Latest News

Find the IAB Category For a Specific App

Find the IAB Category For a Specific App

IAB categories are an industry standard taxonomy for content categorization. With our API for Android and iOS you can find IAB categories for every mobile app. Why is that important? IAB categories are much more expressive than the cat - read more »

Meet us at Dmexco 2018 in Cologne

Meet us at Dmexco 2018 in Cologne

Will you be attending Dmexco in Cologne on 12-13 September 2018? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To - read more »

42matters provides global app intelligence data for Statista

42matters provides global app intelligence data for Statista

Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps.  The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more important than ever. &nb - read more »

Finding Your Place in the Mobile App Market

Finding Your Place in the Mobile App Market

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the ‘next biggest market,’ with the average amount of time spent brows - read more »