The latest intelligence from the world of mobile and connected TV (CTV) apps.

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor

With WhatsApp’s new privacy policy set to take effect on June 19th, we decided to take a look at how Telegram and Signal have performed since the changes were announced in January. This past January, WhatsApp updated its privacy policy and terms of service to facilitate better integration with other Facebook offerings. Notably, these revisions raised some concerns around how the American messaging app intends to share information [https://bit.ly/34EwWsV] with Facebook and its subsidiaries goin

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy Details feature. Over the last couple of years, Apple has invested heavily in user privacy protections, resulting in the institution of a variety of standards, initiatives, and best practices meant to protect consumers from potentially malevolent ac

We’ve added two new charts to the 42matters Software Development Kit (SDK) Explorer. The first tracks New Installations and Removals, the second tracks Downloads. Over the last few months, we’ve made a number of improvements to our product suite. We’ve added insight into Apple Privacy features [https://42matters.com/blog/] like App Privacy Details and App Tracking Transparency, made a host of iOS-related product upgrades [https://bit.ly/35Uojel], added app-ads.txt for LG and Samsung Connected T

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b

With the mobile app market on pace to crack 935.2 billion US dollars [https://bit.ly/33caszc] in worldwide revenue by 2023, we thought we’d take a closer look at the state of the mobile app industry. So, we’ve curated a list of 42 mobile app market statistics that matter in 2021. To jump to a particular section, click the links below: * Top 5 Mobile App Market Statistics * Top Google Play Statistics * Top Apple App Store Statistics * Top Amazon Appstore Statistics * Top 3 Most Downloaded

Mobile games are big business. According to the folks over at Business of Apps, it was one of the strongest performing industries in 2020, generating an astonishing $77.2 billion [https://bit.ly/3oBalVh] in revenue over the course of a pandemic-stricken year. Additionally, in the United States, there were more than 147 million mobile gamers [https://bit.ly/34nO8Dp] in 2020 alone, with approximately 10 million gamers expected to join the party over the next five years. In other words, there’s a

We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning of 2021, we’ve been hard at work improving our various products and solutions. Just last week, for instance, we announced that our app-ads.txt file dump now includes intelligence on LG and Samsung connected TV (CTV) apps [https://42matters.com/

We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two new file dumps [https://bit.ly/3GEYk7w] for CTV apps: File Dump for LG TV Apps and File Dump for Samsung TV Apps. Today, we’re thrilled to announce that we’ve expanded our LG TV and Samsung TV solutions. Indeed, our File Dump of App-Ads.txt for Mobil

We now provide easy Postman integration for all API request examples listed in our documentation. This includes the ability to use Postman to query all iOS apps available on the Apple App Store and Android apps available on Google Play, the Amazon Appstore, and Tencent MyApp. Since the beginning of 2021, we here at 42matters have been hard at work adding new features to our APIs and file dumps, as well as broadening our app market Explorer offerings. Already, a mere three months into the year,

You’d be hard pressed to spend more than five minutes online without coming across an ad for a Virtual Private Network (VPN). Indeed, while VPNs have been around for the better part of three decades, companies like ExpressVPN and NordVPN have enjoyed astonishing success over just the last five-to-ten years. This is due in large part to the continued flourishing of digital life — and all the cybersecurity threats that come with it. With this in mind, we here at 42matters decided to take a look a

Check out our latest datasheet on how companies are leveraging our app intelligence to bolster their mobile security solutions; detect malware; streamline Mobile Device Management (MDM) and Mobile Application Management (MAM ) practices; detect suspicious software development kits (SDKs) and required capabilities; and more! To download the datasheet, fill out the form below:

The streaming wars are upon us. While services like Netflix, Hulu, YouTube, and Amazon have long represented the vanguard of the industry, a number of newcomers have begun to turn some heads, portending potentially seismic realignments in the digital streaming market. And these aren’t small names, either. Indeed, as heavy hitters like Disney, NBC, HBO, Paramount, and Apple continue to roll-out revamped digital offerings, it’s tough not to recall that old line from the Who: “Meet the new boss, s

Coronavirus caught everyone off guard. Fortunately, in our increasingly digital world, adapting to “new normals” has never been easier. In-person meetings were swapped out for video calls on Microsoft Teams, Zoom, and other platforms; trade shows and conventions were conducted via webinar tools like ON24 and GoToWebinar; and water cooler chit-chat moved from break rooms to #random Slack channels and other productivity apps. But digitization has pushed productivity even further. While apps like