NEW: CTV APIs and Google TV Explorer8 min read

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.


What Is Header Bidding? Which Apps Use Header Bidding SDKs?9 min read

What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.

NEW: Improved SDK Explorer and Documentation Search3 min read

We’ve redesigned the SDK Explorer, added an SDK tracking feature, and revamped our documentation page’s navigation menu. Learn more about these updates here.

Reddit Resilience: Strong Performance Amid Controversy2 min read

Despite recent controversies, Reddit’s mobile apps are performing well, with strong downloads and upward-trending monthly active users (MAUs).

How to Get Mobile SDK Data Programmatically4 min read

Learn how to get mobile SDK data programmatically with 42matters. Access SDK intelligence for 2,400+ iOS and Android SDKs integrated in millions of apps.

Google Play’s Top Charts Now Rank the Top 200 Android Apps1 min read

In early March, Google revised the number of chart positions on Google Play’s Top Charts from 700 to 200 for all app and game categories.

How to Increase Your CTV App Inventory with Best-fit App Publishers8 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

What Is App Store Optimization (ASO)? Tools and Best Practices13 min read

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.


NEW: App Changelog History API3 min read

We’ve revised our old Changelog History API! With the new App Changelog History API (Android / iOS) you can view comprehensive historical app changelogs for any Android or iOS app available on Google Play or the Apple App Store.

3 Ways Ad Networks Can Use 42matters to Generate Leads5 min read

Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.

NEW: Google Play App Monthly Active Users (MAU) History API2 min read

We’ve launched a brand new API! With the Google Play App Monthly Active Users History API you can view historical MAU trends for all published and unpublished Android apps available on Google Play.


Validate App Bundles Across Platforms3 min read

Introducing the App Bundle Verifier API! This will enable you to validate the existence of mobile app and game bundles across all platforms supported by 42matters. We’re closing out 2021 strong, by introducing a number of new features and products. Just last week, for instance, we announced our new Launchpad [https://bit.ly/3uD4Zwn], User Interface (UI) [https://bit.ly/3HGlbRc], and App Data Refresh [https://bit.ly/3B9PGwr] feature. This week, we keep the ball rolling. We’re pleased to announce


App Data Refresh with 42matters3 min read

We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’

​​How to Get App Insights for App Analysis11 min read

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!


NEW: App Ratings History APIs for Android and iOS3 min read

We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating

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