Segment Taxonomy

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42matters' Taxonomy for User Profiling and Targeting.

If you need custom segments that are not available in the taxonomy below, please contact us.

Gender

Segment Id	Segment Name
42m:25	Demographics
42m:25-1	Demographics ---> Gender
42m:25-1-2	Demographics ---> Gender --> Female
42m:25-1-1	Demographics ---> Gender --> Male

Age

Segment Id	Segment Name
42m:25-5	Demographics ---> Age
42m:25-5-2	Demographics ---> Age ---> 18-24
42m:25-5-3	Demographics ---> Age ---> 25-34
42m:25-5-4	Demographics ---> Age ---> 35-44
42m:25-5-5	Demographics ---> Age ---> 45-54
42m:25-5-6	Demographics ---> Age ---> 55-64
42m:25-5-7	Demographics ---> Age ---> 65+

Interests

Segment Id	Segment Name
42m:1	Arts, Culture & Literature
42m:1-1	Arts, Culture & Literature ---> Literature
42m:1-1-1	Arts, Culture & Literature ---> Literature ---> Books
42m:1-1-1-3	Arts, Culture & Literature ---> Literature ---> Books ---> Audio Books
42m:1-1-2	Arts, Culture & Literature ---> Literature ---> Books ---> Comics
42m:1-1-3	Arts, Culture & Literature ---> Literature ---> Books ---> Manga
42m:2	Automobiles
42m:2-1	Automobiles ---> Auto Racing
42m:2-2	Automobiles ---> Motorcycle
42m:2-3	Automobiles ---> Automobile Brands
42m:2-3-1	Automobiles ---> Automobile Brands ---> Buick
42m:2-3-2	Automobiles ---> Automobile Brands ---> Cadillac
42m:2-3-3	Automobiles ---> Automobile Brands ---> Chevrolet
42m:2-3-4	Automobiles ---> Automobile Brands ---> Chrysler
42m:2-3-5	Automobiles ---> Automobile Brands ---> Dodge
42m:2-3-6	Automobiles ---> Automobile Brands ---> Ford
42m:2-3-7	Automobiles ---> Automobile Brands ---> GMC
42m:2-3-8	Automobiles ---> Automobile Brands ---> Jeep
42m:2-3-9	Automobiles ---> Automobile Brands ---> Lincoln
42m:2-3-14	Automobiles ---> Automobile Brands ---> Acura
42m:2-3-15	Automobiles ---> Automobile Brands ---> Audi
42m:2-3-16	Automobiles ---> Automobile Brands ---> BMW
42m:2-3-17	Automobiles ---> Automobile Brands ---> Honda
42m:2-3-18	Automobiles ---> Automobile Brands ---> Hyundai
42m:2-3-19	Automobiles ---> Automobile Brands ---> Infiniti
42m:2-3-20	Automobiles ---> Automobile Brands ---> Isuzu
42m:2-3-21	Automobiles ---> Automobile Brands ---> Jaguar
42m:2-3-22	Automobiles ---> Automobile Brands ---> Kia
42m:2-3-23	Automobiles ---> Automobile Brands ---> Land Rover
42m:2-3-24	Automobiles ---> Automobile Brands ---> Mazda
42m:2-3-25	Automobiles ---> Automobile Brands ---> Mercedes Benz
42m:2-3-26	Automobiles ---> Automobile Brands ---> Mitsubishi
42m:2-3-27	Automobiles ---> Automobile Brands ---> Nissan
42m:2-3-28	Automobiles ---> Automobile Brands ---> Saab
42m:2-3-29	Automobiles ---> Automobile Brands ---> Subaru
42m:2-3-30	Automobiles ---> Automobile Brands ---> Suzuki
42m:2-3-31	Automobiles ---> Automobile Brands ---> Toyota
42m:2-3-32	Automobiles ---> Automobile Brands ---> Volkswagen
42m:2-3-33	Automobiles ---> Automobile Brands ---> Volvo
42m:2-3-34	Automobiles ---> Automobile Brands ---> Lexus
42m:2-3-35	Automobiles ---> Automobile Brands ---> Scion
42m:2-3-36	Automobiles ---> Automobile Brands ---> Ferrari
42m:2-3-37	Automobiles ---> Automobile Brands ---> FIAT
42m:2-3-38	Automobiles ---> Automobile Brands ---> Alfa Romeo
42m:2-3-42	Automobiles ---> Automobile Brands ---> SEAT
42m:2-3-43	Automobiles ---> Automobile Brands ---> Tesla
42m:3	Dating
42m:4	Education
42m:4-1	Education ---> Language learning
42m:4-2	Education ---> Colleges & Universities
42m:5	Entertainment
42m:5-1	Entertainment ---> Sports entertainment
42m:5-2	Entertainment ---> Celebrities
42m:5-3	Entertainment ---> Jokes
42m:5-4	Entertainment ---> Movies
42m:5-5	Entertainment ---> Cinema
42m:5-6	Entertainment ---> Television
42m:5-7	Entertainment ---> Music
42m:5-7-1	Entertainment ---> Music ---> Concert
42m:5-7-2	Entertainment ---> Music ---> Radio listening
42m:5-7-3	Entertainment ---> Music ---> Podcast
42m:5-7-4	Entertainment ---> Music ---> HipHop
42m:5-7-5	Entertainment ---> Music ---> Jazz
42m:5-7-6	Entertainment ---> Music ---> Rock
42m:5-8	Entertainment ---> Nightlife
42m:10	Sports & Recreation
42m:10-1	Sports & Recreation ---> Baseball
42m:10-2	Sports & Recreation ---> Cricket
42m:10-3	Sports & Recreation ---> Soccer
42m:10-4	Sports & Recreation ---> Climbing
42m:10-5	Sports & Recreation ---> Cycling
42m:10-6	Sports & Recreation ---> Golf
42m:10-7	Sports & Recreation ---> Running
42m:10-8	Sports & Recreation ---> Ski
42m:10-9	Sports & Recreation ---> Tennis
42m:10-10	Sports & Recreation ---> Fishing
42m:10-11	Sports & Recreation ---> Weightlifting
42m:10-12	Sports & Recreation ---> Swimming
42m:10-13	Sports & Recreation ---> Basketball
42m:10-14	Sports & Recreation ---> American Football
42m:10-15	Sports & Recreation ---> Rugby
42m:12	Food & Beverages
42m:12-1	Food & Beverages ---> Cooking
42m:12-1-1	Food & Beverages ---> Cooking ---> Baking
42m:12-2	Food & Beverages ---> Cocktails
42m:12-3	Food & Beverages ---> Wine
42m:14	Gastronomy
42m:14-1	Gastronomy ---> Food Delivery
42m:14-2	Gastronomy ---> Restaurant
42m:18	Careers
42m:18-1	Careers ---> Job Market
42m:20	Photography
42m:21	Shopping
42m:21-1	Shopping ---> Value Shopper
42m:21-2	Shopping ---> Coupon
42m:21-3	Shopping ---> Luxury shopper
42m:22	Fashion & Beauty
42m:22-1	Fashion & Beauty ---> Fashion
42m:22-2	Fashion & Beauty ---> Beauty
42m:22-2-1	Fashion & Beauty ---> Beauty ---> Cosmetics
42m:22-2-2	Fashion & Beauty ---> Beauty ---> Hair
42m:22-2-3	Fashion & Beauty ---> Beauty ---> Tattoo
42m:23	Travel
42m:23-1	Travel ---> Flight search
42m:23-2	Travel ---> Hotel search
42m:23-3	Travel ---> Taxi
42m:24	Computers & Technology
42m:24-1	Computers & Technology ---> Gadgets
42m:24-2	Computers & Technology ---> Anti-virus
42m:100	Productivity
42m:101	Professional service
42m:101-1	Professional service ---> Lawyers & legal advices
42m:101-2	Professional service ---> Tax
42m:102	Business
42m:102-1	Business ---> Marketing
42m:102-2	Business ---> Conferences
42m:25-3	Demographics ---> Car owner
42m:25-4	Demographics ---> Commuting

Country

Segment Id	Segment Name
42m:25-7	Countries
42m:25-7-1	Countries ---> APAC
42m:25-7-2	Countries ---> North America
42m:25-7-3	Countries ---> LATAM
42m:25-7-4	Countries ---> Europe
42m:25-7-5	Countries ---> South Africa
42m:25-7-6	Countries ---> Middle East
42m:25-7-1-1	Countries ---> APAC ---> Australia
42m:25-7-1-2	Countries ---> APAC ---> China
42m:25-7-1-3	Countries ---> APAC ---> India
42m:25-7-1-4	Countries ---> APAC ---> Indonesia
42m:25-7-1-5	Countries ---> APAC ---> Japan
42m:25-7-1-6	Countries ---> APAC ---> Malaysia
42m:25-7-1-7	Countries ---> APAC ---> Singapore
42m:25-7-1-8	Countries ---> APAC ---> New Zealand
42m:25-7-1-9	Countries ---> APAC ---> Philippines
42m:25-7-1-10	Countries ---> APAC ---> Thailand
42m:25-7-1-11	Countries ---> APAC ---> Hong Kong
42m:25-7-1-12	Countries ---> APAC ---> Korea
42m:25-7-1-13	Countries ---> APAC ---> Sri Lanka
42m:25-7-1-14	Countries ---> APAC ---> Taiwan
42m:25-7-1-15	Countries ---> APAC ---> Vietnam
42m:25-7-1-16	Countries ---> APAC ---> Pakistan
42m:25-7-2-1	Countries ---> North America ---> Canada
42m:25-7-2-2	Countries ---> North America ---> United States
42m:25-7-3-1	Countries ---> LATAM ---> Brazil
42m:25-7-3-2	Countries ---> LATAM ---> Argentina
42m:25-7-3-3	Countries ---> LATAM ---> Chile
42m:25-7-3-4	Countries ---> LATAM ---> Mexico
42m:25-7-3-5	Countries ---> LATAM ---> Bolivia
42m:25-7-3-6	Countries ---> LATAM ---> Colombia
42m:25-7-3-7	Countries ---> LATAM ---> Costa Rica
42m:25-7-3-8	Countries ---> LATAM ---> Dominican Republic
42m:25-7-3-9	Countries ---> LATAM ---> Ecuador
42m:25-7-3-10	Countries ---> LATAM ---> El Salvador
42m:25-7-3-11	Countries ---> LATAM ---> Guatemala
42m:25-7-3-12	Countries ---> LATAM ---> Panama
42m:25-7-3-13	Countries ---> LATAM ---> Paraguay
42m:25-7-3-14	Countries ---> LATAM ---> Peru
42m:25-7-3-15	Countries ---> LATAM ---> Puerto Rico
42m:25-7-3-16	Countries ---> LATAM ---> Uruguay
42m:25-7-3-17	Countries ---> LATAM ---> Venezuela
42m:25-7-4-1	Countries ---> Europe ---> Denmark
42m:25-7-4-2	Countries ---> Europe ---> United Kingdom
42m:25-7-4-3	Countries ---> Europe ---> Finland
42m:25-7-4-4	Countries ---> Europe ---> France
42m:25-7-4-5	Countries ---> Europe ---> Germany
42m:25-7-4-6	Countries ---> Europe ---> Ireland
42m:25-7-4-7	Countries ---> Europe ---> Italy
42m:25-7-4-8	Countries ---> Europe ---> Netherlands
42m:25-7-4-9	Countries ---> Europe ---> Poland
42m:25-7-4-10	Countries ---> Europe ---> Norway
42m:25-7-4-11	Countries ---> Europe ---> Spain
42m:25-7-4-12	Countries ---> Europe ---> Sweden
42m:25-7-4-13	Countries ---> Europe ---> Romania
42m:25-7-4-14	Countries ---> Europe ---> Belgium
42m:25-7-4-15	Countries ---> Europe ---> Portugal
42m:25-7-4-16	Countries ---> Europe ---> Greece
42m:25-7-4-17	Countries ---> Europe ---> Hungary
42m:25-7-4-18	Countries ---> Europe ---> Ukraine
42m:25-7-4-19	Countries ---> Europe ---> Serbia
42m:25-7-4-20	Countries ---> Europe ---> Switzerland
42m:25-7-4-21	Countries ---> Europe ---> Czech Republic
42m:25-7-4-22	Countries ---> Europe ---> Austria
42m:25-7-4-23	Countries ---> Europe ---> Russia
42m:25-7-6-1	Countries ---> Middle East ---> Israel
42m:25-7-6-2	Countries ---> Middle East ---> Egypt
42m:25-7-6-3	Countries ---> Middle East ---> Saudi Arabia
42m:25-7-6-4	Countries ---> Middle East ---> Turkey
42m:25-7-6-5	Countries ---> Middle East ---> United Arab Emirates
42m:25-7-6-6	Countries ---> Middle East ---> Jordan
42m:25-7-6-7	Countries ---> Middle East ---> Kuwait
42m:25-7-6-8	Countries ---> Middle East ---> Qatar
42m:25-7-6-9	Countries ---> Middle East ---> Lebanon
42m:25-7-6-10	Countries ---> Middle East ---> Oman
42m:25-7-6-11	Countries ---> Middle East ---> Bahrain

Language

Segment Id	Segment Name
42m:25-6	Demographics ---> Language Spoken
42m:25-6-1	Demographics ---> Language Spoken ---> French
42m:25-6-2	Demographics ---> Language Spoken ---> Spanish
42m:25-6-3	Demographics ---> Language Spoken ---> Indonesian
42m:25-6-4	Demographics ---> Language Spoken ---> Galician
42m:25-6-5	Demographics ---> Language Spoken ---> Czech
42m:25-6-6	Demographics ---> Language Spoken ---> Tagalog
42m:25-6-7	Demographics ---> Language Spoken ---> German
42m:25-6-8	Demographics ---> Language Spoken ---> Icelandic
42m:25-6-9	Demographics ---> Language Spoken ---> Swedish
42m:25-6-10	Demographics ---> Language Spoken ---> Croatian
42m:25-6-11	Demographics ---> Language Spoken ---> Ukrainian
42m:25-6-12	Demographics ---> Language Spoken ---> Dutch
42m:25-6-13	Demographics ---> Language Spoken ---> English
42m:25-6-14	Demographics ---> Language Spoken ---> Vietnamese
42m:25-6-15	Demographics ---> Language Spoken ---> Persian
42m:25-6-16	Demographics ---> Language Spoken ---> Danish
42m:25-6-17	Demographics ---> Language Spoken ---> Italian
42m:25-6-18	Demographics ---> Language Spoken ---> Hebrew
42m:25-6-19	Demographics ---> Language Spoken ---> Russian
42m:25-6-20	Demographics ---> Language Spoken ---> Finnish
42m:25-6-21	Demographics ---> Language Spoken ---> Tamil
42m:25-6-22	Demographics ---> Language Spoken ---> Slovak
42m:25-6-23	Demographics ---> Language Spoken ---> Bengali/Bangla
42m:25-6-24	Demographics ---> Language Spoken ---> Arabic
42m:25-6-25	Demographics ---> Language Spoken ---> Lithuanian
42m:25-6-26	Demographics ---> Language Spoken ---> Malay
42m:25-6-27	Demographics ---> Language Spoken ---> Hungarian
42m:25-6-28	Demographics ---> Language Spoken ---> Slovenian
42m:25-6-29	Demographics ---> Language Spoken ---> Azerbaijani
42m:25-6-30	Demographics ---> Language Spoken ---> Romanian
42m:25-6-31	Demographics ---> Language Spoken ---> Macedonian
42m:25-6-32	Demographics ---> Language Spoken ---> Turkish
42m:25-6-33	Demographics ---> Language Spoken ---> Hindi
42m:25-6-34	Demographics ---> Language Spoken ---> Bulgarian
42m:25-6-35	Demographics ---> Language Spoken ---> Norwegian
42m:25-6-36	Demographics ---> Language Spoken ---> Chinese
42m:25-6-37	Demographics ---> Language Spoken ---> Japanese
42m:25-6-38	Demographics ---> Language Spoken ---> Catalan
42m:25-6-39	Demographics ---> Language Spoken ---> Urdu
42m:25-6-40	Demographics ---> Language Spoken ---> Serbian
42m:25-6-41	Demographics ---> Language Spoken ---> Portuguese
42m:25-6-42	Demographics ---> Language Spoken ---> Latvian/Lettish
42m:25-6-43	Demographics ---> Language Spoken ---> Korean
42m:25-6-44	Demographics ---> Language Spoken ---> Gujarati
42m:25-6-45	Demographics ---> Language Spoken ---> Greek
42m:25-6-46	Demographics ---> Language Spoken ---> Polish
42m:25-6-47	Demographics ---> Language Spoken ---> Albanian
42m:25-6-48	Demographics ---> Language Spoken ---> Thai
42m:25-6-49	Demographics ---> Language Spoken ---> Telugu
42m:25-6-50	Demographics ---> Language Spoken ---> Estonian
42m:25-6-51	Demographics ---> Language Spoken ---> Georgian
42m:25-6-52	Demographics ---> Language Spoken ---> Afrikaans

Last Modified: 03 May 2023