The latest intelligence from the world of mobile and connected TV (CTV) apps.

The ability to discover new apps that are getting traction on Google Play or Apple App Store can be extremely valuable for business. However, the sheer number of available apps makes this task impossible without having precise data about apps' release dates, app ranks in each country and store, ratings, etc. Even if this data is available it still requires a lot of internal resources such as data scientists working together with product managers to get the solution right. Luckily 42matters offer

42matters provides app information and insights via an up-to-date, complete and consistent file feed, optimized for large-data ingestion. In this tutorial we are going to show you how to get started with thesample android app metadata enterprise dumps [https://42matters.com/docs/app-market-data/file-dump/android-app-details]. The structure and format is the same as the official file dumps and can be easily reused. The only tool that we will need is calledJQ [https://stedolan.github.io/jq/]. It

IAB [https://www.iab.com/guidelines/taxonomy/]categories are an industry standard taxonomy [https://42matters.com/docs/app-market-data/supported-iab-categories-v2]for content categorization. With our API for Android and iOS you can find the IAB categories for every mobile app and leverage the data of any IAB category. Why is that important? IAB categories are much more expressive than the categories on App Stores, respectively more than 1000 categories vs just (about) 50! Clearly not all millio

Will you be attending Dmexco in Cologne on 12-13 September 2018? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here [https://42matters.com/contact]:)

Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps.  The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more important than ever.  Understanding the latest developments and demographics to help increase App engagement and reaching the most relevant audiences are top of mind. 42matters provide insights on the global App audience and demographics by providing App Market Data and Mobile

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the ‘next biggest market [https://tcrn.ch/35QCFwg],’ with the average amount of timespent browsing [https://bit.ly/3oEdPX1]each month on a mobile device up to 66 hours in the UK. Mobile apps, on the other hand, clock around 2.3hours of use [http://www.businessofapps.com/data/app-statistics/]every day per user. With around 4.93 billionsmart