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Account-Based Marketing (ABM) with the 42matters Explorer

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. ... - read more »

ANALYSIS: Robinhood and Duolingo IPOs

ANALYSIS: Robinhood and Duolingo IPOs

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app ... - read more »

NEW: Expanded SDK, App Download, and Changelog Insights

NEW: Expanded SDK, App Download, and Changelog Insights

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the ... - read more »

The Top 7 Neobanking Apps Based in the United States

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the ... - read more »

COVID-19 Launched a Video Conferencing Revolution

COVID-19 Launched a Video Conferencing Revolution

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well ... - read more »

The State of the App Economy and App Markets in 2021

The State of the App Economy and App Markets in 2021

Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download the software directly from their computers. 25 years later, in 2008, Apple launched the Apple ... - read more »

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both ... - read more »

Apple Privacy and App Tracking Transparency (ATT) Statistics

Apple Privacy and App Tracking Transparency (ATT) Statistics

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy ... - read more »

42 Connected TV (CTV) Stats That Matter in 2021

42 Connected TV (CTV) Stats That Matter in 2021

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable ... - read more »

How WhatsApp’s Privacy Updates Impacted Telegram and Signal

How WhatsApp’s Privacy Updates Impacted Telegram and Signal

With WhatsApp’s new privacy policy set to take effect on June 19th, we decided to take a look at how Telegram and Signal have performed since the changes were announced in January. This past January, WhatsApp updated its privacy policy and terms of ... - read more »