The latest intelligence from the world of mobile and connected TV (CTV) apps.

Connected TV (CTV) has dramatically altered the media landscape. So, we’ve analyzed the performance of Apple TV in 2021, including app and publisher growth rates, the top categories, and more.

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [https://bit.ly/3JbVusg] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti

In a previous blog post [https://bit.ly/3ovZlsj], we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting it'll generate upwards of 200 billion U.S. dollars [https://bit.ly/3st46E7] in global revenue by the same year. With this in mind, we decided to take a look under the hood of the global mobile gaming industry. Here are 42 mobi

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app markets. So, in this article, we’ve leveraged our app intelligence solutions to analyze the following: 1. Robinhood App Analysis 1. Download Estimates (July 23, 2019 - July 22, 2021) 2. Analysis of User Review Sentiment 3. Analysis o

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [https://bit.ly/3oE9N0P] initiatives like App Privacy Details and App Tracking Transparency

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the impact of events like the great recession and the COVID-19 pandemic. This disquiet played a pivotal role in the Wall Street Bets fiasco [https://bit.ly/3uwJqOe], where unsophisticated investors on Reddit and Twitter undermined short positions h

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well positioned during the pandemic since they enabled businesses to remain productive while employees were required by law to work from home. At the time, we examined the correlation between government-mandated lockdowns and the adoption of video confere

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both launches and discuss the state of the social audio landscape. Back in February, we analyzed how Clubhouse was performing [https://bit.ly/3rCduGb] across global iOS app markets. At the time, the drop-in audio app was something of a mystery. It i

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor

With WhatsApp’s new privacy policy set to take effect on June 19th, we decided to take a look at how Telegram and Signal have performed since the changes were announced in January. This past January, WhatsApp updated its privacy policy and terms of service to facilitate better integration with other Facebook offerings. Notably, these revisions raised some concerns around how the American messaging app intends to share information [https://bit.ly/34EwWsV] with Facebook and its subsidiaries goin

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy Details feature. Over the last couple of years, Apple has invested heavily in user privacy protections, resulting in the institution of a variety of standards, initiatives, and best practices meant to protect consumers from potentially malevolent ac

We’ve added two new charts to the 42matters Software Development Kit (SDK) Explorer. The first tracks New Installations and Removals, the second tracks Downloads. Over the last few months, we’ve made a number of improvements to our product suite. We’ve added insight into Apple Privacy features [https://42matters.com/blog/] like App Privacy Details and App Tracking Transparency, made a host of iOS-related product upgrades [https://bit.ly/35Uojel], added app-ads.txt for LG and Samsung Connected T