The latest intelligence from the world of mobile and connected TV (CTV) apps.

NEW: App Watchlist ASO7 min read

We’ve added an App Store Optimization (ASO) feature to the 42matters App Watchlist! Now, you’ll be able to use the App Watchlist to monitor keyword rankings for all the apps you track.

Use CasesExplorer

UXCam Supercharges the Lead Lifecycle with 42matters5 min read

UXCam uses 42matters’ app intelligence to facilitate the lead lifecycle, gain competitor insights, launch informed ABM campaigns, and more.

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2022!6 min read

Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

The Elon Musk Effect: Fasting App ‘Zero’ Rockets Up U.S. Top Charts4 min read

The Elon Musk Effect is real, folks. With just two tweets, the mercurial ‘Technoking’ of Tesla turned the intermittent fasting app ‘Zero’ into an overnight sensation.

Ad Tech

COPPA, GDPR-K, UK’s Children’s Code: What Are They? And How to Be Compliant?8 min read

COPPA was designed to foster secure digital environments for kids. Here’s what Ad Tech companies need to know about the regulation to stay COPPA compliant.

Are U.S. Neobanks in Trouble?4 min read

Neobanks have been in the news a lot recently; and not always for great reasons. So, we wanted to check back in on the U.S. neobank landscape.


Give These YouTube Developers a Raise2 min read

This week, an eagle-eyed member of the 42matters sales team brought it to our attention that YouTube’s iOS app development team has not only explored the edges of the known universe and repaired the space-time continuum, but has also managed to upload even moar cat videos to the platform.

WhatsApp and Signal Combine for 600M+ Downloads Despite Struggles4 min read

Despite a bad news cycle, WhatsApp and Signal continue to perform well on app stores, pulling in a combined 600 million downloads in 2022.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!4 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

TikTok May Be Launching a Music Streaming Service, Here’s the Competition…4 min read

It appears TikTok is preparing to launch a music streaming service. According to Business Insider, the company’s Beijing-based parent company ByteDance filed a U.S. trademark application [] for ‘TikTok Music’ back in May. ByteDance’s filing describes a pretty straightforward social media streaming platform. TikTok Music will let users purchase, play, share, and download music. Moreover, it will allow

Top Netflix Games on Google Play, Apple App Store4 min read

Last November, Netflix announced they were getting into the business of mobile games. Shortly thereafter, they launched five games on Google Play and the Apple App Store available to Netflix subscribers only.

Meet the 42matters Team at DMEXCO 2022!3 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

The Hottest Free Mobile Games in the United Kingdom3 min read

We analyzed mobile game download trends to identify the hottest free mobile games in the United Kingdom. We found that Subway Surfers, Stumble Guys, and Aquarium Land came out on top.

What Is App Store Optimization (ASO)? Tools and Best Practices14 min read

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.

The Top Travel Apps in Australia4 min read

We analyzed download trends for the top four most popular travel apps in Australia:, Qantas Airways, Airbnb, and Virgin Australia.

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data


Visually explore app intelligence for any iOS or Android app.

App Watchlist

App Watchlist

Track and benchmark any iOS or Android apps on a single, unified dashboard.



Programmatic access to mobile and CTV app intelligence.

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File Dumps

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