focuses on the rise of app-ads.txt and sellers.json, two ad fraud prevention standards developed by the Interactive Advertising Bureau (IAB). The State of App-ads.txt and Sellers.json 2022 covers the following topics and trends: * The Rise of Mobile Advertising and Mobile Ad Fraud

Twitter Users Unfazed by Elon Musk’s $43 Billion Dollar Offer6 min read

Elon Musk wants to buy Twitter, but the social media giant has introduced a ‘poison pill’ to fend off his $43 billion offer. We’ve used our app intelligence solutions to analyze how users have responded. On April 4th, 2022, a regulatory filing with the Securities and Exchange Commission (SEC) revealed that Elon Musk — Technoking of Tesla and CEO of SpaceX — had bought a 9.2 percent stake in Twitter, making him the largest shareholder of one of the world’s preeminent social media platforms. Ten

‘Appy Easter: The Top Scavenger Hunt Apps3 min read

Easter is just around the corner. And while you may have outgrown the egg hunts, that doesn’t mean you can’t partake in the festivities! We’ve identified the top scavenger hunt apps on Google Play and the Apple App Store. In this article, we’ll cover (click the links below to jump to the relevant sections): * The Top Scavenger Hunt Apps * Analysis of the Top Scavenger Hunt Apps * Android Downloads (January 1st, 2022 - April 10th, 2022) * iOS Downloads (January 1st, 2022 - April 10th, 2022)

Mobile App and App Market Research Strategies8 min read

We’ve written about the best market research strategies and tools for mobile apps and the mobile app market.

Download Estimates

The Truth Hurts: Trump’s Truth Social is Losing Steam5 min read

Donald Trump launched Truth Social on February 21st, 2022. One month later, the app appears to be on life support. We dig into the numbers.

Streaming Wars: Amazon’s $8.5B MGM Acquisition6 min read

Amazon has acquired MGM for a whopping $8.5B. So, we used our App Watchlist to check in on the ‘Streaming Wars,’ analyzing the performance of the top streaming apps.

Elon Musk’s Starlink Arrives in Ukraine7 min read

Elon Musk’s Starlink has arrived in Ukraine. Now, both the iOS and Android Starlink apps dominate the country’s top charts. We used our App Watchlist platform to dig into the details!

Circumventing Censorship: VPN Apps Soar in Russia8 min read

Following a wave of global sanctions, corporate boycotts, and draconian censorship laws, a “Digital Iron Curtain” appears to be descending across Russia. To circumvent these restrictions, many Russians have turned to VPN apps like Secure VPN, VPN Proxy Master, Turbo VPN, and Psiphon.

Mental Health Apps on the Rise6 min read

Mental health apps like BetterMe, being, Mindshine, and VOS are growing rapidly — especially in the United States. So, we leveraged the 42matters App Watchlist, our competitive app benchmarking platform, to analyze the five most popular Android and iOS mental health apps.

The Top 8 Neobank Apps in Europe7 min read

Neobank apps like N26, Vivid, Ma French Bank, neon, Orange Bank, Bnext, Tomorrow and Lunar have gained a lot of traction in Europe. So, we used our App Watchlist platform to analyze eight of the most popular EU-based neobanks.

NEW: Sellers.json File Dumps2 min read

Over the past few weeks, we’ve added a number of new features and functionalities to our products. We expanded our connected TV (CTV) file dumps with data from Google TV, added monthly active users (MAU) to the 42matters Explorer, and now we’ve launched a brand new file dump for sellers.json files!

CTVFile Dumps

Google TV Stats: The Top Apps, Categories, and Publishers3 min read

Recently, we expanded our connected TV (CTV) file dumps with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google TV * The Top Publishers on Google TV To learn mor

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