The latest intelligence from the world of mobile and connected TV (CTV) apps.

PLAYBOOK: Account-Based Marketing for Mobile SDK Developers

PLAYBOOK: Account-Based Marketing for Mobile SDK Developers2 min read

Download our playbook: Account-Based Marketing for Mobile SDK Developers. Learn all about ABM, including the best tools for app publisher leads.

App-ads.txt for SSPs: Grow Revenue in 4 Easy Steps5 min read

How Supply-Side Platforms can leverage 42matters’ app-ads.txt APIs. Four steps for growing and securing SSP revenue with app-ads.txt.

5 Ways Mobile Attribution Platforms Can Get Better Leads10 min read

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

CTVAPIExplorer

NEW: CTV APIs and Google TV Explorer8 min read

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

Use CasesCTV

GroundTruth Streamlines Mobile & CTV Media Buying with 42matters5 min read

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

NEW: App Alerts Added to the Explorer4 min read

We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.

12 Revenue Protection Tips for Supply-Side Platforms (SSPs)5 min read

Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.

SDKsSDK Explorer

SDK Badge Interview: Kochava Wins the Category Leader Badge8 min read

An interview with attribution and analytics company Kochava. Kochava recently won our Category Leader Badge, recognizing it as a top Attribution SDK.

3 Ways SSPs Can Protect Revenue Via Competitive Intelligence10 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to monitor the competitive landscape.

NEW: Roku Downloads, Revised UI for App and SDK Alerts3 min read

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

3 Ways SSPs Can Protect Revenue by Optimizing Sales9 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

App-ads.txtCTV

REPORT: The State of app-ads.txt 20243 min read

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

SDKsSDK Explorer

Top SDK Awards April 2024: See If Your SDK Won!5 min read

Announcing SDK badge winners for the second quarter of 2024! We’ve awarded the top mobile SDKs across 32 SDK categories. See if your SDK won!

How SSPs Can Protect Revenue by Combating Churn8 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

NEW: Publisher Metadata File Dump3 min read

Introducing the Publisher Metadata file dump! Use it to query app publishers and review their entire portfolio of Android and iOS apps.

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data
Explorer

Explorer

Visually explore app intelligence for any iOS, Android, or Roku app.

API

API

Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

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