Segment Taxonomy


42matters' Taxonomy for User Profiling and Targeting.


If you need custom segments that are not available in the taxonomy below, please contact us.

Gender

Segment Id Segment Name
42m:25 Demographics
42m:25-1 Demographics ---> Gender
42m:25-1-2 Demographics ---> Gender --> Female
42m:25-1-1 Demographics ---> Gender --> Male

Age

Segment Id Segment Name
42m:25-5 Demographics ---> Age
42m:25-5-2 Demographics ---> Age ---> 18-24
42m:25-5-3 Demographics ---> Age ---> 25-34
42m:25-5-4 Demographics ---> Age ---> 35-44
42m:25-5-5 Demographics ---> Age ---> 45-54
42m:25-5-6 Demographics ---> Age ---> 55-64
42m:25-5-7 Demographics ---> Age ---> 65+

Interests

Segment Id Segment Name
42m:1 Arts, Culture & Literature
42m:1-1 Arts, Culture & Literature ---> Literature
42m:1-1-1 Arts, Culture & Literature ---> Literature ---> Books
42m:1-1-1-3 Arts, Culture & Literature ---> Literature ---> Books ---> Audio Books
42m:1-1-2 Arts, Culture & Literature ---> Literature ---> Books ---> Comics
42m:1-1-3 Arts, Culture & Literature ---> Literature ---> Books ---> Manga
42m:2 Automobiles
42m:2-1 Automobiles ---> Auto Racing
42m:2-2 Automobiles ---> Motorcycle
42m:2-3 Automobiles ---> Automobile Brands
42m:2-3-1 Automobiles ---> Automobile Brands ---> Buick
42m:2-3-2 Automobiles ---> Automobile Brands ---> Cadillac
42m:2-3-3 Automobiles ---> Automobile Brands ---> Chevrolet
42m:2-3-4 Automobiles ---> Automobile Brands ---> Chrysler
42m:2-3-5 Automobiles ---> Automobile Brands ---> Dodge
42m:2-3-6 Automobiles ---> Automobile Brands ---> Ford
42m:2-3-7 Automobiles ---> Automobile Brands ---> GMC
42m:2-3-8 Automobiles ---> Automobile Brands ---> Jeep
42m:2-3-9 Automobiles ---> Automobile Brands ---> Lincoln
42m:2-3-14 Automobiles ---> Automobile Brands ---> Acura
42m:2-3-15 Automobiles ---> Automobile Brands ---> Audi
42m:2-3-16 Automobiles ---> Automobile Brands ---> BMW
42m:2-3-17 Automobiles ---> Automobile Brands ---> Honda
42m:2-3-18 Automobiles ---> Automobile Brands ---> Hyundai
42m:2-3-19 Automobiles ---> Automobile Brands ---> Infiniti
42m:2-3-20 Automobiles ---> Automobile Brands ---> Isuzu
42m:2-3-21 Automobiles ---> Automobile Brands ---> Jaguar
42m:2-3-22 Automobiles ---> Automobile Brands ---> Kia
42m:2-3-23 Automobiles ---> Automobile Brands ---> Land Rover
42m:2-3-24 Automobiles ---> Automobile Brands ---> Mazda
42m:2-3-25 Automobiles ---> Automobile Brands ---> Mercedes Benz
42m:2-3-26 Automobiles ---> Automobile Brands ---> Mitsubishi
42m:2-3-27 Automobiles ---> Automobile Brands ---> Nissan
42m:2-3-28 Automobiles ---> Automobile Brands ---> Saab
42m:2-3-29 Automobiles ---> Automobile Brands ---> Subaru
42m:2-3-30 Automobiles ---> Automobile Brands ---> Suzuki
42m:2-3-31 Automobiles ---> Automobile Brands ---> Toyota
42m:2-3-32 Automobiles ---> Automobile Brands ---> Volkswagen
42m:2-3-33 Automobiles ---> Automobile Brands ---> Volvo
42m:2-3-34 Automobiles ---> Automobile Brands ---> Lexus
42m:2-3-35 Automobiles ---> Automobile Brands ---> Scion
42m:2-3-36 Automobiles ---> Automobile Brands ---> Ferrari
42m:2-3-37 Automobiles ---> Automobile Brands ---> FIAT
42m:2-3-38 Automobiles ---> Automobile Brands ---> Alfa Romeo
42m:2-3-42 Automobiles ---> Automobile Brands ---> SEAT
42m:2-3-43 Automobiles ---> Automobile Brands ---> Tesla
42m:3 Dating
42m:4 Education
42m:4-1 Education ---> Language learning
42m:4-2 Education ---> Colleges & Universities
42m:5 Entertainment
42m:5-1 Entertainment ---> Sports entertainment
42m:5-2 Entertainment ---> Celebrities
42m:5-3 Entertainment ---> Jokes
42m:5-4 Entertainment ---> Movies
42m:5-5 Entertainment ---> Cinema
42m:5-6 Entertainment ---> Television
42m:5-7 Entertainment ---> Music
42m:5-7-1 Entertainment ---> Music ---> Concert
42m:5-7-2 Entertainment ---> Music ---> Radio listening
42m:5-7-3 Entertainment ---> Music ---> Podcast
42m:5-7-4 Entertainment ---> Music ---> HipHop
42m:5-7-5 Entertainment ---> Music ---> Jazz
42m:5-7-6 Entertainment ---> Music ---> Rock
42m:5-8 Entertainment ---> Nightlife
42m:10 Sports & Recreation
42m:10-1 Sports & Recreation ---> Baseball
42m:10-2 Sports & Recreation ---> Cricket
42m:10-3 Sports & Recreation ---> Soccer
42m:10-4 Sports & Recreation ---> Climbing
42m:10-5 Sports & Recreation ---> Cycling
42m:10-6 Sports & Recreation ---> Golf
42m:10-7 Sports & Recreation ---> Running
42m:10-8 Sports & Recreation ---> Ski
42m:10-9 Sports & Recreation ---> Tennis
42m:10-10 Sports & Recreation ---> Fishing
42m:10-11 Sports & Recreation ---> Weightlifting
42m:10-12 Sports & Recreation ---> Swimming
42m:10-13 Sports & Recreation ---> Basketball
42m:10-14 Sports & Recreation ---> American Football
42m:10-15 Sports & Recreation ---> Rugby
42m:11 Finance
42m:11-1 Finance ---> Personal Finance
42m:11-1-1 Finance ---> Personal Finance ---> Stock market
42m:11-1-2 Finance ---> Personal Finance ---> Real Estate
42m:11-1-3 Finance ---> Personal Finance ---> Banking
42m:12 Food & Beverages
42m:12-1 Food & Beverages ---> Cooking
42m:12-1-1 Food & Beverages ---> Cooking ---> Baking
42m:12-2 Food & Beverages ---> Cocktails
42m:12-3 Food & Beverages ---> Wine
42m:14 Gastronomy
42m:14-1 Gastronomy ---> Food Delivery
42m:14-2 Gastronomy ---> Restaurant
42m:15 Healthy living
42m:15-1 Healthy living ---> Fitness
42m:15-2 Healthy living ---> Yoga
42m:15-3 Healthy living ---> Meditation
42m:15-4 Healthy living ---> Quit Smoking
42m:15-5 Healthy living ---> Medical
42m:15-6 Healthy living ---> Relaxation
42m:15-7 Healthy living ---> Massage
42m:15-8 Healthy living ---> Nutrition
42m:15-9 Healthy living ---> Dieting & Weight Loss
42m:17 Home & family
42m:17-2 Home & family ---> Wedding
42m:17-3 Home & family ---> Pets
42m:17-3-1 Home & family ---> Pets ---> Dogs
42m:17-3-2 Home & family ---> Pets ---> Cats
42m:17-4 Home & family ---> Parenting
42m:17-4-1 Home & family ---> Parenting ---> Babies
42m:17-4-2 Home & family ---> Parenting ---> Toddlers
42m:18 Careers
42m:18-1 Careers ---> Job Market
42m:19 News & Politics
42m:19-1 News & Politics ---> News
42m:20 Photography
42m:21 Shopping
42m:21-1 Shopping ---> Value Shopper
42m:21-2 Shopping ---> Coupon
42m:21-3 Shopping ---> Luxury shopper
42m:22 Fashion & Beauty
42m:22-1 Fashion & Beauty ---> Fashion
42m:22-2 Fashion & Beauty ---> Beauty
42m:22-2-1 Fashion & Beauty ---> Beauty ---> Cosmetics
42m:22-2-2 Fashion & Beauty ---> Beauty ---> Hair
42m:22-2-3 Fashion & Beauty ---> Beauty ---> Tattoo
42m:23 Travel
42m:23-1 Travel ---> Flight search
42m:23-2 Travel ---> Hotel search
42m:23-3 Travel ---> Taxi
42m:24 Computers & Technology
42m:24-1 Computers & Technology ---> Gadgets
42m:24-2 Computers & Technology ---> Anti-virus
42m:100 Productivity
42m:101 Professional service
42m:101-1 Professional service ---> Lawyers & legal advices
42m:101-2 Professional service ---> Tax
42m:102 Business
42m:102-1 Business ---> Marketing
42m:102-2 Business ---> Conferences
42m:25-3 Demographics ---> Car owner
42m:25-4 Demographics ---> Commuting

Country

Segment Id Segment Name
42m:25-7 Countries
42m:25-7-1 Countries ---> APAC
42m:25-7-2 Countries ---> North America
42m:25-7-3 Countries ---> LATAM
42m:25-7-4 Countries ---> Europe
42m:25-7-5 Countries ---> South Africa
42m:25-7-6 Countries ---> Middle East
42m:25-7-1-1 Countries ---> APAC ---> Australia
42m:25-7-1-2 Countries ---> APAC ---> China
42m:25-7-1-3 Countries ---> APAC ---> India
42m:25-7-1-4 Countries ---> APAC ---> Indonesia
42m:25-7-1-5 Countries ---> APAC ---> Japan
42m:25-7-1-6 Countries ---> APAC ---> Malaysia
42m:25-7-1-7 Countries ---> APAC ---> Singapore
42m:25-7-1-8 Countries ---> APAC ---> New Zealand
42m:25-7-1-9 Countries ---> APAC ---> Philippines
42m:25-7-1-10 Countries ---> APAC ---> Thailand
42m:25-7-1-11 Countries ---> APAC ---> Hong Kong
42m:25-7-1-12 Countries ---> APAC ---> Korea
42m:25-7-1-13 Countries ---> APAC ---> Sri Lanka
42m:25-7-1-14 Countries ---> APAC ---> Taiwan
42m:25-7-1-15 Countries ---> APAC ---> Vietnam
42m:25-7-1-16 Countries ---> APAC ---> Pakistan
42m:25-7-2-1 Countries ---> North America ---> Canada
42m:25-7-2-2 Countries ---> North America ---> United States
42m:25-7-3-1 Countries ---> LATAM ---> Brazil
42m:25-7-3-2 Countries ---> LATAM ---> Argentina
42m:25-7-3-3 Countries ---> LATAM ---> Chile
42m:25-7-3-4 Countries ---> LATAM ---> Mexico
42m:25-7-3-5 Countries ---> LATAM ---> Bolivia
42m:25-7-3-6 Countries ---> LATAM ---> Colombia
42m:25-7-3-7 Countries ---> LATAM ---> Costa Rica
42m:25-7-3-8 Countries ---> LATAM ---> Dominican Republic
42m:25-7-3-9 Countries ---> LATAM ---> Ecuador
42m:25-7-3-10 Countries ---> LATAM ---> El Salvador
42m:25-7-3-11 Countries ---> LATAM ---> Guatemala
42m:25-7-3-12 Countries ---> LATAM ---> Panama
42m:25-7-3-13 Countries ---> LATAM ---> Paraguay
42m:25-7-3-14 Countries ---> LATAM ---> Peru
42m:25-7-3-15 Countries ---> LATAM ---> Puerto Rico
42m:25-7-3-16 Countries ---> LATAM ---> Uruguay
42m:25-7-3-17 Countries ---> LATAM ---> Venezuela
42m:25-7-4-1 Countries ---> Europe ---> Denmark
42m:25-7-4-2 Countries ---> Europe ---> United Kingdom
42m:25-7-4-3 Countries ---> Europe ---> Finland
42m:25-7-4-4 Countries ---> Europe ---> France
42m:25-7-4-5 Countries ---> Europe ---> Germany
42m:25-7-4-6 Countries ---> Europe ---> Ireland
42m:25-7-4-7 Countries ---> Europe ---> Italy
42m:25-7-4-8 Countries ---> Europe ---> Netherlands
42m:25-7-4-9 Countries ---> Europe ---> Poland
42m:25-7-4-10 Countries ---> Europe ---> Norway
42m:25-7-4-11 Countries ---> Europe ---> Spain
42m:25-7-4-12 Countries ---> Europe ---> Sweden
42m:25-7-4-13 Countries ---> Europe ---> Romania
42m:25-7-4-14 Countries ---> Europe ---> Belgium
42m:25-7-4-15 Countries ---> Europe ---> Portugal
42m:25-7-4-16 Countries ---> Europe ---> Greece
42m:25-7-4-17 Countries ---> Europe ---> Hungary
42m:25-7-4-18 Countries ---> Europe ---> Ukraine
42m:25-7-4-19 Countries ---> Europe ---> Serbia
42m:25-7-4-20 Countries ---> Europe ---> Switzerland
42m:25-7-4-21 Countries ---> Europe ---> Czech Republic
42m:25-7-4-22 Countries ---> Europe ---> Austria
42m:25-7-4-23 Countries ---> Europe ---> Russia
42m:25-7-6-1 Countries ---> Middle East ---> Israel
42m:25-7-6-2 Countries ---> Middle East ---> Egypt
42m:25-7-6-3 Countries ---> Middle East ---> Saudi Arabia
42m:25-7-6-4 Countries ---> Middle East ---> Turkey
42m:25-7-6-5 Countries ---> Middle East ---> United Arab Emirates
42m:25-7-6-6 Countries ---> Middle East ---> Jordan
42m:25-7-6-7 Countries ---> Middle East ---> Kuwait
42m:25-7-6-8 Countries ---> Middle East ---> Qatar
42m:25-7-6-9 Countries ---> Middle East ---> Lebanon
42m:25-7-6-10 Countries ---> Middle East ---> Oman
42m:25-7-6-11 Countries ---> Middle East ---> Bahrain

Language

Segment Id Segment Name
42m:25-6 Demographics ---> Language Spoken
42m:25-6-1 Demographics ---> Language Spoken ---> French
42m:25-6-2 Demographics ---> Language Spoken ---> Spanish
42m:25-6-3 Demographics ---> Language Spoken ---> Indonesian
42m:25-6-4 Demographics ---> Language Spoken ---> Galician
42m:25-6-5 Demographics ---> Language Spoken ---> Czech
42m:25-6-6 Demographics ---> Language Spoken ---> Tagalog
42m:25-6-7 Demographics ---> Language Spoken ---> German
42m:25-6-8 Demographics ---> Language Spoken ---> Icelandic
42m:25-6-9 Demographics ---> Language Spoken ---> Swedish
42m:25-6-10 Demographics ---> Language Spoken ---> Croatian
42m:25-6-11 Demographics ---> Language Spoken ---> Ukrainian
42m:25-6-12 Demographics ---> Language Spoken ---> Dutch
42m:25-6-13 Demographics ---> Language Spoken ---> English
42m:25-6-14 Demographics ---> Language Spoken ---> Vietnamese
42m:25-6-15 Demographics ---> Language Spoken ---> Persian
42m:25-6-16 Demographics ---> Language Spoken ---> Danish
42m:25-6-17 Demographics ---> Language Spoken ---> Italian
42m:25-6-18 Demographics ---> Language Spoken ---> Hebrew
42m:25-6-19 Demographics ---> Language Spoken ---> Russian
42m:25-6-20 Demographics ---> Language Spoken ---> Finnish
42m:25-6-21 Demographics ---> Language Spoken ---> Tamil
42m:25-6-22 Demographics ---> Language Spoken ---> Slovak
42m:25-6-23 Demographics ---> Language Spoken ---> Bengali/Bangla
42m:25-6-24 Demographics ---> Language Spoken ---> Arabic
42m:25-6-25 Demographics ---> Language Spoken ---> Lithuanian
42m:25-6-26 Demographics ---> Language Spoken ---> Malay
42m:25-6-27 Demographics ---> Language Spoken ---> Hungarian
42m:25-6-28 Demographics ---> Language Spoken ---> Slovenian
42m:25-6-29 Demographics ---> Language Spoken ---> Azerbaijani
42m:25-6-30 Demographics ---> Language Spoken ---> Romanian
42m:25-6-31 Demographics ---> Language Spoken ---> Macedonian
42m:25-6-32 Demographics ---> Language Spoken ---> Turkish
42m:25-6-33 Demographics ---> Language Spoken ---> Hindi
42m:25-6-34 Demographics ---> Language Spoken ---> Bulgarian
42m:25-6-35 Demographics ---> Language Spoken ---> Norwegian
42m:25-6-36 Demographics ---> Language Spoken ---> Chinese
42m:25-6-37 Demographics ---> Language Spoken ---> Japanese
42m:25-6-38 Demographics ---> Language Spoken ---> Catalan
42m:25-6-39 Demographics ---> Language Spoken ---> Urdu
42m:25-6-40 Demographics ---> Language Spoken ---> Serbian
42m:25-6-41 Demographics ---> Language Spoken ---> Portuguese
42m:25-6-42 Demographics ---> Language Spoken ---> Latvian/Lettish
42m:25-6-43 Demographics ---> Language Spoken ---> Korean
42m:25-6-44 Demographics ---> Language Spoken ---> Gujarati
42m:25-6-45 Demographics ---> Language Spoken ---> Greek
42m:25-6-46 Demographics ---> Language Spoken ---> Polish
42m:25-6-47 Demographics ---> Language Spoken ---> Albanian
42m:25-6-48 Demographics ---> Language Spoken ---> Thai
42m:25-6-49 Demographics ---> Language Spoken ---> Telugu
42m:25-6-50 Demographics ---> Language Spoken ---> Estonian
42m:25-6-51 Demographics ---> Language Spoken ---> Georgian
42m:25-6-52 Demographics ---> Language Spoken ---> Afrikaans

Last Modified: 2017-10-30


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