Starlink Is Active on All Continents and Nearing 2M Downloads in 2022

App Watchlist

According to Elon Musk, Starlink is now active on all continents, including Antarctica. So, we decided to take a look at the app’s global performance.... Read more

NEW: App Watchlist ASO

We’ve added an App Store Optimization (ASO) feature to the 42matters App Watchlist! Now, you’ll be able to use the App Watchlist to monitor keyword rankings for all the apps you track.... Read more

UXCam Supercharges the Lead Lifecycle with 42matters

Use Cases Explorer

UXCam uses 42matters’ app intelligence to facilitate the lead lifecycle, gain competitor insights, launch informed ABM campaigns, and more.... Read more

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2022!

Banner image: ©Koelnmesse Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022 [], Europe’s leading digital marketing and tech event. While it will undoubtedly play host to countless conversations on the most important issues facing the industry, we at 42matters are particularly excited to discuss AdTech and the growing importance of SDK intelligence. Indeed, Ad Networks SDKs like Google Ads ... Read more

The Elon Musk Effect: Fasting App ‘Zero’ Rockets Up U.S. Top Charts

The Elon Musk Effect is real, folks. With just two tweets, the mercurial ‘Technoking’ of Tesla turned the intermittent fasting app ‘Zero’ into an overnight sensation.... Read more

COPPA, GDPR-K, UK’s Children’s Code: What Are They? And How to Be Compliant?

Ad Tech

COPPA was designed to foster secure digital environments for kids. Here’s what Ad Tech companies need to know about the regulation to stay COPPA compliant.... Read more

Are U.S. Neobanks in Trouble?

Neobanks have been in the news a lot recently; and not always for great reasons. So, we wanted to check back in on the U.S. neobank landscape.... Read more

Give These YouTube Developers a Raise


This week, an eagle-eyed member of the 42matters sales team brought it to our attention that YouTube’s iOS app development team has not only explored the edges of the known universe and repaired the space-time continuum, but has also managed to upload even moar cat videos to the platform.... Read more

WhatsApp and Signal Combine for 600M+ Downloads Despite Struggles

Despite a bad news cycle, WhatsApp and Signal continue to perform well on app stores, pulling in a combined 600 million downloads in 2022.... Read more

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.... Read more

TikTok May Be Launching a Music Streaming Service, Here’s the Competition…

It appears TikTok is preparing to launch a music streaming service. According to Business Insider, the company’s Beijing-based parent company ByteDance filed a U.S. trademark application [] for ‘TikTok Music’ back in May. ByteDance’s filing describes a pretty straightforward social media streaming platform. TikTok Music will let users purchase, play, share, and download music. Moreover, it will allow... Read more

Top Netflix Games on Google Play, Apple App Store

Last November, Netflix announced they were getting into the business of mobile games. Shortly thereafter, they launched five games on Google Play and the Apple App Store available to Netflix subscribers only. ... Read more

Meet the 42matters Team at DMEXCO 2022!

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!... Read more

The Hottest Free Mobile Games in the United Kingdom

We analyzed mobile game download trends to identify the hottest free mobile games in the United Kingdom. We found that Subway Surfers, Stumble Guys, and Aquarium Land came out on top.... Read more

What Is App Store Optimization (ASO)? Tools and Best Practices

ASO API App Market Research

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.... Read more

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