The latest intelligence from the world of mobile and connected TV (CTV) apps.
In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.
Temu, a Chinese social commerce app, is nearing 25 million downloads in the United States, just four months after its release. Here are the numbers.
Ready to achieve your 2023 fitness goals? These are the best weight loss apps on the market heading into the New Year, according to our app intelligence.
Ad networks can leverage 42matters’ app intelligence to improve mobile and connected TV (CTV) ad performance. In this article, we walk you through seven of the most popular techniques.
With 2023 on the horizon, we checked in on the app market’s biggest rivalry: Android versus iOS. Google Play versus the Apple App Store.
Despite reports that Amazon Prime Video has surpassed Netflix in terms of paid subscribers, Netflix still dominates the U.S. mobile streaming space.
In this article, we will highlight 13 ways ad networks can use mobile and connected TV (CTV) app data and intelligence to combat ad fraud.
App publisher onboarding is an important process for mobile and connected TV (CTV) ad networks. Not only do they need the most up-to-date data possible to ensure that the process is straightforward and frictionless for app developers, but they also need highly granular intelligence to facilitate sophisticated ad targeting and high ROI ad placements down the road. In this article, we go over 13 ways ad networks can leverage our mobile and CTV app intelligence to simplify and optimize app publis
FTX fallout continues to rock the crypto world, claiming BlockFi as its latest victim. So, we analyzed demand trends for crypto-related mobile apps.
Black Friday is back! So, we analyzed the most exciting “buy now, pay later” (BNPL) apps in Germany, Austria, and Switzerland. Here’s what we found…
CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.
We’ve developed a new file dump for Huawei’s AppGallery. Soon, with 42matters, you’ll have access to app intelligence for all Huawei apps and games.
The Elon Musk Effect: Mastodon Downloads Up Nearly 4 Million Percent as Users Flee Twitter5 min read
Elon Musk has purchased Twitter. Now, millions of users are turning to alternatives like Mastodon, which has been downloaded 650,739 times this week.
With a new wave of retail-focused creator platforms set to hit app stores, we decided to analyze the performance of Klarna Creator. Here’s what we found.
Social Networking App ‘Gas’ Is Closing in on 2.5 Million Downloads Just 2 Months After Launch5 min read
Two months after release, Gas, a viral social media app encouraging users to interact without direct messaging, is closing in on 2.5 million downloads.
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