The latest intelligence from the world of mobile and connected TV (CTV) apps.

Announcing SDK badge winners for the second quarter of 2024! We’ve awarded the top mobile SDKs across 32 SDK categories. See if your SDK won!

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

Introducing the Publisher Metadata file dump! Use it to query app publishers and review their entire portfolio of Android and iOS apps.

Revenue protection tips for mobile & CTV supply-side platforms. How SSPs can use app, SDK, & app-ads.txt data to improve inventory management.

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Download our SDK playbook to get app publisher leads. Learn how UXCam, a top app analytics company, used 42matters to supercharge lead generation.

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

Account-based marketing (ABM) is taking the mobile and CTV world by storm. Here’s how to access 2.1+ million app publisher leads and bolster ABM.

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

What are fake mobile apps and how do they work? Learn how to spot fake apps, how they impact businesses, and how to use app data for mobile threat defense.

We’ve made some improvements! Learn about our expanded Tencent Appstore category insights and the revised Tencent Top Charts API and Explorer.

Announcing SDK badge winners for the first quarter of 2024! We’ve awarded the top mobile SDKs across 32 SDK categories. See if your SDK won!

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.