42matters' Taxonomy for User Profiling and Targeting.
If you need custom segments that are not available in the taxonomy below, please contact us.
| Segment Id | Segment Name |
|---|---|
| 42m:25 | Demographics |
| 42m:25-1 | Demographics ---> Gender |
| 42m:25-1-2 | Demographics ---> Gender --> Female |
| 42m:25-1-1 | Demographics ---> Gender --> Male |
| Segment Id | Segment Name |
|---|---|
| 42m:25-5 | Demographics ---> Age |
| 42m:25-5-2 | Demographics ---> Age ---> 18-24 |
| 42m:25-5-3 | Demographics ---> Age ---> 25-34 |
| 42m:25-5-4 | Demographics ---> Age ---> 35-44 |
| 42m:25-5-5 | Demographics ---> Age ---> 45-54 |
| 42m:25-5-6 | Demographics ---> Age ---> 55-64 |
| 42m:25-5-7 | Demographics ---> Age ---> 65+ |
| Segment Id | Segment Name | 42m:1 | Arts, Culture & Literature |
|---|---|
| 42m:1-1 | Arts, Culture & Literature ---> Literature |
| 42m:1-1-1 | Arts, Culture & Literature ---> Literature ---> Books |
| 42m:1-1-1-3 | Arts, Culture & Literature ---> Literature ---> Books ---> Audio Books |
| 42m:1-1-2 | Arts, Culture & Literature ---> Literature ---> Books ---> Comics |
| 42m:1-1-3 | Arts, Culture & Literature ---> Literature ---> Books ---> Manga |
| 42m:2 | Automobiles |
| 42m:2-1 | Automobiles ---> Auto Racing |
| 42m:2-2 | Automobiles ---> Motorcycle |
| 42m:2-3 | Automobiles ---> Automobile Brands |
| 42m:2-3-1 | Automobiles ---> Automobile Brands ---> Buick |
| 42m:2-3-2 | Automobiles ---> Automobile Brands ---> Cadillac |
| 42m:2-3-3 | Automobiles ---> Automobile Brands ---> Chevrolet |
| 42m:2-3-4 | Automobiles ---> Automobile Brands ---> Chrysler |
| 42m:2-3-5 | Automobiles ---> Automobile Brands ---> Dodge |
| 42m:2-3-6 | Automobiles ---> Automobile Brands ---> Ford |
| 42m:2-3-7 | Automobiles ---> Automobile Brands ---> GMC |
| 42m:2-3-8 | Automobiles ---> Automobile Brands ---> Jeep |
| 42m:2-3-9 | Automobiles ---> Automobile Brands ---> Lincoln |
| 42m:2-3-14 | Automobiles ---> Automobile Brands ---> Acura |
| 42m:2-3-15 | Automobiles ---> Automobile Brands ---> Audi |
| 42m:2-3-16 | Automobiles ---> Automobile Brands ---> BMW |
| 42m:2-3-17 | Automobiles ---> Automobile Brands ---> Honda |
| 42m:2-3-18 | Automobiles ---> Automobile Brands ---> Hyundai |
| 42m:2-3-19 | Automobiles ---> Automobile Brands ---> Infiniti |
| 42m:2-3-20 | Automobiles ---> Automobile Brands ---> Isuzu |
| 42m:2-3-21 | Automobiles ---> Automobile Brands ---> Jaguar |
| 42m:2-3-22 | Automobiles ---> Automobile Brands ---> Kia |
| 42m:2-3-23 | Automobiles ---> Automobile Brands ---> Land Rover |
| 42m:2-3-24 | Automobiles ---> Automobile Brands ---> Mazda |
| 42m:2-3-25 | Automobiles ---> Automobile Brands ---> Mercedes Benz |
| 42m:2-3-26 | Automobiles ---> Automobile Brands ---> Mitsubishi |
| 42m:2-3-27 | Automobiles ---> Automobile Brands ---> Nissan |
| 42m:2-3-28 | Automobiles ---> Automobile Brands ---> Saab |
| 42m:2-3-29 | Automobiles ---> Automobile Brands ---> Subaru |
| 42m:2-3-30 | Automobiles ---> Automobile Brands ---> Suzuki |
| 42m:2-3-31 | Automobiles ---> Automobile Brands ---> Toyota |
| 42m:2-3-32 | Automobiles ---> Automobile Brands ---> Volkswagen |
| 42m:2-3-33 | Automobiles ---> Automobile Brands ---> Volvo |
| 42m:2-3-34 | Automobiles ---> Automobile Brands ---> Lexus |
| 42m:2-3-35 | Automobiles ---> Automobile Brands ---> Scion |
| 42m:2-3-36 | Automobiles ---> Automobile Brands ---> Ferrari |
| 42m:2-3-37 | Automobiles ---> Automobile Brands ---> FIAT |
| 42m:2-3-38 | Automobiles ---> Automobile Brands ---> Alfa Romeo |
| 42m:2-3-42 | Automobiles ---> Automobile Brands ---> SEAT |
| 42m:2-3-43 | Automobiles ---> Automobile Brands ---> Tesla |
| 42m:3 | Dating |
| 42m:4 | Education |
| 42m:4-1 | Education ---> Language learning |
| 42m:4-2 | Education ---> Colleges & Universities |
| 42m:5 | Entertainment |
| 42m:5-1 | Entertainment ---> Sports entertainment |
| 42m:5-2 | Entertainment ---> Celebrities |
| 42m:5-3 | Entertainment ---> Jokes |
| 42m:5-4 | Entertainment ---> Movies |
| 42m:5-5 | Entertainment ---> Cinema |
| 42m:5-6 | Entertainment ---> Television |
| 42m:5-7 | Entertainment ---> Music |
| 42m:5-7-1 | Entertainment ---> Music ---> Concert |
| 42m:5-7-2 | Entertainment ---> Music ---> Radio listening |
| 42m:5-7-3 | Entertainment ---> Music ---> Podcast |
| 42m:5-7-4 | Entertainment ---> Music ---> HipHop |
| 42m:5-7-5 | Entertainment ---> Music ---> Jazz |
| 42m:5-7-6 | Entertainment ---> Music ---> Rock |
| 42m:5-8 | Entertainment ---> Nightlife |
| 42m:10 | Sports & Recreation |
| 42m:10-1 | Sports & Recreation ---> Baseball |
| 42m:10-2 | Sports & Recreation ---> Cricket |
| 42m:10-3 | Sports & Recreation ---> Soccer |
| 42m:10-4 | Sports & Recreation ---> Climbing |
| 42m:10-5 | Sports & Recreation ---> Cycling |
| 42m:10-6 | Sports & Recreation ---> Golf |
| 42m:10-7 | Sports & Recreation ---> Running |
| 42m:10-8 | Sports & Recreation ---> Ski |
| 42m:10-9 | Sports & Recreation ---> Tennis |
| 42m:10-10 | Sports & Recreation ---> Fishing |
| 42m:10-11 | Sports & Recreation ---> Weightlifting |
| 42m:10-12 | Sports & Recreation ---> Swimming |
| 42m:10-13 | Sports & Recreation ---> Basketball |
| 42m:10-14 | Sports & Recreation ---> American Football |
| 42m:10-15 | Sports & Recreation ---> Rugby |
| 42m:12 | Food & Beverages |
| 42m:12-1 | Food & Beverages ---> Cooking |
| 42m:12-1-1 | Food & Beverages ---> Cooking ---> Baking |
| 42m:12-2 | Food & Beverages ---> Cocktails |
| 42m:12-3 | Food & Beverages ---> Wine |
| 42m:14 | Gastronomy |
| 42m:14-1 | Gastronomy ---> Food Delivery |
| 42m:14-2 | Gastronomy ---> Restaurant |
| 42m:18 | Careers |
| 42m:18-1 | Careers ---> Job Market |
| 42m:20 | Photography |
| 42m:21 | Shopping |
| 42m:21-1 | Shopping ---> Value Shopper |
| 42m:21-2 | Shopping ---> Coupon |
| 42m:21-3 | Shopping ---> Luxury shopper |
| 42m:22 | Fashion & Beauty |
| 42m:22-1 | Fashion & Beauty ---> Fashion |
| 42m:22-2 | Fashion & Beauty ---> Beauty |
| 42m:22-2-1 | Fashion & Beauty ---> Beauty ---> Cosmetics |
| 42m:22-2-2 | Fashion & Beauty ---> Beauty ---> Hair |
| 42m:22-2-3 | Fashion & Beauty ---> Beauty ---> Tattoo |
| 42m:23 | Travel |
| 42m:23-1 | Travel ---> Flight search |
| 42m:23-2 | Travel ---> Hotel search |
| 42m:23-3 | Travel ---> Taxi |
| 42m:24 | Computers & Technology |
| 42m:24-1 | Computers & Technology ---> Gadgets |
| 42m:24-2 | Computers & Technology ---> Anti-virus |
| 42m:100 | Productivity |
| 42m:101 | Professional service |
| 42m:101-1 | Professional service ---> Lawyers & legal advices |
| 42m:101-2 | Professional service ---> Tax |
| 42m:102 | Business |
| 42m:102-1 | Business ---> Marketing |
| 42m:102-2 | Business ---> Conferences |
| 42m:25-3 | Demographics ---> Car owner |
| 42m:25-4 | Demographics ---> Commuting |
| Segment Id | Segment Name |
|---|---|
| 42m:25-7 | Countries |
| 42m:25-7-1 | Countries ---> APAC |
| 42m:25-7-2 | Countries ---> North America |
| 42m:25-7-3 | Countries ---> LATAM |
| 42m:25-7-4 | Countries ---> Europe |
| 42m:25-7-5 | Countries ---> South Africa |
| 42m:25-7-6 | Countries ---> Middle East |
| 42m:25-7-1-1 | Countries ---> APAC ---> Australia |
| 42m:25-7-1-2 | Countries ---> APAC ---> China |
| 42m:25-7-1-3 | Countries ---> APAC ---> India |
| 42m:25-7-1-4 | Countries ---> APAC ---> Indonesia |
| 42m:25-7-1-5 | Countries ---> APAC ---> Japan |
| 42m:25-7-1-6 | Countries ---> APAC ---> Malaysia |
| 42m:25-7-1-7 | Countries ---> APAC ---> Singapore |
| 42m:25-7-1-8 | Countries ---> APAC ---> New Zealand |
| 42m:25-7-1-9 | Countries ---> APAC ---> Philippines |
| 42m:25-7-1-10 | Countries ---> APAC ---> Thailand |
| 42m:25-7-1-11 | Countries ---> APAC ---> Hong Kong |
| 42m:25-7-1-12 | Countries ---> APAC ---> Korea |
| 42m:25-7-1-13 | Countries ---> APAC ---> Sri Lanka |
| 42m:25-7-1-14 | Countries ---> APAC ---> Taiwan |
| 42m:25-7-1-15 | Countries ---> APAC ---> Vietnam |
| 42m:25-7-1-16 | Countries ---> APAC ---> Pakistan |
| 42m:25-7-2-1 | Countries ---> North America ---> Canada |
| 42m:25-7-2-2 | Countries ---> North America ---> United States |
| 42m:25-7-3-1 | Countries ---> LATAM ---> Brazil |
| 42m:25-7-3-2 | Countries ---> LATAM ---> Argentina |
| 42m:25-7-3-3 | Countries ---> LATAM ---> Chile |
| 42m:25-7-3-4 | Countries ---> LATAM ---> Mexico |
| 42m:25-7-3-5 | Countries ---> LATAM ---> Bolivia |
| 42m:25-7-3-6 | Countries ---> LATAM ---> Colombia |
| 42m:25-7-3-7 | Countries ---> LATAM ---> Costa Rica |
| 42m:25-7-3-8 | Countries ---> LATAM ---> Dominican Republic |
| 42m:25-7-3-9 | Countries ---> LATAM ---> Ecuador |
| 42m:25-7-3-10 | Countries ---> LATAM ---> El Salvador |
| 42m:25-7-3-11 | Countries ---> LATAM ---> Guatemala |
| 42m:25-7-3-12 | Countries ---> LATAM ---> Panama |
| 42m:25-7-3-13 | Countries ---> LATAM ---> Paraguay |
| 42m:25-7-3-14 | Countries ---> LATAM ---> Peru |
| 42m:25-7-3-15 | Countries ---> LATAM ---> Puerto Rico |
| 42m:25-7-3-16 | Countries ---> LATAM ---> Uruguay |
| 42m:25-7-3-17 | Countries ---> LATAM ---> Venezuela |
| 42m:25-7-4-1 | Countries ---> Europe ---> Denmark |
| 42m:25-7-4-2 | Countries ---> Europe ---> United Kingdom |
| 42m:25-7-4-3 | Countries ---> Europe ---> Finland |
| 42m:25-7-4-4 | Countries ---> Europe ---> France |
| 42m:25-7-4-5 | Countries ---> Europe ---> Germany |
| 42m:25-7-4-6 | Countries ---> Europe ---> Ireland |
| 42m:25-7-4-7 | Countries ---> Europe ---> Italy |
| 42m:25-7-4-8 | Countries ---> Europe ---> Netherlands |
| 42m:25-7-4-9 | Countries ---> Europe ---> Poland |
| 42m:25-7-4-10 | Countries ---> Europe ---> Norway |
| 42m:25-7-4-11 | Countries ---> Europe ---> Spain |
| 42m:25-7-4-12 | Countries ---> Europe ---> Sweden |
| 42m:25-7-4-13 | Countries ---> Europe ---> Romania |
| 42m:25-7-4-14 | Countries ---> Europe ---> Belgium |
| 42m:25-7-4-15 | Countries ---> Europe ---> Portugal |
| 42m:25-7-4-16 | Countries ---> Europe ---> Greece |
| 42m:25-7-4-17 | Countries ---> Europe ---> Hungary |
| 42m:25-7-4-18 | Countries ---> Europe ---> Ukraine |
| 42m:25-7-4-19 | Countries ---> Europe ---> Serbia |
| 42m:25-7-4-20 | Countries ---> Europe ---> Switzerland |
| 42m:25-7-4-21 | Countries ---> Europe ---> Czech Republic |
| 42m:25-7-4-22 | Countries ---> Europe ---> Austria |
| 42m:25-7-4-23 | Countries ---> Europe ---> Russia |
| 42m:25-7-6-1 | Countries ---> Middle East ---> Israel |
| 42m:25-7-6-2 | Countries ---> Middle East ---> Egypt |
| 42m:25-7-6-3 | Countries ---> Middle East ---> Saudi Arabia |
| 42m:25-7-6-4 | Countries ---> Middle East ---> Turkey |
| 42m:25-7-6-5 | Countries ---> Middle East ---> United Arab Emirates |
| 42m:25-7-6-6 | Countries ---> Middle East ---> Jordan |
| 42m:25-7-6-7 | Countries ---> Middle East ---> Kuwait |
| 42m:25-7-6-8 | Countries ---> Middle East ---> Qatar |
| 42m:25-7-6-9 | Countries ---> Middle East ---> Lebanon |
| 42m:25-7-6-10 | Countries ---> Middle East ---> Oman |
| 42m:25-7-6-11 | Countries ---> Middle East ---> Bahrain |
| Segment Id | Segment Name |
|---|---|
| 42m:25-6 | Demographics ---> Language Spoken |
| 42m:25-6-1 | Demographics ---> Language Spoken ---> French |
| 42m:25-6-2 | Demographics ---> Language Spoken ---> Spanish |
| 42m:25-6-3 | Demographics ---> Language Spoken ---> Indonesian |
| 42m:25-6-4 | Demographics ---> Language Spoken ---> Galician |
| 42m:25-6-5 | Demographics ---> Language Spoken ---> Czech |
| 42m:25-6-6 | Demographics ---> Language Spoken ---> Tagalog |
| 42m:25-6-7 | Demographics ---> Language Spoken ---> German |
| 42m:25-6-8 | Demographics ---> Language Spoken ---> Icelandic |
| 42m:25-6-9 | Demographics ---> Language Spoken ---> Swedish |
| 42m:25-6-10 | Demographics ---> Language Spoken ---> Croatian |
| 42m:25-6-11 | Demographics ---> Language Spoken ---> Ukrainian |
| 42m:25-6-12 | Demographics ---> Language Spoken ---> Dutch |
| 42m:25-6-13 | Demographics ---> Language Spoken ---> English |
| 42m:25-6-14 | Demographics ---> Language Spoken ---> Vietnamese |
| 42m:25-6-15 | Demographics ---> Language Spoken ---> Persian |
| 42m:25-6-16 | Demographics ---> Language Spoken ---> Danish |
| 42m:25-6-17 | Demographics ---> Language Spoken ---> Italian |
| 42m:25-6-18 | Demographics ---> Language Spoken ---> Hebrew |
| 42m:25-6-19 | Demographics ---> Language Spoken ---> Russian |
| 42m:25-6-20 | Demographics ---> Language Spoken ---> Finnish |
| 42m:25-6-21 | Demographics ---> Language Spoken ---> Tamil |
| 42m:25-6-22 | Demographics ---> Language Spoken ---> Slovak |
| 42m:25-6-23 | Demographics ---> Language Spoken ---> Bengali/Bangla |
| 42m:25-6-24 | Demographics ---> Language Spoken ---> Arabic |
| 42m:25-6-25 | Demographics ---> Language Spoken ---> Lithuanian |
| 42m:25-6-26 | Demographics ---> Language Spoken ---> Malay |
| 42m:25-6-27 | Demographics ---> Language Spoken ---> Hungarian |
| 42m:25-6-28 | Demographics ---> Language Spoken ---> Slovenian |
| 42m:25-6-29 | Demographics ---> Language Spoken ---> Azerbaijani |
| 42m:25-6-30 | Demographics ---> Language Spoken ---> Romanian |
| 42m:25-6-31 | Demographics ---> Language Spoken ---> Macedonian |
| 42m:25-6-32 | Demographics ---> Language Spoken ---> Turkish |
| 42m:25-6-33 | Demographics ---> Language Spoken ---> Hindi |
| 42m:25-6-34 | Demographics ---> Language Spoken ---> Bulgarian |
| 42m:25-6-35 | Demographics ---> Language Spoken ---> Norwegian |
| 42m:25-6-36 | Demographics ---> Language Spoken ---> Chinese |
| 42m:25-6-37 | Demographics ---> Language Spoken ---> Japanese |
| 42m:25-6-38 | Demographics ---> Language Spoken ---> Catalan |
| 42m:25-6-39 | Demographics ---> Language Spoken ---> Urdu |
| 42m:25-6-40 | Demographics ---> Language Spoken ---> Serbian |
| 42m:25-6-41 | Demographics ---> Language Spoken ---> Portuguese |
| 42m:25-6-42 | Demographics ---> Language Spoken ---> Latvian/Lettish |
| 42m:25-6-43 | Demographics ---> Language Spoken ---> Korean |
| 42m:25-6-44 | Demographics ---> Language Spoken ---> Gujarati |
| 42m:25-6-45 | Demographics ---> Language Spoken ---> Greek |
| 42m:25-6-46 | Demographics ---> Language Spoken ---> Polish |
| 42m:25-6-47 | Demographics ---> Language Spoken ---> Albanian |
| 42m:25-6-48 | Demographics ---> Language Spoken ---> Thai |
| 42m:25-6-49 | Demographics ---> Language Spoken ---> Telugu |
| 42m:25-6-50 | Demographics ---> Language Spoken ---> Estonian |
| 42m:25-6-51 | Demographics ---> Language Spoken ---> Georgian |
| 42m:25-6-52 | Demographics ---> Language Spoken ---> Afrikaans |
Last Modified: 07 Feb 2022
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