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How to Find Your Mobile Advertising ID

How to Find Your Mobile Advertising ID

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by...- read more »

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps

High-precision Estimates of Daily App Downloads  At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed...- read more »

App-Ads.txt Aggregated CSV Files with 42matters

App-Ads.txt Aggregated CSV Files with 42matters

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale...- read more »

Introducing API support for the Amazon Appstore

Introducing API support for the Amazon Appstore

Exciting news - we have added support to the Amazon Appstore with the release of the new "Lookup API" for all Android apps listed on the marketplace operated by Amazon.com. With the Lookup API for Amazon Android Apps you can find an app that...- read more »

Meet us at MWC 2019 in Barcelona

Meet us at MWC 2019 in Barcelona

Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching...- read more »

Versions History API for iOS and Android Apps

Versions History API for iOS and Android Apps

In this article we discuss the 42matters Versions History API, which enables users to track the version histories for all iOS and Android apps. Let's get started! What are App Versions and why should you care? Every time you download and install...- read more »

App-ads.txt release from IAB Tech Lab: what's in for you?

App-ads.txt release from IAB Tech Lab: what's in for you?

The Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) has released the app-ads.txt standard. We break down what this means for you. What is the IAB Technology Laboratory? The Interactive Advertising Bureau (IAB) is an...- read more »

How to find Apps Popular in a Country with the App Intelligence Explorer?

How to find Apps Popular in a Country with the App Intelligence Explorer?

There are many apps on the Google Play and Apple App Store that are released specifically for a country, city, or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only...- read more »

Ad Networks - Improve your Targeting with 42matters data

Ad Networks - Improve your Targeting with 42matters data

42matters offers data and insights that fit perfectly with the needs of Ad Networks for offering precise targeting to their advertisers. Ad Networks often lack additional information about apps registered in their system and waste valuable...- read more »

SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

The App Intelligence Explorer from 42matters is a versatile tool for market research and lead generation on Google Play and Apple App Store. One of the most used feature combinations is the SDK insights filter + CSV Exports and this is what...- read more »