File Dump of IAB Categories mapped to Mobile Apps


42matters provides a data dump of mappings between IAB categories and apps on the Google Play and Apple App Store. The bulk download solution is perfect for digital advertisers to improve their targeting capabilities based on the standardized IAB taxonomy or support the upcoming Authorized Sellers for Apps (app-ads.txt) Specification.

The specification is designed to protect mobile app ad inventory by allowing apps to list authorized sellers of their app’s ad inventory on their developer website. The developer website attribute delivered in the dumps can be used for this particular purpose.

Dump Types

Sample Data Dump

Have a look at the daily-updated IAB samples:

Data Format

Data is store in a single gzipped file with line delimited JSON with the following characteristics:

  • Each line is a valid JSON object
  • UTF-8 encoding
  • Line separator is '\n'

Access Credentials

In order to obtain your Access Credentials, please read the File Dumps page or contact us.

App Schema IAB GPLAY

Name Type Description
package_name String The app package name (unique identifier)
title String App title
developer String App developer name
website URL App website
market_url URL A deep link to the app page on Google Play
content_rating String Advisory rating of the app content
category String The app category (human-readable string)
cat_key String The app primary category key. Refer to the Google Play categories for more information.
cat_keys List of Strings All app category keys. E.g. family-friendly apps have multiple category keys. Refer to the Google Play categories for more information.
iab_v2 Array of Objects List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

App Schema IAB ITUNES

Name Type Description
trackId Integer Numeric unique identifier for the app assigned by Apple
bundleId String Unique identifier for the app assigned by the developer.
trackCensoredName String App title
sellerName String Seller company name
sellerUrl URL Link to the seller company website
trackViewUrl URL Link to the app on the Apple App Store
trackContentRating String Advisory rating of the app content
primaryGenreName String Name of the primary genre of the app
primaryGenreId Integer Unique primary genre identifier. See App Store Genres for more information.
genreIds List List of numeric genreIds of the app. Refer to the App Store Genres for more information.
iab_v2 Array of Objects List of IAB v2.0 categories in the response. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred).

Last Modified: 2018-11-11


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