What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.
We’ve redesigned the SDK Explorer, added an SDK tracking feature, and revamped our documentation page’s navigation menu. Learn more about these updates here.
Despite recent controversies, Reddit’s mobile apps are performing well, with strong downloads and upward-trending monthly active users (MAUs).
Learn how to get mobile SDK data programmatically with 42matters. Access SDK intelligence for 2,400+ iOS and Android SDKs integrated in millions of apps.
In early March, Google revised the number of chart positions on Google Play’s Top Charts from 700 to 200 for all app and game categories.
CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.
Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.
NEW: App Changelog History API3 min read
We’ve revised our old Changelog History API! With the new App Changelog History API (Android / iOS) you can view comprehensive historical app changelogs for any Android or iOS app available on Google Play or the Apple App Store.
Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.
We’ve launched a brand new API! With the Google Play App Monthly Active Users History API you can view historical MAU trends for all published and unpublished Android apps available on Google Play.
Validate App Bundles Across Platforms3 min read
Introducing the App Bundle Verifier API! This will enable you to validate the existence of mobile app and game bundles across all platforms supported by 42matters. We’re closing out 2021 strong, by introducing a number of new features and products. Just last week, for instance, we announced our new Launchpad [https://bit.ly/3uD4Zwn], User Interface (UI) [https://bit.ly/3HGlbRc], and App Data Refresh [https://bit.ly/3B9PGwr] feature. This week, we keep the ball rolling. We’re pleased to announce
App Data Refresh with 42matters3 min read
We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’
How to Get App Insights for App Analysis11 min read
One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!
We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating
On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev
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