A collection of 58

Food Delivery Apps Remain Popular During COVID-19 Pandemic

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app... Read more

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. Here’s what we’ll cover: * What is Account-Based Marketing (ABM)? * Introducing the 42matters Explorer * How to Export Leads From the 42matters Explorer * How to Import 42matters Leads Into LinkedIn * How to Use 42m... Read more

NEW: Expanded SDK, App Download, and Changelog Insights

Explorer Changelog

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [https://bit.ly/3oE9N0P] initiatives like App Privacy Details and App Tracking Transparency... Read more

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the impact of events like the great recession and the COVID-19 pandemic. This disquiet played a pivotal role in the Wall Street Bets fiasco [https://bit.ly/3uwJqOe], where unsophisticated investors on Reddit and Twitter undermined short positions h... Read more

COVID-19 Launched a Video Conferencing Revolution

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well positioned during the pandemic since they enabled businesses to remain productive while employees were required by law to work from home. At the time, we examined the correlation between government-mandated lockdowns and the adoption of video confere... Read more

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both launches and discuss the state of the social audio landscape. Back in February, we analyzed how Clubhouse was performing [https://bit.ly/3rCduGb] across global iOS app markets. At the time, the drop-in audio app was something of a mystery. It i... Read more

Apple Privacy and App Tracking Transparency (ATT) Statistics

API Explorer

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev... Read more

Analysis of Privacy Labels in iOS VPN Apps

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy Details feature. Over the last couple of years, Apple has invested heavily in user privacy protections, resulting in the institution of a variety of standards, initiatives, and best practices meant to protect consumers from potentially malevolent ac... Read more

NEW: Tracking iOS App Store Privacy Data

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b... Read more

42 Mobile App Market Statistics That Matter in 2021

With the mobile app market on pace to crack 935.2 billion US dollars [https://bit.ly/33caszc] in worldwide revenue by 2023, we thought we’d take a closer look at the state of the mobile app industry. So, we’ve curated a list of 42 mobile app market statistics that matter in 2021. To jump to a particular section, click the links below: * Top 5 Mobile App Market Statistics * Top Google Play Statistics * Top Apple App Store Statistics * Top Amazon Appstore Statistics * Top 3 Most Downloaded ... Read more

Top Trending iOS & Android Mobile Games in the United States

Mobile games are big business. According to the folks over at Business of Apps, it was one of the strongest performing industries in 2020, generating an astonishing $77.2 billion [https://bit.ly/3oBalVh] in revenue over the course of a pandemic-stricken year. Additionally, in the United States, there were more than 147 million mobile gamers [https://bit.ly/34nO8Dp] in 2020 alone, with approximately 10 million gamers expected to join the party over the next five years. In other words, there’s a ... Read more

New: iOS-Related Product Upgrades

API File Dumps Explorer

We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning of 2021, we’ve been hard at work improving our various products and solutions. Just last week, for instance, we announced that our app-ads.txt file dump now includes intelligence on LG and Samsung connected TV (CTV) apps [https://42matters.com/... Read more

Top Trending VPN Apps for iOS & Android in the United States

You’d be hard pressed to spend more than five minutes online without coming across an ad for a Virtual Private Network (VPN). Indeed, while VPNs have been around for the better part of three decades, companies like ExpressVPN and NordVPN have enjoyed astonishing success over just the last five-to-ten years. This is due in large part to the continued flourishing of digital life — and all the cybersecurity threats that come with it. With this in mind, we here at 42matters decided to take a look a... Read more

The Top Streaming Platform Newcomers

The streaming wars are upon us. While services like Netflix, Hulu, YouTube, and Amazon have long represented the vanguard of the industry, a number of newcomers have begun to turn some heads, portending potentially seismic realignments in the digital streaming market. And these aren’t small names, either. Indeed, as heavy hitters like Disney, NBC, HBO, Paramount, and Apple continue to roll-out revamped digital offerings, it’s tough not to recall that old line from the Who: “Meet the new boss, s... Read more

10 Trending Productivity Apps in 2021

Coronavirus caught everyone off guard. Fortunately, in our increasingly digital world, adapting to “new normals” has never been easier. In-person meetings were swapped out for video calls on Microsoft Teams, Zoom, and other platforms; trade shows and conventions were conducted via webinar tools like ON24 and GoToWebinar; and water cooler chit-chat moved from break rooms to #random Slack channels and other productivity apps. But digitization has pushed productivity even further. While apps like ... Read more

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