The latest intelligence from the world of mobile and connected TV (CTV) apps.

Meet the 42matters Team at DMEXCO 2022!2 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

The Hottest Free Mobile Games in the United Kingdom3 min read

We analyzed mobile game download trends to identify the hottest free mobile games in the United Kingdom. We found that Subway Surfers, Stumble Guys, and Aquarium Land came out on top.

What Is App Store Optimization (ASO)? Tools and Best Practices13 min read

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.

The Top Travel Apps in Australia3 min read

We analyzed download trends for the top four most popular travel apps in Australia: Booking.com, Qantas Airways, Airbnb, and Virgin Australia.

The Top Grocery Delivery Apps in India3 min read

We analyzed download trends for the top four most popular grocery delivery apps in India: Swiggy, Zepto, Dunzo, and bigbasket.

Fast Grocery Start-up JOKR is Closing Up Shop in the U.S.5 min read

15-minute grocery startup JOKR is shutting down U.S. operations due to economic uncertainty. We analyzed the state of the fast grocery landscape in the United States.

Mobile App Market and Niche Market Analysis9 min read

The 42matters App Watchlist is a powerful tool for mobile app market analysis, offering insight into 16.3+ million published and unpublished apps available on Google Play and the Apple App Store.

Use Cases

Google’s New ASO Guidelines May Impact 385k+ Android Apps4 min read

Last year, Google announced a revision to Google Play’s guidance. Crafted with an eye towards improving app quality and discovery, it includes a policy change for app metadata intended to encourage the use of recognizable and unique app titles by limiting their length to 30 characters.

Download Estimates

BNPL Update: Apple to Join the Party4 min read

On June 6th, 2022, Apple made it official. They’re joining the “Buy Now, Pay Later” party with a brand new BNPL offering: Apple Pay Later.

APIChangelog

NEW: App Changelog History API3 min read

We’ve revised our old Changelog History API! With the new App Changelog History API (Android / iOS) you can view comprehensive historical app changelogs for any Android or iOS app available on Google Play or the Apple App Store.

The Fastest Growing Mobile Games From India’s Top Mobile Game Publishers4 min read

India is one of the top mobile game markets in the world. So, we identified the fastest growing mobile games from India’s top publishers, including Gametion, Moonfrog, and Games2win.com.

ABOUT YOU Surpasses 1M Downloads in Germany for 20224 min read

E-commerce revenues have disappointed in 2022. Despite this, shopping apps like Takko Friends, ABOUT YOU, and Netto-App continue to dominate Germany’s top charts.

3 Ways Ad Networks Can Use 42matters to Generate Leads5 min read

Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.

Amazon Surpasses 40M U.S. Downloads in 2022 Amid Declining E-Commerce Sales4 min read

Despite declining e-commerce revenues in 2022, downloads for mobile commerce apps like Amazon, SHEIN, and Walmart remain strong in the United States.

Fastest Growing Apps: Rocket Game Studio Scores Big3 min read

According to our latest analysis, Merge Monster: Frog Evolution by Rocket Game Studio is the fastest growing app in the world over the last 30 days.

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